There is where the highly regarded Aweber company is very different from the competition. This company is proud of its founder, Tom Kulzer, and of the ethical stand it takes on the subjects of privacy, SPAM, and subscriptions.

Aweber is based in Pennsylvania USA and is a profitable, privately held company that was established in 1998. Now, 10 years later, it is recognized has having created a world-standard system for managing opt-in forms, emails and newsletters online.

Its system of email deliverability is the envy of its competitors, and is a large part of the company’s daily operation. Aweber has a clear commitment to ensuring that the opt-in newsletters for its thousands of small businesses around the world are delivered on time and without any hitches.

Aweber’s standard in follow-up automation and delivery targets has set the standard for the industry. Such capabilities are prized in the internet marketing environment, and it is affiliate marketers that make up a huge proportion of Aweber’s clients. They value that they can access the Aweber services 24/7, enabling them to be proactive in responding to news items, events or trends.

Because it has a double opt-in system, when subscribers are added to list, the validity of their email address and confirmation of their intent to subscribe is recorded. This helps ensure the integrity of the list details, and to counter any claims of spamming by email recipients.

Aweber has a commitment to customer support, and offers a wealth of information to new users including tutorials, ‘how to get started’ pages on the website, a program of webinars, and a dedicated 24 hour support team.

Tom Kulzer is passionate about customer service and integrity in internet marketing and is often call upon to speak at industry meetings, seminars and conferences.

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With Aweber, this becomes a very streamlined process. When your autoresponder is set up with a sequence of messages it will automatically send the messages to a subscriber’s email inbox once they have ‘opted in’ or subscribed to your messages.

The first message will be sent as soon as your lead subscribes. You might decide that the second message should be 3 days after they subscribe and message 3 could follow a week after message 2…… and so on. The messages can even be customized with our clients names in the email, creating an air of personalization. Aweber has mastered the personalization of messages, and can even use the client’s location to geographically personalize it further.

The reason it is so important for internet marketers to capture their clients information is simple. The problem with sending your lead directly to a merchant’s sales page is that if that customer leaves, you’ve lost a sale. It is unlikely that you will ever come in contact that person again. But, if you have been able to capture that person’s email address you can keep in contact - after all they were interested enough in what you were offering to subscribe in the first place.

There are some good techniques to encourage people to opt-in to your list. Most internet markets offer something free in exchange for signing up, for instance an ebook that is relevant to the niche. Such ebooks are downloadable immediately on sign up.

Once you have begun to build your list, it will become obvious how important choosing a professional autoresponder was. Because its interface is so easy to use, even novices will have their opt-in form and several follow up emails prepared in no time. With no need for html knowledge, simply keying in data is all that is required.

Aweber offers a second to none support service, together with an enviable 24/7/265 service, making its users able to respond to trends immediately, from their own computers.

Launching an affiliate marketing enterprise without Aweber should be seen as false economy.

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If you are left in a store unattended, or on hold on the phone, it is only natural to think that you will never return to them.  After all it is you who is buying their product or service - they should value your time more highly.

Customers need to feel important and the best way of achieving this with your customers is to communicate with them on a regular basis.  Only you will know what that frequency will be, but too often could result in them unsubscribing unless there is real value in the message.

These days people are often heard bemoaning the fact that there is little personal attention give to them as customers.  And those companies that do provide excellent customer service are benefiting from their efforts.

With internet marketing, because you are targeting such a huge market, it has been difficult to personalize your messages and build a perceived close relationship with clients.  May e-marketers have enlisted the support of autoresponders to help them communicate with those on their lists, but this has resulted in mass, generic emails bombarding in-boxes around the world.

Thanks to companies like the market leading Aweber however, all of this has changed.  Aweber have designed their autoresponder to be not only user-friendly, but also with the ability to personalize messages.So now if you are unable to provide the personal service, the next best thing you can do is give the impression that you are.

Autoresponders enable you to communicate with people and let them know that you thinking about them, even if they are merely on your mailing list. Aweber allows the internet marketer to add the client’s name to the messages it sends - this is automatically extracted from the information the client entered on sign-up. How nice is it to receive an email ‘personally’ addressed to you!  This feature should not be abused however, repeating the name throughout the message does create an air of desperation!

Being able to do this automatically for one or 100 people is a truly valuable tool.

The Aweber Autoresponder also allows you to prepare emails and newsletters in advance that can be automatically sent out at intervals of your choosing.  There is nothing to stop you preparing 12 months worth of newsletters at one time, and scheduling them for the first of each month!  It will seem as though you have been hard at work all that time.

These are only a few of the features the Aweber offers its customers, and taking advantage of their 30 day trial offer is sure to convince even the sceptics of its value for money.

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Internet markets live and die by their lists, and the most successful ones use an autoresponder with a double opt-in feature. Aweber is the leader in this technique, which involves confirming any registraton request via an email to ensure the integrity of registrant.

When looking for an autoresponder, it is a good idea to carefully examine the features and benefits on offer. Choosing one that gives unlimited uses and changes, unlimited message lengths and a fully integrated html creator will set you on the right path. But one that allows the non-html literate person to use plain text is a real bonus.

By offering ready made templates, a good autoresponder provider will take the pain out of setting up a form that is compatible with your website. Personalizing fonts, colors and images to suit your needs will help maintain any theme you have created.

Aweber’s form generator makes adding an opt-in form to your website simple. Creating pop-ups, pop-overs, hover pops and exit pops will really add a professional touch with a focus on marketing your product or service.

If your niche has a geographical focus, the ability to personalize your messages can make your sales pitch more meaningful, i.e. if you have nominated St Louis as your geographical target, your message might say “Our next presentation in St Louis is coming soon”.

With Aweber, creating a series of messages in advance to be generated automatically after each signup, allows you to set up a system that almost looks after itself.

Because you have set up the autoresponder yourself, you have complete control over its workings, 24/7, 365 days per year. Adjustments can be made at any time by using the online control panel.

Aweber is a great tool for managing newsletters, and can despatch these automatically at your nominated frequency or date. Keeping the lines of communication open with your customers is vital in an e-commerce environment.

Comparing features is sometimes difficult, but where Aweber really stands out is with its unlimited customer support. The experts on its help desk are true professionals who understand not only their product, but also your objectives in purchasing an autoresponder.

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Tom Kulzer, the founder of Aweber Communications, believes it is best to ensure that email messages and newsletters are only sent to people who have confirmed that they have asked for them. Ethical double opt-in marketing is the best way to do this. He has put in place very specific procedures and policies to ensure that his autoresponder product prevents abuse of the system. He has absolutely no tolerance for spamming and often speaks on this topic at industry conferences.

Double opt-in with Aweber works this way: the marketer designs a form or link in Aweber, which is then placed on his webpage or in an email. This form seeks information from readers (usually with some sort of reward or bonus for entering the data), which will become date on his list held at Aweber.

Aweber autoresponder immediately sends the subscriber an email to the address they provided asking for confirmation of their intention to subscribe/receive the offer. The subscriber’s details do not appear on the marketer’s list until this confirmation is received.

So, the subscriber fills in the form (first opt-in), and then confirms they did in fact fill in the form (second opt-in). This is necessary to prevent them entering in bogus email addresses - very important to ensuring the marketer’s list is accurate.

Every communication sent to the subscriber through Aweber will also carry an “Unsubscribe” option - not only a good ethical decision by Aweber, but also a requirement in many countries as well, in the fight against SPAM.

If you have any questions about double opt-in, the very professional team at Aweber Customer Support are on hand 24/7 to answer your questions and provide any technical assistance you may have regarding your use of their system.

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It doesn’t matter whether you are publishing an newsletter, posting to a blog, sending an ecourse, or building an email list of clients and customers in another format, in order to comply with the legal and ethical aspects of sending emails you must go about the process in the correct way.

Enlisting the help of a quality autoresponder like Aweber will make the whole process a painless exercise and will ensure you follow these key steps:

* Only utilize “opt-in” or Permission-Based Email Marketing
Simply put, opt-in email is that which is sent to people who have given you permission to contact them via email. Aweber in fact uses a double opt-in method to confirm that the details customers have entered are legitimate. So this ensures that only people who want to be on your list are there. The Aweber system verifies this and its checking process is their warranty against any accusations of spamming through their system.

* Post Your Privacy Policy

Make certain that your privacy policy is clear wherever you give people the option to sign up for your list, make certain your privacy policy is clearly stated. It doesn’t have to be overly complicated, a simple sentence should suffice.

* Have a Clear Unsubscribe Link
In every email you send to your list, have a clear way for your reader to unsubscribe if they desire. Usually this is in the form of an unsubscribe URL at the bottom of the email. The Aweber autoresponder system makes this unsubscribe option quite clear on emails they send out on your behalf.

* Multiple Lists
Even though in the beginning, you will probably only be setting up one list. But in the future you’ll probably want to have multiple lists, for different products or programs you offer.

* Scheduling your ezine or newsletter
With Aweber there is no problem with creating a stack of ezines or newsletters in advance and scheduling them for distribution at whatever frequency you determine. You can have a whole years supply prepared to carry you through the year.

Aweber is a total solution for listbuilding, autoresponders, ezine and ecourse distribution, and general mailouts to your list.

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However, for many successful e-marketers, sending emails and newsletters to the people on their lists is the very mechanism by which they make sales. They don’t want their messages deleted before being opened, or ending up in a spam folder. So how do they get the attention of their existing clients, or prospects?

Autoresponders have been used for years now to automate the sign up and list building process for people with websites. There are many on the market, but only one that could be called the market leader.

Aweber autoresponder continually sets the standards by which all others are measured. Its commitment to ethical emailing ensures that customers don’t overstep the mark in either content or spamming. Aweber is constantly improving its product, recognizing the changing environment in which internet marketers operate.

The ability to personalize emails and newsletters has been a big leap forward in autoresponder technology. Aweber owners are able to insert their clients’ names into the heading and body of a message, at the touch of a button - making each message ‘individual’.

Taking the personalization step even further, with Aweber you are able to include the names of cities, countries or states in your messages. For people to not only see their name in the email, but also their town, can only build on your relationship with them. If you are holding a seminar in San Francisco, consider how much more effective is the email saying “Hi John, I thought you might be interested in our next San Francisco event on June 23….”, rather than a mass email to your list with a whole lot of venues and dates listed?

Best of all though, is Aweber autoresponders are very user friendly. You don’t need to know any html to get your system up and running. There is great, easy to understand tutorial to make sure you have all the tools you need to create a basic double opt in form in minutes.

The support at Aweber is second to none, with a very professional and friendly team on hand to assist the newcomer and more skilled internet marketer.

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* membership signup
* contact management
* autoresponder service
* newsletter scheduling
* newsletter despatch
* subscription confirmation emails
* automated follow up emails
* list management and segmentation

While there are many individual programs to assist with each of these, there is only one that successful internet marketers swear by: Aweber.

Aweber is often referred to as an autoresponder, but in reality it is so much more, which is why it has become the list manager of choice for the online community.  Its features are impressive, and are constantly evolving with technology and customer needs.

As a subscription manager, Aweber allows you to add subscribers by email, web forms, or by importing your existing list of opt-in subscribers (multiple formats are available).  In addition you can export your list in a variety of formats for backup purposes.

When designing your subscriber list, Aweber offers you up to 25 fields of custom data for every lead. You can also elect to be notified every time a new lead has signed up.  It is possible to automatically capture the IP address and website address of where the subscriber came from.

Geographical information like address, country, latitude and longitude can also be gathered - and these can be invaluable if you want to include any specific geographical information in your communications to help personalize your messages.

Aweber’s capabilities can block individual email addresses, or entire domains, from subscribing, and allows you to view any undeliverable leads.

Every message to your subscribers via the Aweber system will contain an “unsubscribe’ link, which will help maintain the integrity of your list.

So yes, Aweber is the standard-setter in autoresponders, but it is so much more as wel.

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So what is an autoresponder? You have probably seen them, even entered your details into one, but have not understood how they work. If you have ever visited a website and inserted your name and email address for more information, a bonus, a free offer etc, then you have been added to that website owner’s autoresponder list.

The more ethical autoresponders, like Aweber, will instantly send you an email asking you to confirm your request before receiving your requested bonus or information. This is called double opt-in, and prevents people entering the details of others, or bogus information, just to receive the offer.

Once this has been done, you will receive your bonus, and a follow up message from the website owner. You are now on their list, but with the opportunity to ‘unsubscribe’ at the bottom of every message you receive.

If you are planning an affiliate marketing campaigns of your own, using a good autoresponder from the very start will ensure you do not lose the details of any of your clients. With Aweber you are able to have as many lists as you like, segmented in any way you choose. Keeping separate lists per product or niche is quite possible, and tracking of buying habits of your clients is made easy.

Writing newsletters is a great way to build a relationship with your client, and email newsletters are made easy with Aweber. With the ability to write newsletters in advance and then nominate the dates for their despatch, or their timing of despatch after client sign up, can really take the hassle out of keeping in touch.

You can have your newsletters just sitting there, queued to be sent every month or two weeks from sign up (and dated as well). (But make sure there is no time-sensitive content!)

This a brief overview of how autoresponders work, and how the Aweber autoresponder can work for affiliate marketers. The Aweber support team can provide even more information, and the website contains a wealth of knowledge.

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It is no secret that the Aweber Autoresponder is the product of choice for those making considerable income via internet marketing. These individuals and companies have found that Aweber delivers the data they need to target their products and services more accurately by segmenting their contacts.

Aweber allows you to view real time reports online, or members can have them automatically emailed to you at predetermined schedules - daily, weekly, monthy - your choice. In addition:

* All report data can be simply exported in CSV for use in an Excel spreadsheet for reporting purposes
* Graphs can be easily generated to show new subscriber trends
* If you send out newletters, statistics will include the number sent, undeliverables, open rates and click throughs.
* Follow up message open rates and click throughs
* Subscriber ad categories

Many marketers need to know the geographical distribution of their customers, in order to be able to target campaigns more effectively. Aweber creates reports on country, state, city, area code and DMA code. It is even possible to view geographic subscriber distribution around the world visually on a map.

Collecting this data manually is possible if you have say 20 people on you list, but there are view e-marketers out there who would aspire to a list this small.

For your burgeoning business, Aweber provides:

* unlimited autoresponders
* unlimited personalized follow up messages
* unlimited broadcast messages
* unlimited campaigns
* automated tracking features
* 24/7/365 control over your account

and most importantly - unlimited professional customer support.

Learn more

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