«Let’s face it – Steve Jobs and Apple have shown that blending software and hardware together in an elegant way can produce amazing results. Apple calls this their “integrated approach” and uses that to criticize the “open approach.” Our response is to help the Linux community have the best of both worlds with tools that allow anyone to take “open software” and create a custom “integrated experience” quickly. And while I can’t predict what the next iPhone or breakthrough consumer device will be, I do know that if the community comes together and develops tools that make it easier to create that device using upstream open source components, then what we’re announcing today will have have been successful — and so will Linux.»