The B2B Formula

Klout, Kred & PeerIndex, Oh, My! “Return on Influence” Demystifies Social Scoring Tools

David Rosen — Tue, 15 May 2012 13:51:05 +0000

TweetWe’re lucky to live in an age where squishy words like “influence” are acquiring mathematical meaning. We’re very lucky that someone recognized this development early and wrote a book about it. And we’re very, very lucky that person is Mark Schaefer, a marketer who is as comfortable with business metrics as he is the human [...]

“Google+ for Business” or “How I Learned to Stop Worrying and Love The Newest Social Network”

David Rosen — Wed, 09 May 2012 03:41:14 +0000

TweetDon’t think “Google+ for Business” is a good book because it teaches you how to use G+, although it does. And don’t think it’s good because it has dozens of useful case studies, though it does that too. No, know that Chris Brogan’s latest work is good because it teaches you an entirely new skill: [...]

Holy Cow // New Twitter Analytics Tool from Hubspot

David Rosen — Sat, 05 May 2012 04:22:54 +0000

TweetHubspot’s delighted us again with their social media analytics. They’ve launched a free Twitter keyword tool called TweetCharts that shows you — for any word, any username, any hashtag — the following (and a bit more): 1. How many contain links 2. How many are re-tweets 3. How many are replies 4. Gender of tweeters [...]

Social Media Pros Have the Worst Information Diets

David Rosen — Sun, 29 Apr 2012 20:08:04 +0000

TweetThe night before I met Clay Johnson, author of The Information Diet, I was flying back to NY enjoying two hours of uninterrupted email. Inflight rules being what they are, I couldn’t send or receive messages; just write responses to the ones I had. One after another, well thought out communiques went into the ether. “If only [...]

Experimenting with “The Information Diet” — How do You Manage the Deluge?

David Rosen — Wed, 04 Apr 2012 16:10:20 +0000

TweetI’ve been reading “The Information Diet” and got inspired to find ways to manage my social media activities more efficiently. I often use Google Alerts to tell me when there’s new content on something like “wealth management” and “social media.” I’ve got seven of those terms going for financial social media topics, and my default [...]

Ignore this blog post

David Rosen — Fri, 30 Mar 2012 14:40:13 +0000

TweetI’m testing something with a social media monitoring program. 527190687j

Review: “The Google+ Guide” Compresses Weeks of Guessing into Hours of Knowing

David Rosen — Thu, 29 Mar 2012 19:47:42 +0000

TweetMy dad gave me a call once when I was in college, asking how to do something in PowerPoint. I gave him the answer and he replied — incredulously — “how did you learn this stuff? Was there a book?” I said “no, you just play around with the program for a few days and [...]

LinkedIn’s New “People You May Know” Feature is WAAAAAAY Better

David Rosen — Wed, 28 Mar 2012 14:22:56 +0000

TweetThat “People You May Know” feature has been such a permanent fixture on LinkedIn that your eyes may be glossing over it. The new upgrade will change that. The initial view looks static, but the magic is all in the rollover navigation. Watch the 1-minute video below to see how it works. (More via Mashable and LinkedIn’s blog.)

Paul, from Peter, Paul & Mary, Sort of Predicted User-Generated Content

David Rosen — Sun, 18 Mar 2012 21:33:39 +0000

TweetI was watching the 1986 Peter, Paul & Mary concert on PBS today and caught this quote from Paul Stookey on the evolution of media. He half-jokingly predicting the famous TIME Magazine 2006 Person of the Year: YOU. You’ll remember that one as published with a mirror on the cover, celebrating user-generated content. “In the 50s, [...]

Review: “The Power In a Link” Reveals LinkedIn’s Highest Potential for Business Networking

David Rosen — Tue, 13 Mar 2012 22:13:12 +0000

TweetIs social media a totally new phenomenon or just the latest expression of people’s desire to connect? Thankfully, David Gowell’s LinkedIn book puts that debate to rest by proving it’s BOTH. In “The Power of a Link,” Gowell explains that LinkedIn reveals the social network you’ve always had, but could never see. That’s a huge — [...]