Branding & Marketing Solutions | Ashford Davis - San Antonio, TX

Inspired Thought: Perspective is Relative

Life is about perspective – a viewpoint that is relative to every single individual. When capturing a moment in time, 10 different photographers will all create their own creative vision with regard to angle, lighting and subject framing. Each of these photos is draped in emotion and expression – one may be somber while the [...]

Inspired Thought: Lemons & Vodka

Spring is just around the corner, and as we hope for warmer weather, I’d like to introduce a new Monday series that will help inspiration flow for the rest of the week, or maybe just make Monday a little more light-hearted. If you’re anything like me, the 5:00 a.m. alarm on Monday morning just might [...]

Is Your Company Aging Like a Fine Wine?

Describing myself as a wine fanatic is an understatement. I love and appreciate many different varietals from all over the world. The trick to wine, though, is knowing when to uncork that bottle. Too soon unmasks a wine that is young and hasn’t yet evolved its complex nuances that make it worthwhile. Waiting too long, [...]

The Case of Mistaken Identity

Defining your service or product can be more troublesome than you might initially anticipate. Perhaps the hardest part is your inability to step outside your “bubble” because you are too close to the project. No one understands the importance of an external viewpoint more than a marketer – in fact, it’s marketers who often have [...]

Embracing Social Media for Crisis Communications

Most of us have been in a position when we would rather dig our heads in the sand than admit we’ve made a mistake. Don’t answer the phone or check your emails – if you don’t hear the complaints, they’re not really there, right? Wrong. Crisis Communications is an extremely delicate issue, and requires diligent, timely [...]

Business Resolutions for 2010

The New Year always brings hopeful resolutions for millions of Americans. We often focus on those personal resolutions that inadvertently get shelved after three weeks - healthful eating, vigilant workout regimes. Good intentions always seem to become just that - intentions.

Chase Capitalizes on Online Opportunities for Corporate Giving

Our current marketing age is one of interactivity and customer personalization. The Internet, unlike the other media, gives the audience overwhelming control of what they see and how they interact. Savvy marketers understand their audience and incorporate campaigns that capitalize of the medium’s user-end control. Chase Bank is one recent example – they gave their [...]

Four Square No Longer a Child’s Game

You know it as a game played whose intent is to knock individuals out of their square. Today's generation links the term with a new social media game that is becoming all the rage.

Google Introduces Real-Time Search

The Internet seems to always be buzzing about something Google has launched or modified. This week, however, is a very interesting step for the way in which search engines index information. According to Google fellow Amit Singhal, updates every minute are not enough – Google must begin indexing every second to keep up with the [...]

One Year's Lessons & More to Go!

Today marks Ashford Davis’ one year anniversary. This year has flown by, and even though there has been a lot I have learned, the curve ahead is still very long. I’ve run small companies in the past – moreso part time gigs while in school, or freelance jobs while employed elsewhere. While the pressure is [...]