Media AS

2012-04-22T13:40:00.004-07:00

Flashback

Introduction
Our product is a 2 minute film of the start of a superhero film. Our sequence looks like other films with a flash back at the start with some films starting in that way showing what happened in the start on how the superhero became the superhero they are now. Like in ‘Batman’ it goes back to when he is a kid and is playing in the garden then has contacts with bats. Also ours is the same to like ‘Spiderman’ where is had a damsel in distress, where at time a girl who is connected to ‘Spiderman’ is in trouble and he has to help her, just like ours a girl who the superhero is related to is in trouble. It’s also the same with a villain having a evil laugh which is in seen in ‘Predator’ and then we have the villain have a evil laugh. My product challenges conventions, like the costume Michael isn’t dressed up in a suit or a cape or colourful clothing like superman for example who wears a mask he’s is just wearing normal cloths you don’t usually see that for other superhero films. Our film is could be seen as near professional with the editing and the camera shots we have good use of wide range of shots and good titles like professional films. Also I think that the music is done very well and is all in time just the professional films.

Damsel in distress

How does your media product represent particular social groups?
My product represents children and males and females. When Michael is younger he drank from the table not knowing what was in the drink this is representing his as naive for drinking what he does not know what it is. Also males are shown as the more dominate figure as when Michael is older he is the one chasing the villain to save his sister who is tied up. This is shown in the chase and he must get to her quickly running though the forest representing himself as strong and determined to find and help her. Another one may be that women are helpless and vulnerable as Sarah is tied up with her mouth tied and she’s screaming and is then not shown much in the film when she is shown she only takes up a small amount of time, when males are talking up the most space and time this is showing they are the more dominant and important. This could be true as most males in superhero films are dominate and females are weak and are always in trouble just like Sarah and it’s up to the male to save her. This may be a positive representation of males.

Sarah (vulnearable)

Distribution
The product may be disturbed by small independent companies such as 'Nowhere Fast productions'. This is because this company only does budgeted films such as a film called ‘Colin’ which was made with a budget of £45 and was a biggish film, because our film was made with a very small budget then this the company expected to disturbed the film. Big companies such as 20 century fox will not disturbed the film because they are a big company that deals in massive blockbusters and films with well-known names in the films. This always makes the film big as it has the backing of a big company and then well known names but therefore because our film does not has a big names or part of a franchise we will not get the backing of the such big company. The product should be distributed in cinemas like the lighthouse in Wolverhampton where they only show small films like ours then slowly advance it to other cinemas in the UK then maybe to bigger ones in the city centers. You can also sell it to schools where it can be played to target audience. It should also be disturbed on internet so people can download and pay for it, this may lead to problems as people may get illegally and then we will lose profit. So it will disturbed in Britain in small cinemas then onto larger ones then finally onto the internet.

Building adds tension

What have I learnt about technologies?
I have learnt that when using the camera it is important to get the shots right as the battery is not very long. When filming I have leant that its useful using the rule of 3rds and the 180 degree rule. As when following this it will help with keeping everyone in the shots like not cutting off people’s heads, so it’s taught be how to film correctly and how to make sure it’s all in proportion. I have leant when working in front of the camera you must act normal and not smile while going though shots or laugh as it may come though as wrong when editing as you have smiled when you are not supposed to. So I have learnt to keep a straight face and try to act normal. Also not to look into the camera when not needed. I have leant that when using the Mac and iMovie it’s harder than it looks. It is very hard if the software keeps on crashing and you have to re do the work if you don’t save. However I have learnt once you have added a title for example it’s very hard to remove the title. I have leant that it’s very good with importing clips and editing it all together. My skills in production have improved because I now know where to put titles and good use of shots and sound within the product. The technologies that could be improved is the camera shots, because sometimes when filming we would cut people’s heads and include unwanted items, so I need to improve on appropriate titles and camera shots.

Audience
The target audience would be for those that are teenagers. The main people who go to the cinema are teenagers with group of friends and families if it’s an action packed film then it will attract a lot of teenagers and people in school as they go to the cinema and like action. We had feedback from other groups saying it was action packed and eye catching, so if teenagers like the film then it will be targeted at teenagers as its action packed with plenty of action. It is also targeted at the people who like superhero films and are interested in fiction films or just or just interested in marvel films.

Marvel may attract audiences

How did we attract audiences?

We tried to attract audiences by mise-en-scene within our film which may be appealing could be the location of the film as it is set in a house then it goes to forest that no one is sure where it is and the forest then to the building adds tension and its appealing as its better than a location like on a street. The acting within in the product may have attracted audiences by Dr Pepper laughing for example and the girl screaming. This may make the film interesting and people may tell other about the performance of the product which will then attract more audiences. Also the scene may attract audiences by showing tense atmosphere and giving the idea the girl is not safe as there is not much safe nearby at al. Also the soundtrack is fast paced and extremely successful in creating the right, tense atmosphere.

May attract audiences because its appealing

2012-04-22T13:31:00.001-07:00

Secondary research

The reason why spider man 1,2,3 may be successful in attracting audiences may be because it is open to most aged group from the age of 12 to older adults this will allow anyone to see the film encouraging families to go see the film attracting audiences. Also the second one may attract as there was a number one so people may want to go and see the next film to know what happens so the fact they are a franchise. The main people who go to the cinema are teenagers with group of friends and families if it’s an action packed film then it will attract a lot of teenagers and people in school as they go to the cinema and like action. Also if it’s been Distributed by a top company like Sony then people will know it will be good as it will invest a lot of money into the film so it will be a big blockbuster not a film done on the cheap. Also iron man 1 may be a stop film as it is a new type of blockbuster never seen before.

Spiderman

I think the target audience for the upcoming releases for iron man 3 will be those that had seen number one and two, this is because if they have seen one and two they will be just want to go and see the next film. Also it will be targeted to teenagers and kids who like action superhero films, if they hear of any action and superhero films then they will go down to the cinema and see the film, also as its mouth to mouth where its passed on once someone has seen it then they will tell others to see and write reviews.

This article believes ‘The Dark Knight Rises’, ‘The Avengers’ and ‘The Amazing Spiderman’ will be successful in finding audiences

· Sony did a big global event last week to finally get the word out there what people can expect from the movie as well as ramping up their viral campaigns

· The Amazing Spider-Man is opening the day before on a Tuesday, hoping to get a bump from the holiday

· The Avengers has a great advantage over the other two being the first movie of the summer which means it can explode out of the gate and get everyone excited about the summer

· biggest selling point for "Avengers" is the return of Robert Downey Jr. as Tony Stark

· The Avengers also marks the return of the Incredible Hulk since Universal's The Incredible Hulk in 2008, with the character portrayed this time by Mark Ruffalo.

· The Dark Knight Rises is on its way this summer--apparently, it's already sold out screenings six months in advance--and we think it's going to have a crazy big opening day and opening weekend

· They believe it will be successful because all three of the summer's superhero movies should open in over 4,000 theatres and have the benefit of being in enhanced formats like IMAX. Even without a 3D ticket bump

Star actors and star directors are helping superhero films to be successful because people look out for the star appal if it has a well known actor in then people are encouraged to go and see that film because they will like to see their favourite actor in the film. Also having a star directors is making it successful because if there is a good director then it will attract more people as they may like their films and what they have done before then that will attract people to go see a film that’s has been directed by a certain directors. For example Thor - directed by Belfast-born Kenneth Branagh - hammered rivals with $449m (£285.7m). Captain America: The First Avenger took $368m (£234m) and X Men: First Class $368m (£234m).

2012-04-22T13:24:00.000-07:00

Audience research

What do you like about superhero films, its storylines and its characters?

Person 1: I like the characters because I think the powers are often cool and make the movie more entertaining and also I like there is usually one tough villain in the film. - Jack

Person 2: Action, story lines, depth in character background-Seb

Person 3: They offer a form of escapism, full of action and immerse an audience-Joanne

Person 4: They are make believe and so anything is possible, the characters are full of life, detailed and they are each different and portray different meanings and they all add a different character to the story, the storylines are all fun and action pack. -Emma

What do you dislike about superhero films its storylines and its characters?

Person 1: It can sometimes be to exaggerated and the good guy always wins so they get repetitive.-Jack

Person 2: Too much focus on love storylines between superhero and girl –Seb

Person 3: They can be similar and can be too much action which takes away the storylines- Joanne

Person 4: storyline’s can be unrealistic and action packed so then you don't know what happening-Emma

With superhero films I like the characters e.g. there superpowers as I believe they open peoples immigration to something new which is why superhero films are so popular. Also characters are created with great detail showing their history and how they became a superhero. Also characters have a certain style e.g. Spiderman is cocky whereas batman is very serious, also the writer of superhero films sets the main character in interesting situation with each superhero film offering a new effective storyline