BRER Real Estate Marketing Blog

New! And Improved!! You Gotta See This!

Kathleen — Tue, 15 May 2012 20:44:17 +0000

I spend a fair amount of time writing “about” pages for clients. It’s much easier for someone else to talk about how wonderful you are, right? Right. That’s why it’s more difficult for me to talk about Getting...

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Without Really Trying, This Issue Could Get You Left Out by the Penguin

Kathleen — Tue, 15 May 2012 18:53:49 +0000

There have been a other posts here about the Penguin update by Google. Here’s another issue that has been raised by Penguin that you need to know about. Do you know what anchor text is most used for links coming into your website? Do...

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Here’s What Happens When You Do SEO Right

Kathleen — Tue, 15 May 2012 16:49:56 +0000

There’s been a lot of talk around the Internet and on this blog about the Penguin release by Google. And, it’s a good idea to keep up with the changes that happen. We will be tweaking our approach to SEO to respond to the latest...

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From the Web: A New Perspective on Hyper-Local Blog Posts

Kathleen — Tue, 08 May 2012 20:54:33 +0000

If you’re a real estate blogger, you have undoubtedly heard the experts sing the praises of hyper-local blog posts. And you may be a great hyper-local blogger yourself. But, I saw a post recently on (what a surprise!) Active Rain that...

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Panda and Penguin – The Double-Whammy

Kathleen — Tue, 08 May 2012 16:34:10 +0000

While some of the experts are saying that the Penguin update is affecting about 3% of searches done in English, there are still a lot of people who seemed to be negatively impacted. And, for many of those, they just don’t know what hit...

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What You Need to Know About Google’s Penguin Update

Kathleen — Tue, 08 May 2012 10:48:22 +0000

Google’s Penguin update was launched on April 24, 2012. If you’ve seen a change in your search engine rankings, you need to understand the new update. And, if nothing happened to your rankings, you still need to keep up with...

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Pump Up Your Gmail!

Kathleen — Wed, 02 May 2012 20:18:23 +0000

This is a guest blog contributed by Ben Fisher, a Park City REALTOR® serving the Park City & Deer Valley Luxury communities. I know many real estate agents all over the country use Gmail for their primary email service, but most do not fully...

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Beware of SEO Experts Bearing Long-Tail Keywords

Kathleen — Wed, 02 May 2012 12:50:27 +0000

I talked to an agent recently who was working with an SEO expert who advised him to target long-tail keywords. I have no problem with long-tail keyword phrases, and they do play an important role in SEO. But, please. An SEO...

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The Little Known Best Way to Actively Pursue Long-Tail Keyword Phrases

Kathleen — Tue, 01 May 2012 12:45:25 +0000

Long-tail keyword phrases do help you get very targeted traffic. Someone searching for Atlanta real estate could want anything, residential, commercial, rentals, etc. Someone searching for 2 story homes in historic Atlanta neighborhoods is...

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Real Estate Marketing: The Lead Conversion Engine™ is Here!

Kathleen — Tue, 24 Apr 2012 18:46:46 +0000

. This post will be short and sweet. The Lead Conversion Engine™ is ready to go! Learn how you can convert more leads!

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