For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention.
Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. Give people indisputable reasons to renew.
Topics: Engagement, Volunteer Management, Associations, Member Retention, User Group Management, Member Engagement, Collaboration Tools, Marketing Automation, Online Community, Learning Management Systems
Your association provides your members with many different opportunities to develop as professionals and grow in their careers.
But to do this effectively, you need to have a system in place for gathering, organizing, and accessing the member information that provides you with insight into their goals and preferences: an association management system, or an AMS. As you get larger or want to offer more advanced programming, managing your membership through spreadsheets or disconnected databases just won’t cut it.
(Already use an AMS for your association? These tips will help you make the most of your investment.)
Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies:
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Topics: Associations, Member Experience, Member Engagement, Marketing Automation, Online Community, Integration, Events
Is your association leveraging technology to its fullest potential? You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement, like data collection, mobile apps, and volunteer management programs.
If you know data exists within your online community and marketing automation activities, but you aren’t leveraging it to inform your ability to provide a targeted, valuable member experience, well - it’s as if Charlie Bucket found a golden ticket then decided he didn’t feel like going to Willy Wonka’s Chocolate Factory that day.
Magical experiences are earned on the other side of diligent courage and execution. Embrace change. Identify what you need to deliver the member experience you want, and learn how to make the data work for you.
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Topics: Member Communities, Associations, Member Experience, Member Engagement, Marketing Automation, Online Community, Integration
Advanced education (certifications, specialized job training, professional development programs, and competency-based learning) is an area where associations thrive. Not only does this content establish you as a thought leader and invaluable resource in your industry, but it also can be a huge revenue-generator.
You can deliver advanced education for both new and experienced professionals through an easy-to-access, effective Learning Management System, or LMS. But when you’re comparing different LMS software, how do you know which features are essential?
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Topics: Member Communities, Associations, Online Community Software, Member Experience, Marketing Automation, Online Community, Learning Management Systems
“No man is an island entire of itself; every man
is a piece of the continent, a part of the main.”
–John Donne
Members flock to the Educational Theatre Association’s (EdTA) public member community, the Theatre Education Community. EdTA uses the community to bring theatre educators and professionals all together, with the ultimate goals of boosting their careers, igniting their passion, and helping them help students pursue theatre.
We caught up with Ginny Butsch, community engagement manager at EdTA, to hear more about how the community connects and empowers members.
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Topics: Engagement, Member Communities, Associations, Member Experience, Member Engagement, Online Community
Developing a growth strategy for your association takes time. It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. It's stressful. And, it could all result in nothing if you don't use effective tactics to drive meaningful growth.
A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition.
In this post, we’ll focus on member acquisition strategy and how associations can effectively reach potential members and convince them to join.
However, the outlook isn't all bleak. You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations.
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Topics: Marketing, Member Communities, Associations, Email Marketing, Marketing Automation, Online Community
Getting people to join your association is like making a sale. You need to offer them something they want enough that they’re willing to pay for it.
The problem is that many other organizations have similar offers and value propositions. So what benefits can you provide that convince people to join – and stay – with your association?
Here are six member benefit ideas that should do the trick.
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Topics: Engagement, Volunteer Management, Member Communities, Associations, Member Retention, Member Experience, Member Engagement, Marketing Automation, Online Community
There’s something special about attending an event that leaves you feeling invigorated, inspired, and better off for having participated. Making new connections in an environment like this can be energetic, powerful, and truly productive. It can also boost community engagement.
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Topics: Online Community Management, Engagement, Customer Communities, Member Communities, B2B Communities, User Group Communities, Associations, Customer Engagement, Member Engagement, Marketing Automation, Online Community, Events
Would you build your house on rented land? Or move all your belongings into a hotel room?
The answers are obvious. No, you wouldn’t, because you’d be trying to create something permanent in an impermanent place that you don’t own, where things could change at any moment.
Could the same concept apply to building a community for your customers or members on social media? We think so.
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Topics: Online Community Management, Engagement, Customer Communities, Member Communities, B2B Communities, User Group Communities, Associations, Online Community Software, Customer Engagement, Customer Experience, Member Experience, Member Engagement, Online Community, Integration, Advertising
Electronic learning (eLearning) programs have taken on many shapes and sizes over the years, but sometimes it can be hard to drum up excitement for new (or existing) offerings.
Why is this? Because learners often assume the resources will always be there for them, so there’s no rush to engage.
Enter: Virtual events. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement.
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Topics: Engagement, Associations, Member Engagement, Learning Management Systems, Events
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