<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" version="2.0">

<channel>
	<title>ASM Blog</title>
	
	<link>http://attentionspanmedia.com/asmblog</link>
	<description>Attention Span Media</description>
	<lastBuildDate>Wed, 07 Oct 2009 19:31:41 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.5</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/AsmBlog" type="application/rss+xml" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><item>
		<title>MaxxIQ: Now Rolling</title>
		<link>http://attentionspanmedia.com/asmblog/2009/10/07/maxxiq-now-rolling/</link>
		<comments>http://attentionspanmedia.com/asmblog/2009/10/07/maxxiq-now-rolling/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 19:31:41 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://attentionspanmedia.com/asmblog/?p=403</guid>
		<description><![CDATA[ASM has created and produced the first season of the trucking industry game show &#8220;Maxx IQ,&#8221; in partnership with Fathom Communications, for Navistar International (NAV) . Hosted by Joe Elmore of Spike TV&#8217;s HorsePower series, the show lets real drivers at real locations across the country test their engine smarts for a chance to win [...]]]></description>
			<content:encoded><![CDATA[<p>ASM has created and produced the first season of the trucking industry game show &#8220;Maxx IQ,&#8221; in partnership with <a href="http://fathomcommunications.com/index.html" target="_blank">Fathom Communications</a>, for <a href="http://en.wikipedia.org/wiki/International_Truck_and_Engine_Corporation">Navistar International</a> (<a href="http://stocktwits.com/t/NAV" target="_blank">NAV</a>) . Hosted by <a href="http://www.joeelmore.com/" target="_blank">Joe Elmore</a> of Spike TV&#8217;s <a href="http://www.powerblocktv.com/site3/index.php/horsepower" target="_blank">HorsePower </a>series, the show lets real drivers at real locations across the country test their engine smarts for a chance to win cash and prizes.</p>
<p><object id="W4a7c72a96dc213d94ac29feada4d2b36" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="300" height="250" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="wmode" value="transparent" /><param name="allowNetworking" value="all" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://widgets.clearspring.com/o/4a7c72a96dc213d9/4ac29feada4d2b36/4aae947ebfd26a48/e1952076" /><embed id="W4a7c72a96dc213d94ac29feada4d2b36" type="application/x-shockwave-flash" width="300" height="250" src="http://widgets.clearspring.com/o/4a7c72a96dc213d9/4ac29feada4d2b36/4aae947ebfd26a48/e1952076" allowscriptaccess="always" allownetworking="all" wmode="transparent"></embed></object></p>
<p>Download the MaxxForce widget (above) and test your MaxxIQ &#8211; the true measure of your trucking know-how. </p>
<img src="http://feeds.feedburner.com/~r/AsmBlog/~4/eSO_fYCUObw" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://attentionspanmedia.com/asmblog/2009/10/07/maxxiq-now-rolling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Boxee Brings Dorm Life To Your TV</title>
		<link>http://attentionspanmedia.com/asmblog/2009/09/10/boxee-brings-dorm-life-to-your-tv/</link>
		<comments>http://attentionspanmedia.com/asmblog/2009/09/10/boxee-brings-dorm-life-to-your-tv/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 14:34:47 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://attentionspanmedia.com/asmblog/?p=395</guid>
		<description><![CDATA[



Web TV on real TV!



For Dorm Life fans accustomed to kicking back on the common room couch and watching the show on a laptop, a new day has dawned.
Now &#8211; thanks to Boxee &#8211; you can kick back on the couch, close the laptop, and watch Dorm Life on the widescreen TV, perhaps with a [...]]]></description>
			<content:encoded><![CDATA[<div class="zemanta-img" style="margin: 1em; display: block;">
<div>
<dl class="wp-caption alignright" style="width: 111px;">
<dt class="wp-caption-dt"><a title="Get Boxee" href="http://www.boxee.tv/homepage/" target="_blank"><img title="Image representing Boxee as depicted in CrunchBase" src="http://www.crunchbase.com/assets/images/resized/0002/1033/21033v1-max-450x450.jpg" alt="Image representing Boxee as depicted in CrunchBase" width="101" height="114" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Web TV on real TV!</dd>
</dl>
</div>
</div>
<p>For Dorm Life fans accustomed to kicking back on the common room couch and watching the show on a laptop, a new day has dawned.</p>
<p>Now &#8211; <a href="http://www.boxee.tv/homepage/" target="_blank">thanks to Boxee</a> &#8211; you can kick back on the couch, close the laptop, and watch Dorm Life on the widescreen TV, perhaps with a buffalo wing in one hand and the beverage of your choice in the other. ASM&#8217;s intrepid scholar/blogger/hacker Matt Copenhaver provided the spark, and the folks at Boxee made it easy.</p>
<p>Boxee is the first &#8220;social&#8221; media center, whose free, downloadable software is changing the way consumers experience home entertainment. Boxee gives users a simple way to experience all of their entertainment in one place (in this case, the pimped-out common room HD entertainment center): movies, TV shows, music and photos from websites like Netflix, MLB.TV, Comedy Central, Pandora, Last.fm, and flickr.</p>
<p>Here are a couple of serious quotes from the press release:</p>
<p>“Boxee is a great distribution partner – they’re intensely focused on their audience, but they respect the rights of content owners,” said Peter White, CEO of Attention Span Media. “Boxee brings entertainment and social technology together to create a profound experience for viewers. It was an easy decision to use their platform to help Dorm Life fans get the show on their big screens.”</p>
<p>Boxee co-founder and CEO Avner Ronen chimed in:</p>
<p>“Shows like Dorm Life prove that original web content can be successful and profitable.  In addition, Attention Span Media has shown itself to be a pioneer in social entertainment, creating rich engagements in important online communities like Facebook and Twitter.”</p>
<p>One of the things we like best about Boxee: it lets you easily share what you&#8217;re watching with your friends on Facebook, Twitter, MySpace and other social platforms. More than half a million people use Boxee to get their entertainment. Now those half-million can experience Dorm Life from the far side of the room. Learn how you can join them at <a href="http://www.boxee.tv/" target="_blank">www.boxee.tv</a> .</p>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Reblog this post [with Zemanta]" href="http://reblog.zemanta.com/zemified/aeed6a8b-8cac-452a-99bd-7a20e47a28a4/"><img class="zemanta-pixie-img" style="border: medium none ; float: right;" src="http://img.zemanta.com/reblog_e.png?x-id=aeed6a8b-8cac-452a-99bd-7a20e47a28a4" alt="Reblog this post [with Zemanta]" /></a><span class="zem-script more-related pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></div>
<img src="http://feeds.feedburner.com/~r/AsmBlog/~4/AZogjgg7EV4" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://attentionspanmedia.com/asmblog/2009/09/10/boxee-brings-dorm-life-to-your-tv/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Fish Story</title>
		<link>http://attentionspanmedia.com/asmblog/2009/09/03/fish-story/</link>
		<comments>http://attentionspanmedia.com/asmblog/2009/09/03/fish-story/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 17:51:17 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[current events]]></category>

		<guid isPermaLink="false">http://attentionspanmedia.com/asmblog/?p=386</guid>
		<description><![CDATA[ASM writing ace Jim Brandon is so good at, well, making things up, that we assumed he was taking some creative liberties when he emailed ASM HQ about the 40-pound Chinook salmon he&#8217;d caught on a fishing trip in British Columbia.
The twist turned out to be&#8230; that the whole thing was true. Have a look [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_387" class="wp-caption alignleft" style="width: 234px"><a rel="attachment wp-att-387" href="http://attentionspanmedia.com/asmblog/2009/09/03/fish-story/66-lbs-of-salmon-224x300/"><img class="size-full wp-image-387" title="Jim Brandon and dinner companions" src="http://attentionspanmedia.com/asmblog/wp-content/uploads/2009/09/66-lbs-of-salmon-224x300.jpg" alt="66-lbs-of-salmon" width="224" height="300" /></a><p class="wp-caption-text">66-lbs-of-salmon</p></div>
<p>ASM writing ace Jim Brandon is so good at, well, making things up, that we assumed he was taking some creative liberties when he emailed ASM HQ about the 40-pound Chinook salmon he&#8217;d caught on a fishing trip in British Columbia.</p>
<p>The twist turned out to be&#8230; that the whole thing was true. <a title="Sund's Lodge blog on J. Brandon fishing exploits" href="http://sundslodge.com/wordpress/archives/655" target="_blank">Have a look over here for the full account of the battle</a>.</p>
<img src="http://feeds.feedburner.com/~r/AsmBlog/~4/iYQUroFquos" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://attentionspanmedia.com/asmblog/2009/09/03/fish-story/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ASM + TV.com = Dorm Life on the iPhone!</title>
		<link>http://attentionspanmedia.com/asmblog/2009/08/18/asm-tv-com-dorm-life-on-the-iphone/</link>
		<comments>http://attentionspanmedia.com/asmblog/2009/08/18/asm-tv-com-dorm-life-on-the-iphone/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 21:23:39 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://attentionspanmedia.com/asmblog/?p=365</guid>
		<description><![CDATA[  



.
.
Attention Span Media and CBS Interactive have partnered to bring Semester 1 and Semester 2 of Dorm Life to TV.com.
.


That&#8217;s good news for a bunch of reasons, perhaps the best one being that Dorm Life fans can now experience the show on TV.com&#8217;s slick iPhone app (click here to download).
.


Also excellent: TV.com&#8217;s seamless [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a rel="attachment wp-att-366" href="http://attentionspanmedia.com/asmblog/2009/08/18/asm-tv-com-dorm-life-on-the-iphone/photo5/"><img class="alignleft size-full wp-image-366" title="photo(5)" src="http://attentionspanmedia.com/asmblog/wp-content/uploads/2009/08/photo5.jpg" alt="photo(5)" width="320" height="480" /></a> <strong> </strong></p>
<p style="text-align: center;">
<p style="text-align: center;">
<p style="text-align: center;">
<p style="text-align: center;">.</p>
<p style="text-align: center;">.</p>
<p style="text-align: center;"><strong>Attention Span Media and CBS Interactive have partnered to bring Semester 1 and Semester 2 of Dorm Life to TV.com.</strong></p>
<p style="text-align: center;">.<strong><br />
</strong></p>
<p style="text-align: center;">
<p style="text-align: center;"><strong>That&#8217;s good news for a bunch of reasons, perhaps the best one being that Dorm Life fans can now experience the show on TV.com&#8217;s slick <a title="TV.com iPhone app" href="http://bit.ly/DLiPhone" target="_blank">iPhone app (click here to download)</a>.</strong></p>
<p style="text-align: center;">.<strong><br />
</strong></p>
<p style="text-align: center;">
<p style="text-align: center;"><strong>Also excellent: TV.com&#8217;s seamless Facebook Connect integration, which lets you comment using your FB credentials and publish your thoughts to your friends&#8217; FB news feeds.</strong></p>
<img src="http://feeds.feedburner.com/~r/AsmBlog/~4/InTHYZuOjsc" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://attentionspanmedia.com/asmblog/2009/08/18/asm-tv-com-dorm-life-on-the-iphone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ASM’s Lost Carl’s Jr. Whaaaaat?! Spots Up Now</title>
		<link>http://attentionspanmedia.com/asmblog/2009/08/14/asms-lost-carls-jr-whaaaaat-spots-up-now/</link>
		<comments>http://attentionspanmedia.com/asmblog/2009/08/14/asms-lost-carls-jr-whaaaaat-spots-up-now/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 08:00:13 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[branded entertainment]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://attentionspanmedia.com/asmblog/?p=361</guid>
		<description><![CDATA[The long-awaited second installment of ASM&#8217;s Whaaaaat?! branded entertainment series for Carl&#8217;s Jr. is now up at http://www.youtube.com/carlsjr, including the first video in the series, &#8220;The Hunt.&#8221;

See if you can spot the cameo by ASM cofounders Peter White and Garrett Law in &#8220;The Archaeologist.&#8221;

Link to full playlist: http://www.youtube.com/user/attentionspanmedia#grid/user/5BDFB4339017045E
]]></description>
			<content:encoded><![CDATA[<p>The long-awaited second installment of ASM&#8217;s Whaaaaat?! branded entertainment series for Carl&#8217;s Jr. is now up at <a title="Whaaaaat?!" href="http://bit.ly/CarlsASM" target="_blank">http://www.youtube.com/carlsjr</a>, including the first video in the series, &#8220;The Hunt.&#8221;</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="315" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/gmYR20e86tI&amp;hl=en&amp;fs=1&amp;color1=0x5d1719&amp;color2=0xcd311b&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="315" src="http://www.youtube.com/v/gmYR20e86tI&amp;hl=en&amp;fs=1&amp;color1=0x5d1719&amp;color2=0xcd311b&amp;border=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>See if you can spot the cameo by ASM cofounders Peter White and Garrett Law in &#8220;The Archaeologist.&#8221;</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="315" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/sOSAnB8RQRU&amp;hl=en&amp;fs=1&amp;color1=0x5d1719&amp;color2=0xcd311b&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="315" src="http://www.youtube.com/v/sOSAnB8RQRU&amp;hl=en&amp;fs=1&amp;color1=0x5d1719&amp;color2=0xcd311b&amp;border=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Link to full playlist: <a title="Carl's Jr. Whaaaaat?! Playlist" href="http://www.youtube.com/user/attentionspanmedia#grid/user/5BDFB4339017045E">http://www.youtube.com/user/attentionspanmedia#grid/user/5BDFB4339017045E</a></p>
<img src="http://feeds.feedburner.com/~r/AsmBlog/~4/kNa7x8e4ihE" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://attentionspanmedia.com/asmblog/2009/08/14/asms-lost-carls-jr-whaaaaat-spots-up-now/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hulu Interview</title>
		<link>http://attentionspanmedia.com/asmblog/2009/07/24/hulu-interview/</link>
		<comments>http://attentionspanmedia.com/asmblog/2009/07/24/hulu-interview/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 20:58:14 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[media coverage]]></category>
		<category><![CDATA[Dorm Life]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[Interview]]></category>

		<guid isPermaLink="false">http://attentionspanmedia.com/asmblog/?p=350</guid>
		<description><![CDATA[



Hulu &#8211; taking over your entertainment life, one awesome show at a time 



Earlier this week, ASM&#8217;s Josh and Brian sat down for an interview with Rebecca at Hulu &#8211; Thanks for the opportunity Rebecca!  You can read the whole post here.
There are a few points from the interview worth teasing out:

Be Intensely Audience-Focused - [...]]]></description>
			<content:encoded><![CDATA[<div class="zemanta-img" style="margin: 1em; display: block;">
<div>
<dl class="wp-caption alignright" style="width: 193px;">
<dt class="wp-caption-dt"><a title="ASM interview on Hulu blog" href="http://blog.hulu.com/2009/07/20/dorm-life-interview/" target="_blank"><img title="Image representing hulu as depicted in CrunchBase" src="http://www.crunchbase.com/assets/images/resized/0001/1061/11061v1-max-450x450.png" alt="ASM hearts Hulu" width="183" height="61" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Hulu &#8211; taking over your entertainment life, one awesome show at a time </dd>
</dl>
</div>
</div>
<p>Earlier this week, ASM&#8217;s Josh and Brian sat down for an interview with <a title="Hulu - Rebecca H.'s Profile" href="http://www.hulu.com/profiles/rebeccahulu" target="_blank">Rebecca</a> at Hulu &#8211; Thanks for the opportunity Rebecca!  You can read the whole post <a title="Hulu Blog - &quot;Dorm Life&quot; Interview" href="http://blog.hulu.com/2009/07/20/dorm-life-interview/" target="_blank">here</a>.</p>
<p>There are a few points from the interview worth teasing out:</p>
<ul>
<li><em><strong>Be Intensely Audience-Focused</strong> </em>- As Brian mentions, &#8220;We want to&#8230;give [our fans] a sense of ownership over the show, the theory there being if we make a real connection between one of our characters and a possible fan, then that fan will enter the realm of &#8217;superfan&#8217; and bring along a lot of their friends as well.&#8221;  We&#8217;re always looking for new ways to create the &#8220;wow&#8221; experience with our viewers.</li>
</ul>
<ul>
<li><em><strong>Respond to Evolving Tastes</strong></em> &#8211; Josh points out that &#8220;People have gotten used to watching longer-form content online, and they want more of what they like. It turns out, probably a large part of the reason that people only watched things that were short before was that the user experience wasn’t there yet. Hulu’s kind of taken it to a place where people can really enjoy the longer length.&#8221;  Viewers&#8217; comfort with, and demand for, longer online content &#8211; largely because of Hulu, in our opinion &#8211; helped drive our decision to extend the length of Dorm Life episodes in Semester 2.</li>
</ul>
<p>These factors were key in propelling Dorm Life to the #<a title="Hulu - Move Over, The Office" href="http://twitpic.com/b486z" target="_blank">8 spot among Hulu&#8217;s most popular TV show</a>s on Monday. The show we most enjoyed being ahead of, if only for a day: The Office.</p>
<p>SRD.</p>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Reblog this post [with Zemanta]" href="http://reblog.zemanta.com/zemified/0d10de85-0a7e-4b02-b831-7da07b3d0c83/"><img class="zemanta-pixie-img" style="border: medium none; float: right;" src="http://img.zemanta.com/reblog_e.png?x-id=0d10de85-0a7e-4b02-b831-7da07b3d0c83" alt="Reblog this post [with Zemanta]" /></a><span class="zem-script more-related pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></div>
<img src="http://feeds.feedburner.com/~r/AsmBlog/~4/ApWh5mp4wvA" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://attentionspanmedia.com/asmblog/2009/07/24/hulu-interview/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dorm Life on last week’s Entertainment Weekly Must List</title>
		<link>http://attentionspanmedia.com/asmblog/2009/07/13/dorm-life-on-last-weeks-entertainment-weekly-must-list/</link>
		<comments>http://attentionspanmedia.com/asmblog/2009/07/13/dorm-life-on-last-weeks-entertainment-weekly-must-list/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 19:45:18 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://attentionspanmedia.com/asmblog/?p=344</guid>
		<description />
			<content:encoded><![CDATA[<div id="attachment_345" class="wp-caption alignnone" style="width: 436px"><a href="http://www.ew.com/ew/gallery/0,,20288707_14,00.html"><img class="size-medium wp-image-345" title="DL on EW Must List" src="http://attentionspanmedia.com/asmblog/wp-content/uploads/2009/07/Picture-15-300x226.png" alt="Entertainment Weekly taps Dorm Life for weekly Must List" width="426" height="320" /></a><p class="wp-caption-text">Entertainment Weekly taps Dorm Life for weekly Must List</p></div>
<img src="http://feeds.feedburner.com/~r/AsmBlog/~4/J1EavpDDSII" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://attentionspanmedia.com/asmblog/2009/07/13/dorm-life-on-last-weeks-entertainment-weekly-must-list/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Reasons We Love Boxee</title>
		<link>http://attentionspanmedia.com/asmblog/2009/07/06/5-reasons-we-loveboxee/</link>
		<comments>http://attentionspanmedia.com/asmblog/2009/07/06/5-reasons-we-loveboxee/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 17:33:39 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://attentionspanmedia.com/asmblog/?p=332</guid>
		<description><![CDATA[Boxee &#8211; fun to say, more fun to use.
For those who haven&#8217;t yet had the pleasure, Boxee is a media browser for PC, Mac, and Ubuntu computers optimized for the 10-foot viewing experience.  Whether your computer is connected to your TV or just your desktop display, you can

Watch full episodes of The Colbert Report on [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Boxee" href="http://boxee.tv" target="_blank"><img class="alignright size-full wp-image-338" src="http://attentionspanmedia.com/asmblog/wp-content/uploads/2009/07/boxee_logo.jpg" alt="boxee_logo" width="94" height="117" />Boxee</a> &#8211; fun to say, more fun to use.</p>
<p>For those who haven&#8217;t yet had the pleasure, Boxee is a media browser for PC, Mac, and Ubuntu computers optimized for the 10-foot viewing experience.  Whether your computer is connected to your TV or just your desktop display, you can</p>
<ul>
<li>Watch full episodes of The Colbert Report on the Comedy Central app,</li>
<li>Learn the etymology of the word Lollipop on the HotforWords app, or</li>
<li>Browse your friends&#8217; pictures on the Facebook Photos app.</li>
</ul>
<p>Yeah, but why is using Boxee for this stuff better than using a web browser like Firefox?</p>
<ol>
<li><em><strong>Remote Controlled -</strong></em> Yes, you can use a wireless keyboard and mouse, but why would you &#8211; when you could use your iPhone and the <a title="Boxee Blog - Boxee iPhone Remote App Available on the App Store" href="http://blog.boxee.tv/2009/03/15/boxee-iphone-remote-app-available-on-the-app-store/" target="_blank">Boxee Remote App</a>, or the Apple remote?  Boxee is all about consuming web content from across the room, in the supine position &#8211; my personal fav.</li>
<li><em><strong>Slick Interface </strong></em>- Part of the reason Boxee is navigable with a remote is because of its clean interface.  Want to watch Chappelle&#8217;s Show on Boxee?  Comedy Central App -&gt; Chappelle&#8217;s Show Stream -&gt; Choose your clip.  Try doing the same thing on ComedyCentral.com, and you&#8217;ll be waiting for banners to load and sifting through hundreds of links to find Dave&#8217;s impression of Howard Dean (byah!).</li>
<li><em><strong>It&#8217;s Social</strong></em> &#8211; See what your friends watched recently, and recommend content to them.</li>
<li><em><strong>Innovative Apps</strong> &#8211; </em>Something cool happened a few weeks ago.  Fred Wilson of <a title="Union Square Ventures" href="http://www.unionsquareventures.com/" target="_blank">Union Square Ventures</a> suggested an app that would allow you to tag your favorite videos to <a title="A VC - The &quot;Watch Later&quot; Project" href="http://www.avc.com/a_vc/2009/06/the-watch-later-project.html" target="_blank">Watch Later</a>.  Just a few days later, <a title="Tumblog - Daryn Nakhuda" href="http://blog.daryn.net/" target="_blank">Daryn Nakhuda</a> launched <a title="L8R" href="http://l8r.cc/" target="_blank">L8R</a>, which allows you to tag your videos in Delicious, then watch them on Boxee &#8211; supinated, of course.  Several other apps, such as <a title="Boxqueue" href="http://boxqueue.appspot.com/" target="_blank">BoxQueue</a>, are rocking this space as well.</li>
<li><em><strong>They Made Their Alpha</strong></em> <em><strong>Version Public</strong></em> &#8211; Not everyone has the juevos to release an alpha version for public consumption (and criticism).  But Boxee is launching early and iterating often.  Love it.</li>
</ol>
<p>So make your way over to <a title="Boxee" href="http://boxee.tv" target="_blank">Boxee.TV</a> and download it.  We guarantee you&#8217;ll have fun.</p>
<img src="http://feeds.feedburner.com/~r/AsmBlog/~4/31SQEaLNHrU" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://attentionspanmedia.com/asmblog/2009/07/06/5-reasons-we-loveboxee/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Day Old Media Died</title>
		<link>http://attentionspanmedia.com/asmblog/2009/06/11/the-day-the-media-died/</link>
		<comments>http://attentionspanmedia.com/asmblog/2009/06/11/the-day-the-media-died/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 21:06:32 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[current events]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Ad Industry]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://attentionspanmedia.com/asmblog/?p=295</guid>
		<description><![CDATA[If you&#8217;ve got a few minutes, check out the first couple of verses of this nearly syllable-for-syllable adaptation of Don McLean&#8217;s epic &#8220;The Day the Music Died.&#8221;  Some clever, euphonious devil has reworked it as a eulogy for the fat old days when media buys had all the subtlety of carpet-bombing runs and decisions were [...]]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;ve got a few minutes, check out the first couple of verses of this nearly syllable-for-syllable adaptation of <a title="Wikipedia - Don McLean" href="http://en.wikipedia.org/wiki/Don_mclean">Don McLean</a>&#8217;s epic &#8220;The Day the Music Died.&#8221;  Some <a title="Youtube - L McDuff's Channel" href="http://www.youtube.com/user/LMcDuff08">clever, euphonious devil</a> has reworked it as a eulogy for the fat old days when media buys had all the subtlety of carpet-bombing runs and decisions were driven by martinis and nicotine instead of engagement and ROI.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/6CqRcCHk_Pc&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x3a3a3a&amp;color2=0x999999" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/6CqRcCHk_Pc&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x3a3a3a&amp;color2=0x999999" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a title="Ad Age - Music to Spend Your Severance To" href="http://adage.com/adages/post?article_id=137081" target="_blank">Via Ad Age</a>.</p>
<img src="http://feeds.feedburner.com/~r/AsmBlog/~4/KkSiKmdIU-E" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://attentionspanmedia.com/asmblog/2009/06/11/the-day-the-media-died/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dorm Life #9 on Hulu</title>
		<link>http://attentionspanmedia.com/asmblog/2009/06/09/dorm-life-9-on-hulu/</link>
		<comments>http://attentionspanmedia.com/asmblog/2009/06/09/dorm-life-9-on-hulu/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 14:40:52 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://attentionspanmedia.com/asmblog/?p=279</guid>
		<description><![CDATA[As far as we know, this is the first time Dorm Life has cracked Hulu&#8217;s Top Ten. Must be the enormous promotional budget we put behind it&#8230;Not! It&#8217;s the audience &#8211; you guys are amazing. Thank you!
]]></description>
			<content:encoded><![CDATA[<div id="attachment_278" class="wp-caption alignnone" style="width: 608px"><a rel="attachment wp-att-278" href="http://attentionspanmedia.com/asmblog/2009/06/09/dorm-life-9-on-hulu/picture-81/"><img class="size-full wp-image-278" title="Dorm Life #9 show on Hulu" src="http://attentionspanmedia.com/asmblog/wp-content/uploads/2009/06/picture-81.png" alt="Dorm Life cracks Hulu Top Ten!" width="598" height="472" /></a><p class="wp-caption-text">Dorm Life cracks Hulu Top Ten!</p></div>
<p>As far as we know, this is the first time Dorm Life has cracked Hulu&#8217;s Top Ten. Must be the enormous promotional budget we put behind it&#8230;Not! It&#8217;s the audience &#8211; you guys are amazing. Thank you!</p>
<img src="http://feeds.feedburner.com/~r/AsmBlog/~4/zCU78i6Etqc" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://attentionspanmedia.com/asmblog/2009/06/09/dorm-life-9-on-hulu/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
