AssociaDirect Inc

Starting an Association Blog from Scratch

Leah Pogliano — Mon, 09 Nov 2009 02:46:49 +0000

Once you’ve started a blog, you might find it overwhelming to decide what content to post, how to get readers to your blog and how to keep readers coming back. So in this article, we show you how to get started.

Social Media: Another Name for Word of Mouth

Leah Pogliano — Mon, 26 Oct 2009 02:15:40 +0000

We explain how Social Media has grown into a sophisticated tool for word of mouth and allows associations to broaden their reach. It all depends on how much time you’re willing to spend interacting with your audience and how you take they’re feedback and use it to your benefit.

Improving Design: Association of College & Research Libraries

Mike Faye — Mon, 19 Oct 2009 19:31:44 +0000

Take a look at how AssociaDirect was able to help the Association of College & Research Libraries develop the tools to brand their conference as the premier event for college and research librarians.

Google Wave Unleashes the Power of Exclusivity

Leah Pogliano — Sun, 11 Oct 2009 21:19:36 +0000

Google Wave is Google’s new real-time communication platform that combines features of email, project management, web chat, instant messaging, wikis and social networking. So why isn’t everyone taking advantage of such a useful and fun tool?

What Citizen Marketers Mean for Associations

Steve Sedowski — Wed, 13 May 2009 21:19:16 +0000

"Citizen Marketers: When People Are the Message" can be easily transferable to the association world: one-dimensional communication is over and passionate people have become involved in association operations via technology.

Social Media Isn’t Just For the Kids Anymore

Anthony Zinni — Fri, 27 Mar 2009 17:52:36 +0000

Social media adoption amongst the Baby Boomers is growing at a rapid pace, according a recent Accenture survey. Is you association ready to engage this rapidly expanding market?

Why Social Media Won’t Work Until Your Website Does

Anthony Zinni — Thu, 12 Mar 2009 18:53:39 +0000

With all the potential sources to gather information from online, users are making very specific choices of who they “friend” or “follow”. We explain how having an unsuccessful website can actually keep your social media initiatives from working.

10 Harsh Truths About Association Websites

Anthony Zinni — Wed, 11 Feb 2009 16:28:15 +0000

Paul Boag discusses 10 things that corporate websites tend to do wrong, and from our experience here at AssociaDirect we can confirm that they are no less true of associations.

Are Your Call to Action Statements Effective?

Anthony Zinni — Fri, 23 Jan 2009 15:56:03 +0000

While a call to action statement’s intended purpose may seem straightforward, how do you know if yours is effective? Today I am going to share a few tips and tricks that marketers use to ensure that your call to action is not only seen but also completed.

What is the Experience Design of Your Association Like?

Anthony Zinni — Fri, 16 Jan 2009 20:58:29 +0000

Experiences are what shape the brand perception of an organization, and ultimately determine member retention or the success of new member recruitment. Unfortunately not everyone is successful in creating great experience design.