Athletic Shopper

Car Jumper Nabs Nike Commercial And Designs Running Shoes

Knox — Tue, 18 Dec 2007 16:24:41 +0000

When 23 year old Chris Bryant was dared by his buddy to jump a car, he never knew that a successful jump would mean so much. Five years later, with a little help from Ellen DeGeneres, Bryant has taken his unique jumping ability to new heights.

In September, Bryant appeared on The Ellen DeGeneres Show to show off his knack at leaping over cars. During the interview he told Ellen that he had always wanted to be in a Nike commercial. Right then and there, Ellen called the CEO of Nike and pitched the car jumper ad. Three months later, Chris Bryant has his Nike commercial and even designed a pair of running shoes called the Nike Shox NZ, which he wears in the commercial.

Kudos to Ellen, Nike and Chris Bryant. What a great story! See his Nike ad above.

Cool Ski Gear

Knox — Tue, 18 Dec 2007 15:47:56 +0000

I just came across an article at MSNBC that spoke about the coolest ski gear that’s on the slopes this season. The article covers gear and gadgets to totally outfit a skier. Here is some of the equipment talked about.

Spherical PPX goggles by Zeal Optics
Volkl Tigershark 12 Foot skis
Atomic Hawx 110 ski boots
LEKI Vision Venom SL Trigger S poles

Nike Shows Off Serena Williams’ New 2008 Australian Open Outfit

Knox — Mon, 17 Dec 2007 13:45:49 +0000

The 2008 Australian Open is still about a month away, but that hasn’t stopped Nike from releasing the outfits some of their stars will wear while they are down under. Here you see the outfit Serena Williams will wear in the first major tournament of 2008.

It’s a one-piece, white tunic-style dress with royal purple accents on top of a pair of purple lycra biker shorts. You can read more about Serena’s Nike tennis outfit, which she had tons of input in designing, at the TennisWeek blog.

The Nutty Buddy Video

Knox — Thu, 13 Dec 2007 03:31:45 +0000

The Nutty Buddy is the brain child of ex Major Leaguer, turned inventor, Mark Littell. More on his new revolutionary athletic cup later, but I had to show you the video immediately. For those of you with short attention spans, the “meat” of the video is at the 1:30 mark.

Birthday Zoom LeBron V SVSM To Be Released In December

Knox — Mon, 10 Dec 2007 19:43:53 +0000

Currently the Nike Zoom LeBron V is available in one color, White/Navy/Gold. That is unless you are lucky enough to have found the Chinese version of the shoe that was launched back in October. Well, later this month (December 30th, LeBron’s birthday) Nike is releasing a new color scheme that pays homage to his high school alma mater, Saint Vincent-Saint Mary’s.

House Of Hoops Is Born

Knox — Wed, 28 Nov 2007 13:56:27 +0000

Last week, Nike and Foot Locker banded together to form a bricks and mortar retail experience like no other. The two companies opened their first House of Hoops retail store in New York City on 125th street.

The nearly 4,000-square-foot store, which also serves as a kind of community basketball hangout, features Nike, Jordan Brand and Converse brands, with each getting a branded area.

Over then next 3 years the two companies plan to open 50 stores. The House of Hoops locations are the only place to find shoes with the precise designs of such NBA stars like Kobe Bryant, Jason Kidd, Lebron James and more. There are also a few other cool in-store features that include

Among other areas, the store has a Hoops Essentials area and a VIP area, where visitors can read magazines, or watch commercials and behind-the-scenes interviews with the players on a 65-inch TV screen. The store also has a community section with an electronic community board and a ticker posting real-time scores from local high school basketball games, relevant basketball news, and information about upcoming store events.

If any of you NYC’ers can sneak a few pics of the new store and send them my way, I would truly appreciate it.

Source [MediaPost’s marketing Daily]

Trail Runners Can Beat Blisters

Knox — Mon, 15 Oct 2007 17:29:09 +0000

I just found an interesting video on how trail runners (any runner for that matter) can prevent blisters from forming on their feet. The video is a little under three minutes, and well worth your time.

Wide Running Shoes For Women

Knox — Mon, 15 Oct 2007 17:20:29 +0000

If you’re a female runner with a wide foot, New Balance has some options that will make you very happy.

Trying My Hand At Poker

Knox — Wed, 03 Oct 2007 15:46:28 +0000

I have registered to play in the PokerStars World Blogger Championship of Online Poker!

This Online Poker Tournament is a No Limit Texas Holdem event exclusive to Bloggers.

Registration code: 8444087

The Golf Bag Of Chad Campbell

Knox — Wed, 03 Oct 2007 12:02:37 +0000

Chad Campbell won the PGA tour stop last week at the Viking Classic. Here’s what was in his bag:

Driver: Nike SasQuatch (8.5 degrees; UST Accra XC75 shaft with AXIV Technology)
Fairway Wood: TaylorMade Burner 3-wood (13 degrees)
2-Iron: Nike Pro Combo OS
Irons (4-9): Nike Pro Combo Tour
Pitching Wedge: Nike Blade
Wedges: Nike SV (51, 56 and 61 degrees)
Putter: Scotty Cameron by Titleist prototype
Ball: Nike One Black
Footwear: Nike Golf
Apparel: Nike Golf