Best-selling Author and Creator of Lean Canvas
Helping startup founders turn their big ideas into working business models.
Writing
16 years of build-in-public notes, from the posts that became Running Lean to what I'm testing now.
- How I Document My Business Model On 1 Page August 12, 2010
- How I built my Minimum Viable Product October 26, 2009
- How I Pressure-Test a Product Idea Before Building Anything July 15, 2026
Books
Running Lean
The step-by-step playbook for going from initial idea to a business model that works, before running out of resources. Started as posts on this blog; now in its third edition and used by founders, accelerators, and universities worldwide.
Scaling Lean
The sequel on metrics and traction: how to benchmark, measure, and communicate your business model's progress using a handful of numbers that actually matter.
Speaking
I speak on business modeling, continuous innovation, and evidence-based entrepreneurship at conferences, accelerators, and companies around the world.
About
I'm Ash Maurya, creator of Lean Canvas, founder of LEANSTACK, and author of Running Lean and Scaling Lean. I help entrepreneurs tackle the right risks at the right time through my Continuous Innovation Framework. Today the method runs as LEANSpark, LEANSTACK's AI product for practicing Running Lean.
- Creator of Lean Canvas
- Author of Running Lean and Scaling Lean
- Continuous Innovation Framework developer
- Customer Factory Framework creator