By the way, this also applies to writing blog posts!

First, let’s dissect an article written specifically for Internet Marketing purposes:

1. The typical article runs anywhere from 350 to 700 words. 700 is really pushing it, as most articles average 450-550 words.

2. Article paragraphs are incredibly short, generally less than 6 sentences. Many times, they are only three or four sentences long.

3. The first paragraph is an introductory paragraph. Subsequent paragraphs are the body of the articles and the last paragraph will sum up what the intro and body just said.

4. For the purposes of article marketing to article directories, you will write a final paragraph, called a resource box, that will be appended to the end of your article and will include links to wherever you point them.

Okay, when you understand this, writing the article is one step easier to understand. Next, let’s talk about the actual writing.

Logic tells us to start at the beginning and work to the end, but this is not the fasted way to write an article. After you’ve done your research and put together a set of notes about what you want to highlight in your article, do not start with the intro paragraph. Start with the body.

Write everything you’re planning to say, rearrange it as necessary, and then write the summation or final paragraph.

THEN, after those 2 are done, re-read what you wrote and write up a suitable intro paragraph.

So, its:
1. Write the body
2. Write the summation
3. Write the intro

Voila, you’re done. Do a proper spell check, run your article thru a text editor, like Notepad, create an appropriate resource box with links, and start submitting.

But lots of folks hate writing. They just don’t seem to see the value in it. Let me take a moment to enlighten them (and you, if you happen to fall into that category).

The way Internet Marketing works today is that marketers will write articles and submit them to article directories. This serves 2 purposes for the marketer:

1. It provides exposure for both the marketer and his/her website, as often, links back to the site will be included, either in the body of the article, or in the author’s resource box located, usually, at the bottom of the article.

2. Having those links back to one’s site from “out there” in the article directories gives Google (and the other search engines) the impression that the website must be pretty popular and therefore, more importance should be given to the website by the search engines.

This is a marketing ploy, to be sure, but it works quite well. These links back to the website are called “backlinks” and the more high-profile sites you can place your links on, the higher Google, et al., ranks your site.

Of course, the more quality backlinks to your site, the better. An Internet Marketer may be good at writing, but writing a ton of articles is not only time consuming, it is quite tedious. And then there are those marketers who just do not like to write.

The solution has been to outsource the work.

Most articles written for the purpose of syndication in the directories run anywhere from 350 to 700 words, with most marketers being happy with between 450-600. Key points to include in every article are as follows:

1. The marketer will frequently include a list of keywords that must be used in the article. Keywords are used to give the search engines a way to categorize the article.

2. The most popular keyword density percentages that marketers like to aim for is between 1 and 3%. So, for every 100 words, the keyword should appear from 1 to 3 times.

3. Keywords must be used in the title.

4. The Internet is teaching people to speed-read and scanning has become quite popular. If you were faced with one big long paragraph, would you want to read it? Since it is far too easy for people to “click away” to another web page, articles are broken up into smaller paragraphs. These paragraphs are typically one 3 or 4 sentences long.

5. For this same speed-reading reason, bullet points are VERY popular.

These are the basic reasons why article writing and article marketing work. In my next post, I’ll write about an easy way to get those articles written.

Since you’re writing articles anyway…

…creating some articles for syndication shouldn’t be that big a task for you.

Even if you take some of your own work and reword it, re-work it–generally, just rewrite it–these kinds of articles will be good for distributing to the various article directories and syndication memberships. My recommendations: Free Traffic System Syndicate Kahuna GoArticles.com

Of course, the smartest thing to do when writing articles for syndication is to do some keyword research. After you’ve determined who your audience should be, figure out what they are looking for. Then go after the less-popular keywords they might use in a search engine (the more popular–read that, obvious–keywords will have too much competition). Target those less obvious keywords when writing articles, submit them to the directories, and within hours, your article should be on the first page of the Search Results Page.

You see, search engines love regularly updated websites, and article directories tend to fall right into that category, so the search engines are constantly crawling those kinds of sites for new content to index. I have personally had articles posted at GoArticles.com land on Page 1 of Google’s search results page within in a couple of hours.

So, writing articles will bring you traffic, but you gotta know how your readers AND the search engines think!

• Domain name and hosting: Domain is the name of your website, for example horribletraffic.com. Therefore, it makes perfect sense to name your website appropriately; the name should be appropriately named so that it is related to the product or service you are providing. Obviously, this will ensure a high ranking in search engines. The name has to be such that it will not turn out to be a complicated issue and an expensive one as a result of bad domain names. There are tools on the Internet to search for existing domain names.

• Hosting: Similar to an accommodation that one can rent to live in, hosting is a place for your website that you can rent. A small amount of fee will be charged by hosting companies to store your website files.

• Design: Choose an appropriate design template for your website that showcases your product or services. You can either design your own website or you can outsource it to a creative web designer, who can prove to be an integral part of your success story and help increase website traffic.

• Content: It is very important that you give a sufficient amount of thought into deciding the content for your website. This is because content is of utmost importance when it comes to communicating with your prospective customers. Good content is bound to increase traffic overnight. Good website content helps you to communicate to visitors about your products and services. It also establishes a high ranking of your website for natural searches. Keeping the content relative to your needs and having it unique, with key phrases, is the basic philosophy of drawing website traffic to your website. Content is the key to SEO and demands emancipation to add value for visitors. Usage of secondary and tertiary words in the content will make the search engine crawl on its feet and is sure to frustrate the visitors. However, the incoming traffic (visitors) to your website should never be confused with airy commitments. More often than not, people fall into this trap because of tight competition. In totality, when designing the content for the website, the onus should be customer-oriented rather than company-oriented. A good article will always have sustainable traffic that could also spread potentially. In pursuit of how to increase traffic to your website, writing a good article is a necessity. As a matter of relevance, a good article writer ensures a list of keyword and keyword combinations that will go a long way in to increase website traffic. Content development is an art, so much so that, an excellent content and its presentation, enhances an increase in website traffic.

If you are new to web traffic strategies and have launched a new website, it is advisable that you buy website traffic. If you buy website traffic from reliable and secure consultants and experts who provide you a guarantee, you can surely increase video traffic and web traffic to your website. However, do a careful study and look for all available resources before you buy web site traffic! This is because you will spend a significant amount of money to buy web site traffic and video traffic. Therefore, your money should yield positive results.