tag:blogger.com,1999:blog-229753722026-02-14T19:53:28.585+11:00all about audience research in museums and other cultural institutionsLynda Kellyhttp://www.blogger.com/profile/13250840956155339043noreply@blogger.comBlogger117125tag:blogger.com,1999:blog-22975372.post-21157792164228193312009-10-14T15:13:00.007+11:002010-01-07T13:23:27.749+11:00

Hello everyone. As you may have noticed I have not made any new posts to this blog since May. Why? Well, on 7th June we launched the Australian Museum's new website. Since then, I have been beavering away uploading content to my revamped Audience Research Unit website. That site includes two blogs.The Audience Research Blog continues the types of posts I have been doing here, primarily answering

Lynda Kellyhttp://www.blogger.com/profile/13250840956155339043noreply@blogger.com0tag:blogger.com,1999:blog-22975372.post-51602638577795991082009-05-01T23:54:00.001+10:002009-05-01T23:54:33.385+10:00

This from Becky Hitchens: I am a student at Durham University in the UK on the MA Museum and Artefact Studies program and for my research paper I am looking at the public reaction to taxidermy mounts. I have been doing a lot of visitor research in museums in the UK and wondered if the situation and responses were similar in Australia. I could not find any information on your web-site as to

Lynda Kellyhttp://www.blogger.com/profile/13250840956155339043noreply@blogger.com6tag:blogger.com,1999:blog-22975372.post-35133707081943285982009-04-23T07:10:00.005+10:002009-04-23T13:25:20.377+10:00

Connection Generation is the first book written by Iggy Pintado. Connection Generation is a study of how connectedness affects our place in society and business and the challenges and opportunities this compelling development presents. As the Amazon Editorial Review says:"We're all connected at some level. Whether you're a student, teacher, business owner, corporate professional, entrepreneur,

Lynda Kellyhttp://www.blogger.com/profile/13250840956155339043noreply@blogger.com1tag:blogger.com,1999:blog-22975372.post-76393739696242558542009-04-21T10:07:00.002+10:002009-04-21T10:24:28.863+10:00

I was alerted recently of the importance of the virtues of having a well-organised system for reporting research findings, and making it available throughout the organisation.I saw a summative exhibition evaluation report produced by one organisation that was so short in its shortcomings that it highlighted many things we take for granted. It fell short due to poor resourcing in terms of staff

Gillianhttp://www.blogger.com/profile/14037804717667251460noreply@blogger.com0tag:blogger.com,1999:blog-22975372.post-85890972629537486012009-04-19T06:49:00.000+10:002009-04-19T06:49:29.275+10:00

Museum 2.0: A Simple Argument for Why Museums and Cultural Institutions Should Care about Social Media

Lynda Kellyhttp://www.blogger.com/profile/13250840956155339043noreply@blogger.com0tag:blogger.com,1999:blog-22975372.post-4166930214960949022009-04-17T11:43:00.001+10:002009-04-17T11:43:02.775+10:00

Final day of conference today with focus on community, collections and innovation/technology.I'm not blogging today – am tweeting insead and here's the feed. It's been a great experience and I even managed to buy some more wine goblets from the Tairawhiti Museum.

Lynda Kellyhttp://www.blogger.com/profile/13250840956155339043noreply@blogger.com2tag:blogger.com,1999:blog-22975372.post-50678881522961558852009-04-17T05:56:00.001+10:002009-04-17T05:56:26.729+10:00

Spent an amazing day at Whangara Marae where we reconnected (or in my case connected) with Maori culture. A marae is a sacred Maori meeting place (see here for further information).Reminded me how powerful the Maori language and culture is, as well as fun, funny and welcoming. Some points I gleaned:Need to understand the culture before you begin to build the building (or, in our case, the

Lynda Kellyhttp://www.blogger.com/profile/13250840956155339043noreply@blogger.com0tag:blogger.com,1999:blog-22975372.post-54143542830099282052009-04-15T18:27:00.001+10:002009-04-15T18:27:48.964+10:00

What are my views about what NZ sector could be doing (and should not be doing) in a combined visitor research program?DO:focus on what you need to know, not what's nice to knowalways ask – what will I actually do with this data, if the answer is nothing or I don't know then don't do it!a smaller amount of research well, not a large amount superficiallydevelop a couple of really good statements

Lynda Kellyhttp://www.blogger.com/profile/13250840956155339043noreply@blogger.com3tag:blogger.com,1999:blog-22975372.post-61301481948352498242009-04-15T11:45:00.001+10:002009-04-15T11:45:04.285+10:00

Kia Ora. Attending this conference in Gisborne as a guest of Museums Aotearoa (kindly sponsored by the NZ Ministry for Culture & Heritage – a big thanks). Program looks fascinating and really looking forward to catching up with old friends, meeting new NZ colleagues and sharing some great Gisborne wines.Today am attending the Visitor Research workshop looking at the needs of institutions,

Lynda Kellyhttp://www.blogger.com/profile/13250840956155339043noreply@blogger.com1tag:blogger.com,1999:blog-22975372.post-3253229455431550192009-04-08T15:38:00.004+10:002009-04-23T07:39:26.653+10:00

Giving a lecture tonight at UTS to a bunch of students about what museums are doing in the Web 2.0 area. Some points I'll make:Challenging authorityDeveloping a sharing mindsetPerpetual betaEngaging visitor experiences and developing communitiesRevenue raising20% different, not 20% moreOrganisational change Informal learning; constructivism and the link to social media/online experiences

Lynda Kellyhttp://www.blogger.com/profile/13250840956155339043noreply@blogger.com1tag:blogger.com,1999:blog-22975372.post-11778774801192717462009-02-23T06:12:00.001+11:002009-02-23T06:12:41.799+11:00

This from Kwangsun Ahn, South Korea: I am working on my PhD dissertation. The topic is on the museum education evaluation system –evaluating school visits to historical museums (national and municipal museums of Korea). It would be an honour if you could suggest some guidelines. I am planning to read your dissertation and other research papers. How can I obtain a copy of your dissertation? If

Lynda Kellyhttp://www.blogger.com/profile/13250840956155339043noreply@blogger.com0tag:blogger.com,1999:blog-22975372.post-26356698382226853412009-02-21T20:41:00.003+11:002009-02-21T21:01:21.851+11:00

As most of you know, I have been thinking lots about how the tools of the web will impact on audience research practices. I'm using Web 2.0 apps in several audience research experiments, with my overall premise being that these tools will fundamentally change the dynamic between visitors and museums and we need to re-think how we do evaluation - less focus on methodology and more on

Lynda Kellyhttp://www.blogger.com/profile/13250840956155339043noreply@blogger.com1tag:blogger.com,1999:blog-22975372.post-26591121067966101882008-11-28T09:43:00.001+11:002008-11-28T09:43:36.186+11:00

This was a really cool session. Some points I noted for us to think about for our new site:Te Ara caters to a traditional print-based audience as well as planning a play space for those who are more web-savvyFound the blog didn't generate as much two-way engagement as they expected or wanted – reinforces the idea that you have to work hard to create and build communityI liked their simple

Lynda Kellyhttp://www.blogger.com/profile/13250840956155339043noreply@blogger.com1tag:blogger.com,1999:blog-22975372.post-1284365444630016542008-11-28T08:11:00.002+11:002008-11-29T13:19:38.815+11:00

Well, I've left INTERCOM and arrived in Auckland at the New Zealand National Digital Forum conference. Am facilitating a fascinating session looking at Te Ara – the Encyclopaedia of New Zealand and Our Space – a new multimedia space at The Museum of New Zealand Te Papa Tongarewa. I have heard people (well, only Angelina!) rave about the latter installation so be really interested to see what the

Lynda Kellyhttp://www.blogger.com/profile/13250840956155339043noreply@blogger.com0tag:blogger.com,1999:blog-22975372.post-89635869446197856882008-11-27T12:23:00.000+11:002008-11-27T12:24:32.510+11:00

Today’s the busy day for me chairing the morning plenary (including managing a scary video-conference thingy!) and giving a paper, so won’t be able to blog much. Also just realised that the paper I’m giving is not only unrelated to the conference theme but that I will be speaking a language that many people may not understand, resulting in a somewhat minor panic attack! Not helped by me not

Lynda Kellyhttp://www.blogger.com/profile/13250840956155339043noreply@blogger.com0tag:blogger.com,1999:blog-22975372.post-65946905804177782332008-11-27T12:14:00.001+11:002008-11-27T12:19:21.796+11:00

Had a lovely breakfast in the redwood forest, although a bit cold it was still a great venue. Once we got back to the conference had the first plenary session.Russell Staiff (UWS) The Challenges of Cross-Cultural Translation in an Age of Global Travel:* Dilemmas when dealing with interface between tourism and heritage sites* Chinese tourists are on the rise, they have visited 132 countries, 34.2

Lynda Kellyhttp://www.blogger.com/profile/13250840956155339043noreply@blogger.com0tag:blogger.com,1999:blog-22975372.post-89930641629367332412008-11-25T14:03:00.001+11:002008-11-25T14:03:27.080+11:00

After a rather extraordinary and moving welcome (and a very interesting and eventful journey to finally arrive in Rotorua!) we got straight into the conference theme museums, tourism, visitor experience.Cheryll Sotheran spoke about the destination museum and national brand:Move from mass-market model of 20th century to consumer niche market model of 21st century – a holistic environment where

Lynda Kellyhttp://www.blogger.com/profile/13250840956155339043noreply@blogger.com0tag:blogger.com,1999:blog-22975372.post-16534729979807638612008-11-25T13:38:00.001+11:002008-11-25T13:38:40.293+11:00

On the way to the INTERCOM conference dropped in on the folks from Auckland Art Gallery and gave a talk: What does the "visitor experience" mean for museums in a Web 2.0 world?, which I am also giving at the conference. We had a great discussion and they really got me thinking about the following:How do we integrate online with physical experiences? We talked lots about whether we provide

Lynda Kellyhttp://www.blogger.com/profile/13250840956155339043noreply@blogger.com3tag:blogger.com,1999:blog-22975372.post-60190398173675780822008-11-12T22:41:00.002+11:002008-11-13T06:21:19.215+11:00

Gave a talk at the Powerhouse Museum (PHM) today as part of their talks after noon seminar series. Was great to get back to the doctorate and remember why I got interested in this topic in the first place. My slides have been uploaded to Slideshare and chapters of the thesis are online here.I co-presented with Helen Whitty from the PHM who gave a talk a titled Public programs: Snake oil merchants

Lynda Kellyhttp://www.blogger.com/profile/13250840956155339043noreply@blogger.com0tag:blogger.com,1999:blog-22975372.post-22832090717780728242008-11-11T02:02:00.002+11:002008-11-11T02:06:11.428+11:00

Final day of the trip was Monday when I gave two papers:The Role and Development of the Australian Museum Audience Research Centre discussing how the Australian Museum Audience Research Centre was developed using a series of evaluation studies as examplesHow to be a professional audience researcher using a large evaluation of a Museum exhibition to illustrate how to do audience researchThese

Lynda Kellyhttp://www.blogger.com/profile/13250840956155339043noreply@blogger.com1tag:blogger.com,1999:blog-22975372.post-22085205565143460592008-11-09T10:32:00.004+11:002008-11-09T10:35:18.443+11:00

Spent a really interesting morning on Saturday with Wanchen' s students from the Fu Jen Catholic University. Their task was to read an evaluation report I had sent them, comment on it and raise questions. They did a really good job, considering that some of the reports were rather complex and long! The questions they raised came under the following categories (which I think I'll use when

Lynda Kellyhttp://www.blogger.com/profile/13250840956155339043noreply@blogger.com0tag:blogger.com,1999:blog-22975372.post-90894184027399665842008-11-08T10:45:00.005+11:002008-11-09T10:35:37.913+11:00

Spending a few days in Taipei at the kind invitation of Dr Wanchen Liu, Director of the Graduate Institute of Museum Studies, Fu Jen Catholic University. The main objective is to talk to museum staff and students about audience research and trends in museums.My first paper, Museum professional development and training in Australia, seemed to go quite well. The slides can be found here and I'll

Lynda Kellyhttp://www.blogger.com/profile/13250840956155339043noreply@blogger.com2tag:blogger.com,1999:blog-22975372.post-88366285402128770882008-10-24T08:18:00.001+11:002008-10-24T08:18:46.482+11:00

Susan Tonkin, Convenor of the Museums Australia Evaluation and Visitor Research Special Interest Group, has emailed me to ask what I'm up to. Well, thought I may as well post it for all to see.This year have been flat out focusing on evaluation a number of different activities. We did an awesome project with the Australian Museum Eureka Prizes, comprised of a sponsor evaluation, survey of past

Lynda Kellyhttp://www.blogger.com/profile/13250840956155339043noreply@blogger.com0tag:blogger.com,1999:blog-22975372.post-72760599927548753542008-10-08T08:14:00.001+11:002008-10-08T08:14:05.465+11:00

This year we have been working with a group of Year 7 boys (aged 12-13) from an inner city high school who have been working with the Museum as part of an Australian Quality Teaching Grant to trial cross-curriculum units of work. They have also been giving us feedback about our new exhibitions. In the project wrap-up they were asked to imagine the type of person the Museum is and this is what

Lynda Kellyhttp://www.blogger.com/profile/13250840956155339043noreply@blogger.com0tag:blogger.com,1999:blog-22975372.post-11807127755750260042008-09-25T18:57:00.002+10:002008-09-29T08:29:45.237+10:00

Went to this great session today organised for clients by market research consultants Heartbeat Trends and Vivid. The session was looking at trends based on both quantitative and qualitative research. Here are my notes.Heartbeat Trends What's Next Study: Gen X and Gen Y are different – can't speak to them all the sameKidfluence: Gen X often lumped together but in reality are very different, by

Lynda Kellyhttp://www.blogger.com/profile/13250840956155339043noreply@blogger.com0