Many of our clients ask us "if you had to start over in your business what would you do differently?"

In this episode of the Authentic Marketing Party, Victoria and Claire say "Booooo!" to perfection and professionalism and "Hooray!" to authentic engagement as they share valuable insights about starting from scratch - no website, no list, no nothing. PLUS... inspired by Victoria's dynamism, Claire sets herself a very public challenge!

Oh, and if you're in need of a little 'laughter therapy'... what happens around the 18 minute mark should more than satisfy! :) 

(30 mins)

Listen to Episode #7 of Authentic Marketing Party podcast now:

Our Top 3 Personal Recommendations For Growing Your Business Quickly

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EPISODE REFS & LINKS

Key Notes

1. Start marketing from outset - rather than waiting for perfection
Get on facebook, engage with your 'tribe', build your list NOW and worry about website later
Good is good enough to start with!

2. Get help sooner - invest in yourself
Avoid throwing money away, speak to people who know about doing business online and can see the whole picture, rather than shelling out on an expensive website which doesn't actually work!

3. Start to leverage time and knowledge - escape the 'time for money' trap
Set up systems which will keep working while you're doing something else. Think about how to work with larger numbers of clients without exhausting yourself or restricting your reach!    

S T O P   P R E S S !  -  S T O P   P R E S S !  -  S T O P   P R E S S !

Claire did it!!!! Check out http://www.authenticbrand.me, her new Authentic Business & Life mentoring program is out there!

And more importantly... so did Victoria! If you follow us on Facebook and/or Twitter, you will know that Eaton Gabriel Player was born at 2.01am on Sunday, 30th May 2010.  And true to her word, while she got busy with little Eaton, her 4 part course was delivered and she's found time to relaunch her blog! Take a look at: http://victoriaplayer.blogspot.com/

What do you think? Leave your comments and questions about this week's show below and please do tell your heart-led entrepreneur friends about the show.

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Music credits: Our theme tune is sampled from an original, previously unpublished track called Make You Mine. Written and sung by Claire Simone and produced, arranged and all instruments played by Jason Charles Rogers

The most effective businesses ALL use the power of attraction in order to attract sales, clients, readers and customers.

In this episode (recorded before Eaton, Victoria's gorgeous baby son arrived), Victoria and Claire share their pearls of wisdom to help you quickly skyrocket your results and maximize your time invested without having to make cold calls or ‘sell’ anything to anyone. It’s a wonderful, zero-stress way to grow your business! 

Living up to their nickname, the ladies' loose chat covers a wealth of Personality- and Attraction Marketing tips and techniques including re-appropriation and re-purposing of content, the importance of support and accountability, and why you don't need to worry about giving too much away.

(23 mins)

Listen to Episode #6 of Authentic Marketing Party podcast now:

How To Get Business To Come To You - without feeling' salesy'!

Find us on iTunes

EPISODE REFS & LINKS

EzineArticles.com - the leading article marketing site.

Simply-Nutrition.co.uk - the 'body & soul nutrition' business Claire mentions

Victoria's work page on Facebook - http://www.facebook.com/victoriaplayer

Claire's work page on Facebook - http://www.facebook.com/claireraikesatwork

Authentic Marketing Party page on Facebook - http://www.facebook.com/marketingparty

What do you think about this week's show? Leave your comments and questions below and please do tell your heart-led entrepreneur friends about the show.

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Music credits: Our theme tune is sampled from an original, previously unpublished track called Make You Mine. Written and sung by Claire Simone and produced, arranged and all instruments played by Jason Charles Rogers

This is the year for growing your business by helping others succeed! The tactics of the past no longer work. Greed and opportunism are out and genuine, heart-based, conscious businesses are swiftly filling the breach. Right now, small businesses are in a perfect position to shine at this and make the most of the huge opportunities that are out there.

In this episode, Victoria and Claire discuss their key tips for rapidly growing your business without selling your soul!

(21 mins)

Listen to Episode #5 of Authentic Marketing Party podcast now:

Insider Secrets for Growing Your Business Authentically

Find us on iTunes

EPISODE REFS & LINKS

6 Takeaway Tips

1. Build your list & show people who you are.
2. Incentivise list opt-in and ensure sign-up form is immediately visible.
3. Be consistent, visible and genuine.
4. Be clear who your ideal client is and what your niche is.
5. Offer masses of valuable content, be generous and helpful and demonstrate your expertise.
6. Maintain a positive, 'can-do' mindset - reject the doom-mongery and create your opportunities.

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Music credits: Our theme tune is sampled from an original, previously unpublished track called Make You Mine. Written and sung by Claire Simone and produced, arranged and all instruments played by Jason Charles Rogers

Audio and video are two of THE most powerful tools for generating FREE publicity, showing off your expertise, attracting new leads and getting the word out about your business. In this week’s episode Victoria Player and Claire Raikes discuss their top tips for increasing visibility, building an immediate connection with your prospects and amplifying your marketing message without it costing a fortune!

(26 mins)

Listen to Episode #4 of Authentic Marketing Party now:
Simple Secrets for Using Audio & Video to Amplify Your Marketing Message.

Find us on iTunes

EPISODE REFS & LINKS

AudioAcrobat.com - for recording, storing and serving audio files

Wealth Dynamics Profiling - find out which ‘archetype’ eg. Creator, you are

Victoria's YouTube channel - http://www.youtube.com/VictoriaPlayer

Claire's YouTube channel (lands on Clanger interview video) - http://www.youtube.com/blogangelclaire#p/a/u/0/utUpv5FTLoc

Claire Boyles' video: http://managementmatters.jimdo.com/2010/04/19/director-of-happiness/

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The 'Loose Women' of Authentic Marketing, Victoria Player & Claire Raikes, talk to award-winning business  owner and Mumpreneur Wendy Shand of baby/toddler-friendly holiday company Tots to Travel about how to leverage your story to inject authenticity into your business. Hear how the element of jeopardy has naturally attracted both press and customer attention and discover her top tip for leveraging your own story, even if you think you don't have one!

(15 mins)

Listen to Episode #3 of the Authentic Marketing Party now:

EPISODE REFS & LINKS

Tots to Travel: http://www.totstotravel.co.uk

For Holiday Property Owners: http://www.holidayhomerentalsite.com

Wendy Shand on Twitter: http://twitter.com/Totstotravelmum

ViperChill: The post Claire mentions about telling your story: http://www.viperchill.com/blog-overnight-success

Victoria's website: www.VictoriaPlayer.com

Claire's website: www.ClaireRaikes.com

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Victoria Player & Claire Raikes, the 'Loose Women' of Authentic Marketing, share their top 3 'passion killers' as far as authentic marketing goes. Find out what 6 things turn them off and what they recommend doing instead PLUS hear details of a free 'Lunch & Learn' marketing teleseminar Victoria is running on March 30th.

(23 mins)

Listen to Episode #2 of the Authentic Marketing Party now:

UPDATE: Doh! I forgot to put the link in to register for Victoria's free “Simple Secrets to Attract More Clients...” teleclass which she mentions in this episode. Here it is:  http://victoriaplayer.com/freeteleclass/register.html

We'd love to know what you think about the topics in this week's show, please leave your comments below and don't forget to tell your entrepreneur friends about the show.

In this week’s first episode Claire Raikes and Victoria Player discuss why authentic marketing is SO vitally important to the success of your business.

They look at the importance of standing out from the crowd and also reveal their top tips for injecting more authenticity into your brand.

(16 mins)

Listen to Episode #1 of the Authentic Marketing Party now:

We'd love to know what you think about the topics in this week's show, please leave your comments below and don't forget to tell your entrepreneur friends about the show.

Victoria Player & Claire Raikes
the 'Loose Women' of Authentic Marketing

cordially invite you to

The Authentic Marketing Party!

Listen to Victoria's personal message.

Why not 'fan & follow' our Facebook and Twitter profiles and we'll get a wiggle on -------------------------------------------->>> >>> >>>

We'll see you in a bit :)

Claire & Victoria