Caring for the Mind: The Importance of Brain Health and Support for Those Facing Alzheimer’s

By Laurie Edwards-Tate, MS

When we think about staying healthy, most of us focus on our heart, our diet, or our physical fitness. But one of the most powerful organs in the human body — and arguably the one that defines who we are — often gets overlooked: the brain.

Our brain controls everything we do, from the words we speak to the memories we hold dear. It governs our mood, creativity, decision-making, and the connections that make us human. Yet, we tend to take it for granted until something changes — a forgotten word, a misplaced item, a blank look when recalling a familiar name.

While occasional forgetfulness is normal with age, the health of our brain deserves deliberate care and attention, especially as we grow older. Brain health is the foundation of independence and quality of life. It encompasses how we think, learn, remember, and interact with the world. And like the rest of our body, our brain can benefit from healthy choices: regular physical activity, balanced nutrition, restful sleep, meaningful social interaction, and ongoing mental stimulation.

Studies show that these lifestyle habits can improve cognitive function, slow decline, and reduce the risk of developing serious neurological conditions. In fact, experts estimate that as much as 40% of dementia cases worldwide could potentially be delayed or prevented through better brain health practices. That means small daily actions — like walking, reading, learning something new, or spending time with loved ones — can make a real difference.

Still, even with the healthiest habits, some changes in the brain are beyond our control. Among the most devastating are Alzheimer’s disease and other forms of dementia, which slowly strip away memory, reasoning, and personality. These diseases are not an inevitable part of aging, but they are heartbreakingly common.

Today, more than 6 million Americans are living with Alzheimer’s disease. By 2050, that number is projected to climb to nearly 13 million. Alzheimer’s is the most common cause of dementia, but not the only one — other types include vascular dementia, Lewy body dementia, and frontotemporal disorders. What they share in common is their impact not just on the individual, but on the entire family.

Take the story of Helen, a retired schoolteacher known for her gentle humor and passion for gardening. In her early seventies, her family began to notice small changes — forgotten birthdays, misplaced bills, stories she told twice in one conversation. At first, they brushed it off as normal aging. But soon, Helen started getting lost on her way home from the grocery store. She forgot how to use the oven she’d cooked with for decades. And one afternoon, she called her daughter by her sister’s name — and didn’t understand why everyone looked so concerned.

For her husband, Bill, caring for Helen became both an act of love and an all-consuming responsibility. He managed her medications, supervised her daily routines, and stayed awake at night listening for movement, fearful she might wander. Like many caregivers, Bill found himself physically exhausted and emotionally stretched thin, yet too devoted to ask for help.

Stories like Helen’s are repeated in countless homes across the country. Alzheimer’s doesn’t just affect the person diagnosed — it reshapes the lives of everyone around them. The Centers for Disease Control and Prevention (CDC) estimates that more than 11 million Americans provide unpaid care to loved ones living with Alzheimer’s or other dementias. Many are spouses or adult children who juggle full-time jobs, raising children, and their caregiving duties. The result is often burnout, anxiety, and declining health for the caregivers themselves.

That’s why support — both emotional and practical — is not just helpful; it’s essential. Recognizing the need for assistance is not a sign of failure. It’s an act of strength, compassion, and love.

At At Your Home Familycare, we understand that caregiving for someone with Alzheimer’s or dementia is a journey that requires patience, understanding, and expertise. For over 40 years, we’ve been helping families across San Diego County provide safe, comfortable, and dignified care for their loved ones through non-medical in-home support services.

Our caregivers are trained to assist individuals with memory loss in ways that maintain familiarity and comfort — by establishing daily routines, offering gentle reminders, ensuring safety, and providing companionship. This helps reduce anxiety and confusion while allowing clients to remain in their own homes — an environment that can be deeply comforting for those struggling with cognitive changes.

Equally important, At Your Home Familycare provides respite care — temporary relief for family caregivers. It gives spouses, adult children, and loved ones time to rest, attend to their own health, or simply recharge emotionally. As every experienced caregiver knows, you cannot pour from an empty cup. Respite services ensure that caregivers have the time and space to refill theirs.

Our team also helps families navigate the emotional terrain of caregiving — offering resources, compassion, and a listening ear. Whether it’s help with personal care, meal preparation, light housekeeping, or transportation, every service we provide is designed to bring peace of mind to families and dignity to those receiving care.

Brain health begins long before symptoms appear, and caring for the mind is a lifelong endeavor. Whether you’re engaging in preventive habits today or supporting a loved one who is already struggling, it’s never too late to make a positive impact.

A Torch to Light the Way: Reflections on Ethical Leadership in Business

By Laurie Edwards-Tate, MS

Winning the Better Business Bureau’s Torch Award for Ethics is more than just a proud moment for At Your Home Family care. It represents four decades of staying true to our values while caring for seniors, veterans, and individuals with disabilities throughout San Diego County. In home care, families place extraordinary trust in the people who enter their homes — trust that cannot be bought or faked. It is earned, over and over again, through honesty, compassion, and accountability.

For me, this award is not only a reflection of what our company has accomplished, but also a challenge to keep raising the bar. It reminds me that leadership is not measured only by financial results or business growth. True leadership is measured by how faithfully we honor commitments, how consistently we treat people with dignity, and how willingly we choose the harder right over the easier wrong.

Lessons from the Journey

Reflecting on this recognition, several lessons stand out for business owners and leaders:

1. Ethics Begin with People.
   More than half of our employees have been with At Your Home Familycare for over five years. In a high-turnover industry, that is extraordinary. The reason? We treat our caregivers with dignity, provide them with meaningful training, and listen to their voices. When employees feel valued, they deliver care rooted in compassion and consistency.
2. Transparency Builds Trust.
   Whether with employees, clients, or community partners, honesty and clarity are non-negotiable. We’ve learned that difficult conversations handled with openness are far better than silence or half-truths. Transparency may feel uncomfortable in the moment, but it creates long-term confidence in your leadership.
3. Consistency is a Leadership Practice.
   Ethics are not situational. A company cannot trumpet integrity when it’s convenient and abandon it when profits are on the line. Upholding ethical standards requires consistency — day in and day out — even when it is costly or difficult.

Advice for Business Owners

For leaders striving to weave ethics into the fabric of their operations, here are a few practical steps:

• Hire and Retain with Values in Mind. Don’t just look for technical skills. Seek out employees whose character aligns with your organization’s mission. Support their growth and celebrate their loyalty.
• Create Systems for Accountability. Ethical practices don’t happen by accident. Build in policies, training, and oversight that make ethics part of your workflow — not an afterthought.
• Lead by Example. Employees notice how leaders act when no one is watching. Demonstrating fairness, honesty, and humility sets the tone for the entire organization.
• Prioritize Long-Term Relationships Over Short-Term Gains. The businesses that last are those that put people first — customers, employees, and community alike.

Carrying the Torch Forward

The Torch Award is both recognition and responsibility. Recognition that At Your Home Family care has built a culture where ethics are woven into every decision. Responsibility to keep that flame burning, to prove that doing the right thing is not only possible, but essential for long-term success.

Ethical leadership may not always be the easiest path. It requires patience, discipline, and a willingness to say “no” when others might say “yes.” But it is the path that creates resilient organizations, loyal employees, and strong communities.

As we carry this torch forward, my hope is that other business owners see that ethics are not a side conversation — they are the very heart of business. When you commit to leading with integrity, you light the way not only for your company, but for the people and communities you serve. That is the true reward.

To learn more about our Torch Award journey, watch our recognition video at the bottom of the main page.

(Credit BBB, L to R: Bill Howe Family of Companies, Bill & Tina Howe; Greenway Landscape Design & Build, Scott & Alex Lawn; Young Black & N’ Business, Roosevelt Williams III; House Collective, Sarah Yasukochi; At Your Home Familycare, Laurie Edwards-Tate, M.S.; Lotus Sustainables, Farzan Dehmoubed & Jesse Langley)

The BBB Torch Awards for Ethics is one of the most prestigious honors BBB bestows on a company, celebrating businesses that uphold the highest standards of integrity and ethical practices in all aspects of their operations. Winning businesses have displayed an outstanding level of commitment to ethics and trust by illustrating the character of their organization’s leadership, how an authentic culture is being fostered, how their company prioritizes its relationship with customers, and the impact the organization is making in its community.

2025 Torch Award for Ethics Winners: 

Category 1: Solo Entrepreneurs

• House Collective

Category 2: 2-5 Employees

“Trust is at the heart of every successful business. For 28 years, BBB has been committed to recognizing outstanding companies in San Diego County for their solid commitment to doing things the right way. We couldn’t be more excited to cheer on our 2025 Torch Award winners!,” said Kindra Maples, Senior Director of Strategic Engagement at BBB.

Congratulations to all BBB 2025 Torch Award for Ethics winners! Visit torchawards.bbbcommunity.org to learn more about the program winners and finalists, and how to apply.

Value

BBB encourages businesses to operate with integrity, and helps consumers make wise marketplace decisions. Our innovative approach to business growth provides the tools that companies and entrepreneurs need to build better businesses. By working side by side with industry experts, we unite with a common goal.Become BBB Accredited and join our mission to create a community of trust.

More Information

For media inquiries, contact pr@bbbcommunity. Please allow a 24 hour courtesy for interview requests. For additional news stories, visit bbb.org/us/news. Published with permission from Better Business Bureau.

About Better Business Bureau Pacific Southwest, Central & Inland California

Better Business Bureau (BBB) has empowered people to find businesses, brands, and charities they can trust for more than 110 years. In 2024, people turned to BBB.org more than 220 million times for BBB Business Profiles on 5.5 million businesses, and 725,000 times for BBB charity reports on 12,000 local and national charities. The International Association of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States, Canada and Mexico. Incorporated locally in 1938, BBB Pacific Southwest, Central & Inland California serves Greater Arizona and Southern, Central and Inland California, providing critical tools to ignite success including mentorship, online products, event and meeting spaces. Our objective expertise educates the community on ethical behavior in the marketplace and how businesses can build trust.

BBB Pacific Southwest, Central & Inland California Announces 2025 San Diego County Torch Awards for Ethics Finalists

(SAN DIEGO) – Better Business Bureau Pacific Southwest, Central & Inland California (BBB) proudly announces 23 San Diego County companies as finalists for the 2025 BBB Torch Awards for Ethics. The program raises awareness in marketplace ethics and recognizes businesses that operate with the highest levels of integrity.

“In a world where shortcuts are easy and ethics aren’t always front and center, these finalists prove that integrity is not only possible – it’s powerful. We’re proud to shine a light on companies that show us how business can be both successful and impactful,” Kindra Maples, Senior Director of Strategic Engagement.

BBB Torch Awards for Ethics is one of the highest honors BBB bestows upon a company and is designed to highlight outstanding ethical businesses. The following finalists completed an evaluation where they demonstrated their commitment to ethics and trust in four categories: Character, Culture, Customers and Community.

“This esteemed award recognizes business leaders who demonstrate a superior level of character and ensure their organization’s practices meet the highest ethical standards, thereby generating trust,” continued Bradley.

2025 San Diego County BBB Torch Awards for Ethics Finalists:

Category 1 : Solo Entrepreneurs

• House Collective
• Valdes Language Services, LLC
• Primo Plumbing Inc
• Nicki Geigert Photo and Books

Category 2: 2-5 Employees

• Destination Baby Co.
• Reanue Home Team
• Construction Service Workers LLC
• Young Black & N ‘ Business

Category 3: 6-10 Employees

• Surf Education Academy
• Lotus Sustainables
• Chase Pacific Property Management and Real Estate Services
• mood healers

Category 4: 11-50 Employees

• Greenway Landscape Design & Build
• CUDDLY
• PaintGreen
• La Jolla Cosmetic Surgery Centre
• First Pacific Bank

Category 5: 51-99 Employees

• At Your Home Familycare
• Debt Advisors of America
• Genesis Home Improvements

Category 6: 100+ Employees

• ASI Hastings, Inc.
• Bill Howe Family of Companies
• Upper Deck

One winner from each category will be announced at the signature event on Tuesday, September 9 at the La Jolla Marriott. For a complete list of this year’s BBB Torch Awards for Ethics Finalists, visit torch awards.bbb community.org.

For additional news, announcements, and events from BBB, visit news.bbb community.org.

About Better Business Bureau Pacific Southwest, Central & Inland California

Better Business Bureau (BBB) has empowered people to find businesses, brands, and charities they can trust for more than 110 years. In 2024, people turned to BBB.org more than 220 million times for BBB Business Profiles on 5.5 million businesses, and 725,000 times for BBB charity reports on 12,000 local and national charities. The International Association of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States, Canada and Mexico. Incorporated locally in 1938, BBB Pacific Southwest, Central & Inland California serves Greater Arizona and Southern, Central and Inland California, providing critical tools to ignite success including mentorship, online products, event and meeting spaces. Our objective expertise educates the community on ethical behavior in the marketplace and how businesses can build trust.

How to Choose the Right Home Care Provider for Your Loved One

By Laurie Edwards-Tate, MS

Deciding to seek home care for a loved one is never easy. Whether you’re considering care for an aging parent, a family member with a disability, or someone recovering from an illness or injury, finding the right provider can feel overwhelming. At At Your Home Familycare, we understand the importance of making the right choice, and we’re here to guide you through the process. Here are some key factors to consider when selecting a home care provider to ensure your loved one receives the best possible care.

Assess the Needs of Your Loved One

Before beginning your search for a home care provider, it’s important to assess the specific needs of your loved one. Do they need help with daily activities like bathing, dressing, and meal preparation? Are they living with a chronic condition that requires specialized care? Or are they primarily in need of companionship and social interaction? Knowing the type of care your loved one requires will help you narrow down your options and find a provider with the right expertise.

At Your Home Familycare offers a wide range of services tailored to the unique needs of each client, from basic personal care to specialized support for individuals with disabilities or chronic conditions. We work with families to develop personalized care plans that address both short-term and long-term needs.

Look for Experienced and Trained Caregivers

The quality of care your loved one receives depends largely on the expertise and professionalism of the caregivers. It’s essential to choose a home care provider that employs experienced, well-trained caregivers who are compassionate and dedicated to their work. At Your Home Familycare, we take pride in our highly trained staff, who undergo rigorous screening and training to ensure they are equipped to provide the highest level of care.

When evaluating a home care provider, don’t hesitate to ask about their caregiver qualifications, training programs, and ongoing support for staff. A good provider will prioritize continuous learning and skill development for their team.

Ensure Flexibility and Personalization

Every individual has different needs, and those needs may change over time. It’s important to choose a home care provider that offers flexibility and can adapt to changing circumstances. At At Your Home Familycare, we understand that care needs can evolve, and we work closely with families to adjust care plans as necessary. Whether your loved one needs occasional help or 24/7 support, we are here to provide the right level of care.

Our approach to care is highly personalized. We take the time to understand each client’s preferences, routines, and personality, so we can provide care that feels comfortable and familiar.

Check References and Reviews

One of the best ways to evaluate a home care provider is by reading reviews and asking for references. Speak with other families who have used the provider’s services to get a sense of their experience and satisfaction. At At Your Home Familycare, we are proud of the positive feedback we receive from clients and their families. We encourage prospective clients to read our reviews and speak with other families who have trusted us with their loved ones’ care.

Consider the Provider’s Communication and Transparency

Clear communication is key to a successful caregiving relationship. When selecting a home care provider, look for one that prioritizes open, transparent communication with families. At Your Home Familycare, we believe in keeping families informed every step of the way. From regular updates on your loved one’s care to being available for questions or concerns, we are committed to building a partnership with families based on trust and transparency.

Conclusion

Choosing the right home care provider is a decision that requires careful consideration. At At Your Home Familycare, we are dedicated to providing compassionate, high-quality care that meets the unique needs of each individual. If you are exploring home care options for your loved one, we are here to help you navigate the process and find the best solution. Contact us today to learn more about our services and how we can support your family during this important time.