B2B Ideas@Work Blog | MLT Creative | B2B Idea Launch Pad

Facebook EdgeRank and What It Means to B2B Marketing

Ellen Sheftel — Fri, 10 May 2013 20:27:00 GMT

The Facebook EdgeRank has been the topic of most discussions in the social media world lately. An important algorithm, EdgeRank can affect the way your prospects and followers interact with you...

MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

Defining Engagement in B2B Marketing

Ellen Sheftel — Mon, 06 May 2013 13:55:00 GMT

The term “engagement” is often thrown around in conversations regarding marketing and social media. Increasing engagement is almost always addressed when discussing content, campaigns and new...

MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

Unlock the Power of B2B Content Marketing through Video

Inbound Marketing — Tue, 23 Apr 2013 15:44:00 GMT

These days, digital strategists know how to incorporate SEO & SEM techniques, build creative & dynamic websites and incorporate social forums such as Facebook, LinkedIn, Twitter and other...

MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

An App for Creating B2B Buyer Personas

Vann Morris — Thu, 11 Apr 2013 16:40:00 GMT

Creating buyer personas are integral to any B2B marketing plan, and the Up Close & Persona® app is essential to anyone who builds them. I use the app every time I develop B2B buyer personas...

MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

New Twitter Tools for B2B Marketing

Ellen Sheftel — Thu, 04 Apr 2013 14:44:00 GMT

If you are a B2B marketer, you probably have a good understanding of just how important Twitter is to your business. With 200 million active users, Twitter has become the premier social network for...

MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

A/B Testing Fundamentals

Vann Morris — Tue, 26 Mar 2013 16:18:00 GMT

A/B testing is a great, economical way to learn more about what motivates your target audience’s buying behavior. Hopefully everyone is already utilizing a/b testing as a part of their b2b...

MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

Basketball & B2B Marketing: Understanding the Connection

Ellen Sheftel — Thu, 21 Mar 2013 17:32:00 GMT

When it comes to things I love, few top NCAA basketball. I can’t get enough of the excitement and anxiety that is March Madness. The strategy and research that I put into filling out a bracket is...

MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

What Facebook’s Newest Changes Mean to B2B Marketing

Ellen Sheftel — Wed, 13 Mar 2013 19:56:00 GMT

On Thursday, March 7th 2013, Facebook announced plans for a News Feed overhaul that will be implemented over the coming weeks. The redesign aims to make the News Feed a more seamless and dynamic...

MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

Using Vine in B2B Marketing

Ellen Sheftel — Fri, 08 Mar 2013 17:04:00 GMT

If a picture is worth a thousand words, a six-second video must be worth a million, right? The introduction of Twitter’s new video app, Vine, has opened up numerous doors for marketers, including...

MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

Baby Boomers, Gen Xers and Millennials: Their Different Communication Preferences

Vann Morris — Fri, 22 Feb 2013 17:26:00 GMT

Different generational groups may communicate differently based upon the cultural shared practices that are most salient during their birth cohort. In order to better equip you with these...

MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

The Power of Custom Images in Your B2B Marketing

Ellen Sheftel — Wed, 20 Feb 2013 17:18:00 GMT

While using stock images can appear easy and cost-effective, it can come off as unauthentic and cause damage to your brand and marketing programs. There is great power in custom created still...

MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

The Best Kept Secret In B2C & B2B Marketing May Be Word Of Mouth Marketing

Billy Mitchell — Wed, 13 Feb 2013 23:13:00 GMT

Does your marketing plan include a strategy for word of mouth marketing (WOMM)? If not, and your traditional marketing is the least bit effective, then you are probably benefiting in some way...

MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

Have You Heard? Your B2B Marketing Strategy Isn't Complete Without Word-of-Mouth Marketing

Ellen Sheftel — Mon, 04 Feb 2013 19:58:00 GMT

It works more now more than ever because there are now more online and offline conversations among your customers. I've been in marketing for decades and word-of-mouth marketing (WOMM) was something...

MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

SEO FYI: 5 B2B SEO Mistakes to Avoid

Martine Hunter — Tue, 22 Jan 2013 21:44:00 GMT

If you’re a B2B marketer and want to improve your website traffic, inbound marketing should be a required component of your marketing plan and budget in the upcoming year. As the costs of paid search...

MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

The Buying Cycle and Buyer Personas in B2B Marketing

Vann Morris — Thu, 27 Dec 2012 14:17:00 GMT

In developing b2b buyer personas you have to remember their connection to the buying cycle, as different stages in the buying cycle lead to different content. Demographic information is helpful in...

MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

Influencers in B2B Marketing: Building Your Brand

Vann Morris — Fri, 30 Nov 2012 14:37:00 GMT

For anyone who was unable to attend MLT Creative’s Revolutionary and Remarkable event recently, Ideas on Influence, I wanted to write a quick blog post to let you know what you missed. The event...

MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

Taking Gamification to the Next B2B Level

Vann Morris — Thu, 08 Nov 2012 16:58:00 GMT

Even though gamification is much more than badges, many people continue to think of it as just that. So in order to challenge you to think outside the box about gamification, I am going to look at it...

MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

B2B Marketing: Combining Online & Offline Buyer Behavior

Vann Morris — Wed, 03 Oct 2012 14:01:00 GMT

In order to motivate buyer behavior, you have to understand your buyer. And in addition to studying buyer behavior offline, you can examine your prospect’s online behavior in order to create a more...

MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

ROI & Buyer Personas in B2B Marketing

Vann Morris — Fri, 28 Sep 2012 14:33:00 GMT

As Director of Buyer Behavior Studies here at MLT Creative, I am always researching how we can better understand our buyers and thus motivate their buying behavior. Based upon my research, I argue...

MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

Up Close & Persona™: Create Your B2B Buyer Persona Today!

Vann Morris — Tue, 04 Sep 2012 15:21:00 GMT

Whenever you tweet a story or update your status, chances are you are ‘picturing’ a person on the other end that will care what you have to say. Sometimes it may be an actual person, other times it...

MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

Up Close & Persona™: The Key to Building B2B Buyer Personas

Vann Morris — Wed, 29 Aug 2012 16:45:00 GMT

As b2b marketing strategist Ardath Albee states, “a persona takes a segment of your company’s aggregate customer profile and fleshes it out with detailed information that represents real...

MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

Biases in B2B Online Surveys

Vann Morris — Thu, 23 Aug 2012 14:45:00 GMT

Researching your target audience is an integral part of any B2B marketing plan, and online surveys can be an efficient way of gathering data. However, a recent blog post from Tom Webster...

MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

Data: Social Media Usage in B2B Marketing

Vann Morris — Tue, 07 Aug 2012 19:46:00 GMT

The 2012 Social Media Marketing Industry Report asked 3,800 B2B marketers how they utilize social media to grow their businesses. Below is an excerpt from their findings...

MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

Think of B2B Social Marketing as a Triathlon

Martine Hunter — Mon, 06 Aug 2012 19:52:00 GMT

For B2B lead generation with stamina and substance, this triple threat of social marketing is a winning combination. For integrated, multitasking business-to-business social marketing efforts...

MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

How Gamification Satisfies Us

Vann Morris — Mon, 30 Jul 2012 14:01:00 GMT

Social media has truly changed how most of us live our lives. Today, more than two-thirds of us are on the internet 15-18 minutes a day, tweeting pictures of our lunches and professing how much we...

MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.