B2B Online Marketing

Please vote for my SXSW Interactive Panel!

Thu, 23 Aug 2012 13:50:42 -0500

”Get a Fortune 500 to Bet on Your Startup” ow.ly/dbxB8

What Songza Teaches Us about Truly Mobile Apps

Fri, 10 Aug 2012 10:56:39 -0500

I love love love Songza. If you love music, download it now!

Why did we need Songza, when we had Rhapsody, Pandora, Spotify, and iTunes? Who needs another music streaming app?

The genius of Songza is that it truly takes advantage of mobile devices. People interact with their devices continuously and their moods change based on any given time, place, and activity.

Songza got expert music curators to group music based on the exact time, place, activity, and mood of the listener at that moment.

For example, if I am in my morning workout, I can find a playlist grouped by workout type. Playlists are also curated by moods. When I am angry, I love to turn to the “Anger Management” playlist. Time of day matters too. If I am trying to fall sleep, there are several “falling asleep” mixes.

Generally, when we build mobile experiences, we simply try to optimize a web interface for a certain screen format/size. What more can we do to take advantage of the time, place, mood, activity of the user?

I am interviewed in the July issue of Market Week on B2B Social Media http://ow.ly/clZdt

Thu, 19 Jul 2012 10:12:39 -0500

I was named 2012 Top Digital Marketer by B2B Magazine! http://ow.ly/bGaJd

Tue, 19 Jun 2012 10:08:33 -0500

Great Fast Company article on the Red Cross Digital Operations Center modeled after Dell's Social Media Command Centerr

Thu, 08 Mar 2012 12:38:17 -0600

http://ow.ly/9xmfU

Great Fast Company article on the Red Cross Digital Operations Center modeled after Dell's Social Media Command Centerr

Thu, 08 Mar 2012 12:26:19 -0600

http://ow.ly/9xmfU

How Social Media Can Drive Relief Efforts

Thu, 08 Mar 2012 12:23:58 -0600

The panel I moderated at Red Cross National HQ yesterday was incredibly insightful.

There is a great Storify summary of the panel here —

http://sfy.co/fIz

How Social Media Can Drive Relief Efforts

Tue, 06 Mar 2012 12:05:22 -0600

Looking forward to moderating a panel at Red Cross National HQ tomorrow on how organizations can use social media to drive better relief efforts to those in need.

We are the warm up for Michael Dell’s ribbon cutting of the new Red Cross Digital Operations Center!

Follow the event!

1:15 PM EST on 3/7

Twitter hashtag — #SMEM

Livestream — http://ow.ly/9u01M

I am mentioned in Forbes on the mainstreaming of gamification

Wed, 14 Dec 2011 10:27:53 -0600

ow.ly/7ZhAs

I am quoted in @Forbes on "Dell Social Business Strategy - The Secret Sauce"

Thu, 01 Dec 2011 15:56:54 -0600

http://ow.ly/7LJ0d

My discussion in PR Week's "Master Class"-> Is creating a [mobile] app always the best plan?

Thu, 01 Dec 2011 15:52:17 -0600

http://ow.ly/7LImu

My interview with Forbes on how my org gamified Dell World!

Wed, 09 Nov 2011 10:43:18 -0600

http://ow.ly/7o087

My interview with Enterprise Efficiency on Social Media Strategy [VIDEO]

Tue, 18 Oct 2011 10:09:26 -0500

http://ow.ly/70XvV

Fast Company interview I did on the Dell World conference mobile App

Wed, 12 Oct 2011 10:16:35 -0500

http://ow.ly/6V75x

How we partner with media companies to create great communities!

Fri, 07 Oct 2011 14:59:19 -0500

My quote in B2B magazine on our EnterpriseEfficiency.com community with TechWeb http://ow.ly/6QTna

Information Week Interview I did on Gamification of Dell World!

Wed, 21 Sep 2011 14:52:38 -0500

Great interview I had with Information Week on how Dell will leverage Gamification at Dell World! http://ow.ly/6B3OWWe are innovating on the traditional event experience!

PART II OF MY INTERVIEW WITH CLICKZ MAGAZINE ON B2B SOCIAL MEDIA MARKETING

Tue, 13 Sep 2011 13:31:22 -0500

http://ow.ly/6tkS5

Part I of my interview with ClickZ magazine on B2B Social Media Marketing http://ow.ly/6gL9Q

Tue, 30 Aug 2011 19:38:45 -0500

The ROI of Social Media Solved

Mon, 22 Aug 2011 19:27:19 -0500

The two questions I get in every conference in which I speak are:

1) How do I convince my executives to invest in social?

2) What is the ROI of social?

I have the answer.

Instead of spending the next 10 hours building a presentation and financial business case for your executives with fancy terms and diagrams as suggested by Social Media gurus and agencies (see my take on them here), spend those 10 hours talking to your customers in social right now and CREATE GREAT CUSTOMER STORIES and play them back to the executives.

I guarentee this will get them to invest.

Your customers are already in social and are ripe for the serving or you wouldn’t be trying to sell the execs in the first place. Serve them, even on a small scale, even on an individual level, make them happy, and play it back internally. That will fire everyone up more than a presentation or business case.

It has worked at Dell, arguably one of the most quantatively focused companies in history. Executives love to hear about that multi-million dollar deal that turned around because the customer engaged with Dell’s experts in communities. Or, executives love hearing about that really angry customer who Dell turned around in social and then saw the success story go viral, prompting more sales.

It’s that simple!

The Content Pain Journey in Social

Fri, 05 Aug 2011 05:27:31 -0500

Comblu recently quoted me in their blog on the pains brands face with content in social media.

“Just this week, I was chatting with Rishi Dave atDell about content strategy. He and his team are passionate about content and believe it is a powerful engagement strategy IF done right. Rishi contends most brands are not ready or equipped to truly be a publisher.

They need to travel what he calls “the content pain journey”, which goes something like this: Most brands produce content episodically for a traditional marketing or thought leadership campaign. Then, they decide they need to amplify that content so they integrate mass social media into the channel mix. This leads to the realization that 1) they need a better process for scheduling content and 2) Holy cow! We need a lot more content. It is only then that they press pause and methodically examine their content creation and distribution approach.”

Social is more about a great content strategy, than a great Twitter or Facebook strategy. The ROI of the channel is 0. The ROI of the content in the channel is huge.

The constant needs of social require daily publication of great content and conversations with customers around that content. However, brands are only setup to publish new content periodically when a new campaign comes along. The brand must become a publisher which requires a different organizational structure.

The content pain journey begins…