“Although there’s so much hype around e-books, books printed on paper dominate the book market, and we want them to be as environmentally sound as possible,” explains Raz Godelnik, co-founder and CEO of Eco-Libris. “Very few books are currently printed responsibly and we hope this initiative will bring more exposure to “green” books. Through this campaign we want to encourage publishers to get greener and readers to take the environment into consideration when purchasing books.”

We were pleased to participate by submitting for review one of the green books we toured online earlier this year: The Lazy Environmentalist on a Budget by Josh Dorfman. Not only is the book chock full of easy to implement green ideas, the book was published using green practices.

Publishers big and small are represented, and the books themselves cover a variety of topics, including cooking, poetry, travel and more.

The review sponsor, Eco-Libris, is an interesting organization. Eco-Libris attempts to balance out books by planting trees and to date, according to its press release, has balanced out over 110,000 books by planting more than 120,000 trees.

The link to all the participating blogs can be found at Links to all participating blogs is available at Eco-Libris website (http://www.ecolibris.net/greenbookscampaign.asp).

Online reputation management is important, here are some listening tools you might want to consider so you can stay on top of the conversation:

Google Alerts

Bloglines.com

Technorati.com

Boardreader.com

Blogpulse.com

http://www.blogtalkradio.com/ThePublishingInsiders

* http://www.edrants.com/interview-with-the-ftcs-richard-cleland/

* http://www.galleysmith.com/2009/10/18/ftc-guidelines-kidlitcon-session-recap/ -

* http://j-kaye-book-blog.blogspot.com/2009/10/your-thoughts-ftc-and-book-bloggers.html -

In 1998 there were only 23 known blogs, the term blog or weblog wasn’t born till April, 1999

Since 2002, Technorati has indexed 133 million blogs

Blogs have become a very mainstream form of communication, according to BlogHer 36.2 million women participate in the blogosphere weekly. Out of this amount, 15.1 million are publishing at least one post weekly.

Also according to BlogHer, 32% of blog publishers and 28% of blog readers have decided not to purchase a product as a result of a recommendation or bad experience shared on a blog.

Penny C. Sansevieri, Editor penny@amarketingexpert.com

Welcome to a new issue of THE BOOK MARKETING EXPERT NEWSLETTER.

You are receiving this newsletter compliments of Author Marketing Experts, Inc. To opt out, please scroll down to the bottom of this newsletter.

Note From The Editor
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Welcome to another issue of the Book Marketing Expert Newsletter!

Dear Author,

What an outstanding weekend I had! Were you at the 21st Century Book event here in San Diego? If you weren’t, you missed out on an outstanding event. I was on stage with Arielle Ford, Debbie Ford, Mari Smith, and our very own Marci Shimoff, who we promoted (her amazing book: Happy for No Reason). I had a fantastic time, and the room was packed with 300 authors hungry for information. I hope you made it, if you didn’t, I think the event will be available on DVD fairly soon. When it is, I’ll let you know. It’s a set worth having!

So, are you ready to kick your email account to the curb? Well, you might not have to, it seems like email is dying on its own. This week we’re taking a hard look at email and its effectiveness on your campaign. Does it even work as a marketing tool? Not so much. I hope you enjoy the article!

We’ve got another packed issue and we’re thrilled to have you back again, thank you for reading. I met a few subscribers this weekend, it’s always great to meet readers in person. So thank you again - for reading and passing along our newsletter!

Wishing you continued publishing success,

Penny, Paula, Susan, Alex, Nancy and everyone at Author Marketing Experts, Inc.

Follow me on Twitter: http://twitter.com/Bookgal.

P.P.S. Check out our blog!

We offer great tips and insights, such as: ‘Becoming a Syndication Sensation:’
http://amarketingexpert.com/ameblog/uncategorized/becoming-a-syndication-sensation/
How to Sell Lots of Books on Amazon
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Our New Author’s Edge Book Marketing Program

Recently, a number of our clients launched Amazon bestseller email blast campaigns. But the results have been awful.

According to Wall Street Journal online, “Email’s reign is over.”

Spam filters block a very high percentage of emails. In addition, many readers receive over 300 emails every day and click delete regularly.

More and more people use Google to find the information they want. In addition, social networking sites including Twitter and Facebook are further reducing email’s power.

Based on the decline of email marketing and the excellent results our Virtual Author Tour generates, we developed the Author’s Edge program.

This system doesn’t use email marketing at all.

Author’s Edge feeds your book and content into the Internet and draws organic traffic to your website. Namely, readers that love your content and your book.

This proven system combines blogging, SEO, backlinks and social marketing in an exceptional way that sends interested book buyers directly to your web page. We will use keywords to drive targeted traffic to your website for the long-term so you continue to sell books and generate passive income long after the official program ends. Since you control your webpage, so as long as you keep it live, you can sell more books.

With this program, we will design your own custom Amazon webpage that’s attached to your website and linked to Amazon. Our team will drive traffic to your website via a very aggressive blog campaign. Our copywriters will craft a new sales letter to drive your book sales. We will help you select a package of gift bonuses or you can use bonuses from our library - often buyer behavior is driven by bonus gifts.

Book buyers can click over to Amazon and buy your book. And of course, they get the bonuses too. In addition, we will create your own Amazon affiliate program account so you can track your sales.

We expect that this program will drive boatloads of book sales for you.

In addition, as a special to Book Marketing Expert members, when you invest in this program within the next 11 days, you will receive a one-on-one 30-minute coaching session with Penny Sansevieri, author of Red Hot Internet Publicity and creator of the Virtual Author Tour.

For more information, email info@amarketingexpert.com.
Featured Article - Email is Dead
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you’re overwhelmed with email (as I am) you probably love this headline. Let’s face it, between emails from the International Lottery (”Congratulations, today is your lucky day! Send us $500,000 and you will get a check for $3M!”) and all the other crazy emails and spam you get, it’s getting harder and harder to decipher what’s real, what’s spam, and what should just be flat out ignored.

The Wall Street Journal just did an article on this topic. They discussed the benefits of using services like Twitter, Facebook messaging and on site email, and how social networking and instant messaging are overtaking the once popular way of communicating: email. They went on to say, “Email’s reign is over.”

So, is email dead, really? Well, not entirely, but let’s face it - with spam filters swallowing everyone but Tokyo and emails often stopping at the server’s wall, it’s tough to know what gets through and what doesn’t. The problem with this is its impact on email campaigns.

If you have recently done an email campaign and wondered about the success of it, consider this: it’s likely that only 5% of the emails actually got through. No, I’m not kidding. I wish I were. And if they did get through, how many people even bothered looking at them? And of that percentage how many made a purchase? AME’s Search Engine Optimization expert Susan Gilbert agreed, and said that most online promoters are now avoiding email for promotions because effectiveness and conversion are at all-time lows.

Keep in mind that while the Journal piece refers to individual emails, this is not what we’re worried about (although that does factor into the equation). We’re really talking about marketing campaigns based on email blasts. That’s where it starts to get sticky.

When we look at things like an email newsletter (such as this one, which hopefully didn’t get caught in your spam filter), the open rate of newsletters in general has gone down. Is that because our readers have become less engaged? Doubtful. It’s likely because they aren’t seeing the newsletter in the first place. So what do we do with that? We post the newsletter on our blog so those who subscribe can see it without filtering through a zillion ad-based, junk emails. We also Twitter on it, which will then get exposure through our Twitter followers, the same with Facebook and, well, you get the idea. The new norm are these social networking sites which allow people to filter what they read and bypass the tricky email filters that don’t seem to work well, anyway.

The point is that as you’re looking for ways to promote yourself, don’t trust email to make you famous, make you a bestseller, or make you money. By all accounts, today email may be one of the worst ways to promote yourself and it’s only going to get harder. As new viruses come into our realm and hackers get craftier, spam filters and firewalls have to get tougher. This means that your outbound messages may as well sit in the outbox of your email.

If you’ve got a campaign planned that depends on the success of an email getting through, consider revamping it and moving the model to something that is more dependable. Consider running tweets on your Twitter account, or try announcing your program to your Facebook Fan page followers or those who have friended you on Squidoo.

Alternatively, have you ever considered doing a postcard or print mailing campaign? Post office volume is at an all-time low and savvy marketers should be taking advantage of this decline in mail to use it perhaps for their own marketing purposes. Some of our biggest authors and clients were secured by mailer campaigns. When done correctly, they do pay off.

The bigger message to all of us is that we need to move away from antiquated marketing methods. It’s hard to think that email is antiquated, isn’t it? And when you compare it to using the good old postal service I guess that old saying is true: “What’s old is new again.” Fashions come back into style and marketing methods have seasons, too. I believe the season for email marketing has passed, at least for now.
5 Minutes for Mom
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5 Minutes for Mom is the brainchild of Janice and Susan, identical twins, who wanted to provide an essential, go-to site for moms that entertains and informs, while promoting the online mom community.

The website is a shopping/parenting/resource blog that promotes products of interest to mothers. It’s a family-friendly site, committed to maintaining an atmosphere of respect and positivity.

They specialize in creating exciting, unique campaigns that get your message to their readers.

5 Minutes for Mom was quoted and listed as the 2nd top parenting blog in The Wall Street Journal. Technorati ranks the site in the top 400 of all listed blogs.

The site averages approximately 60,000 unique visitors, 85,000 visits and 200,000 page views per month (according to Google Analytics).

They offer product reviews and giveaways as well as custom promotion, conference sponsorships and more.

5 Minutes for Mom
Website: http://www.5minutesformom.com/
Advertising/PR: http://www.5minutesformom.com/advertise-pr/
Email: info@5minutesformom.com
AME-University: Book Marketing, Publishing, and Internet Marketing classes
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
These free teleclasses from AME-University may be just the thing to get your book marketing savvy ramped up! A new class list is coming soon so be sure to check it out!

Getting Book Reviews! w/ Penny Sansevieri
NEW DATE
When: Wednesday, October 28, 4:00 pm - 4:30 pm
Description: If you’re having a hard time getting your book reviewed, you won’t want to miss this class! We’ll teach you simple but effective ways to get your book into the hands of reviewers who will actually review it (as opposed to just saying they will). We’ll look at what a book review package should look like, what you must include and what no good kit should ever be without!

Creating a Stunning Press Kit and Media Room on Your Website (so the media will notice you!)
When: Thursday, November 19, 4:00 pm - 4:30 pm
Description: If creating a press kit has baffled you, then don’t miss this class! We’ll talk about everything from crafting the perfect press release, to creating your bio, questions and tip sheets. We’ll also talk about the things no good press kit should be without and what you should never include in a kit! If you’ve struggled with your own kit or just aren’t sure what they should look like, then this class is for you! BONUS: We’ll also learn about electronic press kits and online press rooms.

How to join in:
To sign up or learn more about these classes send an email to author@amarketingexpert.com.

The AME website has a complete class listing for handy reference: http://www.amarketingexpert.com/iclasses.html.

Missed a class? Here’s an easy way to catch up on past classes, just visit the AME-University All Access Pass.
What Type of Content Works Best on Social Media Sites?
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If your goal is to build a presence on the Internet using free social networking sites, it’s imperative that you provide the right kind of content for your audience to digest. This one tip can help you develop a loyal following that appreciates your message so much they help spread your links for you to other like-minded individuals.

Web-based social media content isn’t the same kind of text that you would read in a professional publication. Your audience is used to verbiage more conversational in nature. You want to write as if you’re having a one-on-one conversation with your reader, as I am to you right now.

Content on social media sites should also be provided in easily digestible chunks. See the paragraphs I’ve created here for you? They’re not 20 lines deep. You don’t want to try to post content that would rival a novel on one single social networking page. When you have that much content, you need to break it up into multiple pages, leading your reader from one to the next - or create an info product like an eBook and sell it or give it away from the pages you create.

Depending on your goal with using these Web 2.0 social sites, you may want to practice the art of using teasers with your audience. A good teaser provides just enough value to your reader to make them believe they didn’t waste time reading your work - but it leaves them wanting a little more, which is why they’ll click through on your hyperlinks and buy your products or services.

Good social media content answers questions or solves problems that your audience has. You can use free keyword tools to figure out how consumers are searching on Google and create content online that uses those keywords and makes your Web 2.0 masterpieces “findable” on the ‘Net.

Tip offered by Susan Gilbert, AME’s Search Engine Marketing Expert and Web 2.0 company owner, http://www.JoomlaJump.com, which provides Social Networking websites and services.
Book Bits and Bites
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How to Create Readers: There really is no mystery on how to get your children to read, as Mother Reader explains in ‘I Am a Mother Reader.’ Model the behavior you want your children to exhibit.

Book by Committee: Author Neil Gaiman, already well versed in using social media, has an experiment under way in which he tweeted the first sentence in an interactive story. Now, it’s up to other Twitterers to help fill out the rest. The result will be turned into a short story, recorded as an audiobook, and made available on iTunes for free.

Tough Times for Print: Some major names in the magazine world have shut down this year. Newspapers and magazines have been struggling for some time, but 2009 may be the worst year yet. Here are the top 10 magazine closures.

Hot Holiday Gifts? E-readers are in the news as more competitors go up against Amazon’s Kindle. The winner: consumers, who will have a lot of choices this holiday shopping season. Some experts think e-book reader sales will take off this year.
Book Signing Secret
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Organize a book signing at your local book store, ideally a super store. Plan way ahead and make sure the events coordinator features your event in the calendar. You’ll grab lots of publicity. Consider scheduling your event in the third or fourth week of the month. This way, more people will see your listing. Ask them to put your book on the local author’s table or in the front window. While you’re at it, invite the media. Hey, you never know. This worked for me once. A local Northern NJ cable TV station attended my event, camera and all. I sold a lot of books. You can too.

Tip submitted by Eric Gelb, who is a copywriter specializing in back cover and jacket copy, press releases and author websites. Visit him at: www.PublishingGold.com for 6 tips about creating an author website that sells.
The Top 20 Websites to Check Out
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Time Magazine recently released a list of the Top 20 Websites of 2009 - educational, commerce, entertainment and practical tools that are helping today’s web users stay organized, share information online and quench their ever-increasing thirst for knowledge, information and immediacy. Marketing Charts offers an analysis of the list and the sites chosen.
Another Reason Twitter Matters
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Twitter users are much more likely to click through on advertisements, much more so than users of other, more traditional social networks. MarketingVOX has the scoop on the August survey of more than 9,200 Internet users.
Nominations Open for National Indie Excellence Awards
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The National Indie Excellence Awards (NIEA) are designed to bring recognition to titles from independent publishers. This highly respected and prestigious awards program celebrates excellence in independent publishing. The competition is judged by an independent panel of experts from all areas of the publishing industry.

The Indie Excellence Awards accept submissions from independent publishers and authors. Awards are granted in over 100 categories, and nominations are open for 2010. Visit http://www.indieexcellence.com/index.html.
Check Out The Publishing Insiders
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Be in the know and hear what the publishing insiders: Penny Sansevieri, CEO of Author Marketing Experts, Inc. - and her guests - have to offer in terms of tips and insights into the industry! Listen here.

Publishing Insiders is also available on iTunes, so you can keep up with the show wherever you go!
Facebook Still Experiencing Growth
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Where are young(er) women online? Probably Facebook; its active base grew by 8.6% in September 2009 to 88.3 million. However, Facebook still has great appeal to those over 45. Learn more about the growth and demographics of Facebook through the Marketing Charts analysis.
Now is the Best Time for Book Promotion
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Looking for inexpensive ways to promote your book? We’ve developed an exciting series of budget-friendly programs that still pack a powerful punch! Think you can’t market your book in a tough economy? Think again - we’ve got the answer! Email us for more details: info@amarketingexpert.com.
Self-Publishing Expo Set for Nov. 7
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Penny will be speaking at the Self-Publishing Book Expo on Saturday, November 7.

The first annual Self-Publishing Book Expo, at the Sheraton New York Hotel & Towers, will bring national focus and attention to the fastest-growing segment of today’s publishing industry. Unlike any other book exhibit, the Self-Publishing Book Expo will be the only event of its kind to highlight the books of self-publishing companies and their authors, and give them the prominence and prestige they deserve.

For more information, visit the website: http://www.selfpubbookexpo.com, or contact conference organizers at: info@selfpubbookexpo.com or (212) 353-3478.
Our Products Help Your Success
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
We’ve designed our products with your success in mind! Regardless of where you are in your publishing journey, we’ve got a product that will suit your needs. Check out our books, special reports, and our audio programs, all designed to help you reach publishing success!
http://amarketingexpert.com/store/
Twitter Tip: Twitter Counter
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Twitter Counter: http://www.twittercounter.com This is a great site to see where you rank in the Twitterverse. Gives you stats on your profile but others as well. It’s also got the top 100 Twitterers to follow! Check me out: http://www.twittercounter.com/compare/bookgal.
Twitter Tip: Twitterholic
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Twitterholic: http://twitterholic.com/ This site lets you check anyone’s rank if you know their Twitter name. My page on Twitterholic: http://twitterholic.com/bookgal.
Reader Tip!
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If you’ve got a Reader Tip you’d like to share, please send it to penny@amarketingexpert.com with the subject line “reader tip.” Submissions should be 75 words or less.
WHO ARE WE
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author Marketing Experts, Inc. is a full-service book marketing, promotion, and publicity company. We serve authors at all stages of marketing and promotion. We offer a full range of packages and services to choose from.

To see a price list or schedule a free consultation, send your e-mail to penny@amarketingexpert.com with the subject line “Author Services Info.” You can also visit our Web site at www.amarketingexpert.com.

Reprint permission
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~
You are welcome to reprint any items from “The Book Marketing Expert Newsletter.” However, please credit us as a source with the following paragraph:

Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com
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Like this newsletter? Pass it on!

We never rent or sell subscriber lists to any third party. Your privacy is very important to us. Always.

To subscribe to this newsletter, click here: subscribe@amarketingexpert.com.

————————————————— ——— Copyright 2009 Author Marketing Experts, Inc. ————————————————— ———
Quick Links…
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Contact Information
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
email: penny@amarketingexpert.com
web: http://www.amarketingexpert.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Penny C. Sansevieri, Editor penny@amarketingexpert.com

Welcome to a new issue of THE BOOK MARKETING EXPERT NEWSLETTER.

You are receiving this newsletter compliments of Author Marketing Experts, Inc. To opt out, please scroll down to the bottom of this newsletter.

Note From The Editor
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Welcome to another issue of the Book Marketing Expert Newsletter!

Dear Author,

It’s been another great week at AME and we’re glad to have you back with us. We’ve got another jammed-packed issue as we prepare for October. Can you believe it’s nearly the end of the year already?

And speaking of October - there’s a huge event here in San Diego that I’ll be speaking at called the 21st Century Book Marketing Event: http://21stcenturybookmarketing.com/ - it’s going to be a fantastic and powerful 2 days. If you can get yourself to San Diego for this I would highly recommend attending. If you do plan on going, please let me know. I always love meeting BME subscribers!

I hope you’ll enjoy this issue as much as we love putting it together. I always love hearing from authors about how much BME has helped them. If it’s helped you, please let us know!

Wishing you continued publishing success,

Penny, Paula, Susan, Alex, Nancy and everyone at Author Marketing Experts, Inc.

Follow me on Twitter: http://twitter.com/Bookgal.

P.P.S. Check out our blog!

We offer great tips and insights, such as: ‘Bookselling by the numbers: what these numbers mean to you:’
http://amarketingexpert.com/ameblog/marketing/988/
This Group Loves Email
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
When it comes to permission-based email, millennials - people 18 to 25 years old - are the most receptive, according to a new study. MarketingCharts explored the survey results in terms of what it means for marketers who want to effectively reach this group.
Featured Article - Why You Should Never Pitch the Media
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Forget what you know about media and marketing, the rules have just changed. Here’s the truth: the Internet has changed the way we market in more ways than you could have ever imagined. So much so that marketing to media might not be the best way to get the word out about your book. Now I’m not saying to *never* market to the media, just switch your focus to your real target: the consumer.

Direct to consumer marketing is a hot phrase many marketing people like to throw out. It implies direct access, ease of marketing, and a quicker sale. But accomplishing one or all of these things isn’t as easy as it seems. These days, consumers don’t want to be sold something, they want to hear about it, they buy buzz and they generally buy this buzz from people they trust.

When you start to look at directing your campaign to market to the consumer, everything about your marketing strategy will change. First, you’ll start to become more aware of topics and keywords that affect your reader/buyer. By doing this you’ll be able to zero in on messages, sites, blogs, and hot topics that you can start commenting, blogging, or writing on.

The media is so inundated with pitches that most of them are just white noise. Also, when a media person needs someone to comment on a story they’re more likely to go after someone who is an “authority” on the subject, rather than someone who has sent them dozens of press releases. Writing a press release does not make you an authority, your connection to your target community does. That’s why a campaign that is less media-focused and more consumer-focused will end up driving more media to your book.

I have always talked about becoming an authority, about becoming an expert. This is the same thing, only you’re being more aggressive about it, you’re actually marketing to that consumer instead of just adding the label “expert” to your bio.

The new age of media is upon us, it’s no longer an issue of when to pitch, who to pitch, and what days of the week are best, it’s a matter of positioning yourself to be irresistible in the eyes of the media by making yourself the “go-to” person in your market.

1) Write and issue news releases often, but make them newsworthy. While press releases to the media may get ignored, they have a bigger chance of getting noticed by your customer. Writing direct-to-consumer press releases is a way of “speaking” to your customer through a series of announcements, advice, or trends. When you do this, hone in on keywords that make a difference to them. Don’t toss out high-brow, technical terms that are meant to impress unless your market actually speaks that language. Send a release out via the Internet through sites like PRnewswire.com once a month and then, keep them archived in the newsroom of your website.

2) Forget high-profile media targets, go after plugged-in bloggers, high traffic, relevant content-rich websites: while it would be great to have Oprah call, the likelihood of that happening is pretty slim. Focus instead on where you can make a difference and make the sale. Focus on your customer. Where do they go when they’re online and who do they listen to? Those are the people you should be targeting with your story. When you find these folks, offer them tips, helpful advice, story excerpts, whatever is most appropriate for your market/topic.

3) Comment on blog stories the media writes: this is a fantastic way to network with media people. Have you visited a media blog lately? You haven’t? Well, start adding them to your list. Just like I recommend commenting on industry blogs (see bullet #4) you’ll also want to keep an eye out for media who writes on your topic and also has a presence on the Internet. Did you know that the media will notice someone who’s an active commenter on their blog before they notice a news release?

4) Comment on industry blogs: same ideas as #3 but now you’re focused on blogs that matter to your reader/consumer. Go after them and start commenting on what they’re blogging about. This is a great way to network and introduce yourself to folks who may be part of the “big mouth” market in your industry. (The term “big mouth” is reserved for bloggers who have a lot of clout within a particular arena). Also, while you’re at it, get your own blog. If you’re going to network with bloggers, become one of them.

5) Content drives action: getting a content-rich website is a must. There’s no two ways about it. I don’t care what you’ve written or what market you’ve written to. It’s all about content, content, content. Have a resource section on your site, put a blog up there. Be helpful till it hurts. Put up lots of useful, relevant content and the world will beat a path to your door.

6) Never sell your book to your consumer: the biggest mistake authors make both on and offline is that they sell their book. No one cares that you wrote a book, they only care about what the book can do for them. Sell the benefits, sell what your book can do for your reader but never, ever, ever sell your book.

7) It’s not about you: remember as you’re developing your direct-to-consumer campaign that it’s not about you, it’s about your market, and it’s about your reader. Knowing what matters to them will help you circumvent a lot of marketing snafus and directions that take you nowhere. Keep in mind the things that matter to your reader and what their hot buttons are. If you can become a channel to direct their issues, challenges, or questions to you and your website, the media will stand up and take notice.

Many goals lead to confusion: what’s the goal for your website? I mean, seriously, what’s the one goal you have for If you don’t you should. Having one singular focus will help sharpen your message to your reader. Pick one thing you want your home page to accomplish and build on that. Too many messages will only confuse your reader and send them off to your competitor’s website.

Selling a book, product, or business has become less about getting into your favorite newspaper, magazine, or TV show and more about making yourself so irresistible that the media comes to you. Build credibility in your market and consumers will buzz, when consumers buzz the media will surely follow.
Mommy PR
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Mommy PR is an online business for marketing, advertising, reviews, giveaways, blogger screening and blogger connections, and they offer product reviews on anything that is family friendly. Review items are shipped at the client’s expense; typically clients also ship winnings to the final winner(s).

Reviews and giveaways with product supplied by clients are free; they also offer a press release service, advertising and sponsorship options.

Mommy PR cross promotes to Twitter, Facebook, MySpace and a variety of other social networking sites and blogs for greater exposure.

They catalog blogging sites all over the web and keep them in a file according to readers, hits per month, website grade, PR status, RSS feed, and followers. This will help them narrow down the exact top 3 bloggers you want to market to.

In addition, Mommy PR will screen emails for you to find the ones you want to invest in, then you won’t focus on bloggers who simply do not have the readers you need.

MommyPR currently receives 23,400 + unique hits per month (July 2009) with over 3,100 followers combined via Google Friend Connect, Twitter and Facebook - and they are actively working to increase their presence across the blogosphere.

Mommy PR
Website: http://www.mommypr.com/
Contact forms: http://www.mommypr.com/?page_id=2538
AME-University: Book Marketing, Publishing, and Internet Marketing classes
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
These free teleclasses from AME-University may be just the thing to get your book marketing savvy ramped up! A new class list is coming soon so be sure to check it out!

Getting Book Reviews! w/ Penny Sansevieri
NEW DATE
When: Thursday, October 29, 4:00 pm - 4:30 pm
Description: If you’re having a hard time getting your book reviewed, you won’t want to miss this class! We’ll teach you simple but effective ways to get your book into the hands of reviewers who will actually review it (as opposed to just saying they will). We’ll look at what a book review package should look like, what you must include and what no good kit should ever be without!

Creating a Stunning Press Kit and Media Room on Your Website (so the media will notice you!)
When: Thursday, November 19, 4:00 pm - 4:30 pm
Description: If creating a press kit has baffled you, then don’t miss this class! We’ll talk about everything from crafting the perfect press release, to creating your bio, questions and tip sheets. We’ll also talk about the things no good press kit should be without and what you should never include in a kit! If you’ve struggled with your own kit or just aren’t sure what they should look like, then this class is for you! BONUS: We’ll also learn about electronic press kits and online press rooms.

How to join in:
To sign up or learn more about these classes send an email to author@amarketingexpert.com.

The AME website has a complete class listing for handy reference: http://www.amarketingexpert.com/iclasses.html.

Missed a class? Here’s an easy way to catch up on past classes, just visit the AME-University All Access Pass.
How to Get Indented Listings for Your Website on Google
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Wouldn’t it be great if your website was listed twice in Google’s top 10 results for your most important keywords? Although Google usually shows only one page from every site in the top results, it is possible to get two listings if you do the right things.

What are indented Google listings?

Indented listings on Google’s search results pages can give your website additional exposure. Having an indented listing in Google’s search results means that you’ll have two listings for your website in the top 10 results in Google instead of one:

Google indented listing

These indented listings are also called double listings. Google explains these listings like this:

“When Google finds multiple results from the same website, the most relevant result is listed first, with other relevant pages from that site indented below it.”

It’s obvious that your website will get more clicks and more visitors if it is listed twice in the top 10 results. Most webmasters don’t know how to get these results. That’s your chance to get a step ahead of your competition.

How to get indented listings for your keywords

To get an indented listing for one of your keywords, do the following:

1. You must have a web page that already has a top 10 ranking for that keyword.
2. Create an optimized second web page on the same domain that links to the first web page that has the top 10 ranking.
3. Link from the first page to the second page with your keyword phrase in the anchor text.
4. Get inbound links for the second page. Depending on the competition for the keyword, a few high-quality links can be enough to get the indented result.

Repeat step 1 to 4 for as many keywords as you want.

Tip offered by Susan Gilbert, AME’s Search Engine Marketing Expert and Web 2.0 company owner, http://www.JoomlaJump.com, which provides Social Networking websites and services.
Book Bits and Bites
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Fabulous Fall: Bolstered by names including Brown, Conroy, Kennedy, Hornby, Oates, Atwood, Munro and many, many more, bookstores enjoying the fallout - sales-wise - from a slew of great books this season.

Times A Changing: Will authors of the future need publishers? Food for thought from Literary Agent Nathan Bransford.

Perfect Timing: Ponzi schemer extraordinaire Bernie Madoff heads to jail, while the books about him head to stores, and NPR gives you the rundown.

For Banned Books Week: We’re lucky to live in a country that allows us the freedom to read what we choose, and to have the First Amendment. Scrub A Dub Tub book blog discusses a parent’s right to choose books for kids that doesn’t promote banning books.
Avoid the Bookstores
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Today’s super stores carry 150,000 to 250,000 titles. It’s no wonder it’s really tough to make your book stand out. Go to another venue. Maybe a “non-book” retail store. Perhaps your topic is health and wellness. Why not host an event at the local health club or health food store? Or if your book is fiction, why not a reading and signing at the coffee shop or Starbucks? In short, avoid the competition to make your book really stand out.

Tip submitted by Eric Gelb, who is a copywriter specializing in back cover and jacket copy, press releases and author websites. Visit him at: www.PublishingGold.com for 6 tips about creating an author website that sells.
Make Sure the Media Can Find You
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
1. Hire PR to do your media publicity if possible. They will get through to producers much easier than you will. Be prepared to pay $300 - $600 per month for at least three months.

2. If you do your own PR do your homework and research the media outlet you are interested in before emailing or calling the producer.

3. Practice your pitch. No longer than 30 seconds by phone and half a page if by email.

4. Hot topics right now are money, mortgages, reinventing yourself, positive attitudes, health and fitness, real stories of hope/change and humor.

5. Make sure you have a website, Facebook page and learn everything possible about social media!

6. Media coaching is a must for authors!!!

7. Never be late for an interview. EVER!

For more information or to schedule a coaching session go to www.myhattricktv.com or call (602) 509-6468.

~Tip offered by Media Veteran Laura Holka, who is the producer of the Pat McMahon Show & a Media Consultant. She can be reached at www.myhattricktv.com.
Social Media - Did You Know?
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
While getting on TV or a major radio station or being featured in a publication has clout and cache, social media has proven to more effectively engage with your *interested* consumers: meaning those ready to buy. That’s not always the case with traditional media anymore.
National Indie Excellence Awards Nominations Are Open
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The National Indie Excellence Awards (NIEA) are designed to bring recognition to titles from independent publishers. This highly respected and prestigious awards program celebrates excellence in independent publishing. The competition is judged by an independent panel of experts from all areas of the publishing industry.

The Indie Excellence Awards accept submissions from independent publishers and authors. Awards are granted in over 100 categories, and nominations are open for 2010. Visit http://www.indieexcellence.com/index.html.
Tune in to The Publishing Insiders
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Be in the know and hear what the publishing insiders: Penny Sansevieri, CEO of Author Marketing Experts, Inc. - and her guests - have to offer in terms of tips and insights into the industry! Listen here.

Publishing Insiders is also available on iTunes, so you can keep up with the show wherever you go!
Twitter Rules for the Road
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
When it comes to tweeting effectively, remember the 60/30/10 rule.

Here’s how this breaks down:

* 60% helpful content
* 30% engagement with followers sharing insights, feedback, opinions
* 10% personal posts
Market Your Book Now
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Looking for inexpensive ways to promote your book? We’ve developed an exciting series of budget-friendly programs that still pack a powerful punch! Think you can’t market your book in a tough economy? Think again - we’ve got the answer! Email us for more details: info@amarketingexpert.com.
Penny to Speak at Self-Publishing Expo
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Penny will be speaking at the Self-Publishing Book Expo on Saturday, November 7.

The first annual Self-Publishing Book Expo, at the Sheraton New York Hotel & Towers, will bring national focus and attention to the fastest-growing segment of today’s publishing industry. Unlike any other book exhibit, the Self-Publishing Book Expo will be the only event of its kind to highlight the books of self-publishing companies and their authors, and give them the prominence and prestige they deserve.

For more information, visit the website: http://www.selfpubbookexpo.com, or contact conference organizers at: info@selfpubbookexpo.com or (212) 353-3478.
Our Products Help Your Success
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
We’ve designed our products with your success in mind! Regardless of where you are in your publishing journey, we’ve got a product that will suit your needs. Check out our books, special reports, and our audio programs, all designed to help you reach publishing success!
http://amarketingexpert.com/store/
Twitter Tip: Twinfluence
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Twinfluence: http://www.twinfluence.com How influential are you? This site will tell you. It measures you by reach, social capital and velocity.
Twitter Tip: Twitter Break
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Twitter Break: http://www.twitterbreak.com This site features a tweeter of the day. It also features some games to break up your tweeting-day.
Reader Tip!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you’ve got a Reader Tip you’d like to share, please send it to penny@amarketingexpert.com with the subject line “reader tip.” Submissions should be 75 words or less.
WHO ARE WE
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author Marketing Experts, Inc. is a full-service book marketing, promotion, and publicity company. We serve authors at all stages of marketing and promotion. We offer a full range of packages and services to choose from.

To see a price list or schedule a free consultation, send your e-mail to penny@amarketingexpert.com with the subject line “Author Services Info.” You can also visit our Web site at www.amarketingexpert.com.

Reprint permission
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~
You are welcome to reprint any items from “The Book Marketing Expert Newsletter.” However, please credit us as a source with the following paragraph:

Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com
————————————————————
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Like this newsletter? Pass it on!

We never rent or sell subscriber lists to any third party. Your privacy is very important to us. Always.

To subscribe to this newsletter, click here: subscribe@amarketingexpert.com.

————————————————— ——— Copyright 2009 Author Marketing Experts, Inc. ————————————————— ———
Quick Links…
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
# Our Website
# Products
# Services
# More About Us
Contact Information
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
email: penny@amarketingexpert.com
web: http://www.amarketingexpert.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Penny C. Sansevieri, Editor penny@amarketingexpert.com

Welcome to a new issue of THE BOOK MARKETING EXPERT NEWSLETTER.

You are receiving this newsletter compliments of Author Marketing Experts, Inc. To opt out, please scroll down to the bottom of this newsletter.

Note From The Editor
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Welcome to another issue of the Book Marketing Expert Newsletter!

Dear Author,

Well, it’s been quite a week! On Sunday morning I woke to a note from Twitter stating “Your account has been suspended due to suspicious activity.” I was floored, upset, and afraid I’d never get it back. They told me I had lost it for a week, then on Monday I was told that I lost it for a month, and probably for good. Nearly 10,000 fabulous followers gone in a flash, I couldn’t believe it. I immediately skyped Paula and told her the bad news, then emailed the team and got on the phone with Susan Gilbert, our fab SEO gal. She spent the next three days guiding me through the steps I needed to take to win back my account, “But,” she said, “it doesn’t look good.” So there I was, Twitterless and fighting to understand what had happened. Turns out, the account had been hacked by a third party and my entire account came crumbling down from one, single tweet. No kidding. That’s all it takes to get nixed these days, Twitter is on the patrol and rightfully so. But thankfully @bookgal is back! Read all about this on the AME blog in the next day or so, but this week we are featuring an article from Susan Gilbert on what to do if Twitter shuts you down. If you have a Twitter account, I recommend you read it.

We’ve got another jammed-packed issue, and we hope you enjoy all the tips, hints, and marketing advice we have to share with you! And if you aren’t already following me on Twitter, please head on over to @bookgal and sign up for my updates. I hope you’ll enjoy them!

Wishing you continued publishing success,

Penny, Paula, Susan, Alex, Nancy and everyone at Author Marketing Experts, Inc.

Follow me on Twitter: http://twitter.com/Bookgal.

P.P.S. Check out our blog!

We offer great tips and insights, such as: ‘Maximize Google Alerts:’
http://amarketingexpert.com/ameblog/uncategorized/maximize-google-alerts/
Find Penny on Twitter
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
For the latest book marketing tips, follow Penny at @Bookgal!
Featured Article - Everything is Your Resume
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
When it comes to book promotion, the title of this article is truer now than it ever was. When you put something online, it can almost live forever. That means that we have to be careful what we share, what we say, and the footprints we leave online. A bad first impression is tough to recover from, and in some cases, it might not just mean a lost sale but a lost media opportunity. Here are a few guidelines to consider when forging your success online!

1) Article Syndication: edit, edit, edit. I can’t say this enough. We do a lot of article syndication and I can’t tell you how much editing we do for some of our authors. But when you’re syndicating yourself, who do you turn to? Well, get an editor to do project work for you. I really recommend it. Once an article is “out there” it’s almost impossible to get it back.

2) Blog posts: edit, edit, edit. Never put up a single blog post without running spell check (thankfully most blog software comes with this now), but be cautious about this. Remember, it’s public domain and blog posts that go up generally stay up unless you pull them down. They’ll get spidered, you might even get folks linking to them.

3) Twitter tweets: this is a big one, especially as many of us are hopping on Twitter these days. All of your tweets can be searched and in the case of Twitter, it’s pretty easy to shoot off a quickie - a short and thoughtless tweet. Remember that in the case of Twitter, the world is watching. My rule of thumb? Don’t tweet anything you wouldn’t want your Grandmother to read.

4) Facebook updates: this is another cautionary tale, and not always just from your updates. As with anything online, be cautious about the type and amount of personal information you give away. Remember, like we’ve been saying, everything is your resume. If you need a personal page then get one, but keep the business/book stuff to a fan page that’s isolated to the message. You don’t necessarily want all of your readers to know you and the hubby just went out for Chinese food or that you found fleas on Fido.

5) Online reviews: while you can’t control the content of reviews online, you can control your reaction to them. If you get a bad review, don’t attack the reviewer. Listen, I had a bad review on the first edition of Red Hot Internet Publicity, and while it was the only negative comment I wanted so badly to write to the reviewer and begin engaging him in a debate over my book. Instead, what I did was I wrote him, first thanking him for the time he took to read the book and then I offered insight on the negative points he mentioned. I also thanked him for his feedback which, once I stepped back from the harshness of his words, was actually really helpful. Don’t battle an online reviewer. You put your book out there and not everyone is going to like it. You have to either accept this or stop promoting it.

6) Blog comments: Commenting on other people’s blogs is a great idea, but like anything else, be careful about this because like a blog post, comments are searchable.

7) Podcasts and BlogTalk radio: there are a lot of opportunities to do radio online these days and while it might not seem as glamorous as, say, NPR, it can get you a lot of traction for your message. Don’t underestimate the power of online radio and podcasts, they can have a far reach. Be as prepared as you would be to go on a big show. Some of these podcasts (and especially BlogTalk radio) get thousands upon thousands of listeners.

YouTube: a colleague of mine was commenting last week on a book/author video that was posted to YouTube. He said that while it was interesting, the author wasn’t a great interview and the video was sort of flat. Many authors put up video and forget the worldwide reach that this has. They also forget that if the video can be found, a media person might land on it and if your video is subpar, it might nix any chances for an interview. Don’t just assume because you put it out there that it’s good. Yes, sketchy, off-color videos get circulated by the media, but if you look at the number of videos that get loaded onto YouTube, it’s really a small slice of the pie.

9) Hiring someone: with the proliferation of Internet marketing firms offering Virtual Book Tours you want to proceed with caution. We’ve been offering Internet tours for a long time, and we are extremely careful how we represent our authors online. If you’re thinking of hiring a company, get a sense of who they’ve promoted and how they’ve promoted them. If you hire a company that uses “black hat” marketing techniques, you could get dinged for something that isn’t even your fault. Black hat refers to a certain type of Internet marketing that uses faulty link-building and spam techniques to get an author book exposure. Often the exposure is short-lived and very harmful but black hat techniques can show up *very* successfully early on, that’s the way these tricksters are poised: Show early success only to have it drop off. In some cases, I’ve known authors to even get their sites yanked. It’s not pretty.

There are numerous “easy” ways to get your name out there and that means you just have to make sure the information you put out there is good, solid - yes edited - and representative of your work. When it comes to marketing online, the Internet is one big networking event. Consider this: would you ever go to a networking event dressed in shorts, flip-flops and a tank top? Doubtful. You show up dressed up, business cards in hand and ready to rock and roll. The same rules apply online. Everything is your resume. If you make that your motto, the world will beat a path to your virtual door.
Mom’s Most Wanted
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Mom’s Most Wanted was created by two moms, Stefanie and Claire, to introduce their readers to a variety of family-friendly products. Claire recently stepped down from her duties and now Jessie has joined Stefanie to run the site. They are open to any pitches from PR companies or anyone who wishes to promote their products and services.

All products and services must be family friendly in nature.

This is a giveaway site, but giveaway sponsors also receive a review of their product and/or site as well. All giveaways/reviews do require a non-returnable sample that the sponsor will ship to Mom’s Most Wanted, and sponsors also take care of the shipping and handling costs to the winner(s) of the giveaway.

If you are interested in sponsoring a giveaway with Mom’s Most Wanted along with an honest review, you will need to provide them with the following information:

1. Place “Giveaway (your product)” in the subject line.

2. Include a link to your website.

3. Let them know what your product is, and why you think their readers would want to know about it.

You will be contacted with a copy of the Mom’s media packet. Once they have all the information requested in the media packet, they will confirm a giveaway date. Once the giveaway goes live, they will notify you via email and will also email you with a link to your giveaway/review post once it is posted.

Mom’s Most Wanted
Website: http://momsmostwanted.net/
Facebook: http://www.facebook.com/MomsMostWanted
Twitter: http://twitter.com/momsmostwanted/ Contact: http://momsmostwanted.net/contact-us/
AME-University: Book Marketing, Publishing, and Internet Marketing classes
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
These free teleclasses from AME-University may be just the thing to get your book marketing savvy ramped up! A new class list is coming soon so be sure to check it out!

Getting Book Reviews! w/ Penny Sansevieri
When: Thursday, October 22, 4:00 pm - 4:30 pm
Description: If you’re having a hard time getting your book reviewed, you won’t want to miss this class! We’ll teach you simple but effective ways to get your book into the hands of reviewers who will actually review it (as opposed to just saying they will). We’ll look at what a book review package should look like, what you must include and what no good kit should ever be without!

Creating a Stunning Press Kit and Media Room on Your Web Site (so the media will notice you!)
When: Thursday, November 19, 4:00 pm - 4:30 pm
Description: If creating a press kit has baffled you, then don’t miss this class! We’ll talk about everything from crafting the perfect press release, to creating your bio, questions and tip sheets. We’ll also talk about the things no good press kit should be without and what you should never include in a kit! If you’ve struggled with your own kit or just aren’t sure what they should look like, then this class is for you! BONUS: We’ll also learn about electronic press kits and online press rooms.

How to join in:
To sign up or learn more about these classes send an email to author@amarketingexpert.com.

The AME website has a complete class listing for handy reference: http://www.amarketingexpert.com/iclasses.html.

Missed a class? Here’s an easy way to catch up on past classes, just visit the AME-University All Access Pass.
Your Account Has Been Suspended
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Those words you never want to hear on any social media site - but especially not on your precious Twitter account. After all the time you have spent acquiring Followers and all the people you have been networking with - gone at the swipe of a tail feather by Twitter!

What do you do now?

Don’t give up!

In the email from Twitter which has informed you of the suspension there is a link to their Support Desk. Put in a support ticket immediately. The good thing is that usually the “time out” lasts 7 days - but whoever owns the account needs to request that Twitter lift the suspension or they will close the account down permanently if they get no response.

There is a bit of a witch hunt going on. Twitter is shutting down first and not even asking questions later. It’s up to you to contact them and plead your case. Your account could have been compromised and hacked into or you might have inadvertently done something that violated their ever changing Terms of Service.

Above all, if you want to get your account back, take action now.

* Submit a support ticket at Twitter Support.
* Request that Twitter lift the suspension.
* Ask why your account was suspended, how you violated the TOS and assure them that anything you have done was unintentionally creating the violation and that you will abide by their directive.

If you want to know more about what I think is going on at Twitter, follow the rest of this article at: http://www.susangilbert.com/your-account-has-been-suspended/.

Tip offered by Susan Gilbert, AME’s Search Engine Marketing Expert and Web 2.0 company owner, http://www.JoomlaJump.com, which provides Social Networking websites and services.
Book Bits and Bites
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
You Can Go Home Again: Pat Conroy’s long-awaited novel South of Broad was published last month. And the fans were waiting - Conroy returned to the setting of his new book for a signing and sold 1,300 copies: http://ow.ly/p4iw.

They Didn’t Say it Would Be Easy: The cold, hard reality of the finances of being a published author - from literary agent Rachelle Gardner: http://ow.ly/p4ik.

Because Your Book Pile Isn’t Big Enough: Literature Map is like an online matchmaker for readers and authors. Type in the name of an author you like and you will receive additional author recommendations, http://ow.ly/p4hZ.

An Interesting Question: Should children’s books be content-rated like moves and video games? A thoughtful discussion at Nathan Bransford’s blog, http://ow.ly/p4hR.
How to Get Free Publicity in The New York Times
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Grab the Sunday edition of The New York Times and your local and regional papers too. Study the Community Events Calendar. Typically, they feature upcoming events that don’t cost anything. Special events at public libraries, churches and community centers - subjects of interest to the paper’s readership and the community. Organize an event around your book - a reading, lecture, discussion, etc. Hold it at your local public library or other community service-oriented venue. Craft an announcement that exactly mirrors the style and format of the listings in the newspapers. Send in your submission as soon as you lock in the date. It’s nearly impossible to buy this kind of publicity.

Tip submitted by Eric Gelb, who is a copywriter specializing in back cover and jacket copy, press releases and author websites. Visit him at: www.PublishingGold.com for 6 tips about creating an author website that sells.
Keep It Short and Simple
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
A ‘Soundbite’ is a short, snappy “memorable” statement that reporters love to use in their stories and hosts love for the quick sizzle they add to any interview.

For example my client Pam Waterman, author of “The Braces Cookbook,” uses these soundbites whenever possible:

1. Bracket friendly breads & breakfasts
2. Be-nice-to-me beverages
3. Soothing tips for difficult days
4. Mellow main meals
5. Recipes you & your orthodontist will love

Times have certainly changed. Years ago a soundbite was roughly 50 seconds. Today, it’s down to 7.3 seconds or 20 to 25 words. The increasing speed of communications has created a demand to get news and information NOW. As an author you must be prepared for the fast pace and fickleness of the media in 2009.

Create sizzling soundbites and then practice, practice, practice until they are second nature. You’ll be glad you did!

For more information or to schedule a coaching session go to www.myhattricktv.com or call (602) 509-6468.

~Tip offered by Media Veteran Laura Holka, who is the producer of the Pat McMahon Show & a Media Consultant. She can be reached at www.myhattricktv.com.
Twitter is Good for Your Brand
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
There’s no question Twitter can be effective for promoting your brand. A new Penn State study found that 20% of all tweets are brand-related. You can check out the MarketingVOX story here.
2010 National Indie Excellence Awards Nominations Are Open
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The National Indie Excellence Awards (NIEA) are designed to bring recognition to titles from independent publishers. This highly respected and prestigious awards program celebrates excellence in independent publishing. The competition is judged by an independent panel of experts from all areas of the publishing industry.

The Indie Excellence Awards accept submissions from independent publishers and authors. Awards are granted in over 100 categories, and nominations are open for 2010. Visit http://www.indieexcellence.com/index.html.
Tune in to The Publishing Insiders
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Be in the know and hear what the publishing insiders: Penny Sansevieri, CEO of Author Marketing Experts, Inc. - and her guests - have to offer in terms of tips and insights into the industry! Listen here.

Catch up on the Sept. 10 special episode focused on The Lost Symbol and all things Dan Brown!

Publishing Insiders is also available on iTunes, so you can keep up with the show wherever you go!
Social Networks by Invitation Only
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Think all social networking sites are open to anyone? Not so much. Here are a few that are invitation only. Designed for the elite movers and shakers, these sites are the who’s who of social networking.

A Small World: asmallworld.net - a mix of business leaders and entrepreneurs, media, sports, and fashionistas, more than 65% of the members of this group live in European cities but don’t let that deter you. If you can get an invitation to join, take it!

Qube: qubers.com is a luxury lifestyle group, members of this are c-level execs and entrepreneurs, and their membership spans the globe!
Promote Your Book Now
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Looking for inexpensive ways to promote your book? We’ve developed an exciting series of budget-friendly programs that still pack a powerful punch! Think you can’t market your book in a tough economy? Think again - we’ve got the answer! Email us for more details: info@amarketingexpert.com.
Self-Publishing Expo Welcomes Penny as Speaker
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Penny will be speaking at the Self-Publishing Book Expo on Saturday, November 7.

The first annual Self-Publishing Book Expo, at the Sheraton New York Hotel & Towers, will bring national focus and attention to the fastest-growing segment of today’s publishing industry. Unlike any other book exhibit, the Self-Publishing Book Expo will be the only event of its kind to highlight the books of self-publishing companies and their authors, and give them the prominence and prestige they deserve.

For more information, visit the website: http://www.selfpubbookexpo.com, or contact conference organizers at: info@selfpubbookexpo.com or (212) 353-3478.
Achieve Publishing Success With Our Products
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
We’ve designed our products with your success in mind! Regardless of where you are in your publishing journey, we’ve got a product that will suit your needs. Check out our books, special reports, and our audio programs, all designed to help you reach publishing success!
http://amarketingexpert.com/store/
Twitter Tip: ReTweetability Index
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
ReTweetability Index: http://www.retweetability.com. How retweetable are you? This site will show you how much your tweets matter. It’s like High School all over again, only with technology.
Twitter Tip: TweetStats
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Tweet Stats: http://www.tweetstats.com. How popular are you? How much do your tweets matter? This site will show you. Whether you want to know or not.
Reader Tip!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you’ve got a Reader Tip you’d like to share, please send it to penny@amarketingexpert.com with the subject line “reader tip.” Submissions should be 75 words or less.
WHO ARE WE
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author Marketing Experts, Inc. is a full-service book marketing, promotion, and publicity company. We serve authors at all stages of marketing and promotion. We offer a full range of packages and services to choose from.

To see a price list or schedule a free consultation, send your e-mail to penny@amarketingexpert.com with the subject line “Author Services Info.” You can also visit our Web site at www.amarketingexpert.com.

Reprint permission
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~
You are welcome to reprint any items from “The Book Marketing Expert Newsletter.” However, please credit us as a source with the following paragraph:

Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com
————————————————————
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Like this newsletter? Pass it on!

We never rent or sell subscriber lists to any third party. Your privacy is very important to us. Always.

To subscribe to this newsletter, click here: subscribe@amarketingexpert.com.

————————————————— ——— Copyright 2009 Author Marketing Experts, Inc. ————————————————— ———
Quick Links…
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
# Our Website
# Products
# Services
# More About Us
Contact Information
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
email: penny@amarketingexpert.com
web: http://www.amarketingexpert.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~