Now Gary has launched his second blog named garyvaynerchuk.com where he dispenses business advice and comments on emerging technologies and cultural trends. As his following grew online, Gary became one of the first to reach Facebook’s friend limit and accumulated more than 800,000 followers on Twitter. Gary’s first business book, Crush It!, was released in the Fall of 2009 and debuted as a New York Times and Wall Street Journal bestseller.

As Gary’s career as a speaker and writer continued to soar, companies of varying sizes approached him for consulting advice. The consulting role agreed with him, and in 2009 Gary and his brother AJ co-founded Vayner Media, a boutique agency that works with personal brands, consumer brands, and startups. Gary is now also an angel investor in various startups, offering sweat equity to the projects he supports in addition to financial investments. Gary’s ultimate goal is to one day own the New York Jets. Although his various businesses obviously play an enormous role in his life, he always puts his family first.

It’s not often that a speaker of Gary’s caliber comes to Austin, so you should take advantage of this opportunity to spend a highly entertaining evening with Gary (and sometimes colorful language). It’s just $35 for entrepreneur members to attend (including dinner).

If you are a member of Texchange, login and complete your registration.

If you are not a Texchange member, please email ashleyarkin@texchange.org to register.

Seating is on a first come, first served basis.

The plot seems simple: Boy meets girl on Facebook, boy and girl hit it off, boy decides on a roadtrip to meet her. What is interesting about that? This was all happening to the brother of a filmmaker, who decided to film the whole thing. All we know is that this story takes a shocking twist.

“Many movies over the last ten years have engaged with the dangers of online communication, but Ariel Schulman and Henry Joost’s Catfish delivers the definitive narrative of social networking gone awry to cap off the decade. By turns hilarious, unsettling and sad, the documentary engages with the rampant instability of new media. While Catfish takes a sensationally engaging twist within the first fifteen minutes, leading to a bizarre and completely unpredictable mystery that practically defies conventional expectations of nonfiction cinema, part of the movie’s underlying appeal comes from its progression of enigmas. Catfish develops into a cautionary fable for the future of civilized connectivity.”

- Eric Kohn, INDIEWIRE

Website / Trailer / Facebook Page

For the first time, I’ve submitted a panel idea and it made it to this first round. The idea revolves around how to make big business systems more like the fun and interesting Web 2.0 social systems (Facebook, Twitter, Flickr) that we all know and love. Why can work be as engaging and simple as using Facebook? We get all kinds of things done in our social lives like creating events, tagging photos, commenting and idea sharing (these are all forms of coordinating effort and collaborating), and we do it without any training.

I’ve got commitments from CEO’s, founders, and geniuses at companies like Jive and Yammer to be on the panel and talk about real customer success stories, and to discuss why it’s so hard to be social in the enterprise.

Please take 5 seconds to give my panel a “thumbs up” or if you want to contribute ideas, please take 2 minutes to comment.

You can see all the panel submissions submitted by Dachis Group if you want more insight on how we think about the business of being social.

If you’re based in Austin, and you’ve got a panel in the picker, please use the comments below to tell everyone about your panel.

Keep in mind that not all companies are comfortable reporting their revenues to the public. So this list will only contain the companies that feel comfortable disclosing details.

• 175 Smiley Media
• 215 Kinnser Software
• 378 uShip
• 441 All Web Leads
• 633 Interspire
• 651 Reddworks
• 797 Boundless Network
• 823 Volusion
• 885 Zebra Imaging (last year #348)
  
• 976 BuildASign

Five great companies will be launching:

• Hurricane Party
• KeepStream
• RecycleMatch
• RippleFunction
• Smackages

We will also have some keynote addresses and other speakers, including:

• Naval Ravikant, who is an entrepreneur and investor. He is the co-author of Venture Hacks and co-maintaner of AngelList. He has invested in many companies including Twitter and Foursquare, and provided fantastic feedback to our presenting companies last year.
• Dave McClure, who is a self-described “greedy, blood-sucking venture capitalist” and partner at 500 Startups. He has worked with such companies as PayPal,  Mint, Founders Fund, LinkedIn, and Slideshare.

Are you an accredited venture investor? Please send an email to tips at austinstartup.com and tell me about yourself.

Are you a tech entrepreneur? Tell us about yourself by signing up for a ticket, and you’ll be notified via email.

Are you interested in sponsoring? Please send an email to tips at austinstartup.com with your contact information.

Personally, I believe that the Semantic Web will become mainstream in the next few years (I actually have a bet on this with some college friends). I know that this is a strong statement, but I am confident that it will happen. Mainstream is defined in Wikipedia as “the common current of thought of the majority”. Furthermore it states that something is mainstream if it “is available to the general public” and it “has ties to corporate or commercial entities”. However, how do you evaluate if something is on the verge of becoming mainstream? I propose the following metric:  inclusion at the South by South West (SXSW) Conference!

Mainstream for whom?

After reading the wonderful blogpost on the BBC’s dynamic semantic publishing system, it reminded me that the Semantic Web has two audiences: the common web user (my mom) and developers. If my mom were to go to the BBC’s World Cup website, she would be seeing a normal web page… nothing out of the ordinary. However, from the developer’s perspective, using semantic web technologies enabled a new type of publishing platform including easy data integration, inferencing , etc.

Nevertheless, there is still a huge gap in understanding and adoption between semantic web technologies and the general web audience (my mom and developers). I’m not trying to undermine current efforts or accomplishments; instead, look for example at the Semantic Technology conference. This is valid proof that this gap is being bridged. Starting in 2005 with 300 attendees from a variety of backgrounds (research, academia and entrepreneurs), this past conference had 1200 attendees from large enterprises, government and a lot more startups and entrepreneurs. Creating a conference exclusively around semantics, and seeing it grow demonstrates that interest for semantic technologies is growing… but maybe not mainstream yet. So what else should we do?

Current mainstream state of the Semantic Web

I have a search feed on Twitter for “Semantic Web” and “Linked Data”; and, I can say that almost everyday there is an article being shared. People are definitely discussing more and more about the Semantic Web. Nevertheless, does this mean that the Semantic Web is starting to gain traction and moving into the mainstream? It is hard to judge, but if any of the following examples are any indication, then it would be safe to assume so:

• BBC’s World Cup news system was developed on semantic web technologies (RDF, OWL, SPARQL, inferencing, triplestore).
• The upcoming Drupal 7 release will have full native support with RDF.
• Semantic MediaWiki is an extension to the popular MediaWiki that already offers full RDF support.
• Best Buy uses RDFa and has shown a 30% increase in their SEO efforts.
• The US and UK government publish their data on the web as Linked Data.
• Huge media players such as New York Times and Thompson Reuters/Open Calais publish Linked Data.
• Google and Yahoo both have Rich Snippets and Search Monkey respectively which index RDFa.
• Metaweb/Freebase, a huge player in the Semantic Web space was bought by Google.

So, I restate my question: “Isn’t this evidence enough for consideration of the Semantic Web as mainstream?” Clearly, it  is becoming more widely available to the general public and increased  ties in the private sector. But, I’m obviously biased, so I’ll let you be the judge.

Moving into the mainstream through SXSW

One way of how we can move the Semantic Web into the mainstream is by injecting semantics into an existing conference that already attracts a broad audience. And that is exactly what we have done! We have submitted over 10 panels and presentations to the 2011 South By South West (SXSW) Conference.

Who is “we”? By “we” I mean two things. First, it refers to Semantic Web Austin, a non-profit that is positioning Austin as a leader in the semantic web technology space. Second, refers to a group of people who responded to a call that I made last month about submitting panels and presentations to SXSW.

Without further adieu, check out all the panel and presentations that we submitted. Remember that 30% of the final decision comes from votes, which goes until August 27, so start voting!

Panel – Giving away data: was it worth it?
http://panelpicker.sxsw.com/ideas/view/7678

Almost two years after Obama’s directive to promote Open Government (Open Data) standards, we ask the following questions: 1) what are the most significant advancements made possible by this movement? 2) what have been some of the challenges in implementing and executing on the President’s call to action? 3) How are the private and public sectors working together to make this a possibility? 4) What other technical advancements lie in the horizon? This panel will explore the good, the bad and the “what’s next” for the Open Data movement. The potential panelist will be:

• Tim Berners-Lee (Inventor of the WWW and Open Data advocate)
• Jim Hendler (Professor at RPI and technology expert at data.gov)
• Beth Noveck (United States deputy chief technology officer for open government)
• Nigel Shabolt (Professor at University of Southampton and technology expert at data.gov.uk)
• Sascha Meinrath (Director of the New America Foundation’s Open Technology Initiative and Research Director of the Foundation’s Wireless Future Program) – moderator

Note: Thanks to Kristine Gloria for helping organize this panel

Panel – Data Nerds, Is Big Data Crushing the Web
http://panelpicker.sxsw.com/ideas/view/8184

Beneath the surface of the web is a cataclysmic explosion of data that continues to grow larger by the second. A variety of factors have led to this phenomenon, from the availability of inexpensive terabyte-scale storage to the myriad methods for sharing data about ourselves.  Web data is growing at a record pace – and data junkies will soon rule the tech world.

50 million tweets per day. 1.2 million photos served per second. 50 million websites added annually. The question is, how are we expected to build the next generation of technological innovations on top of this ever-growing Everest of data? To be honest, it can be daunting.

In this panel, we’ll discuss how big data on the web changes the game for everyone. Is Hadoop good enough to manage this data explosion?  Is massive web crawling dead? Is it even feasible to make such vast amounts of data open to everyone, and how do people even tap into it? Should the average Joe even care? This panel will discuss the impacts of big data on the future of the web, and debate how data will impact the next decade in tech. Potential panelist are the following:

• Infochimps
• 80 Legs

Panel – What the F*** is the Semantic Web
Juan Sequeda – University of Texas at Austin/Semantic Web Austin
http://panelpicker.sxsw.com/ideas/view/6790

You may have heard about it. You may or may not even understand what it is. You may be very skeptical or even call bullsh**. Or you may thing there is a potential. What am I talking about? The Semantic Web.

The web that we are all used to is a web of documents where we search for things inside of documents. The Semantic Web enables a web of data, which makes the web appear as a giant global database. The Semantic Web is here and organizations such as the Drupal, New York Times, Best Buy, Thompson Reuters and even the US and UK government make part of this reality together with Google’s Rich Snippets and Yahoo’s Search Monkey. The Semantic Web is already changing the way we search, do SEO, find information, integrate data and create web applications.

Surely, with all of the skeptics in the crowd, we expect this to be a lively discussion. We intend to interact with the audience as much as possible; so come prepared with questions. Let us prove to you why we see the future of the Web to be Semantic.

By the end of this panel, all the intrigued people should leave with a clear idea of what the Semantic Web is and all the skeptics should drop their skepticism.

Beyond Social Marketing: Leveraging the Web’s Knowledge Stream
John De Oliveira – Hoovers/Semantic Web Austin
Zach Richardson – Locus
http://panelpicker.sxsw.com/ideas/view/7890

The social web isn’t just for the marketing department anymore. As businesses become increasingly skilled at using social media for advertising and brand building, the next round of technologies are emerging — technologies that will put real-time social data to work in all corners of the business. For example, a purchasing manager preparing to buy a new video conferencing system will chat directly with recent purchasers, helping him to strike a better deal. Triggers that respond to trending Twitter topics will auto-generate tasks across the business. And startups will receive almost instant attention from the companies that would benefit most from their products.

See what happens when the leader of social strategy for a multi-billion-dollar content company teams up with the winner of MIT’s Linked Data contest to look at the Web in a new way. You’ll learn some fancy new terms, like “disambiguation” and “triple store”. More importantly, you’ll see how your business can use facts extracted from real-time social data to make better choices and accelerate your success.

Beyond Wikipedia: Crowdsourcing Structured Data
Mark Greaves – Vulcan
http://panelpicker.sxsw.com/ideas/view/7137

The immense success of Wikipedia has inspired people to imagine new ways in which crowdsourcing can solve old problems.  One promising direction involves leveraging established wiki techniques crowdsource raw data, in a way that supports collaboration over the structure and schema of the data as well as its values and instances.  Five years ago, the open-source Semantic MediaWiki (SMW) project was started to create software to enable a new type of wiki-based environment based on these principles.  The goal of the SMW project was to allow wiki contributors to author basic data elements and data types in their articles in addition to the normal text, and to support user queries over the authored data. It was a simple and extremely powerful idea, and SMW now encompasses an active worldwide developer community.

In this presentation, I will describe SMW and the technologies that support the successful crowdsourcing of raw data.  I will show how the various data-oriented features of SMW provide a set of compelling new capabilities for wiki authors (generated information graphics and consistency checkers) and for wiki readers (faceted navigation, sophisticated queries, interactive visualizations).  I will illustrate the technology with several examples of different applications which have been built using SMW.  Finally, I will conclude by showing a prototype of a new type of online encyclopedia, an “analytic encyclopedia,” which extends Wikipedia into the realm of structured data.

Duplication is Evil: Drupal to the Rescue
Stephane Corlosquet – Massachusetts General Hospital
Lin Clark – Digital Enterprise Research Institute (DERI)
http://panelpicker.sxsw.com/ideas/view/7645

Don’t repeat yourself! And don’t repeat the Web. Instead, reuse content from across the Web with Drupal’s Semantic Web tools.

Programmers have been following the philosophy of Single Source of Truth in their code for years. Smart (and lazy) programmers know that reusing code is the only way to get the job done right—to do more, write less, and make changes in one place.

Even more time consuming than maintaining repetitive code, though, is maintaining repetitive information. Feeds help share and reuse content, but only provide simple streams of information. APIs can be used to target information, but developers have to learn a new API for each service.

Lately, easy ways to single source content on the Web are appearing with new Semantic Web tools. Now you can use Wikipedia, the New York Times, or even your friends’ Web sites as your database—all without learning custom APIs. In Drupal 7, you can pull specific information, on the fly, from sites across the Web. And on the other side, you can expose your content for reuse and feed sites with your information.

Just as users don’t handcode HTML today, users can reap the benefits of SemWeb tech without having to learn all about it. With RDF in its core, Drupal 7 takes web publishing to the next level by annotating content with semantic markup. And with contributed modules, it’s easy to query other Web sites for their content without learning any new query languages or writing any code.

Escape Database Jail – Moving Beyond NoSQL
Jans Aasman – Franz

http://panelpicker.sxsw.com/ideas/view/5978

The web has gone social and is rapidly going semantic. The trend for social networks (Facebook, Twitter, etc) is to expose their graph interfaces so new applications can automatically inspect and bring new value to undiscovered social patterns. The semantic trend is to add standardized metadata to everything under the sun, think Twitter Annotations, RDFa, Linked Open Data Cloud, Data.gov, etc. These two trends actually need to come together. Social network relationships without links to real world entities are superficial, and metadata about real world entities without the social contexts in which they are relevant is kind of boring.

For truly useful and exciting services you need a close link between the two. We will debate how relational databases (MySQL, Oracle, etc) are too inflexible to deal with these information trends and NoSQL databases (Casandra, Hadoop, etc) are far too shallow for deep analysis. We will explore ideas around new solutions that are scalable and offer the ultimate in flexibility. We will demonstrate a research project where we track VIPs and U.S. politicians by combining information from their Tweets, daily newspaper articles, content from Data.gov, Facebook’s Open Graph, and Linked Open Data.

Nine Web 3.0 Technologies Marketers Must Learn Fast
Tony Shaw – Semantic Universe
http://panelpicker.sxsw.com/ideas/view/7754

Web 3.0 is admittedly an ill-defined term, but there’s general agreement that it represents numerous technologies that will make the web “smarter.” This includes the semantic web, text analytics, natural language processing and reasoning engines. These technologies are here today, though still flying under the radar. That won’t be the case much longer, and marketers need learn about them now, before they get blindsided. – RDFa – Linked Open Data – Ontologies – Semantic Publishing – Contextual Advertising – Deep Web – Listening Platforms – Sentiment Analysis – Data Branding

Left brain search = Google.  Right brain search = ???
Nik Daftary – Moodfish.com
http://panelpicker.sxsw.com/ideas/view/5738

Ever wonder why Google isn’t very helpful in finding something fun to do tonight?  Search engines have gotten really good at finding information, but they haven’t been equally great in helping us to use that information. Enter mood-based search.  By focusing on searching how we naturally think, talk and feel about the matter at hand, we can begin to find information that’s relevant to us both logically and emotionally.

In this presentation, we will focus exclusively on the world of live entertainment and how mood-based search technologies might just be the next big thing for this industry.

RDFa, Microdata and Microformats: Gateway Drugs to the Semantic Web
Jay Myers – Best Buy
http://panelpicker.sxsw.com/ideas/view/5613

Semantic technologies are experiencing a “coming of age” and are more accessible to web developers than ever before. The big guys like Facebook (OpenGraph), Yahoo! (Search Monkey) and Google (Google Rich Snippets) are utilizing semantic markup to improve search results and more easily index key data on the web. With the amount of total digital information estimated to hit 10 zettabytes in 2015 and 25 zettabytes in 2020, building a strong web of data for both human and machine consumption is an emerging need — a need that can be addressed by any web developer, using current semantic technologies.

This presentation will cover the basics of the semantic technologies, from research and concepts to RDFa and popular ontologies. We’ll look at examples of semantic markup currently in use, exploring how these technologies are starting to solve real world challenges and problems. We’ll also take a futuristic look at the possibilities and power of a very rich web of data.

Semantically Yours: Dating Tips for the Semantic Web
Kevin Lynch – TriviumRLG
Christine Connor – TriviumRLG
http://panelpicker.sxsw.com/ideas/view/7625

“For LTR, Symmetry. Dependent graphs welcome. Physical location irrelevant. Stability critical: will only respond to persistent URIs. Query my namespace to begin the adventure of a lifetime!”

Can you help your data find Miss Right? Yes, because you now have smarter data to create user experiences. The data has become so smart that the development of its own persona becomes valuable. Discover how smart data personas can be part of your development toolbox. By anthropomorphizing smart data, a persona based on the properties of the data and relationships reveals possibilities typical personas do not. See the smart data persona, the underlying semantics that made it possible, and how to make smart data a first-class citizen in your design process.

“Smart data” carries meaning with it, enabling machines to make better decisions with less processing. When those meanings are well-defined and shared, such as in the case of the extremely simple and popular Dublin Core vocabulary, the data itself creates powerful relationships.

We designed a search application using the Dublin Core, FOAF (Friend- of-a-Friend), and SIOC (Semantically-Interlinked Online Communities) vocabularies. We show the data persona, the application, and what makes them “smart” in this presentation, geared towards intermediate-level web developers who want to semantically-enable their social applications.

Twitter Annotations and the Real-Time Semantic Web
Josh Shinavier – Rensselaer Polytechnic Institute
http://panelpicker.sxsw.com/ideas/view/7964

There’s more to the real-time Web than snippets of text. Real-time services such as Twitter and Facebook have, additionally, begun to provide rich, structured metadata for use by applications: data about places, events, web pages, and, with Twitter Annotations, anything else describable in JSON or XML. This data opens the door to mashups with the large bodies of linked data already deployed on the Web, enabling new and smarter applications. Instead of a stream of tweets tagged with #sxsw, for example, how about a stream of tweets by anyone attending SXSW, about films by young French directors or presentations by anyone the user has co-authored an article with.

In such scenarios, the Semantic Web offers a shared information space in which applications can simultaneously interact with data from disparate datasets and real-time services, cutting down on case-by-case application logic and manual integration of data sources.

This session will explore the intersection of Twitter Annotations with the Semantic Web, including
1) interlinking Annotations resources and vocabularies with the Web of Data
2) using graph databases for geospatial and temporal search on the Semantic Stream
3) Annotations and the Internet of Things
4) social network anaysis enabled by Annotations and linked data
5) tools and techniques for end-user application development
See also ReadWriteWeb, “How Twitter Annotations Could Bring the Real-Time and Semantic Web Together”: http://bit.ly/cmLw3A

Web 3.0 and Human Computation: Ancient Mayan Legacy
Javier Gramajo-Lopez – fundaTICs

http://panelpicker.sxsw.com/ideas/view/8164

The small country of Guatemala is contributing positively to the advent of web 3.0? This panel will share some of the research and projects from Guatemalan Artificial Intelligence Scientists and how a small group of a few hundred young engineers have churned out dozens of prototypes and concepts for semantic web ontologies that solve real world problems and dilemmas. The prototypes combine Semantic searches and Semantic Databases which are the base of Web 3.0.

One can argue that “it was not in vain” that the Ancient Mayan people of Guatemala are known to have been the pioneers in the use of “zero” amongst all the great World civilizations. General theme of Web 3.0 to be covered by the panelists: The rapid growth and development of the Web has made it be unequally divided, ranging from Web 1.0 to Web 3.0, and even Web 4.0. Still today the main challenge is the “searching and presenting” of information. The explicit representation of the semantics underlying web resources will enable a knowledge-based web that provides a qualitatively new level of service. Automated services will one day assist humans in achieving their goals by “understanding” more of the content on the web and thus provide more accurate filtering, categorization, and search of information sources. Ontologies will play a key role.

Conclusions

The SXSW Interactive organizers are looking for high quality and more technical presentations. There is a larger emphasis in solo/duo presentations. I personally believe that we have high quality submissions that appeal to a broad general audience. What is the next step? The PanelPicker is live, which is the way for everybody to vote for their favorite submission. Therefore, I urge this community to vote for all these submissions so we can help the semantic web get broader traction.

Capital Factory mentors, each of whom have a computer science or engineering degree and have founded successful companies, will conduct the training day from 8:30AM to 5PM. They will cover funding, marketing, and how to hire salespeople and business experts when the time is right. See bios of presenters Samy Aboel-Nil, Joshua Baer, Ian Clarke, Jason Cohen, Russell Hinds, Rony Kahan, Kip McClanahan, and Ed Roman here.

Attendees can register for the conference + training ($650) or the training only ($250).

“This kind of investment, the amount, and the strength of this syndicate is a strong endorsement for the innovation we are bringing to market,” said Smooth-Stone CEO Barry Evans. “We look forward to taking advantage of the insights and know-how of these industry-leading investors.”

Power consumption matters more than ever. Smooth-Stone will bring the low-power virtues of mobile phone technology to servers and data centers. Its semiconductors and software will provide a solution for companies where energy consumption by servers has become a constraining and expensive issue by increasing the density of computer resources while significantly conserving energy, cooling and space in the data center. Smooth-Stone customers will have new, unseen options as they plan their future server deployments.

“Our goal is to completely remove power consumption as an issue for the data center. Imagine that change for companies with a large presence on the Internet,” added Evans. “They all deal with the reality that as the mass of information grows daily, so does their power consumption. Every day these companies are thinking about managing their data center sprawl. We want to make sure that space and power are not constraining their potential.”

Semiconductor investment has traditionally required a unique skill set and discipline, the importance of which has only been amplified by the recessed economy. The Smooth-Stone investor syndicate offers a strong collection of previous successes in the semiconductor industry including companies such as Advanced Analogic, Cimaron, Ikanos, MaxLinear, PA Semi, Sigmatel and SiTera and will actively support the company in its mission to redefine the server market and data center performance.

The function of the “Call & Text” app is actually simple, yet really cool. Give the app the phone numbers of a group of people that you want to have a conference call with, and the app will ring them all up simultaneously and put you all together. It will even go down a list of phone numbers for a contact, and try them in whichever order you want, like work, cell, then home. Group text messages are also neat addition.

Company CEO Rudy Prince is a tech veteran, having founded pioneering company eFax back in the early days of the web. He founded Callvine back in February, and landed $4M in venture capital from S3 Ventures to launch the company. He had a unique opportunity to acquire technology from another company that was key in launching rapidly.

I asked Rudy about the target use case for the new product. “We are definitely targeting business users with our service and especially the SOHO and SMB markets” he said. “Currently, both consumers and mobile professionals can benefit from our service using our iPhone app, however, we intend to launch other advanced features and expand to additional platforms in the fall which will more directly target business users.”

It’s great to see so many technology companies in Austin securing solid early stage financing this year. Why start this company in Austin? Rudy continued “Austin is a great place for iPhone launches with a solid network of developers, users and many of the early adopters that help to drive these markets. While most of us in the company have spent time in Silicon Valley and we’re a bit virtual in having people on the West Coast today, Austin is a great hub with a lot of expertise in mobile and telecom services and offers a great quality of life.”

That’s where WP Engine comes in. They host Wordpress for you, provide the best practices that avoid security issues, have a list of pre-vetted plugins, and provide one more thing that is usually tough to do – a staging and testing area for changes. All for $50 a month. No wonder the waiting list is already long.

The team behind WP Engine is top notch too. Jason (Smart Bear) Cohen, Cullen Wilson, and Aaron Brazell who works on the Wordpress core code. They really aren’t launching or promoting the service yet. But word is starting to get out on sites like Mashable.

Everyone hopes that someday a certain blog post will get referenced in the New York Times, mentioned in TechCrunch, or go viral. WP Engine makes sure that if that happens, your site will actually be up and responsive.