B2B Press Release Distribution - Press release distribution - press release publication

Google performs a #PageRank update

B2B Press Release Distribution — Mon, 24 Jan 2011 12:24:28 +0000

Earlier today, we noticed that Google has performed another PageRank update which has boosted Industry Today (press release publication and distribution service) up to a Page Rank of 4! This is of benefit to you because Google loves in-bound links from relevant sites with high Page Ranks and Industry Today allows you to publish news including [...]

Google Caffeine – The New Search Index

B2B Press Release Distribution — Wed, 25 Aug 2010 15:27:09 +0000

We can’t stress enough, the importance of optimising PR content for Search. This has become more important than ever since the announcement from Google that they are launching the new Search Index – Google Caffeine. Social Media Marketing allows organisations to publish a broad range of PR content across a variety of platforms and this process [...]

Industry Today News – July 2010

B2B Press Release Distribution — Tue, 06 Jul 2010 15:23:01 +0000

What’s been happening since you have been using Industry Today?.. As you may know, press releases published on Industry Today are ‘tweeted’ to a relevant following on Twitter via the account for that category and to over 1500 followers via our main account @IndustryToday. During the last 3 months, our press releases have been clicked on [...]

Using Search Engine Optimisation within your Marketing to deliver measurable results

B2B Press Release Distribution — Fri, 26 Mar 2010 10:02:58 +0000

One of the main areas of focus for savvy Marketing Professionals is to achieve Page 1 ranking on Google. Even though this is the case, some PR Professionals have yet to embrace the search engine optimisation tactics that will ultimately enable them to do so. There are various elements to Search Engine Optimisation, many of which [...]

If I upgrade for £36, what do I get for my money?

B2B Press Release Distribution — Sat, 20 Mar 2010 10:25:34 +0000

Your press release published and distributed via a relevant industry news portal Various search engine optimised links back to relevant pages of your website (not just the homepage) Include your email address to receive enquiries directly from your press release A relevant image to accompany your news Your press release will be tweeted to a relevant following on Twitter [...]

Google’s ‘Personalised Search’ and the implications for SEO

B2B Press Release Distribution — Fri, 26 Feb 2010 15:17:08 +0000

In April 2009, Google rolled out ‘Personalised Search’ to all users, not just those who were signed in to a Gmail account. What this means is that anyone using Google is automatically presented with results that are specific to their previous searches and these are displayed above the natural results from Google. Personalised Search is an [...]

Question Your Traditional PR Firm

B2B Press Release Distribution — Thu, 18 Feb 2010 14:36:44 +0000

Many Marketing & PR Firms have been hit hard by the economic climate as a result of their client’s budgets being slashed, some have been dropped all together and the marketing function has been taken back in-house as a cost saving exercise. If you are one of the Marketing / PR firms that this has happened [...]

Why your email Marketing is not working

B2B Press Release Distribution — Mon, 15 Feb 2010 15:45:26 +0000

Have you ever conducted an email marketing campaign and wondered why you have not achieved the results that you want? You’re not alone. There are hundreds of Marketing professionals experiencing the same issues, more now than ever. Throughout the economic downturn, Marketing Professionals were forced to re-think their Marketing plans and many turned to cost effective [...]

How can I attract customers to my website?

B2B Press Release Distribution — Fri, 05 Feb 2010 11:36:58 +0000

Firstly, the fact that you have a website in place is already a clear sign that you recognise the importance of doing business online. Secondly, the fact that you have asked the question ‘How can I attract customers to my website?’ means that you want people to see it. This is presumably because you have [...]

SEO’s importance in the construction market, and why it’s changing the rules of publishing.

B2B Press Release Distribution — Fri, 05 Feb 2010 09:59:42 +0000

Post written by Will Mann How important is search engine optimisation (SEO) to media, PR and marketing professionals in the construction and built environment market? Let me start by providing a statistic. While I was at ContractJournal.com, around 50% of visitors to the site found us via a search engine. (The remainder came chiefly from direct links, [...]