If you are one of them, i advise you to come out of the dreams. If success was so easy on internet, everybody on internet would have been a millionaire. There is no shortcut to success, but yes, i can guarantee you that success on internet is quite satisfying.

Google, Yahoo, Facebook, Twitter, MSN are all successful web companies. Most people think that there is not much cost involved in running a web company. You also might have heard it

“Register a domain name, buy a Hosting server,  Bring Traffic and become a millionaire”.

While its quite true but certainly not as easy as it sounds.  Have you ever wondered how many servers big web companies like  Google, yahoo, godaddy,  facebook etc.  own and how much is the cost involved in maintaining theses servers.  I was just wondering to know about the infrastructure of these companies. What i found was quite surprising.

Google owns around 450,000 servers , Yahoo owns at least 250,000 servers,  Facebook owns around 50,000 servers. While these numbers are quite stunning,  i want to make it clear that these information’s are very old.  Actual numbers of servers may be much more than this. If we just check the dedicated servers India page, and calculate the minimum monthly cost for Google servers it would be around $ 45 million per month with very basic servers.

What i want to say that with huge traffic, huge costs are also involved. So don’t think that you can be successful just with huge traffic.  A proper revenue model and good business plan is required to become successful. So, anything you start you should have a rock solid business plan behind that to become successful on internet.

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The information in head section looks something like this

<meta name="generator" content="WordPress 2.8.4" />

Removing that line from the head part of  blog is quite easy. simply add

remove_action(‘wp_head’, ‘wp_generator’);

into your themes function.php file and it will be gone forever. If the generator line is still there, you can also check head section present in header.php file for the generator meta tage and remove it from there. Save the file and referesh you blog and hurrray its gone for ever.

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Diwali is one of the major festivals of India but still it does not enjoy the importance which Christmas or other western festivals enjoys. WHY? May be because it has not been internationalized. I read a great post about the significance of diwali here. You can read it too and hope you like it.

Bye guys, Its time to blast some crackers. HAPPY DIWALI TO YOU.

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1. Is SEO a necessary evil.

SEO is the force behind a company’s online success. Internet marketing is now a billion dollar industry and everyone is slowly but surely accepting this. Even top companies in India and the world are now keeping huge budgets for internet marketing. There is so much buzz going about internet marketing. People know that SEO can bring them new prospects for their products and services. But what’s the scope of SEO’s in India in comparison to the rest of the world.

It is very sad to write about it but its quite true. In India SEO’s are treated as data entry personnel. Why i said this will be quite clear if you check the following job requirement for SEO,which i have taken from leading job portals of India. Lets check it out the what skill do big companies need in an seo?

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These are the  requirements of a senior level SEO in many big companies in India. But i think even data entry operators will be able to do this if guided appropriately, then why you need a SEO. Companies in India still do not know the power of an SEO and what talent should they possess.  SEO is a marketing professional which markets you brand online. It is necessary to understand what a SEO can do and what skills a SEO should have.

SEO Services is not a snake oil business and it requires a huge lot of strategy and hard work to promote a brand online. Inappropriate understanding of SEO has lowered the glory of SEO. Search Engine Optimization is often considered as a collection of few tactics, which when done boosts rankings . I personally feel that even SEO should understand that SEO is not about forums posting, spamming emails with link requests and just building a link resource page on website. Only then they can get their glory back.

Inappropriate understanding of SEO has increased spamming, lowered the value of quality content on web and also lowered the concept of usuability and adding value to the web.

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All these days i have been working as a SEO. Now finally i decided to quit my job and do something on my own. I thought of going for higher education, But after analyzing everything i felt that higher education was not well worth my time.

I quite my job on 31st December 2008.  Its already three months and i haven’t done anything commendable so far.  Let’s start my life as an entrepreneur  now. I know it isn’t going to be easy but it isn’t hard tough.  I always had lots and lots of ideas and always wanted to do something to turn my ideas into realities but never got a chance.

What i learnt from my experience is that nothing gets waste until you think its a waste. I think anything that you learn in your life is going to help you someday.

Finally now you can see continuous update on my blogs as i be writing everything i come across in my daily life. I wil be writing tips, i will be writing about my business plans. i will even be writng about how to make money online and even about my earning.  I want to share my journey with my readers.

As of today i have to much liabilities, too much loans on me.  Let’s what we can do on internet. Let’s experiment whether internet can make anybody successful or not.

Ashish Jha (AJ)  signing off for now!

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Page Titles: Often designers use WYSISYG editor, editors generally put a default title in the pages which is not relevant. So whenever you design a page make sure that you put appropriate titles that are relevant to the individual pages.

Meta Tags: There are generally 2 cases that occurs in relation to meta tags. Either the designers do not insert meta tags on the pages or they insert too many meta tags on the pages which does not offer any real benefit. There are, however, 3 meta tags which must be inserted in every page :-

• <meta http-equiv=”Content-Type” content=”application/xhtml+xml; charset=character set here” />
• <meta name=”Description” content=”small page description here” />
• <meta name=”Keywords” content=”keywords here” />

JavaScript Codes: Many a times it has been seen that designers put JavaScript codes in the source codes of the pages. If possible, put the JavaScript codes in a separate JavaScript file (.js extension) and include it in the html code.CSS: The styling of web page is recommended to be done in CSS. CSS has many advantage over traditional tags and it also offer cross browser compatibility without much modifications.

Frames or Not? : Never use frames. It is a strict no. what can be done through frames can also be done in conventional and much better way. Frames affect search engine crawlablity and thus reduces search engine rankings. Also web pages using frames are now being frowned upon.

Consistent Design: How will your visitors know they are still on your site if it’s pages are not consistent? You can guarantee consistency by placing navigation in the same place on each page and your logo in the same spot at the top of the page. If you have expandable menu items, put them on every page of your site in the same place. Your visitors will expect it to be there and it’s not user centered if they have to learn a new navigation system for each section. Use consistent navigation on every page. A different design and way to navigate it for each section is confusing. Also make sure that the breadcrump function is there. It improves user interaction and also improves the ranking by passing PR smoothly to each pages of the site.

Images with ALT and Title Tags: Every image tag you put in a web page should have alt and title attributes. Every alt tag should contain the description of the image. And image title tags should be used to increase the density and relevancy of the page.

Flash Content: Flash sites does not provide much options for optimizing. More over search spiders are having problems crawling flash content. So, a full flash site is never recommended. However flash elements can be embedded into html pages.

Validate the Pages: Validate the web pages to be 100% compliant with the latest W3C standards.

Relevancy: This is the most important element of the pages. As already discussed, on internet everybody is in hurry, you, as a web designer, should communicate why the visitor should spend time on your designed website. And this message should be communicated very FAST. Often, designers totally concentrate on the good outer look of the site and forget the relevancy thing. So, how to make a page relevant?. Just follow simple tips. Suppose you want to design a web page for “web design services”, for the document to be relevant you need to take care of four elements.

1. Title tag: Give the appropriate and unique title to the web page like “web design services’ will fit our example.
2. Meta Description: Now fill the meta description tag with the little description about the content that is going to be placed on the page
3. Meta Keywords: Put some relevant keywords in the page. Recommended but not necessary.
4. Content: Content is king. If the page is about web design services then write only about the web design services that you offer and nothing else. If your page is relevant, you visitor will stay else he will bounce to another website.

Site Structure: Site Structure is another important thing. So,how to design the structure of the site. Structure your site according to categories and sub categories. The main domain should contain the top category and then there should be subcategories and all the pages related to that subcategory should be placed in that folder. Remember the fact that any (I repeat any) page in the site should be just 2 clicks or a maximum of 3 clicks away from root index page. You will say, okay this is possible in small sites but how come is this possible in bigger sites. Read on:

Sitemap: Always make a sitemap. A good sitemap is one which allows visitors to reach any page on the site with just 2 or 3 clicks. And that’s why good sitemap increases rankings by providing deep crawl ability.

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Because of the following reasons:

1. The faculty in Indian colleges are neither trained well nor they have that much knowledge. Remember i am not talking about IITs and like colleges. Gone are the days when teaching was considered a good profession. Now people generally go in the teaching line because they did not get job elsewhere. There are exceptions however.
2. Now teachers do not want to teach students they just want to do their jobs.
3. Teacher themselves are not too curious.Today technology is virtually changing every six months.They just have outdated knowledge which does not serve any purpose today.
4. The syllabus itself is very old and nobody is taking pains to change or modify them.

B.Tech is a great course because it takes 4 years of our life but what do we get in return- Just superficial knowledge on each and every subject which never helps even a bit in our future endeavors.Nobody wants to take a fresh graduates because they know fresh graduates do not have anything to offer to the industry. I blame it full on the indian politicians and education systems.

To be continued…..

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Ashish Jha, Navneet upadhyay, Anuj Sinha

Me with Navneet Upadhyay and Anuj sinha

Me with Navneet upadhyay, Ashish Malviya, Abhuday Tripathi and Anuj Sinha

Navneet Upadhyay, Anuj Sinha,Ashish Malviya, Ashish Jha, Abhuday Tripathi, Chandan Kumar and Parotosh Rai

More photos coming up soon…..

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You or your product will no longer be known to potential customers. The similar thing has happened in the offline world also. Suppose we have exceptional product or service, but nobody cares because they do not have the information about your product. This problem gave rise to a necessary evil we all know is now called advertising. without advertising a product is virtually dead.

Same is the case in online world. Generally if your site does not appear on the first page of the major search engines for your keywords, then you are definitely losing potential customers. To overcome this problem we perform SEO. In simple words, SEO is the process of optimizing your site so that it appears on the first page of major searcg engines like google, yahoo and msn etc for your selected keywords.

Keywords are the terms which people use to search for the required information in the major search engines.If we quote wikipedia

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results

If your site is not properly optimized, you will never be able to rank high in the search engines and That’s why i say SEO has become a necessary evil in the online world. What do you say?

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Once you have installed the blog and selected the best theme for your blog, its time to improve the functionality of the blog by adding plugins to it. I list here some very important plugins which are highly recommended for the blog.

Akismet: Akismet is a plugin which checks your comments for spam and thus helps you reduce spam to your blog.It is higly recommended plugin.This plugin comes default with wordpress.

Search everything : This plugin enhances default searching capability of wordpress blog. With the help of this plugin your users can search Pages, Comments and more.

Popularity Contest : Popularity Contest is a nice plugin that keeps track of activity on your blog and calculates a popularity percentage for each post and page. It is beneficial if you want to show most popular posts to your visitors.

Related Posts : This is the best plugin to use. It increases readership of your blog by returning a list of the related entries based on active or passive keyword matches. This makes sure that visitors spend much more time on your website.

Show Top Commentators : This plugin is a good deal if you are looking to increase comments to your blog. Show Top Commentators encourages comments to posts by rewarding readers for making a comment. Well,what’s the reward? The top commentators are displayed in the sidebar with a link back to their website.

Subscribe to Comments : This plugin is higly recommended. This is a nice plugin that helps grow your blog community by letting your readers stay up to date in the post that they already are interested in. This plugin notifies user about the followup comments.

Sociable : This is a nice plugin for wordpress. With this pluhgin your visitors can save the posts to social bookmarking sites thus attracting nice traffic from them.

All in One SEO Pack : This is the best plugin i have seen for SEO of wordpress Blog. If you want to optimize your blog for search engines this is a must have plugin for your blog.

Google Analyticator : This plugins helps you add google analytics feature to your blog. You just have to enter analytics UID and this plugin does the rest.

Google Sitemap for wordpress : Everbody is crazy about xml sitemaps. But creating xml sitemaps manually is a time consuming and boring task.So,why worry about creating it manually just install this excellent plugin and generate sitemaps for your wordpress blog instantly. It also automatically pings the search engine about the  new pages or posts on your site.

This plugins are the must have’s plugin for your blog. Install it and enjoy the journey of blogging.

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2. Finally updated the blog