BDR_London's blog

What sort of ROI can I get from SEO?

BDR_London — Thu, 03 Dec 2009 17:38:25 +0000

As an internet advertising agency we are very concerned about ROI (return on investment). It is essential all your marketing efforts provide you with a return. The beauty of what we do is we can measure everything so you know how much money we are making you.

Google Intelligence

BDR_London — Wed, 02 Dec 2009 16:33:04 +0000

As a full service internet advertising agency we are always interested in new Google tools. Google Analytics beta Intelligence module is a welcomed new addition, below I have briefly outlined its purpose and how it can be used.

It allows Google Analytics users to identify trends and look at changes in website traffic and revenue. As a result is makes gaining insights easier. The interface is easy on the eye as is Analytics in general and you can view information in graph and table form.

How important is DMOZ for SEO?

BDR_London — Mon, 30 Nov 2009 15:06:58 +0000

As an SEO agency we are always looking for ways to improve the rankings of our clients. No-one knows the Google algorithm, so I always say if you do everything you can to create a relevant site then you can't go wrong. I definitely notice over the years that sometimes certain aspects of SEO carry more importance than others.

Banner Advertising

BDR_London — Wed, 25 Nov 2009 16:41:36 +0000

Banner advertising can be a rich and creative form of online advertising. Lots of big brands use it to drive sales and build awareness. It's an ideal way to engage with users on a personal level. You can target individuals according to the demographics of the site they visit and the content they consume.

Grow your business in 2010

BDR_London — Mon, 23 Nov 2009 14:38:48 +0000

The New Year is a great opportunity to look at your business and make some decisions about how you are going to do things differently in 2010. Why not talk to an internet advertising agency about adopting a new web strategy?

Social Media Marketing in 2010

BDR_London — Fri, 20 Nov 2009 16:53:36 +0000

Social Media Marketing is the new buzz word that all internet advertising agencies are using. In 2010 this form of internet marketing is going to move to the next level. Social media optimisation has become increasingly popular with companies looking to push their services online.

You have heard of SEO, well in 2010 you will hear increasingly more about SMO social media optimisation. Social Media is a great way to connect with your potential customers, but it needs to be used in the right way. Social media is a two way conversation and not a push sales tactic.

Can you afford not to do SEO?

BDR_London — Thu, 19 Nov 2009 14:28:10 +0000

As an internet advertising agency we are always talking about the benefits of search engine optimisation and comparing it to other forms of advertising. As we all know the UK economy is not what it used to be. Our currency is struggling and unemployment rates are rising.

With all this uncertainty businesses are looking at ways of cutting costs, becoming more efficient as well as more competitive. Using search engines to market your business is definitely a good strategy to help you get through this testing time.

How will Caffeine affect SEO?

BDR_London — Sat, 14 Nov 2009 14:56:14 +0000

As an internet advertising agency we have to stay abreast of all the latest developments. This is especially important when Google launches an update and the next one has created a lot of interest.

Google's Caffeine update is set to speed up the search engine in terms of bringing up results and indexing. So what does this mean for search engine optimisation? Well, it means any changes you make to your site will be seen by Google quicker. This is a good thing if you are a proactive SEO'er.

Social Media Marketing Be Social

BDR_London — Tue, 10 Nov 2009 11:59:31 +0000

Social Media Marketing is the hot buzz word on everyone's lips. Its real time current and the way we now connect with each other online. In many instances social media has over taken email in the way we interact.

I often post on someone's wall or create an event on Facebook to plan an evening out instead of emailing all my friends, that's just so 2000! Now social media is well and truly part of our lives it is becoming a useful tool for business too.

What is Google Wave

BDR_London — Sat, 07 Nov 2009 16:03:32 +0000

BDR recently received an invite for Google Wave. As a forward thinking internet advertising agency we were quite excited to test the new communication platform, which has been proclaimed to change the way we interact with each other online.

Google Wave is the next evolution in email. Essentially it is a real-time communication tool.