AT&T Advertising and Publishing RSS Feeds

AT&T Completes Sale of Advertising Solutions and Interactive Business Units to Cerberus

Tue, 08 May 2012 01:26:03 AM CST

AT&T announced today that it has completed its sale of AT&T Advertising Solutions and AT&T Interactive to an affiliate of Cerberus Capital Management, L.P.

AT&T To Sell Advertising Solutions and Interactive Business Units to Cerberus

Mon, 09 Apr 2012 10:03:09 AM CST

AT&T announced today that an affiliate of Cerberus Capital Management, L.P. (Cerberus) has agreed to acquire AT&T Advertising Solutions and AT&T Interactive. As part of the transaction, AT&T will receive a 47-percent equity interest in the new entity, YP Holdings LLC (YP).

AT&T Adworks and Turn Announce Secure, Private Cloud-based Audience Management Platform

Thu, 29 Mar 2012 02:30:57 PM CST

AT&T AdWorks and Turn today announced a new audience management platform that will use Turn’s leading targeting and cross-channel media technology to help AT&T AdWorks’ clients better reach their audiences.

Read All About It... And Scan a QR Code! AT&T Mobile Barcodes Now Featured in USA TODAY Newspapers

Thu, 12 Jan 2012 09:01:49 AM CST

Whether you’re a news junkie, sports superfan or celebrity style watcher, AT&T is working with USA TODAY to enhance your news consumption experience. AT&T Mobile Barcodes are now featured on USA TODAY newspaper pages, bringing content related to the latest news and information directly to your smartphone.

Pizza, Chinese, American Cuisine: Most Popular Food Searches in 2011; 300,000 Menus Added to AT&T's YP(sm) App

Mon, 09 Jan 2012 11:34:33 PM CST

Mobile searches for nearby restaurants multiplied by the millions in 2011, doubling year over year, according to activity on the YP^SM app. Not a surprise, restaurants were the most frequently searched item on the free app this past year and the hunger for everything from sushi to pizza was heard loud and clear.

New AT&T Interactive Reseller Program Extends Channel Reach -- SuperMedia is the First Premier Channel Partner to Join

Mon, 12 Dec 2011 04:12:58 PM CST

AT&T Interactive and SuperMedia announced today an agreement for SuperMedia media consultants to offer YP subscription-based advertising products nationwide to small businesses beginning in the first quarter of 2012.

YP Local Ad Network Serves Over 1 Billion Mobile Local Ads Monthly

Thu, 08 Dec 2011 04:57:38 PM CST

AT&T Interactive’s YP Local Ad Network now serves more than one billion mobile local in-app ads monthly. Since the launch of in-app local ads in April, the YP Local Ad Network has been delivering local ads across the nation to 75 mobile publishers such as Topix, as well as major supply side platforms including AdMarvel and Amobee.

Save Time and Money With Local Apps - YP^sm App Offers "Best" Gas Option Nearby

Mon, 26 Sep 2011 04:29:34 PM CST

Consumers looking for the best gas prices have good reason to first turn to their mobile device before turning into the gas station. With the latest YP^SMapp from AT&T Interactive, consumers now have quick access to nearby gas prices with an at-a-glance view of the “best” options for easy decision-making while on the go.

AT&T AdWorks Online Audience Network Ranks among Top 5 Ad Networks, According to comScore

Tue, 20 Sep 2011 09:20:56 AM CST

Leading digital research firm comScore has rankedAT&T AdWorks among the top five online ad networks, according to comScore’s latest Media Metrix report. With its network of owned and operated web sites and partner inventory, AT&T AdWorks online audience network now ranks among the largest in the industry.

BlackBerry Smartphone Users Get Fast Access To Savings From Nearby Businesses; Updated YP(sm) App Available

Thu, 15 Sep 2011 01:01:00 PM CST

BlackBerry® smartphone users now have a powerful new way to find local businesses offering coupons and discounts, from a single app. The revamped YP^SM app, now available on BlackBerry App World™ (www.blackberry.com/appworld), introduces a new local search experience that allows users to quickly find and share local businesses, as well as browse, save and redeem coupons and discounts from nearby merchants.

Former AT&T Advanced Ad Solutions Re-launches as AT&T AdWorks

Wed, 15 Jun 2011 09:12:10 AM CST

AT&T Advanced Ad Solutions today announced that it has evolved its offerings and rebranded as AT&T AdWorks. AT&T AdWorks effectively connects advertisers to their target audiences, using aggregate and anonymous data from more than100 million subscriber connections overlaid across billions of available ad impressions over mobile, online and AT&T U-verse^® TV.

Update to YP^sm Yellow Pages App Offers iPad Users Faster Access to Local Deals

Thu, 26 May 2011 10:17:18 AM CST

AT&T today announced that an updated version of its YP^SM yellow pages app for iPad is now available in the App Store. Located in the Navigation category, the update introduces faster access to local deals – encouraging iPad users to easily find local businesses with great savings nearby. The app takes advantage of the iPad’s printing capabilities, allowing users to cash in on local merchant discounts both online and in-person through digital and printable coupons.

Latest Research Confirms Yellow Pages Still Premiere Provider in Local Search

Wed, 06 Apr 2011 09:11:12 PM CST

Is anyone still using print directories when searching for information in their community?

The YP App for Android™ Devices Packs Users’ Pockets with Local Deals

Wed, 02 Mar 2011 02:32:50 PM CST

The YP app for Android devices (v3.0), the essential local companion for navigating daily life, is now available for free download from the Android Market. The updated app now serves up nearby deals, personalization and sharing features, adding to local search across 18M+ business listings, local events, maps and more. As of February 2011, YP app searches on Android devices have grown over 500 percent year-over-year, indicating that Android users are increasingly looking for nearby businesses while mobile.

Update to YP(SM)-Yellow Pages App Brings Local Deals, Search Capabilities to iPhone Users

Fri, 11 Feb 2011 05:05:27 PM CST

AT&T today announced that an updated version of its YPSM–Yellow Pages App is now available on the App Store. The update delivers a completely redesigned user experience that offers more ways for iPhone users to quickly find local businesses and great savings. In addition to encouraging users to cash in on local deals, AT&T’s flagship local search app now greets users with a fresh look packed with new features that also support discovery and interaction with local businesses.

AT&T Interactive Revenues Reached an All Time High in Q4 2010

Tue, 08 Feb 2011 11:54:59 AM CST

AT&T Interactive today announced revenues of $251 million for Q4 2010 – a 7.7 percent increase compared with results in the year-earlier quarter. Annual AT&T Interactive revenue reached nearly $1 billion in 2010, underscoring its success and leadership in online local search and interactive advertising.

Traveler Alert: More Ways to Discover and Book Hotels on AT&T's YP.Com^SM

Tue, 25 Jan 2011 10:07:08 AM CST

In time for the ski season, travelers can now more easily access, search and book hotels nationwide on YP.comSM – AT&T Interactive's flagship web property. The added features support consumers' discovery of hotels that meet their needs – making it easier to book an upcoming getaway or business trip in one convenient visit to YP.com.

YP.com(SM) Adds More Coupons, Making It Easier for Shoppers to Save Money This Holiday Season

Tue, 09 Nov 2010 01:55:21 PM CST

AT&T Interactive today announced it entered into agreements with Valpak and Savings.com that will give over 30 million monthly YP.comSM users access to thousands of printable and online coupons. The new agreements complement thousands of existing coupons from local businesses already available on YP.com.

YP.com(SM) Enables Users to Experience More, Share More and Save More This Halloween Season

Fri, 29 Oct 2010 10:06:34 AM CST

Need an excuse to experience more? New local and seasonal tips shared weekly on AT&T Interactive’s YP.com encourage users to live just a little bit more — even if it means a daredevil culinary adventure this Halloween. Through a new integration, those who want to treat their friends to these tips and tricks on YP.com can more easily share content and login with Facebook to write business reviews.

iPad and iPhone Users Find More Ways to Discover Local Businesses with YP(SM) App from AT

Tue, 26 Oct 2010 10:06:28 AM CST

Easy access to over 18 million businesses at the touch of a finger – that’s what iPad and iPhone users get with the YP^SM App from AT&T Interactive. Building on the app’s popular local search and browse features, the latest version of the free YP app is now available on the App Store and features a new homepage that encourages further discovery of new businesses within three popular categories: Eat, Play and Live. This new discovery feature draws from the recently enhanced homepage on YP.com, the new YELLOWPAGES.COM.

AT&T's YP Ad Campaign Encourages Users to Live Locally

Mon, 13 Sep 2010 10:06:18 AM CST

There’s something bigger than just the words that are typed into a search box, which is captured in the YPSM brand experience. That’s the philosophy behind the “Click Less. Live MoreSM” national ad campaign introducing the new YP brand and search experience across AT&T Interactive’s flagship local search products – which include YP.comSM, the new YELLOWPAGES.COMSM, and YPmobile®. Starting this week, television viewers across the US will see the YP brand in action through a mix of commercials scheduled to air during popular sports and national cable TV programming.

"Click Less, Live More (SM)" from the New YP.com Homepage

Thu, 19 Aug 2010 10:06:13 AM CST

Today, AT&T Interactive invites consumers to come see the new ways to find, browse and discover from the YP.com homepage. The popular search functionality that previously headlined the homepage still remains, but is now wrapped into a vibrant, image-based layout that encourages users to eat, play and live – locally. The dynamic homepage, stamped with the new “YP” brand and tagline “Click Less. Live More,” accentuates YP's goal to help consumers easily discover ways to live locally.

MTV Music Group Announces Adam Lambert, Leann Rimes and All Time Low as Premiere Artists for New Digital Initiative 'Posted'

Fri, 04 Jun 2010 08:59:09 AM CST

MTV Music Group today announced that Adam Lambert, LeAnn Rimes and All Time Low will serve as the premiere artists for the launch of a new cross-platform digital franchise, "POSTED", www.posted.vh1.com, www.posted.mtv.com, www.posted.cmt.com. The new digital program, presented by AT&T, www.att.com, will provide music fans with a singular destination to find social media updates, videos, news and photos of their favorite artists.

AT&T Interactive And Citysearch Expand Relationship

Wed, 05 May 2010 10:05:47 AM CST

AT&T Interactive and Citysearch, an operating business of IAC (NASDAQ: IACI), today announced a distribution agreement under which sponsored listings from YP.COM - the new YELLOWPAGES.COM, have the opportunity to be displayed across CityGrid, Citysearch’s local content and advertising network. This reciprocal agreement builds on the existing relationship between Citysearch and AT&T Interactive where Citysearch listings, user reviews and editorial content have the opportunity to be displayed on YP.COM.