Many years ago, David Allen shared with me that one of the first things he did when planning his first book, the best-selling, Getting Things Done, was to write the Wall Street Journal review of his book, first. He wrote the book review as he would like it to appear in print, even before writing the first chapters of his book.

An acquaintance of mine, a direct marketing guru, once told me that he writes the sales letter before he ever creates the product. Only after he’s explained exactly what you’ll get and why you need it does he set about creating the product. (And sometimes, if the sales letter isn’t compelling enough, he just abandons the product altogether, saving him a lot of time and effort.)

A typical client demo or webinar can go on for up to an hour. Cramming the highlights into five minutes was like explaining the intricacies of quantum mechanics as “basically, a lot of weird unpredictable stuff happens.”

It’s especially gratifying to hear what David Cohen had to say:

Thank The Magic Diety in the Sky for SurveyGizmo, who is doing well and is having an open house at their new digs in downtown Boulder later this week. The room erupted with glee when they showed actual technology that was cool, as well as “a demo of Keynote transitions.” SurveyGizmo has a very deep and well established product for creating, managing, and analyzing surveys. If you’ve experienced Survey Monkey, it’s kinda like that but has a more “enterprise” feel and is targeted slightly upmarket. It has nice-to-have features such as two-way Salesforce integration and stuff like scalability (they currently handle 20-40k responses per minute). Pricing ranges from free to $159/month. Go check it out if you need to find out what people think, and you need it to be real.

Thanks David! See you Friday?