azaru

Welcome to Live Health Club

2011-07-09T09:56:00.001-07:00

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2011-07-09T08:42:00.001-07:00

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2011-07-02T08:41:00.001-07:00

Hey Zusooazar,

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2011-06-16T06:25:00.001-07:00

advertising is to be able to propagate, market, bring about a change in perception, or even spread awareness. Indian admen do it well, and almost always score high at international contests. There are "ads", which in the process of highlighting a product, convey parallel messages that may be equally compelling in terms of conveying aspects that may spread a social message.

Among the foremost, I can never set aside the one about a high-speed data card, deriving the sense of "hurry" by the way passengers block each other, opening overhead racks, just to be the first ones to walk out of the aircraft. The benefit to the sales of the data card I do not know, but passenger behaviour has improved.

Surely, the one about a very popular smartphone is pretty direct and equates class with the privilege of owning one. Well, if you don't have it, you just don't have it! With so many applications, they finally bank upon the psyche of millions who would just want to have it!

There is this one of a young commissioned officer, bidding goodbye to his love, and later transforming the remaining conversation through his phone screen. Selling love and patriotism at the same time. That reminds me of the perennial US Army recruiting caption, "Be all that you can be". No doubt about the concept of an "officer and a gentleman", but today's bloody combats against an unidentified enemy and an unknown terrain, probably forced the young marine to pour out the first installment of "WikiLeaks".

Car ads are generally above average, but a particular Indian brand did well by showing a bunch of Japanese engineers rather worried about the features this particular brand had. An attempt to level professional acumen, in a friendly spirit. No doubt the illustrious CEO lashed out at his UK staff for taking it off on a bank holiday when the boss came for specific purposes. He may well carve out a matching rhyme for his machines, "If you don't have a Jaguar, you don't have a Jaguar". This particular one may hit the high-end Indian businessman or celebrity. Politicians are best funded to buy the machine, but perhaps the least equipped to defend the possession.

Soda ads disappointed in some segments. Particularly the one, where a single gulp sends a "fizz" down the torso. Pretty rustic in suggestibility. The shadow exchange of a "cola" across adjacent balconies involving a noted actor was pretty romantic, and gave a confidential attribute to the drink, as to the sense of budding interactions on adjacent floors. The one of the "thunder soda" does show action to achieve the object of desire, but once it was spurned by the lady friend, the action hero could have stretched his arm to get hold of it. This in fact was the slogan of the man who invented the "real thing". He wanted his product to be at arm's length anywhere in the world.

Tropical Indian markets have just realized that the country could be the world's largest market of men's vests. The macho image of squaring up more than a couple of goons to win the heart of the lady love is a common theme. This is at variance with the present box office favorite muscleman who does it shirtless. But for this popular one, bravery for others comes with vested interests.

Hot spices in isolation are largely not associated with longevity, but the evergreen owner of a popular brand is unmistakable in his pearl necklace. No one else in the ad is allowed to catch up with him. He reveals a well accepted fact of the gullible and hilarious Punjabi culture. Truth said once, has no legal validity. Consciences being so malleable in order to have a nice time. For a claim to be taken seriously, in Punjabi you have to say it twice. So goes the caption "masale, sach, sach". Who else knows is better than Lalaji. No wonder he has captured the north Indian psyche and taste buds. It's quite similar to selling strategies of top-selling groundnut cooking oils in Gujarat. "Double filtered" is the basic benchmark of quality "seeng--tel" (groundnut oil).

Fairness creams are more a product for men now. Cricketers have diversified into real estate. That assures good dressing rooms.

Amitabh Bachchan continues to sell hair oils to diamonds, to age. No special message or caption is necessary. His stature counts. High-end suitings, watches, glasses and a jet set actor still in demand, as his basic image, with whatever goes along with it, should sell by his endorsement.

Rajnikanth is back too. A dashing act, or a rescue operation smashing a dozen goons is just the theme the admen should get out of him. With his absence and illness, the product shall be a winner.

Yenna (my friends) Admen, Mind it!

all the world's stage

2010-10-30T07:42:00.000-07:00

all the world's a stage,
and all the men and women merely player;
they have their exits and their entrances;
and one man in his time plays many parts
his acts being seven ages. at first the infant
mewling and puking in the nurse's arm
and then the whining school-boy with his satchel
and shining morning face, creeping like snail
unwillingly to school. and then the lover
sighing like furnace with a woeful balled
made to his mistress' eyebrow. then a soldier
full of strange oaths, and beared like the pard
jealous in honour, sudden and quick in quarrel
seeking the bubble reputation
even in the cannon's mouth and then the justice
in fair round belly with good capon lined
with eyes severe and beard of formal cut
full of wise saws and modern instances
and so he play his part the sixth age shift
into the lean and slipper'd panataloon
with spectacles on nose and pouch on side
his youthful hose well saves, a world too wide
for his shrunk shank; and his big manly voice
turning again toward childish treble, pipes
and whistles in his sound last scene of all
that end this strange eventful history
is second childishness and mere oblivion
sans teeth, sans eyes,sans taste,sans everything

an old man

2010-10-28T00:11:00.000-07:00

look at him there on the wet road,
muffled with smoke, an old man trying
time's treacherous ice with a slow foot.
tears on his cheek are the last glitter.
on bare branches of the long storm
that destitute as a tree stripped
of foilage under a bald sky.
come, then, winter, build with your cold
hands a bridge over those depths
his mind balks at;let him go no,
comfident skill; let the hard hammer
of pain fall with as light a blow
on the brow'sanvil as the sun does now

one girls feed back to me

2010-10-27T23:33:00.000-07:00

one day one girl tell feed back about me read everything and tell your comments
Hey da Azar!

I m going to leave u da

Ne slam book tharala .so I m writing

This paper . don’t forgot me in your

Life da .sometimes. I make you to

Get tension da . pls escape in mind

You have a bright future . you are

A nice person da . you have a cute

Smile . your smile make everyone to

Smile . even if .anybody is angry

On you.you have that capacity da

You should choose a good partner .

Send me your yellow card da .

Study well . studies are more important

Da. Choose a correct profession da.

Revathi ,sona unoda wife very lucky nu

That was true .da . what ever you think

About me I don’t know da .but,

I think you as a good friend da .

Our 10^th life is a heaven da don’t

Forget our days together da . if i

Hurt you at any sort , pls forgive

Me da . ena future la enga pathalum

Endoa pesu da .ne yarunu mattum

Ketradha . as a friend I want

To give you a advice da . ne

Yaravadhu mela kobapatta atha mathavanga

Mela katadha da . korangu mathri mogatha

Vechukadha da . un smile intha world

Aye change panum da . so keep smile

Always da , time once lost , is lost

Forever “keep this quotes in mind da

Keep contact da . I miss ur

Smiling face da . really , I miss

U da .i have more to talk

Da ………………………………

BYE!! BYE!! BYE!!

DA………………

This single paper is like our friendship da….

“we will be friends……….

As long as stars twinkle on the sky………

As long as angles are there up high………….

Till oceans run dry………….

And till the day I die”

Don’t

Forgot me..... Bye da

“Smile killer……”

how is it
i love this feed back

stopping by woods on a snowy evening

2010-10-27T07:53:00.000-07:00

whose woods these are i thing i know.
his house is in the village, though;
he will not see me stopping here
to watch his woods fill up with snow.

my little horse must think it queer
to stop without a farmhouse near
between the woods and frozen lake
the darkest evening of the year.

he gives his harness bells a shake
to ask if there is some mistake
the only other sound's the sweep
of easy wind and downy flake.

the woods are lovely, dark and deep
but i have promises to keep,
and miles to go before i sleep
and miles to go before i sleep.

loviest of trees

2010-10-27T07:15:00.000-07:00

loviest of trees, the cherry now
is hung with bloom along the bough,
and stands about the woodland ride
wearing white for eastertide.

now, of my threescore years and ten,
twenty will not come again,
and take from seventy springs a score,
it only leaves me fifty more.

and since to look at things in bloom
fifty spring are little room,
about the woodlands i will go
to see the cherry hung with snow

who am i

2010-10-26T05:26:00.000-07:00

I am your constant companion. i am

Your greatest helper or heaviest burden.

I will push you onward or drag you down

To failure. I am completely at your command.

Half the things you do you might just as

Well turn over to me and I will be able to do

Them quickly and correctly.

I am easily managed – you must merely

Be firm with me. Show me exactly how you

Want something done and after a few

Lessons I will do it automatically. I am the

Servant of all great individuals and, alas, of

All failures, as well. Those who are great, I

Have made great. Those who are failures,

I have made failures.

I am not a machine, though I work

With all the precision of a machine plus

The intelligence of a human . you may run

Me for a profit or run me for ruin-it

Makes no difference to me.

Take me, train me, be firm with me,

And I will place the world at your feet. Be

Easy with me and I will destroy you.