The Columbian TLD of “.co” was originally delegated on December 24^th, 1991, to the Universidad de los Andes, which is located within Columbia. During 2001, the University explored the exploitation of the domain for commercial purposes, attempting to treat it as just another “.com” domain name.

Due to these actions, and in response, some legal action and activity was taken to prevent this, and the Minister of Communications wrote to the University asking them not to proceed with this course of action.

On February 12^th, 2002, the current delegate of the TLD (the university) wrote to ICANN stating that it had “terminated the .CO country-code top-level domain commercialization process and has further decided not to appoint a new registry operator.” It further went on to say that the University was experiencing “great difficulty” in operating .CO in light of the December 2001 council decisions, as well as the legal actions concerning the commercialization.

A little later that same year, in May, the Minister and Vice-Minister of Communications along with the University parties met at ICANN’s offices in Los Angeles, CA to discuss the future administration of the TLD, the meeting was successful and thus allowed the University to keep control of the TLD.

Due to further problems with the University handling the needs of running a TLD, in late 2009 ICANN begun considering handing off the ownership and delegation of the TLD to a more capable and responsible party, and as of early 2010 the TLD is now owned and delegated by the “.CO Internet SAS (“The Concessionaire”)”.

Also, commercial organizations and personal entities may now register domains under the “.co” TLD, as of around this late summer, big companies such as GoDaddy and NameCheap begun allowing anyone to register domains under the TLD again.

This was a brief overview of what happened with the “.co” TLD, you may read the full length IANA article. This is important to the internet community since you could easily accidently mistype a “.co” for a “.com” and be misled or taken to an entirely incorrect website.

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For Small Businesses, hiring new employees is a big financial leap.  The good news is, there’s a temporary relief for business who are contemplating new hires.

A new Act was signed March 18th, 2010; Hiring Incentives to Restore Employment (HIRE) which combines payroll forgiveness for Social Security taxes paid by employers on qualified new hires with a tax credit for keeping new hires on the payroll for at least 52 consecutive weeks.

What this means, the HIRE Act provides employers with an exemption from Social Security payroll taxes for every worker hired after Feb 3rd 2010, and before Jan 1st 2011, who have been unemployed for at least 60 days.  Considering the benefits to the employer are tied to the 6.2% of any salary paid, a qualified worker may be hired for any number of hours, part time or full time.

In order to claim these benefits, the Employer will have to fill out a Form 941 revised, and begin on the second quarter filing.  In addition, a Form W-11 will have to filled out by the employee for proof of his working terms within the time.  These forms are not filed with the IRS, but retained with other income and payroll tax records.  Make sure you hold onto them in case of an audit.

In addition, HIRE gives $1,000 income tax credit for every new employee retained for over 52 weeks.  Granted, the employer will have to wait till 2011 tax returns are filed to benefit since it is a consecutive 52 weeks prerequisite.

Included within the HIRE Act, a bipartisan Senate Vote extended the Section 179 deductions of 2008 & 2009 expense thresholds so that small businesses can continue to write off ‘Eligible Property‘ of up to $250,000 with a phase-out of $800,000 till Dec 31st of this year 2010.  So if you haven’t already gone Christmas shopping for your company, now’s the time.

If you have any further questions, you can follow the IRS likes listed:

Hire Act

Section 179.

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Netflix announced their new updated free app for the iPhone and iPod Touch at the last Apple Media event. Being a Netflix subscriber myself for the last several years I was very excited. My iPhone 4 is my most used portable electronic device.

Being able to watch movies and television from my Netflix account helps pass the time while traveling. With a small monthly fee of just $8.99 this added feature gives you more bang for your buck. Not only do you have the ability to stream Netflix from my Playstation 3, xBox 360 and most recently my Wii but you also receive both regular and Blue Ray DVDs in the mail.

After receiving my Apple iPad, Netflix was the first iPad specific app I downloaded. Having a more compact and easily portable device with Netflix availability is very exciting. I was pleasantly surprised to find out AT&T and Apple approved this application for use with their 3G Network and did not limit it to WiFi use only. Netflix currently has more than 15 million subscribers but after this application is released I believe this will attract the attention of even more.

The only feature users feel is missing from this application is a TV Out function. TV Out would give you the option of connecting your iPhone or iPod Touch to your television. Hopefully, Netflix will listen to its subscribers and introduce this option in future updates.

Included in this post, are two demonstration videos shot with my iPhone 4 of this application in use on the iPod Touch as well as the iPad. Does the availability of this app entice you to subscribe to Netflix? Have you had the opportunity to test the new iPhone and iPod application? If so, what are your thoughts?

iPhone/iPod touch Netflix App

iPad Netflix App

Screen Shots

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A few weeks ago a few friends and I went out to grab some Margaritas on a Friday evening.  I was prepared to spend $20 to $30 on the Margaritas, Queso dip and my Enchiladas.  Three or Four ritas later, and a full belly, we received our bill.  $15.  Excuse me?  I had at least three ritas, and dinner.  The week before, my friend had purchased a Groupon to said Mexican restaurant for $45, but only had cost her $18.  She was nice enough to use this towards our entire bill.  What a steal!  We received a $27 discount with the pre-paid Groupon.  How had I missed this fenomenon?

Thus, began my obsession with the Groupon.  I went home that evening and signed up on Groupon.com to receive emails with the latest Groupon in my area.  The signup was nothing more than entering my email address at the top of the page to received daily ‘deals’.  The idea behind Groupon, is that a business determines how many coupons they would need to sell to make it worth their while and provide this number to Groupon.  Let’s say they would need to sell 100 coupons to make this deal happen.  An email is then sent out to everyone who has signed up on Groupon.com with the deal of the day in their city, and once 100 people have purchased the Groupon, the deal is on.  100 people have to purchase the Groupon that day to make the deal happen.  If not enough people purchase the Groupon to make the deal, the deal is canceled and there is no charge to the people that purchased the Groupon.

Groupon.com started in November of 2008 out of the Chicago based site, ThePoint.com.  The Point is a platform that focuses on collective action, which ties into the concept of building a Group of people to purchase at discounted rates.  Groupon focuses on local businesses and features local charities.  They pride themselves on offering “too good to be true” experience and deals.   Groupons are now offered in more than 150 cities around the world and have just recently acquired Japan’s Qpod Inc. and Russia’s Darberry Inc. as part of its international expansion.

Although Groupon is working on a patenting their idea, many others sites have started to join the group discount bandwagon.  Here are just a few of the sites competing;

8Coupons – This site lists the top 8 deals in a specific city.

Buywithme – Almost identical to Groupon, but with a smaller number of cities represented.

Woot – Does not require a ‘group’ to purchase, but just offers daily deals on one product.

Livingsocial – Offers 1 Day Deals for wide range of cities in the US

Steepandcheap – Focuses on outdoor gear with 1 Deal a Day format.

Last Thursday Groupon hit a milestone when they their first nationwide Groupon for the Gap, with a $25 price for a $50 Groupon.   The Gap Groupons started selling at an average of 10 Groupons per second!  As of right now, this is Groupon’s bestselling deal.  The deal was so big, Groupon’s site crashed at the end of the day on Thursday.  With the success of the Gap Groupon, I wouldn’t be surprised to see more nationwide deals popping up on Groupon.  If you haven’t already signed up to receive a daily deal day, visit Groupon to start saving.

Where do you shop for 1 Day Deals?

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Internet access through Wi-Fi connections has become a common thing, whether through home computers, laptops or cellular phones, something that even the hardiest of traveler will do without, even while exploring the great outdoors.  I recently experienced this myself while visiting Yellowstone National Park in Wyoming. I usually take a Wi-Fi card with me when I travel, so I can get online while traveling for work, information and staying in touch with loved ones. Before traveling I usually check my cell phone providers signal area for the places I will be in. When looking at the Yellowstone area map I didn’t see much and practically no cell/ Wi-Fi service mapped in.  However when I arrived at the park, I was pleasantly surprised when I realized my cell phone had service in the more populated, lodge and Visitor Center areas of the park.  I then tried the wireless card and “presto” I was connected! The service was a little slow but pretty decent for being in the middle of nowhere. It was quite a deed to be connected to the world online and staring right at “Old Faithful”.  I don’t recommend you spend your whole time working while trying to take a vacation in one of the most beautiful National Parks of the world. However it’s beyond being able to get work done in such a wild place, Wi-Fi/Cell phone access unites us and brings safety to what would otherwise be an extremely isolated place. It’s a pretty incredible feeling to share such a magnificent place live with your friends and family all over the world, while you’re living it. By doing so it also promotes the park, as people who may have never heard or seen of such a place are now living it through your live experience via the internet.

Yellowstone National Park is the first national park to bring Wi-Fi into their remote wilderness area. Despite the varied isolated regions of the park, Wi-Fi Internet has been incorporated in some limited places to satisfy the modern tourist. Many lodgings offer possible Wi-Fi and cell phone access, something that was never available before.  The park is still limited as it has not yet provided broadly available hotspots. The National Park Service found that Wi-Fi Internet service access within Yellowstone National Park would not have the environmentally detrimental impact that had once been thought. While there are no WIFI Internet access points within the park, there is digital cellular service at Old Faithful and Grand Canyon Visitor Centers where a cell phone or cellular data card can get you access to the Internet. Visitors can also find hotspots at the park’s edges, without interfering with the natural habitats of wildlife and natural surroundings. The strongest signals by far are found within the lodgings as long as the guests have their own laptops.

Yellowstone was the world’s first national park and again has become first, but this time in bringing Wi-Fi and cell phone access into the park. Perhaps they can pave the way once again and set a standard for other national parks all over the world. Wi-Fi/cell phone access provides tourist the technology and safety that we depend on in these modern times. Now you can share your vacation immediately with friends and family by seeing live images and sharing pictures right as you’re living them. It also provides business travelers the chance to get outdoors and still remain in touch. Most importantly cell phones work in case of any emergency while in the wild. There are many benefits to this new access that we can all enjoy and benefit from, while maintaining the integrity of nature.

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With today’s technology there is no excuse for being caught flat footed by a competitor’s big moves. The following list of sites and techniques will arm you with everything you need to stalk keep a close eye on your competitors every move.

Before you go all Austin Powers, take a second to think about who or what you should be spying on. A good technique is to head over to LinkedIn or Crunch Base and search for a rival company. Make a list of their important employees and their positions. I just recently read an article where a company was following around rivals key sales people and watching them check into locations on foursquare or Twitter (with geo location turned on). They would then use that data to determine which clients the competition’s sales people were talking to. Pretty sneaky indeed! You would be surprised how much info an employee might give out over Facebook or other social media channels.

Website Stalking

“I always feel like somebody’s watching meeeeee”.… Umm yeah, it’s ChangeDetection.com. These guys have been around since 1999 monitoring changes to webpages. For the low price of free you can be alerted to any changes your competition makes to their page. This sure beats obsessively checking their page 5 times a day but who does that anyway

Also, if you are already using Google Reader you can now subscribe to updates from pages that do not have RSS feeds. So it is very simple to keep tabs on important changes to webpages.

Use the Way Back Machine to look at changes to a website over time. What you are looking for is changes they made that have stuck around. If they kept the change it probably had a positive impact.

Social Media Stalking

Social Mention is a real-time social media search engine that also includes social media alerts that can be emailed to you daily for any search phrase. The search results display a ton of data including which social media sources are generating the most buzz. You can even drill down to see conversations from specific sites as well as the top usernames at those sites.

This is a great way to see which channels are working best for your competition or brands. You can also reach out to power users in the various networks you find. For good measure you can download all of this information to a csv/excel file!

The search results can be a little slow to load and I do not really trust the sentiment calculation they use but overall this is an amazing site to collect free information.

Topsy is a social media search engine with some great sorting options so you can see conversations by the hour, day, week and month. A really nice feature of Topsy is that you can search within a specific domain or a specific Twitter account etc. Example:  “site:domain.com” or you can do “site:domain.com from:TwitterUsername” and it will search for those specific Twitter conversations.

Addict-o-matic lets you instantly create your own custom “buzz” page around any topic. Each source they display has its own box that you can toggle off or on under the available sources menu. Bookmark the page and it remembers your settings. This is a great way to have the information you need, displayed in a clean and efficient manner.

How Sociable measures brand visibility across the web and assigns a score to each channel such as Facebook or Twitter etc. It is very simple to use and compare yourself to competitors to see which channels you need to improve in. You can also setup email alerts which is handy.

Check User Names is a great service but one sneaky way to use it is to enter in known usernames of your competitors and or their employees. The service quickly checks over 160 social networks to tell you if the name is available. Keep track of all the taken names and you can see where your completion is engaging on the web and where you can go to follow/friend them from an account they won’t suspect.

Google Stalking

As you know Google is a great source of information. Make sure you are getting the most out of it though. Using the new left menu updates, discussions, blogs, and news sections are really great for staying up on the latest information. Being able to sort by hours, days, weeks, and years is also a really nice way to filter out old information.

Example Search – [domainname.com -site:domainname.com] So that you show mentions of a site from external sources.  Or add (&as_qdr=d (past one day) to a query string to get searches in the past 24 hours.

I have read that people search for PDF files on competitors sties hoping to find something juicy but it is a harder one to get results on. Try something like (site:domain.com filetype:pdf “plan” OR “roadmap” OR “timeline” OR “strategy”)

Google Alerts is a very simple way to spy. Simply tell Google what you what to be update about and how often and it will email you whenever there is new information. You can also create an RSS feed with it as well.

I suggest putting quotes around your “keyword phrase”. Pretty much any search you can do on Google you can setup an alert for. So get creative.

Google Ad Planner will give you estimates of unique visitors, their interest, keywords searched and sites they also visited simply by typing in a competitors URL.

Google Insights & Google Trends are a great way to track brands over time.

You can input a URL into the Google Keyword Tool instead of a keyword phrase to see what keywords your competition focuses on.

Also, if you enable it you can use Google Analytics Benchmarks to compare your site to similar sites in your niche although the data is anonyms.

Stalking Demographic Data

It is always nice to get an idea of your competitor’s demographics as well as your own. Use the sites below to develop a profile of your competitions customers. You can learn their gender, age, race, education level and even salary ranges for free.

Quantcast
Compete Site Analytics
Alexa

Keyword Stalking

Before you start an SEO or PPC campaign you need to know what your competition is doing in both of these areas. The tools bellow will help you to see which keywords your competitor is running advertisements on Google and what keywords they rank for organically.

Keyword Spy

SpyFu

SEM Rush

iSpionage

These sites give limited data for free but offer a lot more for monthly subscriptions. They all really do the same thing so find the one with the best info for your niche and start spying.

SEO Stalking

The two best things you can and should be doing to stalk the competition is to go to Yahoo site explorer (download the csv file) and the Open Site explorer from SEOMOZ and to grab all of your competitors backlinks. Use this data to snipe links from that they have that don’t link to you. I recently mentioned how to do these in a previous article.

Honorable Mentions

Below are some sites that are really good but you should only focus on them after using the other services I mentioned.

Kurrently is a real-time search results from Twitter and Facebook. The conversation stream updates live which is really nice for following a trending topic. It also enables you to control the flow so you don’t get overwhelmed.

Besides having a killer domain name Twazzup is another real-time search service worth giving a look. You can follow a conversation stream and see how the top influencers are for that particular keyword. If you hover over a particular user it gives you their stats, location etc. without having to click on anything.

BackType is another good place to find conversations and influencers of a competitor’s domain.  In that past they had more functionality but they seem to have scaled back the free version of their service.

You can also, type a rival’s Twitter name into Klout and it will tell you who they influence and who influences them.

Ok by now I am sure you are itching to begin stalking. If you know of any great sites or techniques I didn’t cover be sure to leave a comment and if you if found the post helpful be sure to stalk follow us on Twitter @authoritydomain and RT.

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The iPhone 4 was released to the public on June 24^th 2010. In the first 3 days over 1.7 million new units were sold. On June 15^th Apple allowed its large customer base to start pre ordering their new iPhone 4. The pre order system on Apple and AT&T’s websites did not last long as they were up and down all day. Most customers, including myself, tried to pre order online over and over again. Finally a large number gave up after a long day of disappointment. After being denied by apple’s online order system, I personally called AT&T and placed my order over the phone. Many other customers went into their local AT&T retail stores to place their pre order. Because of the high demand AT&T was forced to place pre orders hand written on paper and processed at another time. Even with all the problems surrounding the pre order, the new iPhone 4 has done very well in sales. Selling over 3 million new iPhone 4’s in the first 3 weeks.

When everyone started to receive their new iPhones on June 24^th people started noticing a problem with their reception signal. Within a few hours more and more stories were reaching the web as well as other media outlets. Many documented videos were posted on YouTube and other video sites of users gripping their new iPhone 4 and the signal dropping just like when the xBox 360 had the red rings of death. The new iPhone 4 has its own “death grip”. The new innovative antenna design for the iPhone 4 includes a steel band that wraps around the phone. At the bottom left corner of the antenna there is a small gap. When you place your finger over the gap or wrap your hand around the phone, signals have been reported to drop from five bars to no signal. Even though the new iPhone 4 has some new innovative and ground breaking technology, the press surrounding the antenna “death grip” problem have overshadowed the positive new steps the phone has taken.

At 10:00 am Pacific Steve Jobs addressed the public with his latest press conference where the main focus was the antenna “death grip” problem. At the beginning of his statements he explained that all smart phones have this same issue. His smart phone examples included the HTC Droid Eris, Blackberry Bold 9700 and the Samsung phone. Previously announced by Apple the actual signal strength bars had been using the wrong bar formula for the last three years. So the first step to help fix this issue is to download the new software update 4.0.1. This update fixes the signal bar formula and also makes the signal bar icon larger, making one bar signal strength more noticeable. Jobs went on to discuss the success of the new Apple bumper case which gives the user a small buffer between him and the antenna resulting in a solution for the antenna “death grip” issue. From these findings Apple has decided to give their loyal iPhone 4 customers a free bumper case for those ordering one before September 30, 2010. However, Apple is unable to produce enough bumper cases to meet the demand. Starting late next week users will be able to apply on Apple’s website for a free case. If the free case and new software update still does not meet your standards Apple is allowing you to return your undamaged iPhone 4 within 30 days for a full refund without the restocking fee.

Jobs wanted to make it clear how much they appreciate their customer’s loyalty. He concluded with “We love our users. We really love ’em. And we try very hard to surprise and delight them. We work our asses off for them. And it’s great. And we have a blast doing it.” Do you feel that Apple has redeemed themselves by offering the free bumper case or will you be taking advantage of the full refund?

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If you’re an avid Internet user, you owe Finland a great deal of gratitude. They’re the first nation in the world to make broadband service a basic right to its citizens. Without this big step from them, there’s no telling how long it would’ve taken for another country to finally pull the trigger. That’s right: while America tries to figure out how to get broadband into rural areas, Finland is moving forward with a much bolder plan that involves giving broadband access to every single person in its country.

Why is this such an important move? Internet has been the most used tool in the last few years, that is free and provides valuable information for anyone using it properly. Bringing high speed access to all would improve the quality of life in some of the country’s most sparsely-populated regions, as well as boosting business and encouraging online business.  Making internet a basic right for all citizens, is a step forward in providing each person with the latest news, education, technology and everything else available at your finger tips.

Starting this month, any Internet provider that operates in Finland will be obligated to provide a 1Mbps connection to all Finnish households, regardless of location. That’s certainly a huge thing to ask of ISPs, but there are limitations in place to prevent outrageous extra fees from cropping up. This is s BIG move and it will hopefully spark a lot of copycat movements from other governments around the world. No one wants to lag behind in the race to become the most connected nation in the world, and while Finland is certainly small, it’s far from being “tiny.”

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The human body was not designed to sit still in front of a computer for 12 hours a day.  Yet, that is what most of us do on a daily basis.  We sit still and move our fingers from the keyboard to the mouse, and answer our phones.  It is almost impossible to get around the amount of time you sit still at your desk, and the little movement that your body makes. 

This can ultimately cause poor circulation, joint pain, cramping, and potentially swelling.

How can you work your way around this sedentary type of work?  Here are a few ways of keeping active, in a non-active environment.

• Stretch
  • Arms: Roll your wrists 10 times in each direction a couple times during the day.
  • Feet: Move your ankles and roll them a couple times during the day to prevent “pins and needles”.
  • Calves: Flex your calf muscles by pointing your toes.
  • Back + Shoulders: Roll your shoulders back 10 times a couple times during the day.
  • Neck: Slowly move your head front to back and side to side (be cautious).
• Posture
  • Consistently check your posture during the day
    • Are you sitting up straight?
    • Are your legs crossed? (uncross them)
    • Are your feet flat on the floor?
    • Is your monitor at eye height? (you should not be looking up or down)
  • Make sure you are using a chair that is ergonomically designed and adjusted for your height.  Alternatively, you can use a stability ball instead of a chair.
• Down time
  • Use any time that you do not have to be looking at the computer to get up and walk around.  Get up from your desk at least once an hour.
• Eating + Drinking
  • Make sure you are getting up from your computer during lunch (and maybe dinner).
  • Drink plenty of water during the day.  This will also help with getting up from your desk at least once an hour.
• Aerobic Activity (Non-Desk Exercise)
  • Walk briskly for 10 minutes 3 times a day.  This is simple to break down. Take 10 minutes mid-morning, 10 minutes after lunch and 10 minutes in the late afternoon.  This will help increase circulation and will also give you a little break from the computer screen.
  • Spend some time on the weekends and in the evenings walking or doing some light jogging for 30 to 45 minutes, 2 to 3 times a week.

If you need some more ideas on how to stay active at your desk, or just want to mix up your routine, check out this video.

Staying active is a vital part of our lives that can be easily neglected by the demands of our jobs.  Take time during the day to think about moving.  This will help you feel better, both physically and mentally.  Taking the time to move can help cleanse your mind and release stress.  Try doing some of these deskercises over the course of this next week and see how you feel!

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One of the first things I do when conducting an SEO site review is to check a sites major keywords VS its top ten competing sites in Google.

Two recurring problems I find are a lack of keyword rich links from unique domains or way too many keyword stuffed links being built. Both of these situations can wreak havoc on your search engine rankings.

People spend a lot of time picking out the keywords they want to rank higher on Google. However, they usually assign arbitrary goals for how many links they need to acquire for each keyword.

This is a huge mistake but one you can easily avoid or correct. There are many free tools that can get you the information you need I recommend http://www.opensiteexplorer.org/ and http://tools.seobook.com/backlink-analyzer/ but there are plenty of others out there.

Both tools are free although you need a paid account to get all of the data from Open Site Explorer but the free data is available instantly and easily exportable to excel.

Simple Steps

1. Make lists of the top 10 Google results for your major keywords.

2. Run one or both tools on your own site as well as your competition. Make sure you filter out internal links. (Open Site Explorer even has a way to filter out no followed links which is nice)

3. Once you have your list, filter out duplicate urls. Google is not going to count 500 links from the same site. So the best way to do this is to act like site wide links are all just one link for our purposes.

4. Sort your anchor text by unique occurrences and be sure to count things like “SEO” and “seo” as the same word. (Do not worry about capitalization)

You should now have everything you need to compare your anchor text density to your competition. This is great information because these sites are already doing well for the keywords you are targeting. The perfect anchor text density is whatever Google is already showing you it likes.

This will eliminate you simply guessing how many links you need for each keyword. However, there are a few things to watch for. Sometimes you will see people ranking with very few keyword rich links. So they may have a super low density and still rank. In these cases just build up links slowly but don’t worry if your density is 6% and there’s is .02% etc.

Sometimes nobody in a niche is actively building keyword rich links and you can reap the rewards. You just don’t want to stick out like a sore thumb and have your anchor text density be 45% while everyone else is in the 3 to 10% range. The key is to have a natural looking anchor text keyword profile.

All links are not created equal so if you are in a situation where you cant have too high of an anchor text density to be successful make sure you use POWERFUL links for that keyword because you won’t be building as many.

Do not worry about having a high density for your company name or url. That is actually pretty normal and can help bring your other anchor text densities down to a natural looking range.

Use your discretion because each niche will have wildly different acceptable percentages but whatever you do, stop guessing when it comes to anchor text density and develop a customized strategy.

Bonus

The list you just put together is linking to your competition. Why are they not linking to you? Simply run their results VS your domain’s backlinks and now you have a highly relevant list of sites to target for link building.

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