The B2B Formula

What’s Your Non-Social Media Hobby?

David Rosen — Mon, 09 Jan 2012 21:49:04 +0000

I took the day off, so of course my mind relaxed enough to think about stuff other than social media methodologies. I found my way to Barnes & Noble and picked up the book “Crops from Pots.” Last year I experimented with growing herbs so this Spring I’m taking it up a notch with actual [...]

Social Media Manager Wanted- Burson-Marsteller

David Rosen — Fri, 06 Jan 2012 13:42:15 +0000

Folks, we’re looking to hire a couple social media managers here at Burson, so if you or someone you know grooves on corporate, financial or B2B social, drop me a line! :) Here’s the full job description. Here’s a sneak peak at what we’re up to: Corporate Social Media by Burson-Marsteller View more presentations from [...]

Thanks, Prodigy

David Rosen — Fri, 06 Jan 2012 05:30:30 +0000

I’m watching Steve Case get interviewed by Colbert. Riding a wave of nostalgia, I found this screen shot from my first online experience: Prodigy in 1992. You had to buy the software back then. No CDs in your mailbox. Those 5.25 disks cost $50! Then you paid $20/month for dial-up access at 2400 baud. That’s [...]

That Long Tail Just Keeps on Growing

David Rosen — Wed, 04 Jan 2012 17:06:40 +0000

Over at SocialMediaB2B, Jeffrey Cohen has just published a list of his “top 10 blog posts of 2011.” The cool thing is that six of the 10 best performing posts by page views were published in 2009 or 2010! So the work he and his colleagues did a year or two ago keeps delivering [...]

A Primer on Hyperlocal News

David Rosen — Mon, 02 Jan 2012 06:39:10 +0000

Ahead of January 18th’s event, Hyper Local News in a Hyper Connected World, here are three excellent decks that cover the spectrum of hyper local and digital journalism. See you there! Hyperlocal 101 View more presentations from Ted Mann The Future Journalist View more presentations from Columbia University Storytelling in the link economy View more [...]

Inspired, You Will Be

David Rosen — Sat, 24 Dec 2011 16:52:30 +0000

It’s chinese food & movie day at the Rosen household, so basically I’m spending a lot of time on io9. It’s there that I found this gem of a marketing stunt for the new Star Wars MMOG. I’ve watched it five times already, and while it’s not B2B, sometimes you just have to admire what [...]

What Happens if Every Employee Has a Klout Score?

David Rosen — Tue, 20 Dec 2011 15:29:45 +0000

Klout scores and their ilk are already being used to evaluate potential new hires and could make their way into formal employee evaluations as the methodologies get better and more transparent. Looking down the road, what happens when 1) a large number of employees are using social networking as a part of their job, 2) [...]

Drinking from the Information Fire Hose? Stop & Sip Doctorow’s “Context”

David Rosen — Fri, 16 Dec 2011 15:49:30 +0000

Doctorow’s “Context” is a collection of learned love notes to technology and the creativity it fires. Most readers will walk away saying the copyright essays are the most interesting, but if you happen to be a new dad like me, it’s Cory’s thoughts on how to raise kids in a screen-lit world that make the [...]

Twitter Traffic Feeling Low? Here’s a Tool to Double Check

David Rosen — Wed, 14 Dec 2011 23:58:24 +0000

If you’ve got a crisis breaking and the Twitter traffic seems low, it might be some of the data isn’t coming through. You can check out the API status of the search function here. (Of course this would also work any time you think the real-time monitoring is a bit off.) If any Twitter API [...]

A Bunch of Swirly Lines Do Not an Infographic Make

David Rosen — Tue, 13 Dec 2011 13:31:53 +0000

“Infographic” may be the social media word of year, but as the use of the tool has grown, so too has its definition been stretched. Some have turned them into awesome mini instruction manuals. Others — and I’m not rude enough to link here — are just swirly lines pointing to stats. In terms of best [...]