Week of May 12, 2012

• BIZNOLOGY | TUESDAY, MAY 15, 2012
  	Why you too should be social media slutty Photo credit: Christopher S. If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. This has come to the fore because I have gone crazy now that I have my iPhone. What’s more, Facebook and Twitter are not the only games in town. MORE >>

  12 Tweets

  ---

• GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MAY 13, 2012
  	How does a small business move into social media marketing? I recently received this excellent question from one of my students: Big global companies usually have a social media department but medium and small companies usually add this job for some marketing or PR manager in addition to his area of responsibility or hire some cheap employee or intern — with negative results. 2) Learn. MORE >>

  619 Tweets

  ---

• MARKETING INTERACTIONS | SUNDAY, MAY 13, 2012

  Can B2B Marketers Become Content Whisperers? One of the mandates bandied about lately is that B2B marketers need to become listeners. They should set up listening posts and they must listen first, before launching marketing programs. You're told listening is a requisite for establishing 2-way dialogue and sustaining relationships across the buying process. Few Ways Listening Goes Wrong. MORE >>

  16 Tweets

  ---

• LEAD VIEWS | TUESDAY, MAY 15, 2012
  	What does Big Data mean for marketing? Yes, Big Data is currently at the peak of a Gartner hype cycle. Like many new trends in information technology with ambiguous names and all-encompassing abstractions, it became a focus for cult-like adoration and a salvation for data oppression. Is every data-intensive challenge a Big Data problem? May be not. Relatively new technologies (e.g., MORE >>

  4 Tweets

  ---

• DIGITAL B2B MARKETING | THURSDAY, MAY 17, 2012

  There Is No Vending Machine For Marketing Qualified Leads If you talk to a publisher or lead generation firm, it would seem leads have become a commodity. Nearly every B2B publisher offers lead generation under a broader heading of demand generation. Publisher: Sure, we have a number of programs that will do that! What is your target audience? Publisher: No problem, we can do that. That’s our promise. MORE >>

  4 Tweets

  ---

• GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 14, 2012
  	The most useful blog post ever This is a blog post with a mission and shortly, you’ll see why. I’m going to keep the link to use far into the future and maybe you will too. think it will save you time and get you out of awkward situations for years to come. The social web is a weird place. I can see why you might think that you know me. And all these requests add up! MORE >>

  332 Tweets

  ---

• B2B MEMES | TUESDAY, MAY 15, 2012
  	New-Media Survival at SIPA 2012 As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. Next Monday I’ll be sharing my ideas on this topic at the annual meeting of the Specialized Information Publishers Association (SIPA) in Washington, DC. If you can’t make it to SIPA, fear not. Look for the #SIPADC hashtag. My MORE >>

  0 Tweets

  ---

• FIFTH GEAR ANALYTICS | TUESDAY, MAY 15, 2012

  Value Added Communication for Analytically and Technologically Minded People. Lori Guarino. As the high DISC* “S-C,” of the Human Resources Team at SIGMA Marketing Group , I am responsible for a large portion of our behind-the-scenes compliance and detail.  Daily communication keeps your employees informed of not only the necessaries, but the culture and voice of the company.  What is our company culture about?  MORE >>

  0 Tweets

  ---

• DIGITAL B2B MARKETING | MONDAY, MAY 14, 2012
  	Why Your Content Sucks! If it doesn’t benefit us, entertain us, educate us, solve our problems or advance our causes, we don’t want it. If we find something better, we switch. Today, our mantra is “What’s in it for me?” ” All too often, the answer is “Not much.” ” We are flooded with content. They want to be educated. MORE >>

  16 Tweets

  ---

• GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MAY 16, 2012
  	Following your passion – Easier said than done A guest post from {grow} community member Jeremy Floyd. From  Donald Trump  to  Oprah Winfrey , the “secret” to success seems always to be “follow your passion.” ” I get lost with this directive. To me, it’s akin to telling someone to embrace their “freedom.” Okay, what the hell am I supposed to do with that? So what’s alignment? MORE >>

  274 Tweets

  ---

• Industrial Companies shouldn’t Replace Email Marketing with Social Media INDUSTRIAL MARKETING TODAY | TUESDAY, MAY 15, 2012

• Is online copywriting a business risk or a business asset? TOMORROW PEOPLE | TUESDAY, MAY 15, 2012

• Are you Targeting the Right IT Decision Makers? THE ROI GUY | THURSDAY, MAY 17, 2012

• Social Media is Complicated [Infographic] PUZZLE MARKETER | FRIDAY, MAY 18, 2012

• Best Practices for Building Your Lead Generation Strategy INBOUND SALES NETWORK | FRIDAY, MAY 18, 2012

• Design Trends: Are they worth it? B2B WEB STRATEGY | THURSDAY, MAY 17, 2012

• Not All Advice is the Right Advice ANNUITAS GROUP | WEDNESDAY, MAY 16, 2012

• 9 UnMarketing Tips For Online Audience Engagement B2B MARKETING INSIDER | THURSDAY, MAY 17, 2012

• New Report Confirms Immaturity of Most Marketing Automation Deployments THE POINT | MONDAY, MAY 14, 2012

• Creating Successful LinkedIn Groups: Part 1 B2B WEB STRATEGY | TUESDAY, MAY 15, 2012

• Driving Social Engagement (Part 3) - How Google+ can be used in your social media marketing DIGITAL VOICES | WEDNESDAY, MAY 16, 2012

• Social Media has a Strong Influence on SEO PUZZLE MARKETER | MONDAY, MAY 14, 2012

• Agile marketing blocked: “Taking a guess can get me fired!” BIZNOLOGY | WEDNESDAY, MAY 16, 2012

• What Are The Golden Questions In Recruiting Sales Talent? SALES PROSPECTING PERSPECTIVES | THURSDAY, MAY 17, 2012

• 5 Ways to Use Social Media to Redefine Customer Value Proposition DIGITAL VOICES | WEDNESDAY, MAY 16, 2012

• Today, Social Media Goes Public INSIGHTIQ BLOG | FRIDAY, MAY 18, 2012

• Publish B2B Pricing and Lose-Lose B2B CONVERSATIONS NOW | TUESDAY, MAY 15, 2012

• Google Rolls Out Knowledge Graph to Make Search Results More 'Human' HUBSPOT | WEDNESDAY, MAY 16, 2012

• The Eight Wastes and Internal Social Business Platforms BIZNOLOGY | THURSDAY, MAY 17, 2012

• Should we be replacing salespeople with Buyer Support Reps? REVENUE JOURNAL | WEDNESDAY, MAY 16, 2012

• Twitter Launches Weekly Email Digest to Aid Content Discovery HUBSPOT | TUESDAY, MAY 15, 2012

• Social Media Readings: Nine Things to Get You on Track B2B MARKETING UNPLUGGED | THURSDAY, MAY 17, 2012

• 7 Personalities of a Social Executive BLUE FOCUS MARKETING | TUESDAY, MAY 15, 2012

• Lead Qualification: Stop generating leads and start generating revenue B2B LEAD GENERATION BLOG | SUNDAY, MAY 13, 2012

• Don't do what this guy did at a sales meeting JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, MAY 14, 2012

• 5 reasons it’s not too late for Avon to join Social Media’s party BIZNOLOGY | MONDAY, MAY 14, 2012

• Facebook Study Shows Brand-Related Posts Drive Highest Engagement HUBSPOT | THURSDAY, MAY 17, 2012

• FICO Buys Entiera Marketing Automation: Another Independent Option Gone CUSTOMER EXPERIENCE MATRIX | SUNDAY, MAY 13, 2012

• What Can You Accomplish Integrating MAP and CRM solutions with Alinean Value Selling & Marketing Tools? THE ROI GUY | MONDAY, MAY 14, 2012

• 5 Content Marketing Lessons from Gene Simmons of KISS MODERN B2B MARKETING | WEDNESDAY, MAY 16, 2012

• Loosening your Prospect’s Status Quo is Demand Generation Job #1: Three Ideas for How to Do It MODERN B2B MARKETING | MONDAY, MAY 14, 2012

• What Does Amelia Bedelia Have to Do with B2B Branding? MARKETRI | WEDNESDAY, MAY 16, 2012

• Value-Focused Content Marketing a Requirement THE ROI GUY | WEDNESDAY, MAY 16, 2012

• A Better Way to Go Mobile – Interactive White Paper (powered by Alinean) THE ROI GUY | TUESDAY, MAY 15, 2012

Week of May 5, 2012

• GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 7, 2012

  Everything you wanted to know about Twitter Chats I’ve been very active on Twitter for about four years now and I would say the aspect that has changed the most in that time is the explosive popularity of Twitter Chats. Twitter Chats have become an important networking and sales tool. In fact, you can even make money off of Twitter chats. The idea behind a Twitter Chat is very simple. Set-up. MORE >>

  472 Tweets

  ---

• DIGITAL B2B MARKETING | MONDAY, MAY 7, 2012
  	Social Media’s Missing Ingredient View original on Pinterest You are ready for social media. You have staff, tools and resources. You have a clear strategy, well-defined goals and an execution plan. You have executive support. But how long will it last? How long will you have the resources and support you need? Your social media program needs time. MORE >>

  116 Tweets

  ---

• BIZNOLOGY | MONDAY, MAY 7, 2012

  How to clean up a cluttered website? Content analytics is the answer Panda (Photo credit: Wikipedia). Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. Google now pays more attention to overall site cleanliness and architecture. You do the keyword research. MORE >>

  15 Tweets

  ---

• ANNUITAS GROUP | TUESDAY, MAY 8, 2012

  Why Lead Generation is Irrelevant According to a 2011 study by MarketingSherpa , 74% of B2B marketers stated that their biggest challenge was generating high quality leads.  The next biggest challenge was a distant second: 49% cited “generating a high volume of leads”. However, lead generation is irrelevant in today’s b2b marketing climate. The days of B2B lead generation are over.  MORE >>

  14 Tweets

  ---

• KOMARKETING ASSOCIATES | FRIDAY, MAY 11, 2012

  About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development Earlier this week, Seth Godin wrote a catchy blog post about how to make money online. While there were several worthy points to remember, one that struck out to me was, “ Hang out with people who aren’t looking for shortcuts. Learn from them. “ SEO is filled with the notion that there are shortcuts. Can we help some of them? MORE >>

  24 Tweets

  ---

• DIGITAL B2B MARKETING | WEDNESDAY, MAY 9, 2012

  10 Things You Need to Know About B2B Mobile Marketing You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone , nearly oblivious to everything else around them. These are the same business decision makers and influencers your B2B marketing is targeting. Reasons Your Marketing Needs to be Mobile 1. Mobile mobile smartphones Stat MORE >>

  32 Tweets

  ---

• DIGITAL VOICES | MONDAY, MAY 7, 2012

  Driving Social Engagement (Part 2) - How you can include LinkedIn with your social media marketing When talking with B2C oraganizations about social media, Facebook and Twitter roll off the tongue fairly easily. Sometimes the conversation steers toward the social darlings based on popularity, or because their customers are living on these social networks. Who is your audience and where do they live online? Maybe it's LinkedIn? MORE >>

  1 Tweet

  ---

• MARKETING INTERACTIONS | SUNDAY, MAY 6, 2012

  Content Strategy Must Reach Beyond Marketing Arguably, content strategy is most often thought of as a marketing application. That's a great start, but it doesn't do the practice justice. In fact, that view tends to cause siloed efforts and limit the potential of content strategy. video. articles. white papers. blog posts. blog comments. conversations. trade show swag. call scripts. MORE >>

  10 Tweets

  ---

• SALES PROSPECTING PERSPECTIVES | TUESDAY, MAY 8, 2012

  3 Teleprospecting Tactics From A Tough Mudder This past weekend I completed my first ever Tough Mudder event, “Probably the Toughest Event on the Planet.” For me, it was more like 10 miles of vertical Hell flavored with 26 twisted obstacles, each meant to test my preparation (or lack thereof), tact, and ever-pressing urge to push my limits. The same is true in teleprospecting. MORE >>

  2 Tweets

  ---

• TOMORROW PEOPLE | THURSDAY, MAY 10, 2012
  	Three copywriting tips every business needs to know Using content to market your business? Want your content to create results and help boost your company’s performance? Here are three copywriting tips you’ll want to know: 1. Insight creates better content. It’s tempting to ask your copywriter to quickly create content to fill that gap on your website or your blog. MORE >>

  1 Tweet

  ---

• The profound power of five blog readers GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MAY 6, 2012

• Creative Culture: It’s Contagious! FIFTH GEAR ANALYTICS | MONDAY, MAY 7, 2012

• Don’t Let Your Inside Sales Team become “Almost Famous” SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MAY 9, 2012

• The 10 Best Marketing Infographics of 2012 (So Far) HUBSPOT | MONDAY, MAY 7, 2012

• A proud American company that never understood digital GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 7, 2012

• Being Connected: A Cultural Revolution or Technology Evolution? [Infographic] TOMORROW PEOPLE | FRIDAY, MAY 11, 2012

• Industrial Content Marketing with Purpose INDUSTRIAL MARKETING TODAY | MONDAY, MAY 7, 2012

• 25 Awesome Twitter Tips B2BBLOGGERS | THURSDAY, MAY 10, 2012

• Are You Obsessed with the Social Small Stuff? GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 8, 2012

• 11 Apps Every Marketer Should Download HUBSPOT | MONDAY, MAY 7, 2012

• What’s wrong with SEO copywriting TOMORROW PEOPLE | TUESDAY, MAY 8, 2012

• What Brain Research Teaches about Selecting Marketing Automation Software CUSTOMER EXPERIENCE MATRIX | SUNDAY, MAY 6, 2012

• They’ll get you my pretty… A {growtoon} GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, MAY 10, 2012

• Give Your Reps a LinkedIn Profile ‘Facelift’ SALES CHALLENGER | TUESDAY, MAY 8, 2012

• Marketing Automation does not make you smarter, better looking or a better marketer FEARLESS COMPETITOR | SATURDAY, MAY 5, 2012

• Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More B2B LEAD GENERATION BLOG | SUNDAY, MAY 6, 2012

• 11 HUGE Reasons Inside Sales Teams Are Not As Good As They Could Be SALES PROSPECTING PERSPECTIVES | THURSDAY, MAY 10, 2012

• 18 Stats On The Mobile Market You Need To Know [Infographic] B2B MARKETING INSIDER | TUESDAY, MAY 8, 2012

• If Your Website Is Designed To Sell, Why Do You Need Sales People? INBOUND SALES NETWORK | TUESDAY, MAY 8, 2012

• How B2B Marketers Can Succeed on the 6 Big Social Networks HUBSPOT | THURSDAY, MAY 10, 2012

• Be a persistent social media parent BIZNOLOGY | TUESDAY, MAY 8, 2012

• 6 Steps to Inbound Marketing Success [Infographic] B2B MARKETING INSIDER | THURSDAY, MAY 10, 2012

• Is Your Sales Pipeline Plugged? INBOUND SALES NETWORK | FRIDAY, MAY 11, 2012

• The 10 Greatest Marketing Campaigns of All Time HUBSPOT | TUESDAY, MAY 8, 2012

• 10 Ways to Optimize Your Enewsletter Landing Page JUNTA 42 | WEDNESDAY, MAY 9, 2012

• Internet Industry Diversions Slow the Pace of Your Progress BIZNOLOGY | FRIDAY, MAY 11, 2012

• Welcome to Kate Wilsson TOMORROW PEOPLE | SUNDAY, MAY 6, 2012

• 6 Data-Backed Tips for Getting More Retweets [Research] HUBSPOT | FRIDAY, MAY 11, 2012

• Why Focus Groups Are a Waste of Money for B2B Marketers B2B MARKETING TRACTION | FRIDAY, MAY 11, 2012

• SEO Best Practices for Writing Website Content B2B WEB STRATEGY | THURSDAY, MAY 10, 2012

• Creating Your Marketing Technology Roadmap INSIGHTIQ BLOG | MONDAY, MAY 7, 2012

• B2B Marketing’s New Role MARKETING LEADERSHIP COUNCIL | TUESDAY, MAY 8, 2012

• Boost your SEO with Hubspot's New Page App TOMORROW PEOPLE | SATURDAY, MAY 5, 2012

• How Much Copy Do I Need On My Landing Page? THE POINT | TUESDAY, MAY 8, 2012

• Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing BIZNOLOGY | WEDNESDAY, MAY 9, 2012

• White Elephants on the Web DIGITAL VOICES | THURSDAY, MAY 10, 2012

• Behavioral Personalization and the Art of Distinguishing Intent from Incident CROSS-CHANNEL CONVERSATION | WEDNESDAY, MAY 9, 2012

• The One Day Business Plan Worksheet PUZZLE MARKETER | WEDNESDAY, MAY 9, 2012

• Please stop selling me! Can't we just talk? REVENUE JOURNAL | TUESDAY, MAY 8, 2012

• Tag Management Systems: Not Just for the Marketing Team Anymore! E-STORM | MONDAY, MAY 7, 2012

Week of April 28, 2012

• GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 30, 2012
  	Five of the All-Time Biggest Blogging Questions Answered As I teach and speak, I start to see certain themes in the questions I’m asked. Here are the most common questions I am asked about blogging and some answers! How do I get started with blogging? Start with your strategy. What are you trying to do and why? What does “success” look like to you? Money? Community? Actions? New friends? MORE >>

  468 Tweets

  ---

• BIZNOLOGY | TUESDAY, MAY 1, 2012
  	Your followers care about you, but do you care? Over the course of a couple days, my Klout score went from 65 to 67 because my mother died. Not Not because I had some sort of amazing Klout-gaming strategy but because I have been honestly and openly sharing my grief at the sudden loss of my mother on Google+ , Twitter , but mostly on Facebook. But, it is like a mirror, right? Zits and all. MORE >>

  12 Tweets

  ---

• INSIGHTIQ BLOG | MONDAY, APRIL 30, 2012
  	Use analytics for good, not evil. or, what I learned at Forrester's Customer Intelligence Forum this year. I'm sure by now you've seen  the New York Times piece on Target and the power of analytics ; you know, the one that describes how the mega retailer knew a 16-year-old girl was pregnant - and sent her targeted offers related to all things baby - before her father even knew?  MORE >>

  2 Tweets

  ---

• TOMORROW PEOPLE | TUESDAY, MAY 1, 2012
  	Tips on what a UK copywriter forgot to tell you Three things your copywriter forgot to tell you. Planning on asking a UK copywriter to create content for your business – or already in conversation with a copywriter about your copy? Here are three things they might have forgotten to tell you: 1. Your content gets lonely without a strategy. SEO copywriting is not a quick fix. MORE >>

  16 Tweets

  ---

• B2B LEAD GENERATION BLOG | SUNDAY, APRIL 29, 2012

  Lead Generation: Phone calls turn first-time webinar into million-dollar leads Tweet What’s a marketer to do when leadership dismisses marketing and insists that a superior product will sell itself? Follow the lead of Jeremy Scully and take a high-stakes gamble: Put your reputation on the line to prove marketing’s value. Leadership was reticent. The competition had been hosting webinars for years with hundreds of attendees. MORE >>

  58 Tweets

  ---

• DIGITAL B2B MARKETING | THURSDAY, MAY 3, 2012

  B2B Lead Generation vs B2B Advertising: What You Need to Know Among paid media and advertising tactics, lead generation programs like content syndication are a key source of leads for B2B marketers, especially in the enterprise technology space. Tell a B2B publisher that you are interested in lead generation and the majority will point to some form of white paper syndication program they offer. Buyer beware. MORE >>

  21 Tweets

  ---

• GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 1, 2012
  	Is there a formula for viral content? By  Srinivas  Rao, Contributing {grow} Columnist. Every now and then I will write a post that meets the following formula: It has a clickable headline (i.e 7 ways to increase traffic, 5 ways to get more followers, etc). It’s something I think will get shared plenty. It’s a safe topic that has probably been repeated 1,000 times before. MORE >>

  415 Tweets

  ---

• YOUR SALES MANAGEMENT GURU | MONDAY, APRIL 30, 2012

  Are you a Sales Manager or a Sales Leader? Are You a Sales Manager or a Sales Leader? By Mark Hunter “The Sales Hunter”. Today, I have a guest blogger, Mark Hunter. His new book is on my recommended list for all of you., Ken Thoreson, www.AcumenManagement.com. Far too many sales managers are doing just that – managing rather than leading.  The difference came out quickly. MORE >>

  3 Tweets

  ---

• INDUSTRIAL MARKETING TODAY | TUESDAY, MAY 1, 2012

  You’ve Got Traffic. Now What? You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. Congratulations! Sorry to rain on your parade but that is only half the equation. The other half is all about converting that traffic into leads and customers. See my post, “Do You Believe in Industrial Websites?” ). MORE >>

  11 Tweets

  ---

• DIGITAL B2B MARKETING | TUESDAY, MAY 1, 2012

  10 Ways to Kickstart Your Inbound Marketing Program You are creating great content and your website delivers a great experience with a strong conversion rate. Your initial inbound marketing results are promising, but you need more. Inbound marketing represents a major investment for B2B marketers. Traditional B2B marketers face a challenge. Meanwhile, newer competitors are at a distinct advantage. MORE >>

  20 Tweets

  ---

• Old CMOs, New CMOs and Broken Marketing Organizations – Part 2 of CMO Series LEAD VIEWS | TUESDAY, MAY 1, 2012

• B2B Content Strategy Should Never Be a Wallflower MARKETING INTERACTIONS | WEDNESDAY, MAY 2, 2012

• Is Your Organization Likeable? Are You Attracting the Right Buyers? BUYEROLOGY | WEDNESDAY, MAY 2, 2012

• Three Requirements as Marketers, Agencies and Publishers Converge DIGITAL B2B MARKETING | MONDAY, APRIL 30, 2012

• Successful Demand Generation Requires New Marketing Roles LEAD VIEWS | FRIDAY, MAY 4, 2012

• Does Your Startup Lack Data Science? FIFTH GEAR ANALYTICS | THURSDAY, MAY 3, 2012

• Social media success also breeds risk GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, APRIL 29, 2012

• What is the most effective SEO Tactic? Creating Content! INBLURBS | THURSDAY, MAY 3, 2012

• Defining Link Metrics that Impact SEO Link Building Development KOMARKETING ASSOCIATES | MONDAY, APRIL 30, 2012

• The 9 Must-Have Components of Compelling Email Copy HUBSPOT | TUESDAY, MAY 1, 2012

• 4 Reasons No One Likes Your Email Campaigns IT'S ALL ABOUT REVENUE | TUESDAY, MAY 1, 2012

• Why Sales and Marketing are Like Kim Kardashian and “Some Guy” Named Kris INBOUND SALES NETWORK | TUESDAY, MAY 1, 2012

• Why inbound marketing is good for copywriting TOMORROW PEOPLE | THURSDAY, MAY 3, 2012

• Rules of Engagement: 5 tips to ensuring potential clients engage with your Website B2B MARKETING BLOG | THURSDAY, MAY 3, 2012

• Analyze Twitter Data for Any Search Term [Free Tool] HUBSPOT | TUESDAY, MAY 1, 2012

• PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus VIEWPOINT | WEDNESDAY, MAY 2, 2012

• Do large companies need to specialize in their markets? BIZNOLOGY | MONDAY, APRIL 30, 2012

• Ben Franklin’s 14 Lessons For Getting Things Done B2B CONVERSATIONS NOW | TUESDAY, MAY 1, 2012

• Social Media Buttons For Facebook - Driving Social Engagement Series DIGITAL VOICES | MONDAY, APRIL 30, 2012

• 3 Ways to Extract Brand Stories from Inside the Company JUNTA 42 | MONDAY, APRIL 30, 2012

• Specialization is Scary but Required for Digital Marketing BIZNOLOGY | THURSDAY, MAY 3, 2012

• Strategy First, Platform Second. Please! LEADER NETWORKS | TUESDAY, MAY 1, 2012

• How “Socially Intelligent” is Your Sales Staff? INBOUND SALES NETWORK | THURSDAY, MAY 3, 2012

• Driving Social Engagement (Part 1) - Facebook's "like" and"share" buttons and how they can work for your social media marketing DIGITAL VOICES | MONDAY, APRIL 30, 2012

• LinkedIn Acquires Slideshare: Five Predictions for What’s to Follow MODERN B2B MARKETING | FRIDAY, MAY 4, 2012

• Think of a House – Website Builds Demystified B2B WEB STRATEGY | TUESDAY, MAY 1, 2012

• New Gmail Image Feature Makes Email Marketing More Social HUBSPOT | MONDAY, APRIL 30, 2012

• Ten Takeaways from BlueGlass LA: The Internet Marketing Experience Part 2 MODERN B2B MARKETING | TUESDAY, MAY 1, 2012

• How Can We Get the Most Out of Trade Association Meetings? TRADESMEN INSIGHTS | TUESDAY, MAY 1, 2012

• How Labels works in Google Adwords; benefits of the new feature NUSPARK | SUNDAY, APRIL 29, 2012

• 13 Ways to Create a Cringeworthy Social Media Presence HUBSPOT | WEDNESDAY, MAY 2, 2012

• Differentiate or die! It’s the digital marketing curse… BIZNOLOGY | WEDNESDAY, MAY 2, 2012

• Search, Social and Content – The Keys To Inbound Marketing B2B MARKETING INSIDER | TUESDAY, MAY 1, 2012

• Ten Tips On How To Promote Your Website Through Content THE EFFECTIVE MARKETER | TUESDAY, MAY 1, 2012

• Marketing in a Downturn Part 3: Aligning Sales and Marketing MODERN B2B MARKETING | FRIDAY, MAY 4, 2012

• 5 Must Top Skills for Today’s Marketing Professional PR MEETS MARKETING | MONDAY, APRIL 30, 2012

• INFOGRAPHIC: Twitter 2012 CLIENT BRIDGE | MONDAY, APRIL 30, 2012

• Best Practices for Facebook Posting B2B WEB STRATEGY | THURSDAY, MAY 3, 2012

• Why You May Be Screwed If You Don’t Take Google+ Seriously CONTENT MARKETING TODAY | WEDNESDAY, MAY 2, 2012

• Brands Under Pressure: The Brand Lives in the Employees’ Voice BLUE FOCUS MARKETING | MONDAY, APRIL 30, 2012

April, 2012

• GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, APRIL 4, 2012

  Three careers that will dominate social media (and it’s not what you think) I’m a marketing guy. And boy I love it. There’s nothing I enjoy more than a great case study! Well, almost nothing. But as I look to the future, I’m not sure marketing, sales, advertising, or even PR are going to be the leading career paths for somebody I would hire to lead a social organization transformation. Alternative media. MORE >>

  1867 Tweets

  ---

• VIEWPOINT | TUESDAY, APRIL 24, 2012
  	The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 1 of 3) As much as marketing and sales best practices—not to mention just plain common sense—dictate that cost-per-lead not play a prominent role in managing and measuring B2B lead generation investments, the metric continues to prevail. “Don’t you know that roulette wheel is crooked?” MORE >>

  36 Tweets

  ---

• LOOPFUSE | TUESDAY, APRIL 10, 2012
  	Forget about Instagram, take a look at the Social Enterprise [infographic] “Social” is definitely receiving its fair share of attention these days and that promises to only accelerate when things like Facebook buying Instagram for a billion dollars (yes, Billion…with a “B”) happen. Enjoy! Via: Gist Productivity Blog ]. We would love you to try out LoopFuse  here. MORE >>

  45 Tweets

  ---

• BIZNOLOGY | THURSDAY, APRIL 5, 2012

  The Rise of Content Strategy–What to do about Google killing SEO I was sitting in a hotel lobby preparing to present as part of a panel at OMMA Global in San Francisco when a co-panelist said something that shocked me. People ask why I got out of SEO to focus on paid media. I answer that Google wrecked SEO, so all that’s left is paid.” How is Google killing SEO? Let me count the ways: Panda. Semantic search. MORE >>

  20 Tweets

  ---

• TOMORROW PEOPLE | WEDNESDAY, APRIL 25, 2012
  	The Death of Copy Writing Is copywriting really dying? After all, it plays a central role in creating a company’s brand and credibility. It helps to shape public perception of a business and what it has to offer. But creating a range of content is only just the beginning. Copy - over and out? Copy - competing in an already crowded world? That missing thing is strategy. MORE >>

  17 Tweets

  ---

• B2B SALES AND MARKETING | TUESDAY, APRIL 24, 2012
  	10 Things You Need to Know about Selling to Business Owners Large companies have long recognized the opportunity to address the needs of small business (26 million firms 46) and more likely to have higher revenue businesses. They are "in it" because they love what they do and enjoy the work-life balance ownership present. 60% of small business are; professional services or other services. MORE >>

  13 Tweets

  ---

• GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 9, 2012

  Why Facebook will become the most dangerous company on earth Within the next 60 days, an event will occur that may be the most devastating development in the young history of social media and for the businesses and individuals who love it so much. Facebook is going to become a publicly-traded company. If you have ever worked for a public company you can relate to what I am about to say. You and me. MORE >>

  217 Tweets

  ---

• AD YOUR COMMENT HERE | TUESDAY, APRIL 10, 2012

  The Four Stages of Community, and How They Relate to Your Community Management Goals The Community Roundtable recently released a report giving an in-depth assessment of to what point community management has evolved over the past several years, and highlights four stages of communities as a framework under which to run your community management team and processes within your organization. You can view the full report here. MORE >>

  16 Tweets

  ---

• B2BBLOGGERS | WEDNESDAY, APRIL 11, 2012
  	10 Ways To Put Old Blog Posts To Good Use If you have brilliant posts gathering dust in the archives, there’s plenty of things you can do to with them to give your marketing a major lift. Here are 10 proven ways to repurpose or remarket valuable blog content. Some options take a great deal of time; others, little more than a few clicks. Publish an e-book. Create downloadable PDFs. MORE >>

  107 Tweets

  ---

• MARKETING LEADERSHIP COUNCIL | WEDNESDAY, APRIL 11, 2012

  3 Steps to a Better (B2B) Customer Experience Many marketers fail to meaningfully differentiate their customer experience strategy from that of their competitors. So how can you blame customers that who don’t perceive much of a difference between you and your competitors, and instead make their decisions on price? But great customer experiences start here. MORE >>

  11 Tweets

  ---

• Three questions you must ask before you rebrand your business TOMORROW PEOPLE | THURSDAY, APRIL 12, 2012

• Why Is Link Building So Important to Your Website and Your Business? B2B WEB STRATEGY | THURSDAY, APRIL 19, 2012

• Five of the All-Time Biggest Blogging Questions Answered GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 30, 2012

• 9 Key Points About Google+ Pages for Business for the B2B Marketer KOMARKETING ASSOCIATES | MONDAY, APRIL 2, 2012

• B2B Email Benchmarks: Answers Vary Widely CUSTOMER EXPERIENCE MATRIX | SUNDAY, APRIL 15, 2012

• Looking Beyond Sales and Marketing Alignment DIGITAL B2B MARKETING | WEDNESDAY, APRIL 11, 2012

• Manufacturing Infographics for Content Marketing INDUSTRIAL MARKETING TODAY | MONDAY, APRIL 2, 2012

• Use analytics for good, not evil. INSIGHTIQ BLOG | MONDAY, APRIL 30, 2012

• New research shows Facebook impacting behaviors in formative years GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, APRIL 10, 2012

• Designing Calls to Action for B2B Marketing Content MARKETING INTERACTIONS | THURSDAY, APRIL 26, 2012

• 8 More Compelling Infographics About Content Marketing KOMARKETING ASSOCIATES | FRIDAY, APRIL 20, 2012

• B2B Sales and Marketing Integration DIGITAL B2B MARKETING | SUNDAY, APRIL 22, 2012

• Blogs and Social Marketing in the Upstream Oil & Gas Industry INDUSTRIAL MARKETING TODAY | MONDAY, APRIL 9, 2012

• Why Your Unsubscribe Process Is as Important as Earning Subscribers TOMORROW PEOPLE | MONDAY, APRIL 16, 2012

• In an information-dense world, headlines prevail GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, APRIL 17, 2012

• 38+ Cool Social Media and Web Tools and Reviews WEBBIQUITY | MONDAY, APRIL 9, 2012

• Lead Generation: Phone calls turn first-time webinar into million-dollar leads B2B LEAD GENERATION BLOG | SUNDAY, APRIL 29, 2012

• Too Much Crappy Social Media Content! DIGITAL B2B MARKETING | TUESDAY, APRIL 24, 2012

• Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take. BUYEROLOGY | THURSDAY, APRIL 19, 2012

• Email Marketing and Data Hygiene: 5 Questions with FreshAddress CROSS-CHANNEL CONVERSATION | MONDAY, APRIL 23, 2012

• Why Google+ Needs to be Jay-Z GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, APRIL 15, 2012

• Five reasons you should never ignore your business branding TOMORROW PEOPLE | THURSDAY, APRIL 5, 2012

• Slideshare: The Quiet Giant of Content Marketing FEARLESS COMPETITOR | SATURDAY, APRIL 14, 2012

• An Inconvenient Truth: Your Advertising is Invisible DIGITAL B2B MARKETING | WEDNESDAY, APRIL 11, 2012

• Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop B2B LEAD GENERATION BLOG | SUNDAY, APRIL 15, 2012

• Are you a Sales Manager or a Sales Leader? YOUR SALES MANAGEMENT GURU | MONDAY, APRIL 30, 2012

• B2B Mobile Marketing Video: "CK's Mantra For B2B Mobile Success = Better, Faster, Easier" CK'S B2B BLOG | MONDAY, APRIL 23, 2012

• New Data Shows: Social Media Is Getting Results for B2B INBLURBS | TUESDAY, APRIL 24, 2012

• Is Your Funnel Sick? – Part 2 of Funnel Series LEAD VIEWS | FRIDAY, APRIL 20, 2012

• Cookie Deletion and Measurement: What you Need to Know DIGITAL B2B MARKETING | MONDAY, APRIL 16, 2012

• Trying to navigate the marketing technology landscape? [infographic] LOOPFUSE | WEDNESDAY, APRIL 25, 2012

• Are You Ready for B2B Mobile Marketing? B2BBLOGGERS | MONDAY, APRIL 23, 2012

• Four questions you should always ask a branding agency TOMORROW PEOPLE | TUESDAY, APRIL 10, 2012

• 3 Reasons why to outsource Social Media and Inbound marketing for your Restaurant INBLURBS | WEDNESDAY, APRIL 11, 2012

• 5 Important Skills for B2B Marketing in a Digital World LEAD VIEWS | TUESDAY, APRIL 17, 2012

• New Research: B2B Content is a Dead End DIGITAL B2B MARKETING | THURSDAY, APRIL 26, 2012

• Lead Nurturing: Market to personality and behavior, not job title B2B LEAD GENERATION BLOG | SUNDAY, APRIL 1, 2012

• B2B Social Media FAQ: How Much Should We Budget? B2BBLOGGERS | MONDAY, APRIL 16, 2012

• Top reasons why you shouldn’t bother rebranding TOMORROW PEOPLE | THURSDAY, APRIL 19, 2012

• Is Blogging Dead or Are Companies Not Trying Hard Enough? SPINSUCKS.COM | WEDNESDAY, APRIL 25, 2012

Week of April 21, 2012

• VIEWPOINT | TUESDAY, APRIL 24, 2012
  	The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 1 of 3) As much as marketing and sales best practices—not to mention just plain common sense—dictate that cost-per-lead not play a prominent role in managing and measuring B2B lead generation investments, the metric continues to prevail. “Don’t you know that roulette wheel is crooked?” MORE >>

  36 Tweets

  ---

• TOMORROW PEOPLE | WEDNESDAY, APRIL 25, 2012
  	The Death of Copy Writing Is copywriting really dying? After all, it plays a central role in creating a company’s brand and credibility. It helps to shape public perception of a business and what it has to offer. But creating a range of content is only just the beginning. Copy - over and out? Copy - competing in an already crowded world? That missing thing is strategy. MORE >>

  17 Tweets

  ---

• B2B SALES AND MARKETING | TUESDAY, APRIL 24, 2012
  	10 Things You Need to Know about Selling to Business Owners Large companies have long recognized the opportunity to address the needs of small business (26 million firms 46) and more likely to have higher revenue businesses. They are "in it" because they love what they do and enjoy the work-life balance ownership present. 60% of small business are; professional services or other services. MORE >>

  13 Tweets

  ---

• MARKETING INTERACTIONS | THURSDAY, APRIL 26, 2012
  	Designing Calls to Action for B2B Marketing Content During my keynote at the B2B Content 2 Conversion conference on Tuesday, one of the questions the audience asked was about a slide I used when discussing how to create a content flow. To sum it up, I suggested that each "touch" should be based on three components: The question your content will answer for a persona. call to action (CTA). MORE >>

  11 Tweets

  ---

• DIGITAL B2B MARKETING | SUNDAY, APRIL 22, 2012
  	B2B Sales and Marketing Integration Last week Danny Hanssel ( @dannyhanssel ) us as the guest moderator and leader for #B2Bchat. Danny lined up a great set of provocative questions for the group on aligning B2B sales and marketing. As always, the #B2Bchat participants shared a range of perspectives from both sales and marketing experiences. MORE >>

  73 Tweets

  ---

• CROSS-CHANNEL CONVERSATION | MONDAY, APRIL 23, 2012

  Email Marketing and Data Hygiene: 5 Questions with FreshAddress [Posted by Ed Hadley Senior Marketing Manager, Neolane, Inc.] It’s not surprising that “big data” has taken the marketing community by storm.  The more marketers can understand about customer needs and behavior by aggregating, analyzing, and acting upon a growing deluge of data, the more relevant, timely, and effective their campaigns will be.  MORE >>

  3 Tweets

  ---

• INBLURBS | TUESDAY, APRIL 24, 2012

  New Data Shows: Social Media Is Getting Results for B2B Successful companies use every possible communication channel to get in touch with their target audience. They are interested in what their recent and future customers are thinking and communicating about them. Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. LinkedIn. Blogging. MORE >>

  7 Tweets

  ---

• LOOPFUSE | WEDNESDAY, APRIL 25, 2012
  	Trying to navigate the marketing technology landscape? [infographic] Then you are in luck because the nice folks over at WordStream have produced this clever “map” that helps categorize the types of products that are out there and names leaders in each category. We are excited to be included in the marketing automation category! Remember – technology is an enabler. Enjoy! MORE >>

  4 Tweets

  ---

• DIGITAL B2B MARKETING | TUESDAY, APRIL 24, 2012
  	Too Much Crappy Social Media Content! We all know people that overshare. They are the people that discuss their sex lives, their drinking problems or their last conversation with their probation officer for all to hear. These are all conversations I have overheard recently on public transit). You may justify this because they are sharing your content and helping to grow your audience. MORE >>

  24 Tweets

  ---

• CK'S B2B BLOG | MONDAY, APRIL 23, 2012

  B2B Mobile Marketing Video: "CK's Mantra For B2B Mobile Success = Better, Faster, Easier" As I've worked to hit home during my speeches, trainings, and mobile-marketing guide on B2B mobile marketing: If you want to win mobile hearts, minds, and market share through mobile your mantra should be "Better, Faster, Easier." In the case you want to view more videos, please go here. B2B Mobile MarketingMORE >>

  8 Tweets

  ---

• Are You Ready for B2B Mobile Marketing? B2BBLOGGERS | MONDAY, APRIL 23, 2012

• SMBs vs. Large Enterprises: Differences in Demand Generation LEAD VIEWS | FRIDAY, APRIL 27, 2012

• New Research: B2B Content is a Dead End DIGITAL B2B MARKETING | THURSDAY, APRIL 26, 2012

• Using Social Networks to Become a Trusted Advisor SALES CHALLENGER | TUESDAY, APRIL 24, 2012

• The wrong place for a Twitter feed GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, APRIL 25, 2012

• Content Marketing for Engineers INDUSTRIAL MARKETING TODAY | MONDAY, APRIL 23, 2012

• A Nontraditional Application of Triberr: B2B Marketing DIGITAL B2B MARKETING | WEDNESDAY, APRIL 25, 2012

• Is Your Funnel Sick? – Part 3 of Funnel Series LEAD VIEWS | TUESDAY, APRIL 24, 2012

• Using Klout and social scoring for sales and marketing teams GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, APRIL 22, 2012

• Teleprospecting: When cutting response time is a priority (and when it’s not) B2B LEAD GENERATION BLOG | SUNDAY, APRIL 22, 2012

• Google Analytics: Universally Useful and Ever-Improving FIFTH GEAR ANALYTICS | WEDNESDAY, APRIL 25, 2012

• Images Might Define Your Online Image Moving Forward BIZNOLOGY | FRIDAY, APRIL 27, 2012

• What the $200 Million Tweet Can Teach You About Personal Influence GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, APRIL 24, 2012

• B2B marketing shalt not speak in strange tongues. B2BMARKETINGSMARTS | MONDAY, APRIL 23, 2012

• Introducing “The Blog Tree: UK Edition” [Infographic] IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 24, 2012

• Don’t Roll Your Eyes at Social Media Influencers BIZNOLOGY | TUESDAY, APRIL 24, 2012

• The Ultimate Glossary of Performance Metrics Every Marketer Should Know HUBSPOT | THURSDAY, APRIL 26, 2012

• Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline NUSPARK | THURSDAY, APRIL 26, 2012

• Digital Developments in Event Marketing BIZNOLOGY | WEDNESDAY, APRIL 25, 2012

• Why Landing Pages Are an Indispensable Part of Marketing HUBSPOT | FRIDAY, APRIL 27, 2012

• Gartner: the Growing Role of the Social Customer Experience CONVERSIONATION | TUESDAY, APRIL 24, 2012

• Affiliate Marketing Tips part 3 – Future of Publishing SAZBEAN | THURSDAY, APRIL 26, 2012

• 5 Digital Marketing Myths Debunked CROSS-CHANNEL CONVERSATION | FRIDAY, APRIL 27, 2012

• How to Use Hashtags on Twitter: A Simple Guide for Marketers HUBSPOT | TUESDAY, APRIL 24, 2012

• Warning: Do Not Start a Lead-Generation Campaign without a Universal Lead Definition INBOUND SALES NETWORK | TUESDAY, APRIL 24, 2012

• The Most Important Words In Social Media B2B MARKETING INSIDER | THURSDAY, APRIL 26, 2012

• Inside ESPN’s Cross-Platform Strategy INSIGHTIQ BLOG | TUESDAY, APRIL 24, 2012

• Infographic of the Week: Social Networking Bill of Rights #infographic AD YOUR COMMENT HERE | FRIDAY, APRIL 27, 2012

• What are Sales Playbooks? Why Does Your Company Need Them? INBOUND SALES NETWORK | THURSDAY, APRIL 26, 2012

• Looking for a job? Why aren’t “job creators” finding you, instead? BIZNOLOGY | MONDAY, APRIL 23, 2012

• Marketing Automation – Lessons Learned MODERN B2B MARKETING | WEDNESDAY, APRIL 25, 2012

• 6 Amazing Retail Content Marketing Examples JUNTA 42 | THURSDAY, APRIL 26, 2012

• B2B Mobile Marketing Speech: DemandGen C2C Conference CK'S B2B BLOG | FRIDAY, APRIL 27, 2012

• Perform a Link Audit to Monitor Link Building Efforts BIZNOLOGY | THURSDAY, APRIL 26, 2012

• 5 B2B Sales Tips from Sun Tzu’s “The Art of War” SALES INTELLIGENCE VIEW | TUESDAY, APRIL 24, 2012

• Cool or Critical? A Reflection on the Forrester ML & CI Forums INSIGHTIQ BLOG | WEDNESDAY, APRIL 25, 2012

• B2B Blogging – 8 Ways to Promote Your Blog B2B MARKETING TRACTION | THURSDAY, APRIL 26, 2012

• Infusing Marketing and Sales with Engagement Energy ACHIEVE MARKET LEADERSHIP | FRIDAY, APRIL 27, 2012

• 3 Steps To Follow When Recruiting For Your Inside Sales Team SALES PROSPECTING PERSPECTIVES | MONDAY, APRIL 23, 2012

• Is Blogging Dead or Are Companies Not Trying Hard Enough? SPINSUCKS.COM | WEDNESDAY, APRIL 25, 2012

Week of April 14, 2012

• B2B WEB STRATEGY | THURSDAY, APRIL 19, 2012

  Why Is Link Building So Important to Your Website and Your Business? People in the world of search are commonly beating the drum of link building. We tell you that your success with your website, and even your online marketing presence, depends on it. Yet so many companies pay no attention to link building, and their inbound link profile. This dismissal is often due to a lack [.]. Search Engine MarketingMORE >>

  10 Tweets

  ---

• CUSTOMER EXPERIENCE MATRIX | SUNDAY, APRIL 15, 2012
  	B2B Email Benchmarks: Answers Vary Widely One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” found five relevant studies dating back to 2009. Signup.to MORE >>

  13 Tweets

  ---

• GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, APRIL 17, 2012
  	In an information-dense world, headlines prevail By Neicole Crepeau, Contibuting {grow}  Columnist. ve been extremely busy, lately. With a lot of client work, I have neglected my blog and have been sharing content less on Twitter and G+. Often, I only get to read blogs and share content one or two days a week. My position now is a lot more like that of the average social media user. MORE >>

  282 Tweets

  ---

• KOMARKETING ASSOCIATES | FRIDAY, APRIL 20, 2012

  8 More Compelling Infographics About Content Marketing Content marketing is argued to be the “heartbeat” of many companies’ marketing efforts, without original intriguing content it is difficult for successful efforts to be delivered by a brand. There are many content marketing related infographics available to aid the understanding of its importance for today’s marketer. How Do Colors Affect Purchases? MORE >>

  14 Tweets

  ---

• TOMORROW PEOPLE | MONDAY, APRIL 16, 2012
  	Why Your Unsubscribe Process Is as Important as Earning Subscribers It is no secret that earning a subscriber is exciting. Subscribers are often some of the most loyal customers to a company because they receive content right in their inboxes, making it easier to read and harder to ignore. An email message every day or ever week helps to increase visibility and get your brand recognized. MORE >>

  18 Tweets

  ---

• BUYEROLOGY | THURSDAY, APRIL 19, 2012

  Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take. Target (Photo credit: Wikipedia). am a big baseball fan and a one-time want to be pitcher.  Hitting the target within the strike zone with a variety of different pitches is what separates Cy Young award winners from ordinary pitchers.  Lead generation today is becoming the art and science of targeting.  Getting On Target. Follow @tonyzambito. MORE >>

  12 Tweets

  ---

• GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, APRIL 15, 2012
  	Why Google+ Needs to be Jay-Z Google+ is probably not gaining enough ground to go mainstream as a social media platform and to do so, they need to “go Jay-Z.” ” This is what I mean … Has Google+ been successful in attracting a large and engaged audience? Now, I know there are many passionate advocates who will say “but I LOVE it!” The Kids. MORE >>

  333 Tweets

  ---

• B2B LEAD GENERATION BLOG | SUNDAY, APRIL 15, 2012

  Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop Tweet Confession: I wish I could flash this across every marketer’s computer screen the moment it powered up: A universal lead definition (ULD) clarifies what a lead is to everyone in your organization. It also: Fits the profile of your ideal customer. Has been qualified as sales-ready. Makes Marketing and Sales more efficient. Not really. MORE >>

  19 Tweets

  ---

• FEARLESS COMPETITOR | SATURDAY, APRIL 14, 2012
  	Slideshare: The Quiet Giant of Content Marketing Don’t know if you heard the news, but Slideshare is now totally re-written in HTML5. So what? Two main benefits: Google can now search INSIDE your slides, so it rocks at SEO. It is now very mobile friendly. So it looks great on smartphones like Androids and iPhones. Click the underlined words to see our profile.) What do you think? MORE >>

  4 Tweets

  ---

• DIGITAL B2B MARKETING | MONDAY, APRIL 16, 2012

  Cookie Deletion and Measurement: What you Need to Know Some days it seems online marketing revolves around cookies, those small text files stored in your browser that may be automatically deleted by browsers or routinely deleted by individuals. Cookies are used (among other things) for measuring performance, targeting advertising and personalizing sites. How Reliable are Cookies? times up to 6.5 MORE >>

  18 Tweets

  ---

• Is Your Funnel Sick? – Part 2 of Funnel Series LEAD VIEWS | FRIDAY, APRIL 20, 2012

• Top reasons why you shouldn’t bother rebranding TOMORROW PEOPLE | THURSDAY, APRIL 19, 2012

• B2B Social Media FAQ: How Much Should We Budget? B2BBLOGGERS | MONDAY, APRIL 16, 2012

• Is Your Content the Pretty Lady or the Old Hag? DIGITAL B2B MARKETING | WEDNESDAY, APRIL 18, 2012

• 5 Important Skills for B2B Marketing in a Digital World LEAD VIEWS | TUESDAY, APRIL 17, 2012

• Theater and Teleprospecting: 3 Tips For A Great Performance SALES PROSPECTING PERSPECTIVES | FRIDAY, APRIL 20, 2012

• 5 studies prove social media is less than 6 degrees of separation BIZNOLOGY | MONDAY, APRIL 16, 2012

• Why your business brand means much more than your logo TOMORROW PEOPLE | TUESDAY, APRIL 17, 2012

• Industrial Marketing Company Celebrates 25 Years in Business INDUSTRIAL MARKETING TODAY | SATURDAY, APRIL 14, 2012

• Marketing Beyond the Chit Chat in Social Media MARKETING INTERACTIONS | MONDAY, APRIL 16, 2012

• Are Your Marketing and Sales Systems Broken? BUYEROLOGY | MONDAY, APRIL 16, 2012

• 6 Ways Marketing Can Help Generate Early Leads for Sales IT'S ALL ABOUT REVENUE | MONDAY, APRIL 16, 2012

• 10 Thought Leaders Share Their Interest in Pinterest MODERN B2B MARKETING | MONDAY, APRIL 16, 2012

• Optimize: a Holistic View of Content and Marketing Optimization CONVERSIONATION | WEDNESDAY, APRIL 18, 2012

• Can traditional marketers adjust to digital marketing? BIZNOLOGY | THURSDAY, APRIL 19, 2012

• CMOs: Shedding light on marketing performance BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, APRIL 18, 2012

• The Difference between Suspects, Prospects and Sales INBOUND SALES NETWORK | THURSDAY, APRIL 19, 2012

• What exactly is a social graph? BIZNOLOGY | WEDNESDAY, APRIL 18, 2012

• The Secret to Innovation Success MARKETING LEADERSHIP COUNCIL | WEDNESDAY, APRIL 18, 2012

• Sales Leadership: Creativity is Critical YOUR SALES MANAGEMENT GURU | MONDAY, APRIL 16, 2012

• How Dynamic Is Your Lead Generation Program? INBOUND SALES NETWORK | TUESDAY, APRIL 17, 2012

• Employees represent their companies online, like it or not BIZNOLOGY | FRIDAY, APRIL 20, 2012

• Why I Can't Catch a Taxi -- And You Can't Sell JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, APRIL 19, 2012

• Klout to Launch Brand Pages: Should Marketers Care? HUBSPOT | FRIDAY, APRIL 20, 2012

• You Can't Cram for Teleprospecting SALES PROSPECTING PERSPECTIVES | TUESDAY, APRIL 17, 2012

• A simple lead nurturing example for every business LOOPFUSE | FRIDAY, APRIL 20, 2012

• 6 Steps to Thought Leadership MARKETING LEADERSHIP COUNCIL | WEDNESDAY, APRIL 18, 2012

• 32 White Hat Ways to Build Inbound Links HUBSPOT | FRIDAY, APRIL 20, 2012

• How Do You Qualify Leads Generated By B2B Marketing Online EB2BLEADS | FRIDAY, APRIL 20, 2012

• Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 18, 2012

• Focus On Customers and Run Like Never Before B2B MARKETING INSIDER | TUESDAY, APRIL 17, 2012

• How to Design a Persona-Centric Website Experience HUBSPOT | WEDNESDAY, APRIL 18, 2012

• Fuel the Content Marketing Fire ACHIEVE MARKET LEADERSHIP | MONDAY, APRIL 16, 2012

• Why Can’t I Share to Google+ From My Apps for That? BIZNOLOGY | TUESDAY, APRIL 17, 2012

• The Pros & Cons of Twitter Advertising for Small Business HUBSPOT | MONDAY, APRIL 16, 2012

• Content Marketing: Get Trained Up [Slides] B2B MARKETING INSIDER | THURSDAY, APRIL 19, 2012

• Policies that put B2B marketing and sales on the same page. B2BMARKETINGSMARTS | WEDNESDAY, APRIL 18, 2012

• Seven Ways to Test Your New Logo B2B MARKETING TRACTION | MONDAY, APRIL 16, 2012

• 10 Ways to Instantly Amplify the Social Proof of Your Marketing HUBSPOT | TUESDAY, APRIL 17, 2012

• Case Study: Concur Travel Management and Expense System Interactive White Paper THE ROI GUY | WEDNESDAY, APRIL 18, 2012

Week of April 7, 2012

• GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 9, 2012

  Why Facebook will become the most dangerous company on earth Within the next 60 days, an event will occur that may be the most devastating development in the young history of social media and for the businesses and individuals who love it so much. Facebook is going to become a publicly-traded company. If you have ever worked for a public company you can relate to what I am about to say. You and me. MORE >>

  217 Tweets

  ---

• LOOPFUSE | TUESDAY, APRIL 10, 2012
  	Forget about Instagram, take a look at the Social Enterprise [infographic] “Social” is definitely receiving its fair share of attention these days and that promises to only accelerate when things like Facebook buying Instagram for a billion dollars (yes, Billion…with a “B”) happen. Enjoy! Via: Gist Productivity Blog ]. We would love you to try out LoopFuse  here. MORE >>

  45 Tweets

  ---

• AD YOUR COMMENT HERE | TUESDAY, APRIL 10, 2012

  The Four Stages of Community, and How They Relate to Your Community Management Goals The Community Roundtable recently released a report giving an in-depth assessment of to what point community management has evolved over the past several years, and highlights four stages of communities as a framework under which to run your community management team and processes within your organization. You can view the full report here. MORE >>

  16 Tweets

  ---

• B2BBLOGGERS | WEDNESDAY, APRIL 11, 2012
  	10 Ways To Put Old Blog Posts To Good Use If you have brilliant posts gathering dust in the archives, there’s plenty of things you can do to with them to give your marketing a major lift. Here are 10 proven ways to repurpose or remarket valuable blog content. Some options take a great deal of time; others, little more than a few clicks. Publish an e-book. Create downloadable PDFs. MORE >>

  107 Tweets

  ---

• GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, APRIL 10, 2012

  New research shows Facebook impacting behaviors in formative years Guest post by {grow} community member Tom Webster. My friend Mark Schaefer wrote a provocative piece in this very space yesterday about why Facebook will become the most dangerous company on earth. Perhaps he underestimated the problem. Not so fast. Numbers like “54%” don’t tell the full story. There are two important stories here. MORE >>

  86 Tweets

  ---

• TOMORROW PEOPLE | THURSDAY, APRIL 12, 2012
  	Three questions you must ask before you rebrand your business If you’re thinking about a business rebrand, you probably have more questions than answers right now. After all, a rebrand can have a big impact on your company. So it’s essential to start by asking three important questions: 1. What do we want to achieve with this branding? How far do you want your brand to reach? MORE >>

  14 Tweets

  ---

• MARKETING LEADERSHIP COUNCIL | WEDNESDAY, APRIL 11, 2012

  3 Steps to a Better (B2B) Customer Experience Many marketers fail to meaningfully differentiate their customer experience strategy from that of their competitors. So how can you blame customers that who don’t perceive much of a difference between you and your competitors, and instead make their decisions on price? But great customer experiences start here. MORE >>

  11 Tweets

  ---

• DIGITAL B2B MARKETING | WEDNESDAY, APRIL 11, 2012
  	Looking Beyond Sales and Marketing Alignment In many B2B marketing organizations, marketing is expected to deliver leads and sales is expected to close. In a world of perfect sales and marketing alignment, marketing and sales have a common definition of qualified leads, the number of leads needed, when leads should be delivered and how the handoff from marketing to sales will function. MORE >>

  28 Tweets

  ---

• INDUSTRIAL MARKETING TODAY | MONDAY, APRIL 9, 2012
  	Blogs and Social Marketing in the Upstream Oil & Gas Industry The Upstream Oil & Gas industry, also referred to as the exploration and production (E&P) sector, has a reputation of being very conservative and conventional. Google the search phrase hydraulic fracturing blogs and it will return 2 million results! The facts, figures and the hype are mind-boggling. Twitter: Tweets with #shale. MORE >>

  27 Tweets

  ---

• WEBBIQUITY | MONDAY, APRIL 9, 2012
  	38+ Cool Social Media and Web Tools and Reviews Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. Surf the web securely and anonymously when using pubic WiFi? MORE >>

  133 Tweets

  ---

• Four questions you should always ask a branding agency TOMORROW PEOPLE | TUESDAY, APRIL 10, 2012

• An Inconvenient Truth: Your Advertising is Invisible DIGITAL B2B MARKETING | WEDNESDAY, APRIL 11, 2012

• 3 Reasons why to outsource Social Media and Inbound marketing for your Restaurant INBLURBS | WEDNESDAY, APRIL 11, 2012

• Old CMOs, New CMOs and Broken Marketing Organizations LEAD VIEWS | TUESDAY, APRIL 10, 2012

• An inside view of the blogging process GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, APRIL 8, 2012

• B2B Marketing Meets Video: Insights from 21 Marketers DIGITAL B2B MARKETING | MONDAY, APRIL 9, 2012

• Six DIY Google Analytics Fix-Its for Small Businesses DIANNA HUFF - B2B MARCOM | WEDNESDAY, APRIL 11, 2012

• Deconstructing an Email Marketing Campaign THE EFFECTIVE MARKETER | TUESDAY, APRIL 10, 2012

• Think your Linkedin Company Page is Perfect? Think again. B2B WEB STRATEGY | TUESDAY, APRIL 10, 2012

• Is Being A Social Media Jack of All Trades A Good Idea? BIZNOLOGY | FRIDAY, APRIL 13, 2012

• Lead Scoring: How to pick the right ingredients for high ROI B2B LEAD GENERATION BLOG | SUNDAY, APRIL 8, 2012

• 4 Ways B2B Marketers Can Take Advantage of Instagram IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 11, 2012

• What do I write about? GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, APRIL 11, 2012

• Answers to Your Google+ for Business Questions, Part 2 BIZNOLOGY | TUESDAY, APRIL 10, 2012

• 15 Things People Absolutely Hate About Your Website HUBSPOT | TUESDAY, APRIL 10, 2012

• 5 Keys to Successful Lead Nurturing FEARLESS COMPETITOR | THURSDAY, APRIL 12, 2012

• Are You Ready for the Future of Marketing? MARKETING LEADERSHIP COUNCIL | TUESDAY, APRIL 10, 2012

• Welcome to Lauren Carlson from Software Advice TOMORROW PEOPLE | FRIDAY, APRIL 13, 2012

• Why Marketers Should Invest in Visual Content Creation HUBSPOT | MONDAY, APRIL 9, 2012

• Email bankruptcy and internal social networking BIZNOLOGY | WEDNESDAY, APRIL 11, 2012

• So, what is Revenue Performance Management (and should you care)? LOOPFUSE | MONDAY, APRIL 9, 2012

• Affiliate Marketing Tips – Future of Publishing SAZBEAN | FRIDAY, APRIL 13, 2012

• All Content is Not Created Equal – A Conversation with CMI Founder Joe Pulizzi MODERN B2B MARKETING | TUESDAY, APRIL 10, 2012

• Mini-quiz on how to avoid a B2B marketing iceberg. B2BMARKETINGSMARTS | MONDAY, APRIL 9, 2012

• Tips for Next Gen Digital Marketing and PR Pros BIZNOLOGY | MONDAY, APRIL 9, 2012

• 35 Statistics That Fuel the Battle Between Pinterest and Google+ HUBSPOT | FRIDAY, APRIL 13, 2012

• Do You Know What Your Customers Want? INBOUND SALES NETWORK | THURSDAY, APRIL 12, 2012

• Your social media faults are not in the tools but in ourselves BIZNOLOGY | THURSDAY, APRIL 12, 2012

• When in Doubt – Start Marketing GREAT B2B MARKETING | FRIDAY, APRIL 13, 2012

• A Cloudy Outlook for Instagram. A {growtoon}. GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, APRIL 12, 2012

• The CMO Guide to Inbound Marketing [Infographic] MODERN B2B MARKETING | THURSDAY, APRIL 12, 2012

• Why All Marketing Executives Should Be “FIRED” INBOUND SALES NETWORK | TUESDAY, APRIL 10, 2012

• LinkedIn Launches More Robust Content Targeting & Reporting Options HUBSPOT | WEDNESDAY, APRIL 11, 2012

• 404 error pages: Sometimes its not always what you see that’s important B2B MARKETING BLOG | WEDNESDAY, APRIL 11, 2012

• When It Comes to Your Marketing Leads, Quality and Quantity Count B2B MARKETING TRACTION | THURSDAY, APRIL 12, 2012

• Four Ways to Get Sales Off Your Back and Out Selling B2B MARKETING UNPLUGGED | SATURDAY, APRIL 7, 2012

• Content Marketing: 6 Steps To Sell It In [Slides] B2B MARKETING INSIDER | TUESDAY, APRIL 10, 2012

• Customer Satisfaction Is the New Mainstream ACHIEVE MARKET LEADERSHIP | TUESDAY, APRIL 10, 2012

• PowerViews with Jonathan Farrington: Stay Focused VIEWPOINT | TUESDAY, APRIL 10, 2012

• Strong Growth Starts With Great Leadership MODERN B2B MARKETING | WEDNESDAY, APRIL 11, 2012

Week of March 31, 2012

• GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, APRIL 4, 2012

  Three careers that will dominate social media (and it’s not what you think) I’m a marketing guy. And boy I love it. There’s nothing I enjoy more than a great case study! Well, almost nothing. But as I look to the future, I’m not sure marketing, sales, advertising, or even PR are going to be the leading career paths for somebody I would hire to lead a social organization transformation. Alternative media. MORE >>

  1867 Tweets

  ---

• BIZNOLOGY | THURSDAY, APRIL 5, 2012

  The Rise of Content Strategy–What to do about Google killing SEO I was sitting in a hotel lobby preparing to present as part of a panel at OMMA Global in San Francisco when a co-panelist said something that shocked me. People ask why I got out of SEO to focus on paid media. I answer that Google wrecked SEO, so all that’s left is paid.” How is Google killing SEO? Let me count the ways: Panda. Semantic search. MORE >>

  20 Tweets

  ---

• KOMARKETING ASSOCIATES | MONDAY, APRIL 2, 2012

  9 Key Points About Google+ Pages for Business for the B2B Marketer Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business.  This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. MORE >>

  49 Tweets

  ---

• INDUSTRIAL MARKETING TODAY | MONDAY, APRIL 2, 2012
  	Manufacturing Infographics for Content Marketing Infographics, short for information graphics are hot right now. It seems everyone is creating one these days. Infographics have been around for a while and are used to communicate complex concepts visually and easily. If done right, they can be very effective in content marketing for manufacturers and industrial companies. Infographics. MORE >>

  30 Tweets

  ---

• TOMORROW PEOPLE | THURSDAY, APRIL 5, 2012

  Five reasons you should never ignore your business branding Every business-owner needs more time. Addressing your business branding can seem like yet another addition to your ‘to do’ list. But there are some very important reasons why you should never ignore your business branding: Credibility. Industry. What’s your brand doing for you right now? Future proofing. But what about now? Growth. MORE >>

  12 Tweets

  ---

• B2B LEAD GENERATION BLOG | SUNDAY, APRIL 1, 2012

  Lead Nurturing: Market to personality and behavior, not job title Tweet In my most recent research project, the MarketingSherpa 2012 Executive Guide to Marketing Personnel , we identified key behavioral and motivational differences between marketing specialists. Much of what we learned applies beyond HR and can improve your lead nurturing and sales efforts. You must, as Brian Carroll put it, ripen some bananas …. MORE >>

  11 Tweets

  ---

• DIGITAL B2B MARKETING | THURSDAY, APRIL 5, 2012

  3 Ways to Fuel Your Marketing Automation Cycle with Data Marketing automation is built on the premise of delivering the right communication to the right person at the right time. Successfully delivering the right content at the right time hinges on data. This is the virtuous cycle behind the communications in marketing automation. When any element of the cycle falls short, the entire cycle breaks. MORE >>

  22 Tweets

  ---

• GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, APRIL 3, 2012

  Is social media making you a lazy communicator? By  Srinivas  Rao, Contributing {grow} Columnist. We live in a world where people are in a real hurry.  Getting things done as efficiently and quickly as possible has become a calling card for humanity and it’s bleeding into our social interactions. This isn’t necessarily a good thing.  It isn’t exactly a smart intimacy strategy for social media.  MORE >>

  83 Tweets

  ---

• MARKETING INTERACTIONS | THURSDAY, APRIL 5, 2012

  Changing the Conversation When B2B companies develop and implement a content marketing strategy it should be obvious that big change is afoot. Not just for marketers, but for everyone involved in the demand-to-revenue generation process. The most pivotal thing that needs to change in parallel across roles is the "conversation." But they are not clairvoyant.  MORE >>

  9 Tweets

  ---

• IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 4, 2012

  Social Business Q&A: 10 Questions with Augie Ray by Joe Chernov | Tweet this One of life’s unspoken disappointments is this: Rarely do we know the extent of the difference we make in one another’s lives. We stumble across an article, catch the tail end of a conversation, receive a kind word from someone special, notice a tweet in passing … and something about it sticks. Another example is Spotify. MORE >>

  14 Tweets

  ---

• Selfless Giving and Selfish Companies: A Social Media Conundrum DIGITAL B2B MARKETING | TUESDAY, APRIL 3, 2012

• Agile marketing meets TV BIZNOLOGY | MONDAY, APRIL 2, 2012

• 11 Essential Elements of a Well-Designed Marketing Ebook HUBSPOT | FRIDAY, APRIL 6, 2012

• Being Busy is Not Being Productive PUZZLE MARKETER | TUESDAY, APRIL 3, 2012

• Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing SAZBEAN | FRIDAY, APRIL 6, 2012

• Be human. Your customers will thank you. SAVVY B2B MARKETING | THURSDAY, APRIL 5, 2012

• How ‘Draw Something’ Is Taking Over the World [INFOGRAPHIC] TOMORROW PEOPLE | WEDNESDAY, APRIL 4, 2012

• Less Really Is More - Getting The Right Number of Fields on Your Form LOOPFUSE | MONDAY, APRIL 2, 2012

• Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data] HUBSPOT | MONDAY, APRIL 2, 2012

• Why Pinterest Matters to Us Social Media Marketers BIZNOLOGY | TUESDAY, APRIL 3, 2012

• What is a business rebrand worth and why rebrand TOMORROW PEOPLE | TUESDAY, APRIL 3, 2012

• How To Keep Your Blog From Undermining Your Brand B2BBLOGGERS | WEDNESDAY, APRIL 4, 2012

• Does Lead Generation Program Really Work? INBOUND SALES NETWORK | TUESDAY, APRIL 3, 2012

• Use Buyer-Based Selling To Engage The New SMB Buyer BUYEROLOGY | FRIDAY, APRIL 6, 2012

• Networking Or Schmoozing Business Relationships BUSINESS GROWTH DEVELOPMENT | FRIDAY, APRIL 6, 2012

• B2B Lead Management – 6 Best Practices GREAT B2B MARKETING | TUESDAY, APRIL 3, 2012

• Why I Fired The Greatest Salesman in the World! INBOUND SALES NETWORK | THURSDAY, APRIL 5, 2012

• How to Run a Great Dinner Meeting PAUL GILLIN | WEDNESDAY, APRIL 4, 2012

• Plugging in with LoopFuse LOOPFUSE | WEDNESDAY, APRIL 4, 2012

• 6 Content Marketing Channels Missing From Your Plan THE EFFECTIVE MARKETER | TUESDAY, APRIL 3, 2012

• Mobile Marketing Trends ACHIEVE MARKET LEADERSHIP | THURSDAY, APRIL 5, 2012

• Harness the power of Newsjacking to Grow Your Business FEARLESS COMPETITOR | FRIDAY, APRIL 6, 2012

• The Big Challenge for Content Marketing? Not Content or Marketing – Execution MODERN B2B MARKETING | TUESDAY, APRIL 3, 2012

• The Cost of Bad Content B2B MARKETING INSIDER | TUESDAY, APRIL 3, 2012

• Generating Social Gravity ACHIEVE MARKET LEADERSHIP | WEDNESDAY, APRIL 4, 2012

• 8 Frequently Missed Lead Gen Opportunities for Your Homepage HUBSPOT | MONDAY, APRIL 2, 2012

• Global Search Marketing BIZNOLOGY | WEDNESDAY, APRIL 4, 2012

• Lift B2B marketing response by putting time on your side. B2BMARKETINGSMARTS | MONDAY, APRIL 2, 2012

• 6 in 10 Senior Marketers Say Social Media Key to Company Survival FEARLESS COMPETITOR | TUESDAY, APRIL 3, 2012

• What’s it like to be in Generation Flux? #IU12 AD YOUR COMMENT HERE | WEDNESDAY, APRIL 4, 2012

• Can You Solve this Digital Marketing Puzzle? – #1950 PUZZLE MARKETER | FRIDAY, APRIL 6, 2012

• Robert Scoble Talks Social Strategy, Open Graph, Pinterest and More MODERN B2B MARKETING | THURSDAY, APRIL 5, 2012

• Top B2B Firms Gaining Significantly More Leads Via Social Media Campaigns ACHIEVE MARKET LEADERSHIP | MONDAY, APRIL 2, 2012

• 3 Things I Learned About Email This Past Week JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, APRIL 5, 2012

• Hunger Games and Sales - How to Make the Odds Ever in Your Favor SALES PROSPECTING PERSPECTIVES | FRIDAY, APRIL 6, 2012

• Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data] HUBSPOT | MONDAY, APRIL 2, 2012

• How to Hire Reps Without Reading Their Resumes SALES CHALLENGER | TUESDAY, APRIL 3, 2012

• Revenue Performance Management: Startling Stats Show that Your Success Depends on It MODERN B2B MARKETING | WEDNESDAY, APRIL 4, 2012

• The Metrics You Need to Measure Lead Nurturing Success HUBSPOT | THURSDAY, APRIL 5, 2012

• 8 Ways to Optimize Your Tweets MANHATTAN MARKETING MAVEN | TUESDAY, APRIL 3, 2012

March, 2012

• MARKETING INTERACTIONS | THURSDAY, MARCH 29, 2012

  Content Marketing: Theory vs. Practice Sometimes I think content marketing can be made so convoluted and complex that it's nearly impossible to execute. I've seen spreadsheets and diagrams and lists of things you must do that make my head hurt. And, yes, I know I do this for a living. I'm a B2B content strategist - and dang proud of the work I do. How much of Y do I need? MORE >>

  119 Tweets

  ---

• DIGITAL B2B MARKETING | TUESDAY, MARCH 13, 2012

  Pinterest: Who Pins Your Content & How Much Traffic Do They Drive The latest report shows Pinterest now drives more traffic than Twitter. You may want to know not just how much traffic Pinterest is driving but also what users are pinning your content and driving the most traffic. Fortunately for marketers, Pinterest is one of the easiest platforms to track. For example, you can see all pins from IBM.com at [link]. MORE >>

  206 Tweets

  ---

• TOMORROW PEOPLE | MONDAY, MARCH 26, 2012
  	The Death of Branding [INFOGRAPHIC] What is branding and why does it matter? Branding is a word that is used a great deal these days. But what does it actually mean? The Design Council defines a brand as: “a set of associations that a person (or group of people) makes with a company, product, service, individual or organisation. The Design Council). The research is revealing. MORE >>

  15 Tweets

  ---

• CUSTOMER EXPERIENCE MATRIX | FRIDAY, MARCH 30, 2012

  Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success I recently gave a Web presentation comprised almost entirely of slides from different surveys. This was a bit of an experiment and, sad to say, it didn’t seem terribly successful. Still, preparing the slides gave me a chance to scan the surveys in my archives, which was entertaining in its own little way. Today I’ll do that. Results are below. MORE >>

  19 Tweets

  ---

• BIZNOLOGY | TUESDAY, MARCH 20, 2012
  	Extended Video “How To Use Google+ For Business” Tutorial Google Plus (Photo credit: ivanpw). started with nothing, creating a Gmail account, filling out all the private info about myself, joining G+, played around with it some, and then proceeded to create a simple, starter, Google+ Page for Business, using my Lodge as an example–since they didn’t have one. Thanks! MORE >>

  14 Tweets

  ---

• GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, MARCH 16, 2012

  7 Reasons Your Content Marketing Strategy Isn’t Working Guest post by {grow} Community Member Sarah Goliger. As marketers, we know that the best way to generate quality leads for our businesses is by creating great content.  Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers.  You’re targeting the wrong audience. MORE >>

  108 Tweets

  ---

• MARKETING INTERACTIONS | THURSDAY, MARCH 22, 2012

  B2B Marketers Need Every-Click Attribution One of the beautiful things about digital B2B marketing is the ability to attribute behavior and engagement for prospects across a variety of channels that may be included in our marketing mix. Where things get a bit sticky is determining how attribution figures into revenue generation. This is a great example to start with. Webinars. White papers. MORE >>

  94 Tweets

  ---

• DIGITAL B2B MARKETING | THURSDAY, MARCH 15, 2012
  	5 Key Elements of Modern Inbound Marketing Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. The new definition: Inbound marketing is marketing focused on being found through the recommendation of others and delighting everyone that finds you. MORE >>

  32 Tweets

  ---

• MEASURABLE MARKETING | THURSDAY, MARCH 15, 2012
  	Top Website Design Trends for 2012 2012 has brought with it a wave of web design trends. Keeping up with these constant developments is essential, but it's important to keep in mind that effective web design is more than just a coat of paint; it always needs to support your business goals. Good web design is a necessary part of your larger web marketing and user experience picture. MORE >>

  7 Tweets

  ---

• B2B MARKETING TRACTION | TUESDAY, MARCH 27, 2012
  	12 Benefits of Blogging for B2B Marketers Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. Add value for prospects and customers. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. MORE >>

  4 Tweets

  ---

• Use Lifetime Customer Value to Measure Social Media BIZNOLOGY | THURSDAY, MARCH 15, 2012

• In Defense of the Funnel ANNUITAS GROUP | MONDAY, MARCH 12, 2012

• Lost the Key to Your B2B Database? MARKETING INTERACTIONS | TUESDAY, MARCH 13, 2012

• 8 Questions to Steer Your Marketing Priorities B2B LEAD GENERATION BLOG | SUNDAY, MARCH 11, 2012

• Difference Between Good Logo Design and Powerful Branding? TOMORROW PEOPLE | WEDNESDAY, MARCH 28, 2012

• INFOGRAPHIC: Developing a Social Media Strategy CLIENT BRIDGE | WEDNESDAY, MARCH 21, 2012

• The Truth About Social Media Content. What Part Don’t You Get? FIFTH GEAR ANALYTICS | MONDAY, MARCH 12, 2012

• Always measure your social media effort. Except when you shouldn’t. GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 5, 2012

• What Will Marketing Look Like in 2030? DIGITAL B2B MARKETING | WEDNESDAY, MARCH 21, 2012

• 12 (of the) Best Social PR Guides, Tips and Techniques of 2011 WEBBIQUITY | MONDAY, MARCH 12, 2012

• Pull Marketing Strategy: 3 Steps to Attracting More Customers TOMORROW PEOPLE | TUESDAY, MARCH 13, 2012

• 3 Ways To Connect With Today’s B2B Buyers BUYEROLOGY | SUNDAY, MARCH 4, 2012

• Is Your Funnel Sick? LEAD VIEWS | FRIDAY, MARCH 30, 2012

• Enterprises Opening Up to Social Networking SAZBEAN | TUESDAY, MARCH 6, 2012

• Inbound Marketing for B2B: Discussion Recap DIGITAL B2B MARKETING | MONDAY, MARCH 19, 2012

• Lean StartUp Movement turning some heads GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MARCH 13, 2012

• Think Your Inside Sales Team Has it Covered? Think Again. THE POINT | MONDAY, MARCH 12, 2012

• How to Analyze Facebook Insights to Improve Your Content Strategy [With Video!] HUBSPOT | WEDNESDAY, MARCH 28, 2012

• Industrial Blogs and Their Benefits-Challenge Duality INDUSTRIAL MARKETING TODAY | SATURDAY, MARCH 3, 2012

• Retargeting: Does Bothering Your Customers Really Work? TOMORROW PEOPLE | FRIDAY, MARCH 30, 2012

• A New Definition for Inbound Marketing DIGITAL B2B MARKETING | WEDNESDAY, MARCH 7, 2012

• Content Marketing ROI Show and Tell [Infographic] FIFTH GEAR ANALYTICS | WEDNESDAY, MARCH 7, 2012

• Grow SMB Revenues With Buyer-Based Marketing BUYEROLOGY | MONDAY, MARCH 26, 2012

• Coverage Questions? We’ve Got You Covered! SALES CHALLENGER | WEDNESDAY, MARCH 14, 2012

• White Papers: Does Your Writer Have an Eye for Detail? WRITESPARK | TUESDAY, MARCH 13, 2012

• The Death of Website Design TOMORROW PEOPLE | WEDNESDAY, MARCH 21, 2012

• Why You Should Stop Mapping Content Formats to the Buyer’s Journey DIGITAL B2B MARKETING | WEDNESDAY, MARCH 28, 2012

• INFOGRAPHIC: Market Your Brand via SMS CLIENT BRIDGE | FRIDAY, MARCH 2, 2012

• SEO for YouTube: How to Search Optimize Video for B2B Marketing HUBSPOT | FRIDAY, MARCH 2, 2012

• Social media: It’s a matter of time EARNEST ABOUT B2B | MONDAY, MARCH 19, 2012

• Is Rex Hammock the Groucho Marx of New Media? B2B MEMES | MONDAY, MARCH 26, 2012

• The Death of Pay Per Click Advertising (PPC) TOMORROW PEOPLE | MONDAY, MARCH 19, 2012

• Marketing Gimmicks versus Value: A Disappointing Example DIGITAL B2B MARKETING | TUESDAY, MARCH 27, 2012

• Ethics and Social Media: Where Should You Draw The Line? SAZBEAN | MONDAY, MARCH 19, 2012

• Analysis and Visualization: “Fifteen Minutes Can Save You …” FIFTH GEAR ANALYTICS | WEDNESDAY, MARCH 28, 2012

• How To Get To Know The New SMB Buyer BUYEROLOGY | WEDNESDAY, MARCH 21, 2012

• Manufacturers Need Lead Management to Close the RFQ Gap INDUSTRIAL MARKETING TODAY | FRIDAY, MARCH 16, 2012

• 5 Critical Actions to Improve Data Quality FEARLESS COMPETITOR | THURSDAY, MARCH 22, 2012

• How to turn blog readers into brand advocates GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MARCH 6, 2012

• 4 Surprisingly Easy Ways to Generate Awesome B2B Content MARKETRI | WEDNESDAY, MARCH 14, 2012