Best-selling Author and Creator of Lean Canvas
Helping startup founders turn their big ideas into working business models.
Writing
16 years of build-in-public notes, from the posts that became Running Lean to what I'm testing now.
- How I Document My Business Model On 1 Page August 12, 2010
- How I built my Minimum Viable Product October 26, 2009
- How I Pressure-Test a Product Idea Before Building Anything July 15, 2026
Books
Running Lean
The step-by-step playbook for going from initial idea to a business model that works, before running out of resources. Started as posts on this blog; now in its third edition and used by founders, accelerators, and universities worldwide.
Scaling Lean
The sequel on metrics and traction: how to benchmark, measure, and communicate your business model's progress using a handful of numbers that actually matter.
Speaking
I speak on business modeling, customer discovery, and the Running Lean methodology at conferences, accelerators, and companies around the world.
About
I'm Ash Maurya, creator of Lean Canvas, founder of LEANSTACK, and author of Running Lean and Scaling Lean. I help entrepreneurs tackle the right risks at the right time through the Running Lean methodology. Today the method runs as LEANSpark, LEANSTACK's AI product for practicing Running Lean.
- Creator of Lean Canvas
- Author of Running Lean and Scaling Lean
- Customer Factory Framework creator