BRER Real Estate Marketing Blog

Whimsical Wednesday: Winning Over the Bees

Kathleen — Wed, 28 Jul 2010 11:28:08 +0000

I glanced at the hummingbird feeder the other day, and it looked like a twig had fallen into one of the “flowers” of the feeder and was sticking straight up. Then, the twig moved, and I realized it was a wasp. The bug was standing on...

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From the Web: Words of Wisdom from Rock Bottom

Kathleen — Tue, 27 Jul 2010 11:46:44 +0000

Here’s a raw, heartfelt, honest discussion about being at rock bottom as a real estate professional. Being at rock bottom is no fun. Climbing up from rock bottom is tough. But, often it’s the first step that proves to you that...

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How to Win the Real Estate Marketing Waiting Game

Kathleen — Mon, 26 Jul 2010 11:49:06 +0000

If there’s anything most of us hate, it’s waiting. If you’re anything like me, you go to the grocery at non-peak hours; you plan things so that you’re never stuck going to the bank on Friday afternoon because you’re...

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How to Add a Signature in Outlook

Kathleen — Wed, 21 Jul 2010 13:46:32 +0000

Learn how to create an effective real estate email marketing signature in Outlook

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A Real Estate Marketing Opportunity You Can’t Ignore

Kathleen — Tue, 20 Jul 2010 13:03:33 +0000

Sometimes it’s the simplest things we tend to overlook. You know it’s important to take advantage of every opportunity you can to promote your business and reinforce your brand. But, are you overlooking one of the easiest places to...

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Insider Insight: Finding Photos for Real Estate Websites and Blogs

Kathleen — Tue, 20 Jul 2010 11:26:18 +0000

This guest post written by Lake Travis waterfront homes specialist, Sam Chapman. Need Photos? Many real estate agents building web pages or writing blog posts use photos. Some “borrow” photos from other websites either not...

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Social Media: The Secret to Finding Fresh Content

Kathleen — Mon, 19 Jul 2010 11:38:45 +0000

Keeping Social Media Fresh If you’re using social media like Facebook, Twitter and Linkedin, you need to provide information that your fans or followers find useful and that may generate discussion. What’s the secret to finding fresh...

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Insider Insight: How to Create Real Estate Brands for Public Internet Connections

Kathleen — Mon, 12 Jul 2010 11:57:26 +0000

This guest post was written by Chicago Lofts specialist, Mert Sahinoglu. Real Estate professionals spend many hours on many different wireless connections. Here are three branding opportunities for both private and public internet...

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Insider Insight: 7 Unusual Offline Branding Techniques for Real Estate Websites

Kathleen — Thu, 08 Jul 2010 11:49:58 +0000

This guest post was written by Chicago Condos specialist, Mert Sahinoglu. Here are some offline website branding techniques that every real estate professional can apply. Some are very untraditional. Home/Office Roof Your Real Estate...

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Whimsical Wednesday: Newspaper Corrections

Kathleen — Wed, 07 Jul 2010 11:04:08 +0000

Newspapers are supposed to be well-researched, well-written and well proofed. So, it really makes me smile when I see the corrections the papers are forced to publish. Here are a few that might make you chuckle. Apology: I originally wrote,...

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