Business to Business Marketing News posted by Arketi Group

What BtoB Marketers Can Learn from BtoC Email Tactics

2010-04-14T09:20:00.014-04:00

An interesting article ran this week from eMarketer about a recent Silverpop survey (a solid Atlanta based marketing technology company). We are glad to see the discussion is moving away from "what is the best day to send emails" to questions that truly drive BtoB prospects through the sales funnel. The idea of "gathering recipient information" is key for most BtoB marketers. While some like

The Top 20 Most Retweeted Words

2010-04-09T16:37:00.005-04:00

I recently attended a Hubspot webinar entitled "The Science of Retweets" that shed some light on a handful of factors that comprise a retweetable tweet (try saying that five time fast).Some of the tips promised to help your retweetability rate included:Incorporate a link (preferably a bit.ly, which provides tracking and analytic capabilities)Politely ask to be retweetedLimit your tweets to around

March Madness, BtoB Style

2010-03-25T17:43:00.005-04:00

March Madness is in full swing and my bracket has seen better days…stupid Kansas.It got me thinking, which brands would emerge from a BtoB slugfest. Rather than bracketing out the full field of 64 (there’s no play-in game in this tourney), I’ve brought it down to the final four.From the “Hot BtoB Tools” Bracket we have Twitter (beating out Yammer thanks to its superior bench strength)BtoB

Still lacking a crisis communications plan?

2010-03-17T15:11:00.007-04:00

The new decade started with the planet’s most famous and well-known athlete facing unrelenting press coverage for his off-the-course activities.If you didn’t see that news, you may have been wrapped up in the coverage of an automaker that ran into its fair share of negative publicity. In a year’s time, Toyota went from fan favorite (last February, Consumer Reports named the Toyota Prius Touring

The Evolution of Content: Analytics, Location and Video

2010-02-26T16:48:00.010-05:00

The PRSA Georgia Technology SIG recently invited Renu Kulkarni, executive director of FutureMedia at Georgia Tech, to explain how Georgia Tech is helping businesses prepare for the future explosion of digital media and communications with its FutureMedia initiative. FutureMedia partners with universities, venture capitalists, entrepreneurs and industry to create a robust “open innovation

Leads for Less with Social Media

2010-02-26T15:59:00.003-05:00

The below article from eMarketer reports on HubSpot's most recent research report that finds social media, blogs and search engine optimization more cost-effective for lead gen. Interesting is that this is one of the first studies that show that "for business-to-business firms, LinkedIn was most effective for customer acquisition."Here is the article release earlier this week...Pull marketing

Is It Time To Give Twitter More Respect?

2010-02-24T08:13:00.004-05:00

In reviewing this report we find little impact with regard to BtoB or BtoC organizations. However, in the Fortune 500 many companies sell in both environments (think Microsoft, GE, etc.). Regardless, Twitter scores one here.Study Finds Twitter is the Fastest Growing Social Media Channel Among Fortune 500The Fortune 500’s use of blogs, online video, and podcasts continues to increase, but Twitter

Is Digital the New Traditional?

2010-02-19T17:06:00.004-05:00

Well here it goes – my first blog post for Arketi. A recent OMMA article highlighting a survey on the shift from traditional to digital spend has got me interested. The survey’s findings are truly not that surprising, but it’s the meaning behind them that got me thinking. For instance:Survey: 46% of companies plan to

Tips for a Successful Technology Analyst Briefing

2010-02-15T10:46:00.005-05:00

As a former research director of the Strategic Service Management Practice at the Aberdeen Group I wanted to share with our blog followers some insight for companies interested in building a successful industry analyst relations program.It’s interesting that that so many place such a high value on influencing this group of influencers but get many of the basics wrong. These may seem basic but in

My name is Sami, by-the-way...

2010-02-08T17:17:00.002-05:00

We marketers get so excited and up in arms about our message, our value proposition, our differentiator and the rest. We create interesting ads to portray these messages in ways that will delight our audience. For most marketers, almost all of their focus is on customer acquisition... finding and selling that next customer.Regardless of our best intentions, one thing that most marketers forget is

FLU Season at PRSA|GA

2010-01-28T09:08:00.009-05:00

The PRSA GA January Luncheon featured an informative and esteemed panel of members from the CDC, Children's Healthcare and Gwinnett County Schools. The panelists shared best practices from the H1N1 Crisis, specifically how the respective decision makers formed communications policy and strategy, and then implemented it across a wide and diverse range of audiences.The panelists were in violent

TER’s Annual Legal, Tax & Accounting Update for CXOs Nets Solid Advice

2010-01-21T22:14:00.001-05:00

On Jan. 19, 2010 about 50 Georgia technology executives gathered for TER’s 11th annual legal, tax and accounting update. The first Technology Executives Roundtable (TER) meeting of 2010 was rich with “must know information” for technology executives.Of particular interest were two legal cases reviewed by Jason D’Cruz and Ed Hirsch ofMorris, Manning & Martin, LLP. Both cases dealt with the

2010 New Year's Resolutions

2009-12-28T15:20:00.011-05:00

As B2B marketers, we're always looking to adapt and modify existing strategies and tactics to better position ourselves in the market and provide us a competitive edge. Now is certainly no different. As we close out a tumultuous 2009 and begin a new and hopefully, prosperous 2010, the time is perfect to reflect on the past year, evaluate what worked, what didn't and develop recommendations to

B2B Twitterer of the Year

2009-12-13T18:31:00.007-05:00

Entries for the B2B Twitterer of the Year Awards are in full swing. Now in its second year, the awards were established to recognize innovative and outstanding use of the social media sensation by B2B companies.The emergence of the popular micro-blogging social platform has given B2B companies an easier way to connect with customers and prospects. The collective B2B community has leveraged

YPCity Makes A Splash

2009-12-13T13:25:00.009-05:00

Last week, a sizable contingent of excited young professionals filled the room at Front Page News in Atlanta for the inaugural YPCity Tweet Up. Serving as a co-host of the event along with Katie Wall, I was simply overwhelmed by the turnout, at times having to squeeze through flocks of people engaged in deep conversation.Marking my first foray into the world of Tweet Ups, I was very impressed -

Transcending Perceptions

2009-12-06T15:04:00.008-05:00

The PRSA GA December Luncheon featured an esteemed panel featuring Doug Shipman and Alisa Smallwood from Atlanta's Center for Civil and Human Rights as well as Bill Halter (HOK) and Alexis Scott (Atlanta Daily World).Shedding light on the strategy, design and thinking behind the contents and layout of the Center for Civil and Human Rights -- planned for construction in Atlanta in 2012 -- the

Email, PR, Social Media Key Trends in 2010

2009-11-23T15:47:00.006-05:00

According to a study by email marketing provider Vertical Response, U.S. small businesses say they plan to bolster their use of social media and email marketing in 2010."The survey of 831 respondents at businesses with fewer than 500 employees found that 74% plan increase email marketing and 68% will increase their use of social media marketing."Savvy companies have recognized the potential these

Evaluating the Bang of Bing

2009-09-18T14:09:00.007-04:00

Arketi Group Creative Director, Rory Carlton, examines the premise of the recently launch Microsoft Bing campaign and assesses its effectiveness in converting loyal Google-ites.Read the full article as featured in DMNews.

Twitter Tips with the Doctor

2009-09-14T11:52:00.010-04:00

Arketi recently spoke with University of Georgia professor, Dr. Kaye Sweetser, APR, after her PRSA GA September pre-luncheon seminar titled "Creating Your Social Media Playbook: A Pre-Season Training Camp."Dr. Sweetser emphasized the importance of understanding the fundamentals of social media engagement and provided specific tips, tricks and tactics to consider when developing a social media

Social Media Goes Brown

2009-09-04T14:13:00.008-04:00

The PRSAGA September Luncheon featured an informative panel comprised of two public relations managers from UPS. Lynnette McIntire and Debbie Curtis-Magley provided insight into strategies employed by UPS when faced with a massive viral threat from a competitor.In an attempt to dispel the rumors and protect its reputation, UPS engaged proactively with a variety of social media channels to

Social Media in the Newsroom

2009-08-28T18:03:00.010-04:00

Arketi Group recently spoke with Chris Sweigart, reporter and director of social media for 11Alive, about leveraging emerging social media technologies to expand the traditional newsroom.In addition to opening up its editorial meetings to the public, Sweigart acknowledges that 11Alive encourages its reporters to interact with viewers on Twitter and Facebook. This dynamic helps facilitate a free

PR Camp: Social Media Marshmallows

2009-08-26T16:58:00.010-04:00

Nearly 200 communications professionals gathered at the Georgia Tech Research Institute last Friday for the inaugural PR Camp Atlanta. The anticipated event consisted of a slew of PR, marketing and communications professionals engaging in highly interactive social media discussions. Focusing specifically on how to bridge the gap between digital natives and seasoned professionals, the event

Media Relations Boot Camp, Cajun Style

2009-08-11T17:57:00.006-04:00

Prior to the PRSA GA August Luncheon, PR professionals listened as wildly vivacious, tremendously experienced, Media Trainer, Dr. Joseph Trahan, instructed on how to masterfully interact with the media. Louisiana native, Trahan, not only spoke Cajun to the group and belted out his favorite tunes, he enthusiastically lectured on how to prep clients to speak on camera and develop key messages that

PRSA|GA's Annual Media Luncheon

2009-08-07T17:35:00.005-04:00

The PRSA GA August Luncheon featured a lively panel comprised of members from the Atlanta media scene. Mark Meltzer (Atlanta Business Chronicle), Walter Jones (Morris News Service), Chris Sweigart (11 Alive) and Denis O'Hayer (WABE-FM 90.1) engaged in a dynamic and insightful discussion on the evolution of today’s news environment and what ramifications it will present.Moderated by Richard Warner

Video...the killer BtoB marketing app?

2009-08-05T14:48:00.008-04:00

A recent report released by the Pew Research Center's Internet & American Life Project shows that the share of online adults using video-sharing sites has nearly doubled since 2006.In fact, 62% of adult internet users have watched video on these sites, up from just 33% who reported this in December 2006. Today, nearly one-in-five internet users visit video sharing sites DAILY!What does this mean