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	<title>Associated Knowledge</title>
	
	<link>http://www.associatedknowledge.com</link>
	<description>The Intersection of Learning, Knowledge, Technology, and Community from an Association Perspective</description>
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		<title>First Blog Post Using the New WordPress BlackBerry App</title>
		<link>http://feedproxy.google.com/~r/AssociatedKnowledge/~3/hE3CGESK4z8/</link>
		<comments>http://www.associatedknowledge.com/2009/07/07/first-blog-post-using-the-new-wordpress-blackberry-app/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 19:24:37 +0000</pubDate>
		<dc:creator>desabol</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Moblogging]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[mobile blogging]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://www.associatedknowledge.com/2009/07/07/first-blog-post-using-the-new-wordpress-blackberry-app/</guid>
		<description><![CDATA[<p>For the purposes of this post we&#8217;ll keep things short and simple. Set-up and installation of the app on my BB 8330 (Curve) was quite easy. The application is pretty polished and intuitive and I haven&#8217;t experienced any technical issues yet.</p>
<p>There are one or two issues that I have note specific to adding categories to the post (e.g. I couldn&#8217;t move into the category field directly rather I had to access it via the BlackBerry menu key. And once I was in to the category <a href="http://www.associatedknowledge.com/2009/07/07/first-blog-post-using-the-new-wordpress-blackberry-app/"> [read more]</a>]]></description>
			<content:encoded><![CDATA[<p>For the purposes of this post we&#8217;ll keep things short and simple. Set-up and installation of the app on my BB 8330 (Curve) was quite easy. The application is pretty polished and intuitive and I haven&#8217;t experienced any technical issues yet.</p>
<p>There are one or two issues that I have note specific to adding categories to the post (e.g. I couldn&#8217;t move into the category field directly rather I had to access it via the BlackBerry menu key. And once I was in to the category selection dialogue it wasn&#8217;t really clear how to select the categories that I wanted to assign to the post &#8211; I did finally figure it out and you have to use the &#8220;Change Option&#8221; menu option to toggle the checkbox on or off &#8211; which seems a bit kludgy).</p>
<p>Other than those two usability issues, which aren&#8217;t really major, I am extremely impressed and am definitely going to continue to experiment with the app.</p>
<p>More to come&#8230;</p>
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		<item>
		<title>Wordpress Application for BlackBerry</title>
		<link>http://feedproxy.google.com/~r/AssociatedKnowledge/~3/3bJvAOlQtgE/</link>
		<comments>http://www.associatedknowledge.com/2009/07/07/wordpress-application-for-blackberry/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 18:21:44 +0000</pubDate>
		<dc:creator>desabol</dc:creator>
				<category><![CDATA[Moblogging]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[Curve]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[mobile blogging]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://www.associatedknowledge.com/?p=530</guid>
		<description><![CDATA[<p>For those of you out there who can&#8217;t use an iPhone and all of the goodness associated with it, you know how frustrating it is to find good usable apps for your SmartPhone/Smart Device. While I can&#8217;t commit with 100% certainty, I&#8217;d probably give up my trusty BlackBerry Curve for a iPhone if Verizon ever offered it, but until that point (I&#8217;m not holding my breath) I am pretty happy with what I can do with my BlackBerry and the range of apps that have <a href="http://www.associatedknowledge.com/2009/07/07/wordpress-application-for-blackberry/"> [read more]</a>]]></description>
			<content:encoded><![CDATA[<p>For those of you out there who can&#8217;t use an <a href="http://www.apple.com/iphone/" class="liexternal">iPhone</a> and all of the goodness associated with it, you know how frustrating it is to find good usable apps for your SmartPhone/Smart Device. While I can&#8217;t commit with 100% certainty, I&#8217;d probably give up my trusty <a href="http://na.blackberry.com/eng/" class="liexternal">BlackBerry</a> Curve for a iPhone if Verizon ever offered it, but until that point (I&#8217;m not holding my breath) I am pretty happy with what I can do with my BlackBerry and the range of apps that have come available lately for it.</p>
<p>However there is one area that was definitely a sore point for me. I really never found a usable application for connecting to my self-hosted WordPress blog so I could post on the go and manage what I needed to. Sure there were other ways to get content to my blog, but it left a lot to be desired. A month or two ago <a href="http://ma.tt/" title="Matt Mullenweg" class="liexternal">Matt Mullenweg</a> (founder of <a href="http://automattic.com/" class="liexternal">Automattic</a> the creators of WordPress) announced at WordCamp San Francisco that his team was committed to creating an application for the Berry users. Of course it was well behind the release of an iPhone app that served the same purpose, but the word was finally official. What wasn&#8217;t clear was the timeline and a lot of us were left holding our breath and hoping it would be sooner rather than later.</p>
<p>It appears that it was sooner rather than later after all. Earlier today, the WordPress BlackBerry client launched in a public beta of a new open source BlackBerry WordPress application borne out of a collaborative effort between the folks at Automattic and the folks at <a href="http://www.danais.it/web/eng/index.html" class="liexternal">Danais</a>, who led the MoPress Open Source project. You can read more about their work on the project on their blog (<a href="http://mopress.danais.org/2009/06/01/wordpress-for-blackberry/" class="liexternal">WordPress for BlackBerry</a>):</p>
<p><embed src="http://v.wordpress.com/GY1xBMjP" type="application/x-shockwave-flash" width="600" height="320" allowscriptaccess="always" allowfullscreen="true"></embed></p>
<p>Here are some things to consider while taking a tour of this new BlackBerry app:</p>
<p>* The app is for WordPress.com and self-hosted WordPress version 2.5.1 or newer<br />
* This app should work with any of the new BlackBerry devices such as the 8700, Pearl, Curve, Bold, and Storm<br />
* BlackBerry OS requirements are OS 4.2.1 or newer</p>
<p>Being a public beta, it’s important to realize the large amount of potential bugs that can occur, before writing this app off as not what you want. If you’re not interested in trying a pre-release version of this software, you should wait until 1.0 is out.</p>
<p>To install the beta application: Point your BlackBerry browser to <a href="http://blackberry.wordpress.org/install" title="BlackBerry Wordpress Application Download" class="liwp">http://blackberry.wordpress.org/install</a> and follow the instructions.</p>
<p>I&#8217;m going to be putting it through its paces for the next few days and will report back on my impressions. Stay tuned for more.</p>
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		<item>
		<title>Multi-feed RSS Consolidation</title>
		<link>http://feedproxy.google.com/~r/AssociatedKnowledge/~3/cJEQm-tiJa8/</link>
		<comments>http://www.associatedknowledge.com/2009/07/07/multi-feed-rss-consolidation/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 14:51:31 +0000</pubDate>
		<dc:creator>desabol</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://www.associatedknowledge.com/?p=470</guid>
		<description><![CDATA[<p>While I normally keep my posts a little less technical I decided to jump into the technical realm based on a number of questions that I have seen on Twitter and particularly due to a request for help from a friend.</p>
<p>Many pundits have proclaimed that RSS is dead but I firmly disagree. I think RSS is still one of the easiest and most flexible medium to get information how you want it when you want it. However, with everything information related there is always the <a href="http://www.associatedknowledge.com/2009/07/07/multi-feed-rss-consolidation/"> [read more]</a>]]></description>
			<content:encoded><![CDATA[<p>While I normally keep my posts a little less technical I decided to jump into the technical realm based on a number of questions that I have seen on Twitter and particularly due to a request for help from a friend.</p>
<p>Many pundits have proclaimed that RSS is dead but I firmly disagree. I think RSS is still one of the easiest and most flexible medium to get information how you want it when you want it. However, with everything information related there is always the challenge of managing the barrage of information that everyone of us is dealing with every single day. </p>
<p>The purpose of this post is to illustrate an easy way to merge multiple site feeds into a single source to make it a little easier to manage and maintain. One perfectly good reason to do this is if you are an association who offers multiple/many individual feeds from your site and would like to offer your members a consolidated feed &#8211; but the utility doesn&#8217;t end there. It&#8217;s really only limited by your own need/imagination.</p>
<p>Let&#8217;s get started.</p>
<p>For the purposes of this brief tutorial we are going to use <a href="http://pipes.yahoo.com/pipes/" class="liexternal">Yahoo Pipes</a> largely because I believe it is the most flexible and easiest to use of all of the similar services available. If you have a Yahoo! (think <a href="http://mail.yahoo.com" class="liexternal">Yahoo! Mail</a>, <a href="http://www.flickr.com" class="liexternal">Flickr</a>, etc.) account it is really easy to get started. If not, the first step is to sign-up.</p>
<p><img src="http://www.associatedknowledge.com/wp-content/uploads/2009/07/sign-in.png" alt="Yahoo! Pipes - Sign-in" title="Yahoo! Pipes - Sign-in" width="600" height="450" class="aligncenter size-full wp-image-484" /></p>
<p>Once you are signed-in, click on the &#8220;Create A Pipe&#8221; link in the top menu bar:</p>
<p><img src="http://www.associatedknowledge.com/wp-content/uploads/2009/07/pipes_menu_bar1.png" alt="pipes_menu_bar" title="Yahoo! Pipes - Create a Pipe" width="600" height="48" class="aligncenter size-full wp-image-482" /></p>
<p>You will then see the following screen which is the Yahoo! Pipes main stage where you can work your magic:</p>
<p><img src="http://www.associatedknowledge.com/wp-content/uploads/2009/07/pipes_main_stage.png" alt="Yahoo! Pipes - Main Stage" title="Yahoo! Pipes - Main Stage" width="600" height="353" class="aligncenter size-full wp-image-480" /></p>
<p>While the myriad options can be overwhelming, we are going to keep things simple and get right to the task at hand. We&#8217;re only going to be scratching the surface of what is really possible with Yahoo! Pipes so if you are really curious I&#8217;d encourage you to check things out in greater detail at some point in the future.</p>
<p>Our first task is going to be to add a few modules to the main stage. The first one we are going to add is the &#8220;Fetch Feed&#8221;. To do this you will have to expand the &#8220;Sources&#8221; menu on the right side of the screen and then &#8220;drag-and-drop&#8221; the module on the stage.</p>
<p><img src="http://www.associatedknowledge.com/wp-content/uploads/2009/07/fetch_site_feed1.png" alt="Yahoo! Pipes - Fetch Site Feed" title="Yahoo! Pipes - Fetch Site Feed" width="600" height="63" class="aligncenter size-full wp-image-518" /></p>
<p>Above you can see that I have added three &#8220;Fetch Site Feed&#8221; modules to the stage. This is because I am going to be merging feeds from three sites into one. Once you have the modules on the stage, simply enter the URL&#8217;s from the sites that you want to merge. Because we are using the &#8220;Fetch Site Feed&#8221; module, not the &#8220;Fetch Feed&#8221; module, all that you have to do is enter the URL of the site(s) that you want to merge. However, the process would be the same if you knew the URL&#8217;s of the feeds and used the &#8220;Fetch Feed&#8221; module instead.</p>
<p>It would be tempting to simply try and merge the feeds together straight away, but we are going to hold off on that for a moment and add a few other modules that provide us with more control of the output. If you look at the navigation pane on the left you will see an option labeled &#8220;Operators&#8221;, you will want to expand that to gain access to the next two modules that you are going to want to add to your stage.</p>
<p><img src="http://www.associatedknowledge.com/wp-content/uploads/2009/07/pipes-navigation1.png" alt="Yahoo! Pipes - Navigation Pane" title="Yahoo! Pipes - Navigation Pane" width="103" height="325" class="alignleft size-full wp-image-498" style="margin: 0 1em 0 0" /></p>
<p>Click on the &#8220;Operators&#8221; option and that will reveal a new set of modules. </p>
<p>As I alluded to earlier, you can see that you have a bunch of options. For those of you with less of a technical orientation some of the options may sound like they are in a different language, while others may appear to be much more intuitive. Fear not. We are only interested in two of them for the next few steps: &#8220;Truncate&#8221; and &#8220;Union&#8221;</p>
<p>The &#8220;Truncate&#8221; module allows you to control the number of feed items that you will &#8220;fetch&#8221; from the feeds that you are merging. The &#8220;Union&#8221; module is where the true magic of this tutorial takes place and what is responsible for the &#8220;merging&#8221;.</p>
<p>Using the drag-and-drop method we used previously, you are going to want to add the &#8220;Truncate&#8221; module to your stage. </p>
<p>You should add as many of these modules as you have &#8220;Fetch Site Feed&#8221; modules. For the purposes of this tutorial you will see that I have added 3.</p>
<p><img src="http://www.associatedknowledge.com/wp-content/uploads/2009/07/fetch-with-truncate1.png" alt="Yahoo! Pipes - Fetch Site Feed with Truncate" title="Yahoo! Pipes - Fetch Site Feed with Truncate" width="600" height="139" class="aligncenter size-full wp-image-520" /></p>
<p>Once those modules are on your stage, you can fill-in the amount of items. I have chosen to use 10 from each feed.</p>
<p>The next step is to add-in the additional module from the list in the left pane that I referenced above: &#8220;Union&#8221;. Again, simply drag-and-drop this module to your stage. Once it is added, your stage should look similar to what I have below:</p>
<p><img src="http://www.associatedknowledge.com/wp-content/uploads/2009/07/add_union2.png" alt="Yahoo! Pipes - Add Union" title="Yahoo! Pipes - Add Union" width="600" height="196" class="aligncenter size-full wp-image-522" /></p>
<p>Take a deep breath! You are almost done. There are only a few more steps left to complete. You have all of the components on the stage that you need to merge your feeds into one. Now all you have to do is &#8220;Pipe&#8221; them together. To do that all you need to do is literally &#8220;connect the dots&#8221;. Simply place your cursor over the circle/bubble at the bottom of the module and you will see that cursor transforms into a hand. Drag the mouse to the top of the module below it. It sounds more complicated than it is, so just give it a shot. Below is an image of the modules on the stage, piped together.</p>
<p><img src="http://www.associatedknowledge.com/wp-content/uploads/2009/07/piped1.png" alt="Yahoo! Pipes - Piped" title="Yahoo! Pipes - Piped" width="600" height="260" class="aligncenter size-full wp-image-524" /></p>
<p>Once you have everything &#8220;piped&#8221; together you will want to save your Pipe. To do this simply click on the &#8220;Save&#8221; button located on the top-right portion of the screen. </p>
<p><img src="http://www.associatedknowledge.com/wp-content/uploads/2009/07/save-pipe.png" alt="Yahoo! Pipes - Save Pipe Button" title="Yahoo! Pipes - Save Pipe Button" width="473" height="23" class="aligncenter size-full wp-image-508" /></p>
<p>Doing this will enable you to &#8220;Run&#8221; your pipe and generate the output &#8211; which in this case is your merged feeds. All you have to do to &#8220;Run&#8221; the pipe is click on the &#8220;Run Pipe&#8221; link that will appear at the top-center of the screen if your pipe saved properly. </p>
<p><img src="http://www.associatedknowledge.com/wp-content/uploads/2009/07/saved-pipe.png" alt="Yahoo! Pipes - Saved Pipe" title="Yahoo! Pipes - Saved Pipe" width="222" height="26" class="aligncenter size-full wp-image-509" /></p>
<p>This will open a new tab/window and you will be presented with the results of your merged feed. Mine looks like this:</p>
<p><img src="http://www.associatedknowledge.com/wp-content/uploads/2009/07/merged-feed-output.png" alt="Yahoo! Pipes - Merged Feed Output" title="Yahoo! Pipes - Merged Feed Output" width="600" height="512" class="aligncenter size-full wp-image-512" /></p>
<p>At this point all that is left to do is get the URL for the newly created RSS feed. You can see that you have plenty of options. However, if you are planning on offering it as a link on your site the most obvious choice is RSS.</p>
<p><img src="http://www.associatedknowledge.com/wp-content/uploads/2009/07/get_feed.png" alt="Yahoo! Pipes - Get Feed" title="Yahoo! Pipes - Get Feed" width="600" height="24" class="aligncenter size-full wp-image-479" /></p>
<p>Here is a link to the Pipe that I created for this tutorial: <a href="http://pipes.yahoo.com/pipes/pipe.info?_id=EsPef6lq3hGOG39MKX1_0w" class="liexternal">http://pipes.yahoo.com/pipes/pipe.info?_id=EsPef6lq3hGOG39MKX1_0w</a>. You can take a look at it to see everything in completed form and also can clone it if you don&#8217;t want to go to the trouble of creating your own merged feed from scratch.</p>
<p>I hope it helps. Let me know if you have any questions or run into any problems in the comments below.</p>
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		<title>Cinco de Mayo</title>
		<link>http://feedproxy.google.com/~r/AssociatedKnowledge/~3/SO_jxUXXWa4/</link>
		<comments>http://www.associatedknowledge.com/2009/05/05/cinco-de-mayo/#comments</comments>
		<pubDate>Tue, 05 May 2009 11:00:58 +0000</pubDate>
		<dc:creator>desabol</dc:creator>
				<category><![CDATA[Associations]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Learning]]></category>
		<category><![CDATA[Perspective]]></category>
		<category><![CDATA[art of war]]></category>
		<category><![CDATA[cinco de mayo]]></category>
		<category><![CDATA[sun tzu]]></category>

		<guid isPermaLink="false">http://www.associatedknowledge.com/?p=467</guid>
		<description><![CDATA[<p>According to Wikipedia, many in the United States believe that Cinco de Mayo is Mexico&#8217;s Independence Day (which actually is September 16 (dieciséis de septiembre in Spanish), the most important national patriotic holiday in Mexico). In reality, Cinco de Mayo is a Mexican regional holiday that commemorates the Mexican army&#8217;s unlikely defeat of the French at the Battle of Puebla. According to the historical record, while outnumbered, the Mexicans defeated a much better-equipped French army that had known no defeat for almost 50 years.</p>
<p>It&#8217;s not <a href="http://www.associatedknowledge.com/2009/05/05/cinco-de-mayo/"> [read more]</a>]]></description>
			<content:encoded><![CDATA[<p>According to <a href="http://www.wikipedia.org" rel="nofollow" class="liwikipedia">Wikipedia</a>, many in the United States believe that <a href="http://en.wikipedia.org/wiki/Cinco_de_Mayo" rel="nofollow" class="liwikipedia">Cinco de Mayo</a> is Mexico&#8217;s Independence Day (which actually is September 16 (dieciséis de septiembre in Spanish), the most important national patriotic holiday in Mexico). In reality, Cinco de Mayo is a Mexican regional holiday that commemorates the Mexican army&#8217;s unlikely defeat of the French at the Battle of Puebla. According to the historical record, while outnumbered, the Mexicans defeated a much better-equipped French army that had known no defeat for almost 50 years.</p>
<p>It&#8217;s not a major holiday in the U.S., but we treat it with equal regard to other cultural holidays such as St. Patrick&#8217;s Day, Oktoberfest, and the Chinese New Year. So regardless of what you believe or if you plan to share a few cerveza&#8217;s with your colleagues after a day at the office in celebration of the holiday, I think the today is a perfect opportunity to take stock of your own battles against formidable opponents and how you are responding. </p>
<p>Whether your opponent is a colleague, a member, change, the system or even yourself, are you fighting a good fight? Is the battle actually worth fighting? Are you being honest with yourself? Are you digging in and doing everything you can to emerge victorious? </p>
<p>If the answer to any of these questions is no, perhaps it&#8217;s time to reevaluate your strategy and priorities. Should you really be doing it? Is it worth your effort, energy and enthusiasm? Is this how you want to be remembered? Are you being driven by pride or fear of defeat? If so, all of these<br />
motivations need to be reconsidered. </p>
<p>In the <a href="http://www.au.af.mil/au/awc/awcgate/artofwar.htm" class="liexternal">Art of War</a>, Sun Tzu advised: &#8220;<em>He will win who knows when to fight and when not to fight</em>&#8220;. It was his first essential rule for victory. Perhaps we would all be wise to heed his advice. Pick your battles wisely and always remember there is as much to be gained in defeat as there is in victory. What people will remember most is how you conducted yourself in pursuit of your goal.</p>
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		<title>The Power of…Missed Opportunities</title>
		<link>http://feedproxy.google.com/~r/AssociatedKnowledge/~3/go46g4ge3Es/</link>
		<comments>http://www.associatedknowledge.com/2009/05/04/the-power-of-missed-opportunities/#comments</comments>
		<pubDate>Mon, 04 May 2009 16:27:49 +0000</pubDate>
		<dc:creator>desabol</dc:creator>
				<category><![CDATA[Associations]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Perspective]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[ASAE]]></category>
		<category><![CDATA[members]]></category>
		<category><![CDATA[The Power of A]]></category>

		<guid isPermaLink="false">http://www.associatedknowledge.com/?p=457</guid>
		<description><![CDATA[<p>Last week I got a Tweet from @lindydreyer asking me what I thought of The Power of A. Prior to that reference, I hadn&#8217;t a clue what the Power of A was, but I was surely going to find out. I do my best to stay up to date on everything going on in the Association-world, but regardless of how vigilant I am, things can and do slip under my radar. Thankfully, I have a pretty active group of Association peeps that I follow in <a href="http://www.associatedknowledge.com/2009/05/04/the-power-of-missed-opportunities/"> [read more]</a>]]></description>
			<content:encoded><![CDATA[<p>Last week I got a Tweet from <a href="http://twitter.com/lindydreyer" class="liexternal">@lindydreyer</a> asking me what I thought of <a href="http://www.thepowerofa.org/" class="liexternal">The Power of A</a>. Prior to that reference, I hadn&#8217;t a clue what the Power of A was, but I was surely going to find out. I do my best to stay up to date on everything going on in the Association-world, but regardless of how vigilant I am, things can and do slip under my radar. Thankfully, I have a pretty active group of Association peeps that I follow in the Twitterverse and the <a href="http://www.alistbloggers.org" class="liexternal">Association Blogosphere</a>, so even when I miss something one of them are normally there to clue me in.</p>
<p>I took the tweet from <a href="http://associationmarketing.blogspot.com/" class="liexternal">Lindy</a> as a suggestion (normally when Lindy recommends something to me it&#8217;s going to be a hot topic so I have learned to listen to her when she does) to take a good look at the Power of A and weigh-in n what I thought. Admittedly, at first I really didn&#8217;t get it. Not only didn&#8217;t I grasp the purpose but I also didn&#8217;t immediately realize who was behind it. It took me some clicking around to realize that (a) it was produced by <a href="http://www.asaecenter.org" class="liexternal">ASAE and the Center</a> and (b) it was extolling the virtues of Associations. Granted it was a user-friendly interface and I found it aesthetically pleasing but I still didn&#8217;t get it. I thought that ASAE already had a website and if anything this type of information should have been housed there. I did privately wish that the ASAE website were as easy on the senses, but that is a different topic for a different day. After my cursory review, I sent a tweet back to Lindy to tell her that I didn&#8217;t get it but I did like the presentation and left the topic go&#8230;at least for a while.</p>
<p>Over the weekend the topic popped back on my radar screen through a bunch of Tweets and a blog post by @maggiemcg (<a href="http://www.mizzinformation.com/2009/05/power-ofhuh.html" class="liexternal">The Power of&#8230;huh</a>) responding with her thoughts on the whole thing. I think that was about the same time that I finally pieced everything together and saw what was going on. I left my own half-baked <a href="http://www.haloscan.com/comments/mmcgary/2681348214499055359/#100137" class="liexternal">comment</a>, many others followed more thoughtfully, and a <a href="http://feeds2.feedburner.com/ThePowerOfATwitter?format=xml" class="liexternal">stream of Tweets &#8211; #PWRA</a> ensued. Needless to say, I think the whole thing wasn&#8217;t being viewed too positively &#8211; at least not initially &#8211; and the comments seemed to corroborate that fact. A follow-up post by Deirdre Reid seemed to push the paradigm even farther (<a href="http://deirdrereid.wordpress.com/2009/05/03/the-natives-are-restless-how-do-you-respond/" class="liexternal">The Natives Are Restless &#8211; How Do You Respond?</a>).</p>
<p>After letting the topic stew for a day I began to better understand what I did and didn&#8217;t like about the website/approach and what I thought could have been done to make it better. On the positive side I liked:</p>
<ol>
<li>the fact that ASAE was jumping up and telling the world about the impact that Associations can have for business and society.</li>
<li>the use of multimedia: text, audio/video, graphics,  etc. to make the site welcoming, easy to use and full of a lot of decent information.</li>
<li>how ASAE embraced a myriad of social media tools (tagging, sharing widget, twitter stream, etc.) to not only bring in some of the resources referenced above, but also to encourage sharing and feedback.</li>
<li>the use of specific examples to drive home concrete messages about the true power of associations. I think this is a lot more of an effective approach as compared to listing specific benefits without substantiating them.</li>
</ol>
<p>However, what I really didn&#8217;t like was:</p>
<ol>
<li>the fact that the audience that this was directed at wasn&#8217;t really apparent. I came to find out that this site was specifically designed for our friends on Capitol Hill. While I know there is a pretty active campaign to gain additional support from our lawmakers during our country&#8217;s economic malaise, I think this site could have served many masters, not just one, equally as well.</li>
<li>the fact that ASAE and the Center engaged a PR Firm, actually not just any PR firm but one of the best and likely most expensive, to assist with the creation of this campaign. Now I happen to be a big fan of PR done right and also think highly of <a href="http://ogilvy.com/" class="liexternal">Ogilvy</a>, but for the purposes of this campaign, I think it sends the wrong message. It looks like it is saying that the power of associations lies in the ability to use it&#8217;s funds to engage high dollar PR firms, not that it is part of the solution to some of woes that are ailing our nation as a whole.</li>
<li>while I do like the specific examples, I would have preferred to see the site go live with a lot more info than what it currently has. Sure, this is a superficial comment, but the examples while detailed only go so far in detailing all of the great things that associations do for their members, business and society.</li>
</ol>
<p>What would have I done differently? Quite a bit actually.</p>
<ol>
<li>First, I probably would have created the site as a sub-domain of the main ASAE site. You could have still had the vanity URL and accomplished all of the same things but visitors would have been all that much closer to the ASAE site. I would have also played up who was responsible for the site, not downplayed it. The first visual cue that you get that the Power of A site is part of ASAE is if you scroll to the bottom of the page. Why hide it?</li>
<li>Second, I would have definitely made the site serve different purposes depending on who the visitor was. Capitol Hill lawmaker? Go here. Association Executive or staffer? Go here. Association member or member of the general public? Go here. Employer? Go here. Associations have multiple stakeholder groups and ASAE is no different. As a former association staffer and current association (actually multiple association) member I would have liked to have seen the benefits of belonging spelled out clearly. After all, being currently out of work &#8211; which many are these days &#8211; I need to be reminded why an association membership is a great investment and ultimately an investment in my future. Likewise for employers. Why, when they are in the midst of slashing budgets and cutting back on professional development, should they continue to invest in association memberships for their employees?</li>
<li>Third, I think that a lot of this could have been done in-house. Again, no offense to the work and/or talent of Ogilvy, but who better to demonstrate the power of associations than associations themselves? A general call could have been put out or a tiger-team/task force could have been assembled and a myriad of social media tools could have been employed to create the same type of resource probably as quickly and a lot more cost-effectively. When your members are the exact people you want to hear from why go to a third party to solicit their feedback?</li>
<li>Fourth, I would have made the site a lot more dynamic (e.g. living and breathing) than it is now. I would have made it almost all user generated (with some oversight of course) and allowed to be something that was continuously changing and being updated with compelling stories from associations, from members and from businesses. My guess is that by really opening the site up it would have a much longer shelf-life and much more compelling content that would have mass appeal.</li>
</ol>
<p>Surely these aren&#8217;t the only ideas that could have made the site much more reflective of the true power of associations, but it would have been a good start. If you were to ask me, I would say that the true power of associations lie in the membership so who better to tell the world about it?</p>
<p>What did I miss, what other ideas are there? How could we take this from a target for criticism to a true reflection of the power of associations? Share your thoughts, ideas, feedback and criticism below!</p>
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		<item>
		<title>3 Qualities of Leaders</title>
		<link>http://feedproxy.google.com/~r/AssociatedKnowledge/~3/D9rSOGMN6C4/</link>
		<comments>http://www.associatedknowledge.com/2009/04/30/3-qualities-of-leaders/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 11:00:59 +0000</pubDate>
		<dc:creator>desabol</dc:creator>
				<category><![CDATA[Associations]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Perspective]]></category>
		<category><![CDATA[agility]]></category>
		<category><![CDATA[empowerment]]></category>
		<category><![CDATA[simplicity]]></category>

		<guid isPermaLink="false">http://www.associatedknowledge.com/?p=450</guid>
		<description><![CDATA[<p>In keeping Jamie&#8217;s meme alive, I wanted to contribute my thoughts on the 3 most important qualities of effective leaders. There&#8217;s already been a number of great contributions to the meme and some touch on my own ideas but great minds do think alike. </p>
Simplicity
<p>“Simplicity is the ultimate sophistication” &#8211; Leonardo da Vinci</p>
<p>Great leaders have the innate ability to make the most challenging situations simple by removing the extraneous and focusing on the core.</p>
Empowerment
<p>&#8220;Never tell people how to do things. Tell them what to do <a href="http://www.associatedknowledge.com/2009/04/30/3-qualities-of-leaders/"> [read more]</a>]]></description>
			<content:encoded><![CDATA[<p>In keeping <a href="http://www.getmejamienotter.com/getmejamienotter/2009/04/becoming-a-leader-top-3-things-to-do-.html" class="liexternal">Jamie&#8217;s meme</a> alive, I wanted to contribute my thoughts on the 3 most important qualities of effective leaders. There&#8217;s already been a number of great contributions to the meme and some touch on my own ideas but great minds do think alike. </p>
<h4>Simplicity</h4>
<p><em>“Simplicity is the ultimate sophistication”</em> &#8211; Leonardo da Vinci</p>
<p>Great leaders have the innate ability to make the most challenging situations simple by removing the extraneous and focusing on the core.</p>
<h4>Empowerment</h4>
<p><em>&#8220;Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.&#8221;</em> &#8211; General George S. Patton, Jr.</p>
<p>Great leaders teach others how to accomplish a task, tell them what is expected, give them the tools they need to succeed, and then get out of their way. </p>
<h4>Agility</h4>
<p><em>&#8220;First do it, then do it right, then do it fast.&#8221;</em> &#8211; Anonymous</p>
<p>Great leaders accept the fact that our world is dynamic, change is a constant, what works today may not work tomorrow and are willing to adapt to the circumstances. In doing so they become prepared, and perhaps inspired, by the opportunity that the change creates.</p>
<p>Without digging into each of these attributes in depth, these are the additions that I would make to the already great list (Edit &#8211; Here are a few links to the other posts: <a href="http://www.diaryofareluctantblogger.com/2009/04/leadership-meme.html" class="liexternal">Maddie Grant</a>, <a href="http://bit.ly/QrUuJ" class="liexternal">Jeff De Cagna</a>, <a href="http://bit.ly/PwMMj" class="liexternal">Deirdre Reid</a>, <a href="http://futureassociationexec.blogspot.com/2009/04/leadership-meme-three-tools-to-become.html" class="liexternal">Bruce Hammond</a>)</p>
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		<title>The Power of Twitter in Ev’s Own Words</title>
		<link>http://feedproxy.google.com/~r/AssociatedKnowledge/~3/-2PV6LFQg7k/</link>
		<comments>http://www.associatedknowledge.com/2009/04/29/the-power-of-twitter-in-evs-own-words/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 10:00:17 +0000</pubDate>
		<dc:creator>desabol</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Evan Williams]]></category>
		<category><![CDATA[evhead]]></category>
		<category><![CDATA[TED]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.associatedknowledge.com/?p=448</guid>
		<description><![CDATA[<p>Twitter has been the topic du jour recently especially after the recent antics (Aston Kutcher vs CNN) and star power ( Celebrity Tweeters Give Twitter a Huge Boost) driving even more attention to it. A lot of people have been asking me what all the interest is about and I&#8217;ve been a bit pressed to come up with an explanation that captures the essence of Twitter in a way that appeals to everyone. In doing my normal rounds I came across a pretty powerful video <a href="http://www.associatedknowledge.com/2009/04/29/the-power-of-twitter-in-evs-own-words/"> [read more]</a>]]></description>
			<content:encoded><![CDATA[<p>Twitter has been the topic du jour recently especially after the recent antics (<a href="http://www.redorbit.com/news/technology/1672427/kutcher_challenges_cnn_to_twitter_contest/" class="liexternal">Aston Kutcher vs CNN</a>) and star power ( <a href="http://www.newsfactor.com/news/Celebrity-Tweeters-Boost-Twitter/story.xhtml?story_id=11200AAKSHAO&#038;full_skip=1" class="liexternal">Celebrity Tweeters Give Twitter a Huge Boost</a>) driving even more attention to it. A lot of people have been asking me what all the interest is about and I&#8217;ve been a bit pressed to come up with an explanation that captures the essence of Twitter in a way that appeals to everyone. In doing my normal rounds I came across a pretty powerful video that does a more effective job of explaining what I was trying to. In this <a href="http://www.ted.com" class="liexternal">TED talk</a>, <a href="http://twitter.com" class="liexternal">Twitter</a> co-founder <a href="http://evhead.com/" class="liexternal">Evan Williams</a> reveals that many of the ideas driving their skyrocketing growth came from unexpected uses invented by the users themselves. This video captures a few of the reasons why Twitter is so powerful.</p>
<p><object width="446" height="326"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"></param><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent"></param><param name="bgColor" value="#ffffff"></param><param name="flashvars" value="vu=http://video.ted.com/talks/embed/EvanWilliams_2009-embed_high.flv&#038;su=http://images.ted.com/images/ted/tedindex/embed-posters/EvanWilliams-2009.embed_thumbnail.jpg&#038;vw=432&#038;vh=240&#038;ap=0&#038;ti=473" /><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgColor="#ffffff" width="446" height="326" allowFullScreen="true" flashvars="vu=http://video.ted.com/talks/embed/EvanWilliams_2009-embed_high.flv&#038;su=http://images.ted.com/images/ted/tedindex/embed-posters/EvanWilliams-2009.embed_thumbnail.jpg&#038;vw=432&#038;vh=240&#038;ap=0&#038;ti=473"></embed></object></p>
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		<title>How Not to Manage a LinkedIn Group</title>
		<link>http://feedproxy.google.com/~r/AssociatedKnowledge/~3/0b5Dkv0-qo8/</link>
		<comments>http://www.associatedknowledge.com/2009/04/22/how-not-to-manage-a-linkedin-group/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 20:33:47 +0000</pubDate>
		<dc:creator>desabol</dc:creator>
				<category><![CDATA[Associations]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Conferences]]></category>
		<category><![CDATA[digitalNow]]></category>
		<category><![CDATA[Fusion Productions]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Online Communities]]></category>

		<guid isPermaLink="false">http://www.associatedknowledge.com/?p=446</guid>
		<description><![CDATA[<p>Normally I&#8217;m not one to call people/companies/organizations out for things that they do to me. I generally handle things behind the scenes if I think I&#8217;ve been wronged and move on with my life but in this specific instance I decided that it was worth posting about because it could potentially happen to any of us.</p>
<p>Here is the situation. For the past few years I have been an outspoken fan of Fusion Productions DigitalNow conference. In my humble opinion it&#8217;s one of the best organized <a href="http://www.associatedknowledge.com/2009/04/22/how-not-to-manage-a-linkedin-group/"> [read more]</a>]]></description>
			<content:encoded><![CDATA[<p>Normally I&#8217;m not one to call people/companies/organizations out for things that they do to me. I generally handle things behind the scenes if I think I&#8217;ve been wronged and move on with my life but in this specific instance I decided that it was worth posting about because it could potentially happen to any of us.</p>
<p>Here is the situation. For the past few years I have been an outspoken fan of <a href="http://www.fusionproductions.com" class="liexternal">Fusion Productions</a> <a href="http://www.fusionproductions.com/digitalnow/" class="liexternal">DigitalNow</a> conference. In my humble opinion it&#8217;s one of the best organized and programmed conferences that I have had the opportunity and privilege to attend in my career and I always walked away energized, inspired and full of new ideas and flush with new contacts. I started off as a simple participant in 2007, but was among the very few who was tweeting the event live &#8211; long before <a href="http://twitter.com/desabol" class="liexternal">Twitter</a> was the in thing. Last year, I had the opportunity to sit on a <a href="http://www.fusionproductions.com/digitalnow/content/workshops.cfm" class="liexternal">panel</a> led by <a href="http://benmartincae.com/" class="liexternal">Ben Martin</a> and had a lot of fun doing so. To me going to a conference pales in comparison to being a real part of the conference.</p>
<p>2009 marked the first time in three years that I wasn&#8217;t able to attend/participate due to financial constraints but I still kept track of what was going on through the vibrant Twitterstream. It wasn&#8217;t as good as being there but thanks to my association friends I was able to glean some pretty useful and interesting nuggets of wisdom and I even got to see Ben do a live demo of <a href="http://benmartincae.com/my-digitalnow-mogulus-demo" class="liexternal">Mogulus</a>. I wasn&#8217;t there physically but I was definitely there in spirit.</p>
<p>At some point as I observed the festivities I was alerted to the <a href="http://www.linkedin.com/groups?home=&#038;gid=1106497&#038;trk=anet_ug_hm&#038;goback=%2Egdr_1237388627005_1" class="liexternal">DigitalNow LinkedIn group</a> and decided that it was a good group to join on with because (a) it&#8217;s an a group that I share an affinity with and (b) I like keeping as many contact points as possible between my association colleagues and myself. The DN group was a bit different than many I have joined (and am actively participating in) on LinkedIn in that it was by approval only. A hurdle no doubt, but one that I felt was worth dealing with in order to gain access to what I perceived to be a great community of folks. In the rare instances where I have joined &#8220;by approval&#8221; groups on LinkedIn, I have normally been approved within a few hours. </p>
<p><strong>Aside:</strong> <em>I only join groups where I either have a specific tie or think I can add value &#8211; groups to me are to be treated seriously and I don&#8217;t join them just to have a pretty badge associated with my name. That is pretty much my entire approach to social networking.</em></p>
<p>Well in this unique experience I didn&#8217;t get an immediate response. In fact my request to join went unanswered for quite a while. Finally this morning I did receive a response and here is what it said:</p>
<blockquote><p>
Julie McKown has sent you a message.<br />
Date: 4/22/2009<br />
Subject: [DigitalNow Community] Your DigitalNow Community request<br />
Group: DigitalNow Community</p>
<p>Dear David:</p>
<p>Thank you for your interest in joining the DigitalNow Community group on LinkedIn.</p>
<p>DigitalNow is the name of an annual conference produced by Fusion Productions and Disney Institute. It was started as a way to provide Association Executives and Senior leaders with a forum for private conversations about issues of import. The expectation of our audience &#8211; and of our LinkedIn group members &#8211; is that we provide a place for them to have those conversations in a non-sales environment.</p>
<p>Therefore, we are only able to extend invitations to participate to members of our audience, past and present speakers and presenters, and a small group of Resource Center partners who participate in our conference. (For information on how you can become a DigitalNow Resource Center partner, please contact us at <a href="mailto:digitalnow@fusionproductions.com" class="limailto">digitalnow@fusionproductions.com</a></p>
<p>We can offer you other ways to take part in our community. We invite you to follow us on Twitter.com (our user name is DigitalNow), and you may also submit articles of interest to our blog at DigitalNowblog.com.</p>
<p>Again, we thank you for your interest in the DigitalNow Community group.</p>
<p>Sincerely,<br />
The DigitalNow Team
</p></blockquote>
<p>Imagine my surprise in reading this response this morning. What I had expected was a warm welcome from Julie. And while she may not remember we interacted pretty regularly in advance of last years conference and I even went out of my way to track her down in person to say thank you for her help. However, what I received instead was pretty disappointing. Here is how I interpreted it. I really don&#8217;t know who you are and instead of checking my past records to see if you have a legitimate reason for trying to join our group I am going to say no. However, because I am opportunistic I am going to see if I can increase our Twitter follower count by one and see if you are naive enough to give us some of your valuable content as great search engine fodder for our blog.</p>
<p>Had Julie done even a basic Google search (dave sabol digital now &#8211; <a href="http://www.google.com/search?q=dave+sabol+digital+now&#038;ie=utf-8&#038;oe=utf-8&#038;aq=t&#038;rls=org.mozilla:en-US:official&#038;client=firefox-a" class="liexternal">check for yourself</a>) she would have seen the first 6 or so entries related to me and my past participation in the conference. I literally went from a raving fan to a skeptical observer in the matter of the time that it took me to read the email.</p>
<p>Now this isn&#8217;t an attack on Julie per se. In my past interactions with her she was warm, kind and wonderful, but this experience left me doubting whether DigitalNow is an event I want to continue to support as an outspoken advocate. I personally know that I convinced a number of friends and colleagues to attend this years event and years past as well. Maybe they don&#8217;t want my support and involvement. That&#8217;s ok though because I am sure that there are many others who are willing to pay the $600 or $700 registration plus what ever it costs for transportation and accommodations for the privilege of attending such an event. </p>
<p>But that really isn&#8217;t the point. I think it&#8217;s the underlying message that I was provided with &#8211; that I wasn&#8217;t worthy and they had to monitor their membership closely to keep out the undesirable elements &#8211; is what really bothered me. I have a little more than a little knowledge on building effective and sustainable online communities, in fact that was my primary area of responsibility prior to leaving PMI. So I understand establishing criteria for membership in a specific group, but as a past participant, contributor and advocate who wasn&#8217;t allowed in I have to wonder how high that bar is set. </p>
<p>When creating an online community ask yourself a few questions prior to doing so: are you trying to create a community or a country club? More importantly how willing are you to alienate specific member groups to preserve the sanctity of others? If an online community can be found, chances are people, especially those who are enthusiastic about the topic, subject, company, etc., will want to join it. How do you act in a similar situation?</p>
<p>Definitely an interesting situation, one full of learning opportunities for everyone, and something that I will likely never forget&#8230;unfortunately.</p>
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		<title>Earth Day Thoughts</title>
		<link>http://feedproxy.google.com/~r/AssociatedKnowledge/~3/HpKFvul0-To/</link>
		<comments>http://www.associatedknowledge.com/2009/04/22/earth-day-thoughts/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 08:00:29 +0000</pubDate>
		<dc:creator>desabol</dc:creator>
				<category><![CDATA[Associations]]></category>
		<category><![CDATA[Perspective]]></category>
		<category><![CDATA[Earth Day]]></category>

		<guid isPermaLink="false">http://www.associatedknowledge.com/?p=443</guid>
		<description><![CDATA[<p>Earth Day has come to symbolize many things to many people and I&#8217;m not in the position to say who is right and who is wrong. Regardless, I consider it as one day that pushes the environment, and our impact on it, to the forefront of our collective consciousness. Ultimately, it&#8217;s up to each of us to make what we will of it. </p>
<p>As a technologist with a keen interest in all things online it&#8217;s easy to get drawn into the virtual world that surrounds <a href="http://www.associatedknowledge.com/2009/04/22/earth-day-thoughts/"> [read more]</a>]]></description>
			<content:encoded><![CDATA[<p>Earth Day has come to symbolize many things to many people and I&#8217;m not in the position to say who is right and who is wrong. Regardless, I consider it as one day that pushes the environment, and our impact on it, to the forefront of our collective consciousness. Ultimately, it&#8217;s up to each of us to make what we will of it. </p>
<p>As a technologist with a keen interest in all things online it&#8217;s easy to get drawn into the virtual world that surrounds me every single day. Fortunately, I also make an effort as much time as possible in the great outdoors. The differences in the two worlds provide me with balance, clarity and perspective and for me the outdoors &#8211; and ultimately our environment &#8211; is a pretty important topic in my own life. I dug around and tried to find a video that embodied some of my own thinking and the one I found is below:</p>
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<p>My fundamental take-away from the video, and ultimately my personal philosophy on our responsibility to the environment, is pretty simple: we can all make a difference if we make an effort. </p>
<p>A wise friend once told me that with one person you can have an idea. With two, you can have a conversation. But with more than two you can create an association &#8211; and a movement &#8211; and create a lasting impact. Associations embody what is truly possible when you assemble a group of individuals that are passionate about something bigger than they are and make an effort to do something about it. Yet at the same time an association cannot be an association without the individuals who call themselves members and volunteers. The power of the association lies in harnessing the power of the individual and channeling that raw energy into directed effort.</p>
<p>In that same spirit, I want to encourage everyone to make a conscious effort to use less, waste less and be a little more cognizant of what you are doing and how you are doing it. The incremental changes that you make, when combined with those made by others, could have a pretty dramatic impact.</p>
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		<title>Feeding Your Need to Read Your Feeds</title>
		<link>http://feedproxy.google.com/~r/AssociatedKnowledge/~3/rTLs5kw0ISM/</link>
		<comments>http://www.associatedknowledge.com/2009/04/08/feeding-your-need-to-read-your-feeds/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 17:33:15 +0000</pubDate>
		<dc:creator>desabol</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Google Reader]]></category>
		<category><![CDATA[ReadAIR]]></category>
		<category><![CDATA[ShareFire]]></category>

		<guid isPermaLink="false">http://www.associatedknowledge.com/?p=439</guid>
		<description><![CDATA[<p>As I alluded to in a previous post: Managing (and Reading) Your Feeds, I am on a personal mission to tame the continuous, but absolutely essential, inflow of information that I am facing on a daily basis. One of those inbound channels is my large (and growing) list of feeds that supply me with a continuous stream of information, insight and inspiration. Left unchecked for any period of time, my feeds can actually inhibit, not increase, my daily productivity and I am sure I am <a href="http://www.associatedknowledge.com/2009/04/08/feeding-your-need-to-read-your-feeds/"> [read more]</a>]]></description>
			<content:encoded><![CDATA[<p>As I alluded to in a previous post: <a href="http://www.associatedknowledge.com/2009/03/02/managing-and-reading-your-feeds/" class="liinternal">Managing (and Reading) Your Feeds</a>, I am on a personal mission to tame the continuous, but absolutely essential, inflow of information that I am facing on a daily basis. One of those inbound channels is my large (and growing) list of feeds that supply me with a continuous stream of information, insight and inspiration. Left unchecked for any period of time, my feeds can actually inhibit, not increase, my daily productivity and I am sure I am not the only person.</p>
<p>Previously I recommended <a href="http://code.google.com/p/readair/" class="liexternal">ReadAir</a> &#8211; which I still really like &#8211; for accessing your <a href="http://www.google.com/reader" class="liexternal">GReader</a> feeds but my googling yielded another interesting, and relatively new, application to the mix.</p>
<p><a href="http://www.sharefirereader.com/" class="liexternal">ShareFire</a> (formerly known as Apprise) is the brainchild of <a href="http://blogs.adobe.com/air/" class="liexternal">Adobe AIR</a> development team members Christian Cantrell and Dan Koestler, and is a really slick news aggregator written for Adobe AIR.  ShareFire has several useful features, but what really differentiates it is the ability to share news stories with friends over various social networks right from the application. It currently supports sharing via email, AIM, Twitter, Facebook, Delicious, Digg, MySpace, and Newsvine. It&#8217;s not a perfect connector (which is what I had been originally looking for) to GReader &#8211; it does not sync up with it like ReadAir does &#8211; but you can easily import and export <acronym title="Outline Processor Markup Language">OPML</acronym> files that you have generated from other feed-based utilities (like Google Reader). Take a look at the screencast below for a brief demo of what the app is capable of.</p>
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<p>A few of the other features that I really like are the fact that it is completely cross-platform (Windows and Mac, Linux support is still in development), it includes a keyword-based notification system (which they call Smart Topics), it allows you to arrange posts by topic, switch views between RSS and live web, and supports over a dozen foreign languages! </p>
<p>As with most cool new applications (web or otherwise) it is still considered in &#8220;Beta&#8221; so there are some minor bugs. However, with that said, the application is Open Source and all of the source code for ShareFire as well as all the libraries it uses is available on <a href="http://code.google.com/p/apprise" class="liexternal">Google Code</a>. So if you do find something you&#8217;d like to add or improve upon and you are so inclined you can make a contribution to the source code.</p>
<p>Despite the fact that it didn&#8217;t solve my problems of effectively managing my Google Reader account like ReadAir does, it does do a lot of other things exceptionally well, not least of which is sharing. Based on my short-term use, I am really impressed with it and highly recommend checking it out, especially if you are looking for a more effective tool to manage your feeds without being connected through a browser.</p>
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