Autoxloo Blog

Effective Dealer Websites

admin — Tue, 01 May 2012 21:40:01 +0000

When a customer visits your online location, what are the odds that they’ll return? Ease of use, simple to understand and easy navigation are all things that customers want when visiting an online website. Think about the online commerce sites that get the most visitors and do the most business. Places like eBay and Amazon.com. Both of these example sites have an easy to use interface, get the customer where they need to go easily and make finding things super simple. Your dealership website should be the same.

If you’re looking for effectiveness – for customers who will locate the vehicle they want, find the information they need and ultimately make their way to your physical location – you need ease, information and navigation. Customers want clear and concise information, they want to be able to find the information quickly and they don’t want to be inundated by useless information. Video presentation, high quality photos and good information are all very important.

Navigation is exceptionally important. If a customer gets frustrated trying to navigate your online vehicle listing or gets lost within your dealership website they will simply go somewhere else. You need to get the information to the client so that you can then move deeper toward the sales process. You want them so satisfied with what they found online that this will drive traffic into your physical showroom.

A clean, clear layout is a great way to get this information to your customers. Uncluttered, clean design is a good way to go and will help your customers feel as though they’ve found a professional to partner with. Site content is equally important. Be certain that you get your information across in a clear, professional way void of error and typographical errors.

Lastly, your website needs visibility. Search engine optimization and search engine marketing are both something you absolutely need. You might have the best looking, best performing, sleekest and informative website out there, but if your customers cannot find you, it’s all for nothing.

AutoXLoo offers many dealer software solutions to help you build and maintain a dealership website that will not only catch the attention of your customers, but help bring them into the salesroom.

Be as Mobile as Your Customers

admin — Sat, 28 Apr 2012 21:54:12 +0000

Per recent research by the time we hit 2015, 65% of the population of the United States will have a smartphone or a tablet. That is over 200 million people. More than 296 smartphones were delivered to customers last year. This year, the industry expects over 460 million smartphones to be delivered world-wide.

In an environment where most people own and operate smartphones, doesn’t it make sense to make use of dealer software solutions that offer solid mobile access to customers? Keep your dealership directly connected to your customers with mobile-enabled website solutions.

When developing a mobile site for your customers it needs to have a certain number of criteria to be successful:

Informative – easy to access information that covers all of the basics at your customers’ fingertips. Information needs to be clear and thorough yet still load in a swift and efficient manner.
Easy to use – anything too complicated and customers will go elsewhere. Giving your customers a good way to contact you, such as a click through contact section is a great way to let your customers call you direct if there’s a vehicle they’re interested in.
Fast – if customers have to wait too long for a site to load they will move on. You want to be certain that your application works smoothly and that any photos or videos load swiftly.

Investing yourself into your online dealership website can really help you move more inventory. The real key to success is paying attention to how smoothly the online site works. AutoXLoo offers solid dealer software solutions when it comes to mobile-enabled websites that will help keep you connected to your customers regardless of if they are at their own homes or if they’re on the move.

Don’t miss out on this growing niche of the automobile customer pool. Develop your mobile dealer website using some of the best dealer software available.

Engage Your Customers Via Your Dealer Websites

admin — Sat, 28 Apr 2012 17:49:00 +0000

Catching the eye and holding the attention of potential clients is all important right now. There are a few things that can help you do this while managing your dealership website. Keeping in touch and in tune with your potential buyers is a key piece to your online success. With the smallest investment of time you can really cultivate client relationships.

One big piece to a successful online vehicle listing is information. Post and update your information often in order to keep information fresh and current. It’s important to highlight the important aspects of new vehicles, any incentives or rebates you may be offering. Focus informative video to help keep your customers on top of all of the industry and manufacturer news. By giving them access to this information you are underlining your value to them as a trusted partner in the automobile business. If they routinely visit your website in search of accurate and current information, they’re more apt to visit your physical location for the best in vehicle options.

Offer video information on your dealership website. Video is a good way to engage customers and keep their attention. You can utilize dealership software solutions that will allow you to put your listings in the forefront of your customer’s minds. You can use video to highlight ever part of the vehicles on your listings showing customers everything from entertainment systems to floor mats. These videos will be able to clearly identify the specifications associated with each vehicle. Things like capacity, safety features and general specifications can be spotlighted for your customers.

With AutoXLoo’s video solution software you will be able to have video that includes data overlay, professional imagery and a virtual tour of your vehicle listing.

Don’t underestimate the power of video and information when it comes time to consider what drives a customer to make a purchase.

Learn How to Enhance Your Client’s Online Experiences

admin — Fri, 27 Apr 2012 21:48:20 +0000

Getting customers to find and visit your dealership website is only the first step. Once you have them there they need to remain interested enough to eventually head on down to the dealership and make a purchase. How do you do that?

As they are a direct reflection of your business, your dealer websites need to be always up-to-date and organized. Your first impression will be a memorable one and your clients will carry that with them through the decision making process. Your online vehicle listing needs to be complete and error free, all links need to be working and the cars on that listing need to be current and all of their information has got to be accurate. Choosing the correct dealership software solutions can go a long way to ensuring a smooth experience for your customers – something they will remember.

Make it easy for customers to get their questions answered before they ever need to head into your physical dealership. Give them enhanced photos – or even video! – of your dealership inventory so that they can do all of their ‘tire kicking’ before actually heading in. Make certain that you have easy to find contact information in case there are questions that your photos aren’t able to answer.

Know the market. Keep an eye on trends and what customers are looking for. Watch your competitors closely so that you can keep a step ahead of them. Show your customers that by providing them an enhanced online vehicle listing and therefore a positive online experience, you are already counting them as valued clients.

AutoXLoo offers a solid selection of good dealership software that will help you enhance and strengthen your online presence. Give your customers what they need during their search and researching process and you will be creating clients who will come to your website – and eventually your physical location – when they want solid, accurate and easy to find information.

Impress Customers with a Custom Video

admin — Fri, 27 Apr 2012 17:12:23 +0000

The old axiom goes: “A picture speaks a thousand words.” We all know how true that is. Any decently managed dealership website will be littered with optimized photos showcasing the automobiles they have for sale. You customers don’t want to see stock photos of cars; they want to see the actual car. So imagine the impression you can make on your clients with videos of your inventory.

AutoXLoo offers up some amazing audio and vehicle video options to help enhance your dealer website, underline and showcase your vehicles and help bring in more customers and revenue. Customers want to see what you have to offer them. The really tricky aspect of this is that they want to see this information before they ever leave their home. Any dealership can slap up a stock photo, essentially telling their customers: “This is what your car might look like, but it’s not the actual car we have.” Giving your potential clients the ability to peruse your online dealership listings with enhanced photos or videos showing the actual vehicles may very well increase your sales by as much as 50%!

Setting your dealership up with a YouTube channel and uploading your videos there will also help expand your market area and attract new buyers. Consider that many of your competitor sites can load text and photos – few offer video options. By going that next step, you can offer your clients video – you can bring browsers an engaging look at the vehicles you have to offer and give yourself a giant leg up over your competitors.

We offer you simple and easy to use dealership software solutions that will allow you to really showcase your inventory and draw the eye of browsing customers. Why run with the pack when you can stand out from the crowd with our Make-a-Show dealership software.

Eye-Catching Internet Marketing Tools for Dealerships

admin — Thu, 26 Apr 2012 21:47:33 +0000

The internet is packed with advertising for car dealerships. If you want to be a leader in sales, you have to stand out from the competition. Consumers are nervous about making decisions on major purchases without touching and testing the product. Find your niche as the online dealership that makes clients comfortable, and you can boost sales dramatically.

Comprehensive Multimedia Tool Packages

AutoXloo offers online marketing tools that make it easy to help your customers feel like they are getting an up-close, personal look at the vehicles on your lot. First, you can be sure that prospective customers won’t miss a single feature when you use the Etch-A-Word to rearrange and edit your photos, then add text to point out critical selling points.
A picture is worth a thousand words – but a video has value that cannot be measured. What better way to share all of the details your prospects want than with a video tour? This tool has an audio component as well, which means you can count on significant impact with potential buyers.

Building Confidence with a Condition Report

The fact is that after hearing horror stories of lemons purchased online, many are hesitant to believe your claims that a car is clean, in good repair, and runs well. That problem can be solved with a vehicle condition report. This service has a third party vendor validate your claims about the car’s condition. The verification is documented in the vehicle report, so your clients can purchase with confidence.

Create a Professional Design

Finally, the key to differentiating your site from the competition is to develop an attractive, professional web presence that tells visitors you are an established, trustworthy company. Use the multimedia tools available from AutoXloo to create banners, ads, logos, and more without the expense of a graphic designer.
Online shopping is the new normal – you can be sure that your prospective customers are completing online research before they make the choice to buy. Make sure that your site catches their eye and keeps their attention, so you can turn web hits into sales.

Online Vehicle Listings Need to Be Thorough

admin — Thu, 26 Apr 2012 14:46:54 +0000

There was an article in the New York Times not that long ago that outlined how much customers are relying on collected information when it comes to deciding what products to purchase. Websites and magazines like Consumer Reports feed numbers, statistics and data findings to potential customers from every angle. As imagined, all of this spoon-fed data makes consumers very data-savvy. They know that there is certain information that they need to make accurate decisions and they want this data to be handy and easy to access.

Dealer websites cannot fall behind when it comes to providing this important information to their customers. If your online vehicle listing does not offer the consumer key information points such as mileage, warranty information, pricing and options listing, there is a very good chance that your customer will move on to another website without ever bothering to step foot into your physical location.

Not all dealer software solutions need to be confusing or hard to use. In fact, the best way to be certain that your associates are consistently putting up the information onto your dealership website is by finding and providing a software solution that is simple to learn, easy to use and quick to implement. This portion really is key to success. Your local customers will start by looking for you online via Google searches – your website will come up along with a handful of others. You need your website to give the consumer what they want in a cleaner, faster and more concise manner than your competitors.

What do the consumers want? Almost unanimously it is clear and accurate data and information on the vehicle that they are interested in purchasing. If you can deliver this to your customers via your online vehicle listing on your dealer website, you will be well ahead of your competition.

Dealer Software Solutions Help You Give Your Customers What They Want

admin — Wed, 25 Apr 2012 20:46:10 +0000

Car dealerships, more prominently dealership websites, are being affected by the way consumers are using data to decide their purchases. When a consumer is looking to purchase a vehicle, their decisions are shaped and guided by what the “data” out there tells them are the best purchases or the “right” purchases. They do research on what are the optimum features and what prices should be set on. If your dealership website doesn’t show that it is also data savvy and optimized to allow the customer to find the right automobiles, they will simply go elsewhere.
With the correct dealer management solutions technology your online vehicle listings can offer your potential customers everything they might be searching for. And they will be searching – there have been recent polls and articles published on the fact that more and more customer purchases are significantly directed by the information they find online.
Finding the right dealer software can be a tricky process as you need to find something that is easy enough that your dealers can keep the information up to date and accurate while still letting your dealership website pop insofar as your customers are concerned. Customers want to be able to find all of the information relative to their automotive purchase easily. Things like price, safety features and options along with warranty information are all things that they don’t want to have to hunt for or have to tromp down to the physical dealership to find out. The bottom line most dealerships need to remember is that today’s savvy consumers have already done the research. They know what they want, and they know what it should cost them. What they’re looking for now is an online dealership website that understands this and provides the information in a simple and easy to find way.
The correct dealer management solutions technology will vault your business into the forefront where it belongs.

Increase Inventory Visibility with Etch-A-Word

admin — Tue, 24 Apr 2012 22:00:31 +0000

AutoXloo’s revolutionary Etch-A-Word program will allow your dealership to enhance, adjust, label, and rearrange your inventory photos without the need of expensive graphic programs like Photoshop or Lightroom. When your clients visit your website they will be able to access all of the information they need about a particular vehicle right on your page, outlining each vehicles strong points and showcasing the details that you particularly want highlighted to your customers.
Etch-A-Word uses a simple drag and drop tool making the ability to add descriptions and text to your automobile photos quick and easy. Our software comes with a huge selection of graphics, logos and frames that will make each and every one of your photos pop. You can reach a new level of detail with each one of the cars in your inventory, catching customers’ attention and clearing any misgivings they might have. With the ability to change text size, color and transparency you can draw attention to the details you want them to pay attention to particularly. Low mileage? New transmission? One owner? Outline each one of these things on your photos in a snap and watch the appreciation from your clientele.
Offering your customers a clear, concise way to gather information about a vehicle they are interested saves you time overall and lets your customers know that you believe in disclosure and are willing to spend the extra time to make certain that they can learn everything they want to know about the various automobiles in your inventory.
Upload your own detailed photos of the cars in your inventory. Outline the highlights of each vehicle to better attract customers who are looking for specific features. Improve the level of trust clients have in your company by this level of ‘transparency’ and do all of this via one remarkable program: Etch-A-Word by AutoXloo.

Let Autoxloo Help You Enhance Your Dealer Website

admin — Thu, 19 Apr 2012 18:33:45 +0000

Studies have shown that shoppers preemptively searching for a car can be turned off by an unprofessional or unorganized dealership website. When they’re shopping for a car, one of the first things they’ll do is do a localized Google search. As such, the way you present yourself online is often the first lasting impression potential customers will have of you – if that first impression isn’t a good one, odds are they will never visit your physical location.
With the addition of the internet as a shoppers too, dealer websites and online vehicle listing areas need to be snappy, informative and professional looking. Most buyers will want to be certain you carry the vehicle they want, in the price range they want and they’ll start their searches online. If your online storefront is using older or incomplete dealership software, you could inadvertently be sacrificing business.
In this day and age, with the way technological advances having put a computer in almost every home it doesn’t do your business any good at all if your dealership website is sub-par. Customers will look for you first online and what they see there will either encourage them to visit your dealership or visit someone else’s.
Here at Autoxloo we can help you with dealership software solutions that will put you a step ahead of your competitors and set you firmly ahead of the pack. We can help you streamline your online presence and make your site an attractive draw to automobile buyers. It is more important than ever to make sure you have a stable and savvy online foothold.
Build your online presence, make yourself interesting and attractive to online buyers and streamline your entire process by utilizing the streamlined dealership software solutions offered by Autoxloo. Feel free to contact our customer support team to find out what, exactly, we can do to improve your business.