AT&T Advertising and Publishing RSS Feeds

"Click Less, Live More sm" from the New YP.com Homepage

Thu, 19 Aug 2010 15:20:00 GMT

Today, AT&T Interactive invites consumers to come see the new ways to find, browse and discover from the YP.com homepage. The popular search functionality that previously headlined the homepage still remains, but is now wrapped into a vibrant, image-based layout that encourages users to eat, play and live – locally. The dynamic homepage, stamped with the new "YP" brand and tagline "Click Less. Live More," accentuates YP's goal to help consumers easily discover ways to live locally.

MTV Music Group Announces Adam Lambert, Leann Rimes and All Time Low as Premiere Artists for New Digital Initiative 'Posted'

Fri, 04 Jun 2010 09:16:00 GMT

MTV Music Group today announced that Adam Lambert, LeAnn Rimes and All Time Low will serve as the premiere artists for the launch of a new cross-platform digital franchise, “POSTED”, www.posted.vh1.com, www.posted.mtv.com, www.posted.cmt.com. The new digital program, presented by AT&T*, www.att.com, will provide music fans with a singular destination to find social media updates, videos, news and photos of their favorite artists.

AT&T Interactive And Citysearch Expand Relationship

Wed, 05 May 2010 11:29:00 GMT

AT&T Interactive and Citysearch, an operating business of IAC (NASDAQ: IACI), today announced a distribution agreement under which sponsored listings from YP.COM - the new YELLOWPAGES.COM, have the opportunity to be displayed across CityGrid, Citysearch’s local content and advertising network. This reciprocal agreement builds on the existing relationship between Citysearch and AT&T Interactive where Citysearch listings, user reviews and editorial content have the opportunity to be displayed on YP.COM.

AT&T Interactive Adds Voice Search to YPmobile Local Search App

Tue, 27 Apr 2010 09:01:00 GMT

AT&T Interactive today announced availability of the latest version of the YPmobile App for iPhone and iPod Touch. Offering more ways for mobile consumers to navigate their busy on-the-go lives, the YPmobile App now allows users to search for local information by voice.

AT&T Interactive Opens Buzz.com Beta to the Public

Tue, 20 Apr 2010 11:29:00 GMT

Do you have a new favorite restaurant you’d love to recommend to your friends? Or maybe you need a recommendation for a new dentist? Today, there’s a new option for sharing local tips with your friends – buzz.com from AT&T Interactive. Buzz.com is opening its early-access beta program to the public today, after an invite-only period.

AT&T Interactive Introduces Next-Gen Local Search Experience: YP.COM

Tue, 06 Apr 2010 11:37:00 GMT

AT&T Interactive today introduced YP.COM, the new YELLOWPAGES.COM, as its evolved flagship web property and brand. Powered by its proprietary local search technology, YP.COM draws from AT&T’s history and success in local search to provide innovative solutions that connect consumers with businesses.

AT&T Interactive and Zvents.com Announce New Local Event Search Feature

Thu, 18 Mar 2010 09:34:00 GMT

AT&T Interactive and Zvents today announced a distribution agreement that extends the local search experience on YP.COM and YELLOWPAGES.COM to include Zvents’ powerful local events and entertainment experience. The new event search feature offers consumers, who are actively looking for something to do in their local area, the ability to discover and choose from thousands of live events – including big name concerts, performing arts, sporting events and community activities.

AT&T Survey Finds Wireless Technologies Crucial to Survival for Nearly Two-Thirds of Small Business Owners

Tue, 16 Mar 2010 08:00:00 GMT

Wireless technologies are becoming increasingly crucial to survival for today’s small businesses, who are wanting to stay competitive and connected while gaining flexibility and time away from the office, according to the AT&T Small Business Technology Poll, a national survey recently conducted by AT&T.

AT&T Interactive and Expedia Affiliate Network Announce Online Tool for Finding and Booking Hotels

Tue, 09 Feb 2010 09:03:00 GMT

AT&T Interactive and Expedia Inc., doing business as Expedia Affiliate Network, today announced a distribution agreement that helps travelers conveniently check hotel rates, room availability and book rooms on AT&T Interactive's YELLOWPAGES.COM and YP.COM local search websites. In addition to AT&T Interactive's comprehensive business listings, user reviews, and video profiles, the new hotel booking functionality supports AT&T Interactive's ongoing content growth. The booking feature is co-branded with hotels.com, a subsidiary of Expedia®.

AT&T Interactive and Ted Introduce Official Mobile App for Ted2010

Mon, 08 Feb 2010 08:54:00 GMT

AT&T Interactive and TED today announced the availability of the official TED2010 Mobile Conference app. Developed on AT&T Interactive’s Plusmo application development platform, the mobile app offers access to conference information leading up to the event on Feb. 9-13 in Long Beach, Calif. The TED2010 Mobile conference app is available for registered attendees via the mobile web or for download on select major mobile platforms.

AT&T and NYC & Company Announce Two-Year Integrated Advertising and Marketing Agreement

Mon, 30 Nov 2009 17:19:00 GMT

AT&T and NYC & Company - the official tourism, marketing, and partnership organization for the City of New York - announced today a two-year advertising and marketing agreement which provides an integrated package of marketing assets to allow AT&T and its YELLOWPAGES.COM brand to reach customers throughout New York City. The assets include founding sponsorship of the NYC Official Information Center, search integration on NYC & Company?s Web site (www.nycgo.com), advertising on NYC & Company?s media assets, and sponsorship of NYC Extreme Local - the City?s most fully experiential marketing program to-date which launched on November 27.

AT&T Interactive Increases Reach Across Mobile

Thu, 08 Oct 2009 14:27:00 GMT

AT&T Interactive today announced the AT&T Interactive Network, featuring its flagship local search web property YELLOWPAGES.COM, is among the top 30 most visited properties via mobile web browsers, as recently reported in comScore's Aug. 2009 Mobile Key Measures Report.

AT&T Interactive Announces Video Profiles and Pay Per Call Ads on YPmobile App for iPhone and iPod Touch

Tue, 08 Sep 2009 09:00:00 GMT

AT&T Interactive today announced that an updated version of its popular YELLOWPAGES.COM iPhone app - YPmobile - is available on the App Store. The latest version of YPmobile builds on an integrated mobile search experience focused on discovering, planning and sharing local businesses and events, while increasing the opportunity for consumers to discover relevant advertisers through new features such as Video Profiles and Pay Per Call ads.

Yahoo! and AT&T Interactive to Drive Consumers to Local Businesses

Tue, 21 Jul 2009 16:31:00 GMT

AT&T Interactive and Yahoo! Inc. (Nasdaq:YHOO) today announced an agreement, under which AT&T's advertising sales force of more than 5,000 will sell Yahoo! display inventory to local businesses across the United States. The collaboration adds Yahoo!'s display inventory to AT&T Interactive's robust local online advertising portfolio, and takes advantage of Yahoo!'s audience reach and targeting technologies.

AT&T Interactive and Citysearch Announce Distribution Agreement

Tue, 21 Apr 2009 08:31:00 GMT

AT&T Interactive and Citysearch, an operating business of IAC (Nasdaq: IACI), today announced a distribution agreement that integrates Citysearch user reviews, editorial content and business profiles into YELLOWPAGES.COM (YP.COM). The additional content on YP.COM offers consumers access to even more comprehensive information when searching locally. YP.COM advertisers benefit from increased consumer engagement, while Citysearch advertisers have another opportunity for online placements on a top 30 website.

AT&T Interactive and Idearc Media Enter Cross Distribution Agreement

Thu, 22 Jan 2009 10:00:00 GMT

AT&T Interactive and Idearc Media LLC today announced that they have entered into a cross distribution agreement that will give YELLOWPAGES.COM advertisers and SUPERPAGES.COM advertisers the opportunity for additional online placements on two leading local search Web sites.

YELLOWPAGES.COM YouTube Channel Reaches Milestone of 10,000 Local Business Video Profiles

Mon, 22 Dec 2008 10:00:00 GMT

AT&T Interactive today announced it has reached a milestone of 10,000 YELLOWPAGES.COM advertiser video profiles posted on its branded YouTube Channel (www.youtube.com/yellowpages) - with thousands more in the queue. Recently recognized with a "Most Viewed Today: Partner Channel" honor, YELLOWPAGES.COM's successful extension of its Video Profiles to YouTube marks one year since introducing online video to its comprehensive suite of digital advertising products in November 2007.

YELLOWPAGES.COM Makes Shopping Easier this Holiday Season; Teams with Krillion to Offer Product Information Online at Popular Retailer Locations

Thu, 18 Dec 2008 11:21:00 GMT

This holiday season, consumers who use YELLOWPAGES.COM can browse and buy featured products currently in-stock at over 40,000 national retailer locations. This time-saving addition to retailer listings is made possible through a content agreement with Krillion (www.krillion.com), the product-centric local search engine that connects Web-influenced buyers with in-stock, in-store merchandise.

AT&T And ChaCha Announce Strategic Relationship

Wed, 03 Dec 2008 08:30:00 GMT

AT&T Inc. (NYSE:T) today announced a strategic relationship between AT&T and ChaCha, one of the fastest growing text messaging mobile search services in the industry. As part of the agreement, ChaCha will use a co-branded greeting and promote AT&T when consumers call 1-800 2ChaCha (1-800-2-242242).

AT&T Aligns Advertising Assets to Better Connect Advertisers and Consumers

Thu, 20 Nov 2008 07:01:00 GMT

AT&T Inc. (NYSE:T) today announced that it has realigned its advertising sales and product responsibilities under two new business units to better help businesses take advantage of the full suite of advertising opportunities in print, Internet, TV, and wireless. Under the new alignment, AT&T's Advertising & Publishing business unit has been renamed AT&T Advertising Solutions and is responsible for all AT&T advertising sales, reflecting both its increased scope and the core value it delivers.