B2B Inbound Newsroom

New HubSpot pricing, product features effective 9/1/2011

Thu, 01 Sep 2011 16:13:00 GMT

HubSpot has just come out with new pricing, product and feature descriptions that take effect on September 1, 2011.

No longer referred to as Small, Medium and Large, the new editions are named Basic, Professional and Enterprise. There are additions in features for all three along with expanded capability. For example, in the previous version of HubSpot Small you were given just one lead nurturing campaign. Now, with the Basic you have capability for 100 lead nurturing campaigns.

Pricing for new customers will be based on the number of contacts they have in their leads database, and number of visits per month. For example, customers on the Professional edition with fewer than 100 contacts and less than 500 visits per month will pay $400/mo while those with 100 - 1,000 contacts and unlimited visits per month will pay $700/mo.

Above graphic from HubSpot pricing Web page.

For complete details of the features and pricing plan details please visit:

http://www.hubspot.com/pricing and http://www.hubspot.com/Portals/53/docs/HubSpotEditions-2011.pdf (for a PDF version and comparison chart).

Existing customers will be grandfathered in with their current plans and pricing and will not be migrated to the new editions. HubSpot has just released a product update on their customer blog here.

Boost Your Visibility with Online Newswire Distribution

Wed, 08 Sep 2010 18:46:00 GMT

Joint Webinar by PRWeb & B2B Inbound will address the Potential of Online Press Release Services to Drive Website Traffic, Leads and Sales While Delivering a Positive ROI.

Webinar Details:

Date & time: Wednesday, September 15, 10:00 am (Pacific)

Presenters: Greg Elwell, B2B Inbound; Nathan Eads, Vocus/PRWeb

Registration: Free, advanced registration required. Go to the Registration Page

In recent years, the strategy of launching distributed press releases as part of an integrated marketing campaign has proved to be quite successful in driving measurable business results. For example, Vocus tells of one study by Proctor & Gamble in the white paper, “Driving Sales Using Public Relations,” where it was discovered that:

PR showed an overall 275% ROI
PR delivers high ROI with relatively low spend in comparison to other marketing vehicles
The ROI from PR is much greater than advertising, and provides a halo effect over other marketing tactics

“What we found in preparing for this webinar is that most people want to know how to maximize their investment in an online press release distribution service,” said Greg Elwell, B2B Inbound’s sales and marketing chief. “People want results, they not only want to know what’s possible, but realistically, what does it take to achieve a positive return on their investment?”

With that in mind, the upcoming webinar will focus on best practices, backed by data and case studies that will help improve search engine ranking and give your website a boost in visibility. Being found for competitive search terms drives targeted traffic and links supporting efforts to attract potential customers back to a website. Some of the key topics to be presented include:

How distributing news releases draws the attention of millions of users of Yahoo! News and Google News, plus journalists and the media alike
Helping to define what is “newsworthy” and relevant to your audience
The types and usage of multimedia that can help your position and pickup soar
The top tips on search optimized releases for maximum exposure and engagement

There will also be interactive and Q&A segments of the webinar. And, at the conclusion, attendees will receive notice of a special offer to assist them in setting up their first optimized release and getting it distributed on the news wire.

Upon sign-up, registrants are given the opportunity to ask a question they would most like answered about online newswire distribution. Webinar presenters plan to provide responses during and just following the webinar presentation. Attendees will also receive a copy of the webinar presentation and accompanying resources.

New HubSpot Product Pricing Effective August 1, 2010

Wed, 28 Jul 2010 14:16:00 GMT

HubSpot has published new product pricing that will go into effect August 1, 2010. Actually, the only change in pricing is on the large product which goes from $15,000/year to $18,000/year.

You can view the new pricing on the HubSpot website here: HubSpot Product Pricing. Alternatively, download a PDF version of HubSpot Product Pricing.

The new pricing centers around the HubSpot API (HAPI) now being made available only with the large product. The API acronym stands for, "Application Programming Interface" and is a way to integrate external applications in with a primary application or platform for additional functionality. According to HubSpot, the HAPI "includes a Leads API that provides developer access to data from the HubSpot Leads application and can be used for a variety of integrations, most commonly bi-directional CRM integrations for closed-loop-marketing."

In addition to the Leads API, HubSpot, on their developer documentation main page indicates more API's will become available in the future, such as: Keywords, Pages and WebsiteGrader.

Somewhat similar to the HAPI which will afford integration with other CRM products such as SugarCRM, 37 Signal's Highrise and others is the existing integration HubSpot provides as an AppExchange partner with Salesforce.com (SFDC). HubSpot customers choosing the medium product have the ability to easily integrate the Salesforce.com CRM for SFDC Professional users and higher with their HubSpot.

While the new pricing makes the large product twice as expensive as the medum product ($18,000/year vs. $9,000/year) developer access to the HAPI for the Leads API and other API's soon to be released may be well worth the added investment.

More information on HubSpot Products

Information on B2B Inbound's HubSpot Service Pricing

HubSpot Partner Services Officially Launched for San Francisco Area

Mon, 19 Jul 2010 12:00:00 GMT

B2B Inbound to provide B2B Internet marketing services along with HubSpot's powerful software and inbound marketing methodology

San Francisco, CA - July 19, 2010

B2B Inbound, a San Francisco based Internet marketing services company announced today it has officially launched HubSpot Certified Partner Services in the San Francisco Bay Area. Their services are focused on helping small- to medium-sized B2B companies successfully utilize the multi-faceted HubSpot software for online marketing and lead generation.

“HubSpot with over 3,000 customers has quickly become a market leader in providing Internet marketing software and automation in an easy-to-use and integrated platform,” said Greg Elwell, CEO of B2B Inbound. “Within the HubSpot inbound marketing software, customers are able to: monitor social media conversations, search and select relevant keywords, create and optimize blog posts and website pages. They can create landing pages, identify, nurture, track and manage leads and then measure and analyze results with closed loop marketing.”

The core of HubSpot is its blogging engine which affords business owners and marketers the ability to generate relevant and remarkable content. Generating content on a frequent basis attracts more visitors, links and leads. A March 2010 analysis published by HubSpot on lead generation best practices used by over 1,400 customers, “The State of Inbound Lead Generation,” showed that B2B companies who set content marketing goals and blog vs. those who don’t generate 67% more median monthly leads. Customers most active in content creation, optimization and publishing reap the biggest rewards with regards to lead generation with positive impacts on business goals.

"Most marketing agencies fail to provide a measurable ROI to clients. With the web and the right marketing software, there's significant opportunity for smart marketing companies to help their clients generate an ROI by providing inbound lead generation services. Greg not only provides an ROI, but he's developed a system that helps his clients set their traffic and lead generation goals based on their sales and revenue targets. Further, he offers the right services to his clients to help them achieve those targets. Greg has learned the HubSpot software faster than 90% of our other resellers have, and has embraced inbound marketing faster than 99% of the marketing and web agencies in the US. He's hands-on and 'gets stuff done,’ but also a strategic marketing thinker, which is a rare combination. I wouldn't hesitate to recommend Greg and B2B Inbound if you'd like to leverage the web to grow your business."
- Peter Caputa IV, Sales & Marketing Manager, Value Added Reseller Program, HubSpot

B2B Inbound is singularly focused on providing results-driven, B2B lead generation and inbound marketing services to customers utilizing HubSpot’s marketing software in the San Francisco Bay Area. “We eat our own cooking by using HubSpot ourselves to not only demonstrate its powerful features and ROI based methodology, we also use it as our own, primary lead generation tool,” said Greg Elwell of B2B Inbound. “With B2B Inbound’s expertise, companies are able to realize quick, complete and effective set up and optimization of their HubSpot software.” A full schedule of B2B Internet marketing services is available based on clients’ needs - from branding and design to keyword research, content strategy and execution to social media, email and lead nurturing campaigns. “We endeavor to form productive partnerships by filling the gap between what a client can and has the resources to do, and where they need our help to execute their plan,” said Greg Elwell. “In addition to our wide range of service offerings, we also provide on-going performance management to ensure we keep everything on track and moving forward.”

About B2B Inbound
As part of Zephyr Marketing, LLC, B2B Inbound offers B2B Internet marketing services and is a Certified HubSpot Partner in the San Francisco Bay Area. Greg Elwell, CEO and founder of Zephyr Marketing, LLC and B2B Inbound brings more than 20 years experience in senior sales and marketing roles in the wireless and Internet marketing industries. B2B Inbound is focused on helping small- to medium-size businesses generate and convert more leads via inbound marketing while leveraging HubSpot's Internet marketing software. Based in the San Francisco Bay Area B2B Inbound can be found at http://www.B2BInbound.com, or call (707) 745-3503.

About HubSpot
HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot's software platform includes tools that allow professional marketers and business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com. HubSpot offers free marketing tools at http://www.grader.com and hosts a free marketing community at http://inboundmarketing.com.

HubSpot Publishes our Inbound Marketing Traffic Calculator

Thu, 15 Jul 2010 16:16:00 GMT

A few months ago Greg Elwell, CEO of Zephyr Marketing LLC and HubSpot Partner B2B Inbound, developed and published the Inbound Marketing Traffic Calculator. It was inspired by the Pete Caputa post, Calculating How Much Website Traffic You Need to Hit Your Monthly Revenue Goals.

All of this fueled some further interest in objective-driven logic. That is, businesses and inbound marketers taking steps to focus their efforts on developing action plans based first on revenue goals. Then, based on key metrics, determing how much monthly traffic you need to drive inorder to achieve your leads, conversions, customers and finally, your new monthly revenue goal.

This methodology also sparked further interest in presenting and teaching inbound marketing in a bottom's up manner. But wheels of invention and improvement didn't stop there.

HubSpot's VAR program, sales and marketing manager, Pete Caputa just couldn't leave well enough alone. He took our inbound marketing traffic calculator and made it better. Then he sent out an email blast to thousands of marketing companies to tell them about it with a link to learn more and download the revised Inbound Marketing Traffic Calculator. Smart guy.

Here's the video Pete put together:

The revised calculator is a bit more robust. It includes calculations for both current and future inbound marketing: lead-to-customer and visitor-to-lead conversion goals. With this enhancement business owners and marketers can focus on and measure the marketing efficiencies and effectiveness of inbound vs. how current strategies and campaigns are performing.

Download the Revised Inbound Marketing Traffic Calculator

B2B Inbound is Latest HubSpot Case Study

Tue, 13 Jul 2010 15:05:00 GMT

HubSpot Official Partner B2B Inbound Eats Its Own Cooking

July 13, 2010 - San Francisco, CA - HubSpot today published its latest case study with something of a twist. Focused on inbound marketing services in San Francisco and Northern California, B2B Inbound is both a HubSpot Partner and customer.

In the case study, "Partner B2B Inbound Targets Larger Customers with HubSpot," Greg talks about why he chose to partner with HubSpot and how its inbound marketing software was selected to be an integral part of B2B Inbound's own lead generation efforts in the San Francisco Bay Area.

"There's no better way to help customers get the most out of HubSpot's Internet marketing software than to know it inside and out," said Greg. "The best way to do that is to use it for B2B lead generation for my own business - if it works for B2B Inbound it will work for clients' businesses as well.

About B2B Inbound
As part of Zephyr Marketing, LLC, B2B Inbound is a full service inbound marketing practice and Certified HubSpot Partner in the San Francisco Bay Area. Greg Elwell, CEO and founder of Zephyr Marketing, LLC and B2B Inbound brings more than 20 years experience in senior sales and marketing roles in the wireless and Interent marketing industries. B2B Inbound is focused on helping small- to medium-size businesses generate and convert more leads via inbound marketing while leveraging HubSpot's Internet marketing software. Based in the San Francisco Bay Area B2B Inbound can be found at http://www.B2BInbound.com, or call (707) 745-3503.

Davis & Leonard Kicks Off B2B Lead Generation HubSpot Trial

Sun, 11 Jul 2010 15:49:00 GMT

B2B Inbound and Monster Design Co. partners to perform lead generation trial for Sacramento law firm

Benicia, CA - July 12, 2010 - B2B Inbound together with Monster Design Company today announced kick-off of a B2B lead generation trial for Davis & Leonard, LLP, a leading California law firm specializing in intellectual property law and cyberspace law.

Goals of the proof of concept trial are to:

Attract more clients to the law firm and generate targeted leads.
Provide an easy-to-use platform for publishing relevant articles.
Make the firm better known - increased brand awareness.

The Davis & Leonard law firm had recently made some updates in design and function to their existing website at www.davisandleonard.com and the next step was to add a publishing feature such as a blog. HubSpot was chosen because of how easy it is to set up a sub domain which can utilize the HubSpot blog module and other integrated, lead generation tools. In just a couple of hours B2B Inbound and Monster Design Co. performed the set up and design activities to create the Davis & Leonard blog. It can be viewed at http://blog.davisandleonard.com.

"In addition to setting up the blog, we created a branded Facebook Business Page and whitepaper," said Tom Beauchamp, principal creative for Monster Design Co. "The whitepaper, Intellectual Property Checklist for Businesses will serve as a free download offer available via calls-to-actions on the blog and website."

The HubSpot trial also involves integrating keyword content marketing with the blog and social media monitoring tool. "We will also demonstrate the value of auto-publishing to social media networks seemlessly from the blog," according to Greg Elwell of B2B Inbound. "And, of key importance, we'll be able to track results in terms of visitors, reach and leads within the HubSpot marketing analytics to measure the effectiveness of the trial."

B2B Inbound and Monster Design Co., together with Davis & Leonard, LLP look forward to a successful B2B lead generation, HubSpot trial.

For more information on conducting a lead generation trial with HubSpot software, contact B2B Inbound or call 707.745.3503.

B2B Inbound Receives a 2009 Constant Contact All-Star Award

Sun, 11 Jul 2010 15:20:00 GMT

Constant Contact recognizes B2B Inbound for commitment to best practices in email marketing

San Francisco, CA - July 11, 2010 - B2B Inbound today announced that it has received a 2009 All-Star Award from Constant Contact®, Inc., a leading provider of email marketing, event marketing, and online survey tools for small organizations. B2B Inbound was selected for meeting Constant Contact's best-practice standards for the use of Email Marketing throughout 2009.

"Since our business partner affiliation with Constant Contact over the past 4+ years, I can honestly say it's been a pleasure providing reliable and effective email marketing from a market leader," said Greg Elwell, CEO, B2B Inbound. "Their easy-to-use and feature-rich platform is a valued tool helping small- to medium-sized businesses effectively engage and deepen, permission-based communications with both prospects and customers."

B2B Inbound received consecutive 2008-2009 Constant Contact All-Star Awards for demonstrating best practices in the effective use of Constant Contact Email Marketing in the following areas:

Frequency of campaigns
Open rates
Bounce rates
Click through rates

“Our customers work hard to build strong relationships with their customers through email marketing and some, such as B2B Inbound, truly excel in this effort,” said Gail Goodman, CEO, Constant Contact. “We created our All-Star Awards to highlight those customers who are passionately committed to following our best practices as they work to improve their customer communications. We’re proud of the role we play in helping B2B Inbound be successful and we look forward to continuing to assist the company with its marketing efforts.”

About B2B Inbound
As part of Zephyr Marketing, LLC, B2B Inbound is a full service inbound marketing practice and Certified HubSpot Partner in the San Francisco Bay Area. Greg Elwell, CEO and founder of Zephyr Marketing, LLC and B2B Inbound brings more than 20 years experience in senior sales and marketing roles in the wireless and Interent marketing industries. B2B Inbound is focused on helping small- to medium-size businesses generate and convert more leads via inbound marketing while leveraging HubSpot's Internet marketing software. To learn more, please visit www.ZephyrMarketing.net or www.B2BInbound.com, or call (707) 745-3503.

About Constant Contact, Inc.
With more than 350,000 customers, Constant Contact, Inc. is a leading provider of email marketing, event marketing, and online surveys for small businesses, nonprofits, and member associations. Founded in 1995, Constant Contact helps small organizations grow stronger customer relationships by delivering professional, low cost, easy-to-use online tools backed with award-winning support, education and personal coaching. Constant Contact is a publicly traded company (Nasdaq: CTCT) with offices located in Waltham, Mass.; Loveland, Colo.; and Delray, Fla. To learn more, please visit www.ConstantContact.com or call 781-472-8100.