Ask the Publicist

Magazine Editor Updates: November 2012

John Kremer — Mon, 03 Dec 2012 07:25:54 +0000

Here are a few of the magazine editorial information pages I’ve updated in the past month:

Kiplinger’s Personal Finance is a monthly personal finance and investment magazine. Editors and columnists. – http://magagenie.com/kiplingers-personal-finance

Entrepreneur is a monthly business magazine for entrepreneurs featuring personal finance, small business, franchising, marketing, technology, and related topics. – http://magagenie.com/entrepreneur-magazine

Woman’s Day is a magazine for women featuring beauty, fashion, crafts, food, fitness, garden, health, home, design, nutrition, relationships, sex, style, and organizing – http://magagenie.com/womans-day-magazine

Departures is a bimonthly luxury magazine on fashion, beauty, style, food, travel, art, lifestyle, and culture – http://magagenie.com/departures-magazine

Money Magazine is a monthly personal finance, retirement, real estate, and investments magazine – http://magagenie.com/money-magazine

Magazine Editor Updates: September

John Kremer — Tue, 02 Oct 2012 11:26:56 +0000

Here are a few magazine updates I’ve made in the past few weeks:

Mountain Living Magazine – http://magagenie.com/mountain-living-magazine

Outside is a monthly magazine on climbing, kayaking, skiing, running, fitness, extreme sports, travel, recreation, and other outdoor sports. – http://magagenie.com/outside-magazine

Scientific American is a monthly science magazine covering physics, chemistry, biology, nature, psychology, health, medicine, astronomy, technology, and more. Editorial and contact information: http://magagenie.com/scientific-american-magazine

Spirit Magazine is a monthly airline magazine published by Southwest Airlines. It covers travel, business, entertainment, tech gear, sports, pop culture, and health. – http://magagenie.com/spirit-magazine

Published 10 times per year, Experience Life covers health, fitness, diet, relationships, self-help, and life wisdom. Their mantra: Being healthy is a revolutionary act. Their mission: Empowering people to become their best, healthiest selves, and supporting their enjoyment of a balanced, sustainable, deeply satisfying way of life. – http://magagenie.com/experience-life-magazine

Brides is a monthly bridal magazine with a focus on fashion, beauty, wedding plans, food, travel, relationships, and personal finance. – http://magagenie.com/brides-magazine

Magazine Editor Updates

John Kremer — Wed, 12 Sep 2012 05:19:35 +0000

Here are a few magazine updates I’ve made in the past few weeks:

All Animals is a bimonthly animal magazine published by the Humane Society. – http://magagenie.com/all-animals-magazine

Healthy Cooking is a bimonthly health and food magazine. – http://magagenie.com/healthy-cooking-magazine

The Humanist Magazine is a bimonthly magazine advocating the rights and viewpoints of humanists. Topics include politics, education, philosophy, economics, and social issues. – http://magagenie.com/the-humanist-magazine

Published 8 times a year, National Geographic Traveler covers travel, geography, culture, people, animals, nature, and the environment. – http://magagenie.com/national-geographic-traveler

OnEarth is a quarterly magazine of thought and opinion on the environment, business and politics, science and technology, wildlife and nature, health, cities and transportation, and social issues. It is open to diverse points of view. – http://magagenie.com/onearth-magazine

Psychology Today is a monthly magazine on psychology, health, mind news, psychiatry, sex, relationships, and more. -
http://magagenie.com/psychology-today

Su Casa Magazine is a quarterly magazine featuring Southwestern homes, architecture, interior design, and more. Motto: Southwestern homes inspiration, ideas, resources. – http://magagenie.com/su-casa-magazine

Published 6 times a year during the academic semesters, The Writer’s Chronicle provides news, information, and inspiration to creative writers (fiction and poetry). – http://magagenie.com/the-writers-chronicle

Real Relationships: The Essence of Marketing

John Kremer — Thu, 26 Apr 2012 07:27:40 +0000

This post has moved to: http://askjohnkremer.com/real-relationships-the-essence-of-marketing

All of marketing consists in creating relationships. Real relationships: friends, lovers, partners, warriors, fans. – The Quotable John Kremer

=====

15,000 Eyeballs Internet Marketing Program: http://www.bookmarket.com/15000eyeballs.htm – Ten lessons on how to get thousands of impressions for you, your book, your blog, or your website. $50

Blog Tour Palooza: http://www.bookmarket.com/blog-tour-palooza.htm – How to carry out a blog tour or virtual book tour that gets millions of impressions, builds your brand, and sells thousands of books. $297

Real Fast Book Marketing: http://www.bookmarket.com/realfastbookmarketing.htm – How to sell 100 to 200 copies of any book in two weeks or less. $97

Book Marketing Magic: http://www.bookmarket.com/novelmarketing.htm – How to market novels, children’s books, memoirs, and more. $48

Amazon Bestseller Campaign: The Inside Secrets to Becoming a Real Bestselling Author on Amazon.com: http://www.bookmarket.com/amazon.htm – You can create a true bestseller on Amazon using the step-by-step guidelines included in this multimedia course. Was $297, but now only $97.

New York Times Bestseller Program: http://www.bookmarket.com/newyorktimesbestsellers.htm – This program offers unprecedented access to the most up-to-date book marketing resources and insider tips to help any author create a New York Times bestselling book. Was $297, but now only $97.

If You Really Want to Do Something…

John Kremer — Mon, 23 Apr 2012 07:07:49 +0000

Key insight:

If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.

This applies to any publicity you can envision for you, your book, your product, your service, or your cause.

So stop making excuses. Just do it. Find a way.

=====

15,000 Eyeballs Internet Marketing Program: http://www.bookmarket.com/15000eyeballs.htm – Ten lessons on how to get thousands of impressions for you, your book, your blog, or your website. $50

Real Fast Book Marketing: http://www.bookmarket.com/realfastbookmarketing.htm – How to sell 100 to 200 copies of any book in two weeks or less. $97

Book Marketing Magic: http://www.bookmarket.com/novelmarketing.htm – How to market novels, children’s books, memoirs, and more. $48

The Quotable Walt Disney: The Way to Get Started

John Kremer — Thu, 12 Apr 2012 10:12:45 +0000

Great advice for anyone considering a publicity campaign:

The way to get started is to stop talking and start doing. – Walt Disney

Walt Disney's Academy Award (Credit: Wikipedia)

Planned Television Arts Now Media Connect

John Kremer — Sat, 03 Mar 2012 12:46:07 +0000

The following is excerpted from a press release from Planned Television Arts, now Media Connect, which is celebrating it’s 50th anniversary:

What do Jon Stewart, Jodie Foster, Pier 1 Imports, Motel 6, Tom Cruise, Taco Bell, Rosie O’Donnell, The Rolling Stones, and Planned Television Arts have in common? They all turn 50 years old in 2012.

PTA, one of the nation’s premier and largest book publicity firms, today marked its golden anniversary by launching a new name, Media Connect. Its site is now http://www.media-connect.com.

===

John’s Comments: Note how they connect themselves with other popular cultural phenomenon, from the Rolling Stones to Motel 6, as well as hot current personalities born in 1962 (Jon Stewart, Rosie O’Donnell, Tom Cruise, and Jodie Foster). What a great lead to a news release.

===

While known for placing authors with broadcast media, the agency has been developing its print connections for the past two decades and increasing its online media offerings in the past five years.

“The media is changing as well as the nature of book publishing,” notes managing director David Hahn, a 26-year company veteran, “And we have certainly evolved with the times. Now our name will more accurately reflect our broader offerings and the essence of who we are and what we do.”

Mike Levine, founder of Planned Television Arts, created the name based on the huge upswing in TV’s popularity at the beginning of the 60’s. TV purchases reached a tipping point in the five years leading up to PTA’s inception and television became the hot, desired medium, much the way the Internet is embraced today.

PTA’s early services included organizing fashion shows for clients to exhibit their designs on the popular daytime show The Mike Douglas Show and The Tonight Show starring Johnny Carson, which also debuted in 1962.

The firm began specializing in book publicity in the mid 70’s, conducting tours for authors Mickey Spillane and Wayne Dyer, two early clients.

Since then Jimmy Carter, Dean Koontz, Harvey Mackay, Jack Canfield, Richard Preston, Sophia Loren, Mark Victor Hansen, Tom Brokaw, Jackie Collins, John Wooden, and Mitch Albom (who actually worked for PTA for six months) are just a handful of the well-known or celebrity authors PTA has promoted over the years.

===

John’s Comments: Again, they connect Media Connect with top book authors and famous people as well as connecting with one famous author who used to work for them.

===

As Media Connect celebrates its Golden Anniversary, it will pay homage to former clients, changes in the industry, and how the news media has been transformed by the Internet.

“We have always innovated and experimented,” says chief marketing officer Brian Feinblum, “including developing trademarked services such as The Teleprint Conference (scheduling a press conference by phone with 12-18 publications), The Morning Drive Radio Tour (18-20 interviews conducted in one morning by phone), The Satellite TV Campaign (scheduling 15-18 local TV shows from across the country via one studio location), and even launching a speakers bureau.”

1962 may be remembered historically for a number of things. There were no such things as cable TV, the Internet, tablets, or Facebook. 1962 was the era of Elvis Presley, Frank Sinatra and Marilyn Monroe, of Mickey Mantle and Willie Mays, of Bonanza, Lassie, and Perry Mason. A new home cost $12,500 on average, annual salaries were $5,600, a new car cost $3,125 and a gallon of gas was just 28 cents.

It was the era of JFK and the Bay of Pigs. The Civil Rights Movement was raging and the Vietnam War was escalating. Space travel was in its infancy as John Glenn became the first American to orbit the earth. The nation’s population was less than half of today’s. Walter Cronkite was just named the anchor of CBS News. And the year gave rise to Planned Television Arts now Media Connect.

===

John’s Comments: Connecting with more cultural events and personalities, Media Connect (formerly PTA) is clearly a long-standing reputable company which has stood the test of time.

===

Media Connect currently employs 20 full time team members with headquarters in New York City and an office in Washington, DC.

You can contact Media Connect, 1110 Second Avenue, New York NY 10022; 212-715-1600. Web: http://www.media-connect.com.

=====

Great Quotations: Publicity Via Pinterest

John Kremer — Tue, 28 Feb 2012 10:03:16 +0000

One of the most popular boards that I have created on Pinterest is Great Quotations as Graphics.

That board not only generates the most interest, but also the most likes, repins, and follows.

Check out some of the graphic quotations I’ve shared during the past few weeks:

National TV Publicity: 13 Ways to Get the Attention of TV Producers

John Kremer — Sun, 12 Feb 2012 00:13:40 +0000

David Perozzi, producer of Anderson Cooper’s new daytime show (http://www.andersoncooper.com), offers 13 tips on getting your national TV pitches noticed.

Check out his tips here (excerpted from an interview with Arielle Ford):

1. Help out. When pitching a TV show, add value. It’s not your job to sell your book or be a star when pitching. At the beginning, prepare to help the producers in every way you can.

2. Research the show. Know the audience, the people who watch the show. Each show has a different audience. Each day part in TV land is different.

“If you’re pitching a morning show, for instance, your story should appeal to stay-at-home moms and seniors, who are most likely to be home during the day.”

3. Short is good. Punchy is better. Sexy is always good.

Keep your pitch to one page at best if sending a letter. 5 sentences or less if making a phone call.

4. Follow-up is key. Major media require repeated follow-ups. You have to be aggressive, but not a stalker. It’s a fine line.

As David notes, “Be the squeaky wheel.” Get attention with your pitch, and then follow up by email or phone multiple times.

5. Work the system. Start by approaching the booking department. But also remember to pitch the show’s producers.

As David notes, “The more points of contact you have, the better your chances of getting on air.”

6. Cultivate the assistants. Senior producers have less time to look at your pitch.

It’s far more likely that the assistants and associates will take more time to consider your pitch. Treat them with respect. Never overlook them.

7. Give them an exclusive. Major TV shows seek to offer fresh stories, so pitch them original stories. Pitch unique stories to each show you are approaching. Avoid generic or boilerplate pitches.

8. Don’t overexpose yourself. Don’t tell the producers about all the other shows you are pitching or have been on. It’s a “real turn off” and makes you look overexposed.

If they ask for the shows you’ve been on, then share. Of course, the shows you’ve been on should be listed somewhere on your website media pages.

9. Share videos only if jaw-dropping. Don’t add video to your pitch unless it’s stunning.

As David notes, “If your video is even vaguely lackluster, it may weaken, or even kill, your pitch.”

10. Looks are important. TV is a visual media. How you look will matter. If you don’t include photos with your pitch, producers will likely Google you to see how you look. So make sure the photos on your website and social media profiles are TV worthy.

As David notes, “People have to really be presentable and articulate and front the project in a compelling and attractive way.”

11. Rejection happens. Keep it in perspective. A rejection can often simply mean “not right now” or “not for our show.”

As David points out, “It’s not uncommon for a producer to forward a good pitch to the producer of another show that may better fit that particular story.”

12. Producers are people. Like you, they’re just doing their job. But note: They want good stories to present to the people above them. They want the show to work.

As David adds, “They want to have meetings about your book. It’s just a matter of how it’s pitched and if the content you’ve written is the right content for their particular outlet.”

13. Have a good time. Pitching can be hard work. It can be fast and furious. Focus on your actions. Present a good pitch. Don’t worry about the results.

As Arielle points out, “It is, after all, just television, which means the opportunities, while rarely timeless, are always abundant.”

Check out Arielle Ford’s full interview with David here: http://www.huffingtonpost.com/arielle-ford/book-marketing-tips_b_1082213.html.

Everything You Should Know about Publicity, Publishing, and Building a Platform — If you want to learn from a master book publicist all the techniques that have worked for her for more than twenty years, Arielle Ford offers an intensive PR course for new authors. She was the book publicist for many bestselling authors, including Jack Canfield, Mark Victor Hansen, Debbie Ford, Deepak Chopra, Neale Donald Walsch, etc. Only $497 for Gold or $997 for Platinum.

Reporter Connection: Connect to Top Reporters and Producers

John Kremer — Mon, 16 Jan 2012 10:45:57 +0000

Do you want more free publicity by being written-up in top magazines, newspapers and websites? Do you want to be interviewed on radio and TV shows?

If so, Reporter Connection makes it easy to connect with top media people, both local and national: http://bit.ly/ReporterConnection

It’s a great service from Bill and Steve Harrison. And it’s free!

The Easiest Time To Get Publicity

It’s not easy to score major media coverage – particularly if you can’t afford a top PR firm to pitch you to the media.

The absolute easiest time to get publicity is when a journalist or producer has already decided they’re doing a story on your subject and actively seeking people like you to interview. But how can you find out when the media needs somebody with your expertise?

Since 1985 Bill & Steve have cultivated relationships with the media. In fact, their company has helped launch such New York Times bestselling books as Rich Dad Poor Dad, Chicken Soup for the Soul and Men Are from Mars, Women Are from Venus.

Their clients have appeared on such major national TV programs as The Today Show, CNBC, Good Morning America, CNN, MSNBC, Fox News, The View, and 48 Hours as well as many major print publications and countless radio shows.

Their service is completely free, though they have other stuff you can buy (and I may get a commission if you do).

Go here now to get their free daily media leads via Reporter Connection: http://bit.ly/ReporterConnection.

Note: This is a basic sales letter for their service. It’s a little hypey, but the service itself is not only free but very effective. Since there’s no cost to you, it’s a no-brainer to use the service.

Again, you can check it out here: http://bit.ly/ReporterConnection.