Starting in February 2010, Tejo will be the first wine region in the world to officially recommend to their producers the adoption and implementation of the AVIN code for all wines within the region.

The region, recently rebranded “DOC Tejo”, is located in the very heart of Portugal. Historically known as a bulk producing region, in the last 15 years, it has undergone a massive transformation both in the vineyards and in the wineries, which has allowed for a significant increase in quality across its wines. In an effort to further embrace change, and push for innovation, DOC Tejo has formally recommend that all of their wines carry a unique AVIN.

André Ribeirinho is quoted as saying:

by officially recommending the AVIN to all wines within the region, Tejo is positioning itself as one of the most innovative and technology-oriented wine regions in the world. Tejo wine producers will benefit immensely from making their wines readily available on search engines like Google and also on any mobile phone.

We are elated to have the Tejo on board this project, and will be announcing more wineries and wine regions in the near future who are adopting the AVIN. As more and more wine projects adopt the AVIN as a standard, the sooner the wine trade will be able to benefit from it’s implementation.

If you are a winery, wineblogger, retailer or a viticultural region, interested in adopting the AVIN, please let us know by emailing us at info@avin.cc