http://www.autonews.com News, blogs and commentary from the leader in North American automotive news en-us Wed, 25 Apr 2018 06:00:00 EST http://www.autonews.com/article/20180425/VIRALVIDEO/304259999/infiniti-thrones-seats-viral-video Wed, 25 Apr 2018 00:01:00 EST Infiniti is touting the quality of its seats in the newest viral video to make our list. http://www.autonews.com/article/20180424/VIDEO/304249994/first-shift-amazon-launches-in-car-deliveries-with-gm-volvo Tue, 24 Apr 2018 08:00:00 EST Amazon, GM, Volvo launch in-car deliveries; Historic shift in dealer ad spending; In Beijing: Ultraluxury from Mercedes, a new platform for Infiniti; Something to buzz about at Toyota. http://www.autonews.com/article/20180423/RETAIL04/180429953/used-car-auction-midway Mon, 23 Apr 2018 00:01:00 EST It was all hands on deck for an auction of used Lexus and Toyota vehicles on the retired aircraft carrier USS Midway. http://www.autonews.com/article/20180423/RETAIL03/180429954/camaro-mustang-video Mon, 23 Apr 2018 00:01:00 EST Ford wants to celebrate the Mustang's 54th birthday. That gave Chevy its own marketing idea. http://www.autonews.com/article/20180423/RETAIL03/180429955/dealership-internet-ad-spending Mon, 23 Apr 2018 00:01:00 EST In 2017, for the first time, the Internet topped all other advertising spending by dealerships combined. http://www.autonews.com/article/20180420/RETAIL03/180429940/ford-puts-huge-ad-account-up-for-review Fri, 20 Apr 2018 15:37:43 EST Ford, citing the need for "greater marketing efficiency, effectiveness and customer insight," while leveraging the "latest tools and technology," placed its global creative advertising account led by WPP under review. http://www.autonews.com/article/20180418/RETAIL/180419762/cdk-buys-progressus-media Wed, 18 Apr 2018 10:00:00 EST CDK Global has acquired Progressus Media, provider of mobile advertising services for dealerships and automotive marketing companies, for an undisclosed amount -- a move that bolsters the software giant's advertising business. http://www.autonews.com/article/20180418/VIRALVIDEO/304189998/honda-shows-off-clarity-plug-in-range Wed, 18 Apr 2018 00:01:00 EST In the latest new clip to join our viral video charts, Honda colorfully highlights the range of its Clarity Plug-in hybrid. http://europe.autonews.com/article/20180416/COPY/304169929/vw-aims-to-consolidate-global-marketing-spending Mon, 16 Apr 2018 14:37:40 EST VW Group plans to centralize global marketing for its namesake brand as it seeks to improve its image. The group is the world's sixth-largest advertiser. http://europe.autonews.com/article/20180416/COPY/304169928/vw-brand-will-get-new-logo-for-ev-era Mon, 16 Apr 2018 12:34:20 EST Volkswagen plans to tweak the namesake VW brand's logo for the first time since 2012, as it prepares for the electric-vehicle era and tries to burnish an image tarnished by the diesel-cheating scandal. http://www.autonews.com/article/20180416/RETAIL03/180419799/vw-launches-global-creative-ad-agency-review Mon, 16 Apr 2018 14:37:40 EST The Volkswagen Group launched a global creative agency review for its namesake brand as executives at the German auto giant look to centralize marketing control and improve VW's image in the wake of diesel emissions violations. http://www.autonews.com/article/20180416/RETAIL03/304169930/vw-to-reboot-logo-for-colorful-ev-era Mon, 16 Apr 2018 12:34:20 EST The Volkswagen Group plans to tweak the namesake VW brand's logo for the first time since 2012, as it prepares for the electric-vehicle era and tries to burnish an image tarnished by the diesel-cheating scandal. http://www.autonews.com/article/20180416/RETAIL07/180419923/huge-promotion-floats-customers-boats Mon, 16 Apr 2018 00:01:00 EST It's anchors aweigh for three Kia dealerships in Florida that build repeat business by giving sales-event customers a free cruise aboard a luxury liner. http://www.autonews.com/article/20180416/RETAIL05/180419970/fort-bend-kia-facebook Mon, 16 Apr 2018 00:01:00 EST Texas Kia dealer says Facebook works so well to promote his store's service department, he's been able to slash his ad spending on TV and direct mail http://www.autonews.com/article/20180412/VIRALVIDEO/304139987/mazda-turns-to-emotions-with-new-ad-campaign Thu, 12 Apr 2018 00:01:00 EST The latest new ad to top our viral video chart features a string of emotionally charged moments. http://europe.autonews.com/article/20180412/ANE/180419984/bugatti-names-former-lambo-exec-as-sales-chief Thu, 12 Apr 2018 00:01:00 EST Bugatti has named Christian Mastro, a former executive at Lamborghini, as its new sales and marketing boss. http://www.autonews.com/article/20180409/OEM/180409708/subaru-of-america-communications-director Mon, 9 Apr 2018 17:15:26 EST The longtime director of corporate communications at Subaru of America, one of the hottest brands in the United States, has abruptly left the company. http://www.autonews.com/article/20180409/RETAIL03/180409734/automotive-news-wins-neal-award Mon, 9 Apr 2018 00:01:00 EST Automotive News has won a 2018 Neal Award for its 2017 series "Redesigning the Industry." http://www.autonews.com/article/20180404/VIRALVIDEO/304049999/honda-adds-a-feature-for-april-fools-day Wed, 4 Apr 2018 00:01:00 EST In the only new viral video to join our charts, Honda has some fun with April Fool's Day. http://www.autonews.com/article/20180403/RETAIL/180409889/mazda-advertisement-ncaa-basketball-mazda6-newyork Tue, 3 Apr 2018 14:06:13 EST Consumers are the centerpiece of Mazda's new "Feel Alive" advertising campaign as the company tries to reposition itself as a fan-first brand. http://europe.autonews.com/article/20180402/COPY/304029945/infiniti-attack-on-bmw-audi-fueled-by-shift-to-electric Mon, 2 Apr 2018 06:55:34 EST Infiniti wants to use the industry's shift toward electric and self-driving cars as a chance to inject a Japanese touch of simplicity and space into its models. http://www.autonews.com/article/20180402/RETAIL03/180409930/infiniti-attack-on-bmw-audi-fueled-by-shift-to-electric Mon, 2 Apr 2018 06:55:34 EST Nissan's premium brand wants to use the structural changes enabled by the industry's shift toward electric and self-driving cars -- such as a larger cabin and fewer components under the hood -- as a chance to inject a Japanese touch of simplicity... http://www.autonews.com/article/20180402/RETAIL05/180409968/dealer-marketing-parts-service Mon, 2 Apr 2018 00:01:00 EST Dealerships need to market parts and service via digital marketing, including social media, NADA Show attendees were told during a workshop there. http://europe.autonews.com/article/20180329/ANE/180329716/rolls-royce-appoints-bmw-group-veteran-as-sales-chief Thu, 29 Mar 2018 00:01:00 EST Rolls-Royce has appointed veteran BMW Group executive and current head of Mini in China, Henrik Wilhelmsmeyer, as its new director of sales and marketing. http://www.autonews.com/article/20180328/RETAIL/180329635/states-promote-zev-purchases Wed, 28 Mar 2018 17:00:00 EST Seven Northeast states agreed to help automakers boost sales of electric vehicles, which have remained at ultra-low levels in the region despite government-mandated sales quotas designed to improve air quality. http://www.autonews.com/article/20180328/VIRALVIDEO/303289999/honda-shows-off-the-wr-v-for-india Wed, 28 Mar 2018 00:01:00 EST Honda Cars India highlights its WR-V subcompact crossover in one of this week's most popular viral videos. http://www.autonews.com/article/20180327/RETAIL/180329669/ford-farley-dealerships-evolve-success-new-york-auto-show Tue, 27 Mar 2018 18:38:48 EST Jim Farley, Ford's president of global markets, envisions a future with smaller showrooms, less conquesting and a more personal relationship between dealers and customers. http://www.autonews.com/article/20180326/RETAIL03/180329715/onstar-marketing-advertising-safety Mon, 26 Mar 2018 09:44:26 EST GM plans to relaunch the OnStar brand in a national ad campaign, directing focus back to safety and security from connectivity. This is the first national marketing campaign for OnStar in six years. http://www.autonews.com/article/20180326/RETAIL03/180329863/drive-pink-autonation-marketing Mon, 26 Mar 2018 00:01:00 EST The publishing group MediaPost has given AutoNation its Marketing Automotive Award for Best Campaign for a Dealer Group. http://www.autonews.com/article/20180324/RETAIL06/180329758/ford-dealers-advertising-coop-nada-make-meeting Sat, 24 Mar 2018 15:38:36 EST Ford told dealers at its annual make meeting at the 2018 NADA Show that, by June, they'd have roughly $270 million available annually in their advertising co-op, up from about $135 million today. http://www.autonews.com/article/20180324/RETAIL06/180329736/bmw-hikes-u-s-marketing-outlays-amid-product-push Sat, 24 Mar 2018 22:04:13 EST With more new and updated vehicles to launch this year, BMW is increasing its overall U.S. marketing outlays in 2018. http://www.autonews.com/article/20180324/RETAIL06/180329763/mazda-dealers-promised-ad-blitz-in-april Sat, 24 Mar 2018 09:36:48 EST Mazda will roll out a major advertising campaign to reposition the brand after talking with dealers who feel its marketing has been lackluster in recent months. http://europe.autonews.com/article/20180323/COPY/303239912/bmw-pulls-out-of-detroit-auto-show-naias Fri, 23 Mar 2018 14:53:01 EST BMW is joining Mercedes in pulling out of the Detroit auto show as it explores alternative marketing platforms and formats. http://www.autonews.com/article/20180323/RETAIL03/180329796/bmw-pulls-out-of-detroit-auto-show-naias Fri, 23 Mar 2018 14:53:01 EST BMW is joining German rival Mercedes-Benz and pulling out of the North American International Auto Show. The decision comes as the Detroit Auto Dealers Association contemplates moving the show to October from January starting in 2020. http://www.autonews.com/article/20180323/RETAIL06/180329804/digital-storefront-auto-dealer-roadster-expands-platform Fri, 23 Mar 2018 12:40:06 EST Roadster, the California startup that created digital storefronts on dealer sites that allow consumers to buy vehicles online, is broadening the scale of its platform to dealer groups. http://www.autonews.com/article/20180322/MOBILITY/180329834/safety-groups-say-congress-has-given-self-driving-companies-too-much Thu, 22 Mar 2018 17:42:48 EST With fierce global competition to capture the lead in the large burgeoning market for driverless vehicles, Congress appears willing to deliver conditions favorable to US-based businesses. http://www.autonews.com/article/20180322/RETAIL03/180329829/bmw-advertising-agency-goodby Thu, 22 Mar 2018 19:03:11 EST BMW appointed Goodby, Silverstein and Partners, which has handled advertising for Chevrolet, Saturn and most recently Fiat Chrysler Automobiles, as its lead creative ad agency in the U.S. http://www.autonews.com/article/20180321/RETAIL/180329903/walmart-expands-car-buying-service-to-250-stores Wed, 21 Mar 2018 15:11:40 EST Walmart said it will expand a car-buying service offered to its customers by opening 250 CarSaver Shopping Centers at its stores. http://www.autonews.com/article/20180321/RETAIL03/180329913/jd-power-ceo-habiger-oneill-executive-change Wed, 21 Mar 2018 12:38:53 EST Consumer survey giant J.D. Power has tapped technology sector veteran and car guy Dave Habiger as its next leader, replacing outgoing CEO Finbarr O'Neill. http://www.autonews.com/article/20180321/VIRALVIDEO/303219997/nissan-prepares-for-formula-e Wed, 21 Mar 2018 00:01:00 EST One of the new videos to join our viral charts is all about Nissan's Formula E race car. http://www.autonews.com/article/20180320/RETAIL/180329961/mitsubishi-eclipse-cross-marketing-ad-campaign Tue, 20 Mar 2018 13:33:20 EST Mitsubishi has returned to network TV in its biggest marketing push in over a decade -- one that features the 2018 Eclipse Cross and underscores the brand's renewed commitment to the crossover market. http://www.autonews.com/article/20180319/RETAIL07/180319831/digital-digging-vehicle-shopping-online Mon, 19 Mar 2018 00:01:00 EST When Automotive News editor Sharon Silke Carty's mom in New Jersey sought help buying a car, she went online to see what she could do from Michigan. http://www.autonews.com/article/20180319/RETAIL07/180319834/frustrations-in-finding-cpo-hatchback-online Mon, 19 Mar 2018 00:01:00 EST A online search for the perfect CPO hatchback quickly turned into a technological nightmare, including accusations of attempted fraud. http://www.autonews.com/article/20180319/RETAIL07/180319833/online-vehicle-search-dealerships Mon, 19 Mar 2018 00:01:00 EST Buying a vehicle online can be complex and irritating, with many well-hyped promises unkept, Automotive News' Michael Wayland found while searching for a practical daily commuter car. http://www.autonews.com/article/20180319/RETAIL03/180319805/editorial-detroit-auto-show-move Mon, 19 Mar 2018 00:01:00 EST The merits of moving the Detroit auto show from January to October are obvious. It's time to quit staging the show in the depths of winter. http://www.autonews.com/article/20180319/RETAIL07/180319927/bmw-marketing-dealers-bmw-nada Mon, 19 Mar 2018 00:01:00 EST With a long lineup of new and redesigned vehicles coming in the next year, BMW dealers think the automaker should increase its marketing spend. http://www.autonews.com/article/20180315/RETAIL03/180319794/buick-lexus-marketing-march-madness-ncaa-basketball-tournament Thu, 15 Mar 2018 14:26:11 EST Buick and Lexus will put the game in customer's hands during March Madness, betting on NCAA partnerships for consumer engagement and marketplace penetration. http://europe.autonews.com/article/20180314/COPY/303149964/lexus-luxury-yacht-mercedes Wed, 14 Mar 2018 08:08:59 EST Lexus thinks it finally has a way to catch up with Mercedes in U.S. luxury-car sales: Go into the high-end boat business. http://www.autonews.com/article/20180314/RETAIL03/180319856/lexus-luxury-yacht-mercedes Wed, 14 Mar 2018 08:08:59 EST Lexus thinks it finally has a way to catch up with Mercedes in luxury-car sales: Go into the high-end boat business. http://www.autonews.com/article/20180314/VIDEO/303149979/first-shift-jeep-unleashes-new-wrangler-cherokee-ads Wed, 14 Mar 2018 08:15:00 EST Jeep unleashes new Wrangler, Cherokee ads; VW brand warns of profit roadblocks; Barra meets with EPA, DOT on fuel rules; Aerospace giants push flying cars closer to takeoff.