Buzzword Status Report

What is Semantic Advertising? Who Are The Top Vendors?

Mark Hollander — Wed, 01 Jul 2009 03:57:43 +0000

Meaning + Promotion = Semantic Advertising. Semantic advertising is the marriage of content analysis with online advertising. As first discussed last year ( The Semantic Web – Prove It to Yourself in 5 Minutes and What is the semantic web? Read more »

What is SEO 2.0?As if mastering the obscure art of ethical Search Engine Optimization (SEO) wasn’t difficult enough...
Search Engine Strategies for Pharmaceutical MarketingIn the 1989 hit baseball movie “Field of Dreams” Kevin Costner hears a voice while...
MySpace is Top Ranking Social Media Site When Ranked by Video StreamsAs first covered by PaidContent, Nielsen Online reported today that MySpace beat Facebook by about...

What is SEO 2.0?

Mark Hollander — Mon, 01 Jun 2009 22:02:15 +0000

As if mastering the obscure art of ethical Search Engine Optimization (SEO) wasn’t difficult enough along comes a term to make it more confusing: SEO 2.0. An ill-defined and conveniently vague term that can mean almost anything, including: Converting visitors to prospects who take action such as filling out a form, downloading a white paper, watching a video, or placing an order. Optimizing your site for social media and link sharing with services like StumbleUpon, Digg and Facebook. Read more »

3 Things You Need to Know About Pharma Search Marketing The Search Engine Strategies for Pharmaceutical Marketing Conference held a great kick-off workshop led...
Search Engine Strategies for Pharmaceutical MarketingIn the 1989 hit baseball movie “Field of Dreams” Kevin Costner hears a voice while...
What Is Social CRM?Respect The Tweet Twitter, Linked-In, Plaxo and Facebook are all part of a savvy business-person’s...

Pharma has reason to be afraid of social media marketing

Mark Hollander — Fri, 23 Jan 2009 14:48:52 +0000

Warning letters. Off-label promotion. Adverse drug reaction reporting. These are compelling reasons why pharmaceutical, biotechnology and medical device marketers should be nervous about social media. Read more »

Social Media is mired in a massive hype cycle“Signal to Noise” refers to the ratio between the desired signal – music for example...
Eularis Releases “eMarketing Using Social Media” ReportPatients and physicians are increasingly relying upon digital word of mouth – Twitter, YouTube, Facebook...
More than half of American adults look online for health information.What this means for your digital marketing initiatives The Pew Internet & American Life Project reports...

What Is Agile Software Development?

Mark Hollander — Tue, 09 Dec 2008 12:56:06 +0000

Agile Software Development is The 80/20 Rule At Work. If you work in marketing communications you know that your work product has become digital. You’ve become a software developer, like it or not. In our 100 Day Plan you discover that “input does not equal output.” Or as my Dad used to say “you can work hard or you can work smart.” And so it makes sense there are to main ways to manage projects: Plan Driven – very structured approach, emphasizes documentation, negotiation and contracting. Think of Microsoft Project and a large pot of bad coffee. Read more »

Social Media is mired in a massive hype cycle“Signal to Noise” refers to the ratio between the desired signal – music for example...
5 Ways to Keep Your Sanity When Working With Web DesignersMBSTIA is a 7-year old design firm outside of Washington, DC. Specializing in design and...
What Is Social CRM?Respect The Tweet Twitter, Linked-In, Plaxo and Facebook are all part of a savvy business-person’s...

What Is Social CRM?

Mark Hollander — Fri, 21 Nov 2008 13:50:05 +0000

Respect The Tweet. Twitter, Linked-In, Plaxo and Facebook are all part of a savvy business-person’s life. So in a recessionary economy when you want to treat customers and prospects with additional respect, you read ALL their feeds. Read more »

CDC Uses Social Media for Peanut RecallThe Centers for Disease Control (CDC) is making excellent use of social media tools in...
Your Facebook Status – Whose Privacy Is This AnywayAs reported by Nick O’Neill in his post Facebook Opens Status API, Say Goodbye to Twitter,...
Eularis Releases “eMarketing Using Social Media” ReportPatients and physicians are increasingly relying upon digital word of mouth – Twitter, YouTube, Facebook...

What’s Twitter? 5 Things Your Business Needs to Know

Mark Hollander — Sun, 12 Oct 2008 18:47:17 +0000

Twitter is a micro blogging service that consists of 140 character posts. You can think of it as SMS for the web. It has grown into a near real-time messaging service ranging from the banal “just ate an egg McMuffin” to the useful, “Arrested” which freed James Karl Buck from an Egyptian jail cell. Read more »

Twitter Experiments With Verified Accounts: You Avoid Brand HijackingWe advise clients to ALWAYS “register an account on Twitter for both the brand and...
Augmented Reality Applications For Health CareAugmented Reality is the process of superimposing metadata onto a video feed. When that video...
3 Things You Need to Know About Pharma Search Marketing The Search Engine Strategies for Pharmaceutical Marketing Conference held a great kick-off workshop led...

What is AJAX? Why do your internal customers want it?

Mark Hollander — Tue, 02 Sep 2008 14:58:41 +0000

AJAX is a series of interrelated technologies that power the so-called Web 2.0: Asynchronous communications with the web server. Javascript. XML. What Do These Buzzwords Mean? Read more »

Hey Pharma… What would you do if Christian Bale were your brand?Health care communicators are in double trouble: Do too much and you’ll become the next Yaz with...
Eularis Releases “eMarketing Using Social Media” ReportPatients and physicians are increasingly relying upon digital word of mouth – Twitter, YouTube, Facebook...
5 Ways to Keep Your Sanity When Working With Web DesignersMBSTIA is a 7-year old design firm outside of Washington, DC. Specializing in design and...

What is cloud computing and how will it impact your business?

Mark Hollander — Fri, 18 Jul 2008 19:58:09 +0000

Cloud computing refers to the shift of ownership and maintenance of servers from individual business units to a shared and secured environment on the internet. It means a lower total cost of ownership and the ability to scale rapidly to meet demand. Read more »

Eularis Releases “eMarketing Using Social Media” ReportPatients and physicians are increasingly relying upon digital word of mouth – Twitter, YouTube, Facebook...
What is SEO 2.0?As if mastering the obscure art of ethical Search Engine Optimization (SEO) wasn’t difficult enough...
Patient education reduces readmissions and ER visitsYou’ve always known that patient education was important, but did you know it also makes...

What is Reality-Mining?

Mark Hollander — Tue, 01 Jul 2008 19:14:21 +0000

iPhones and Tom-Tom’s oh my! As more and more hand held devices begin sharing data with each other and with the net, the ability to predict behavior becomes the next big thing for marketers, social networks and of course governments curious about citizens’ behaviors. All of this falls under the rubric of “Reality Mining,” a term used to describe the marriage of GPS (global positioning systems) and large scale data mining. Read more »

Augmented Reality Applications For Health CareAugmented Reality is the process of superimposing metadata onto a video feed. When that video...
Eularis Releases “eMarketing Using Social Media” ReportPatients and physicians are increasingly relying upon digital word of mouth – Twitter, YouTube, Facebook...
Patient education reduces readmissions and ER visitsYou’ve always known that patient education was important, but did you know it also makes...

Understand the semantic web in 4 minutes.

Mark Hollander — Tue, 03 Jun 2008 22:31:12 +0000

Mike Wesch is a digital ethnographer. An academic who combines the study of Media Ecology with Cultural Anthropology. Read more »

What is Semantic Advertising? Who Are The Top Vendors?Meaning + Promotion = Semantic Advertising Semantic advertising is the marriage of content analysis with...
What is SEO 2.0?As if mastering the obscure art of ethical Search Engine Optimization (SEO) wasn’t difficult enough...
Twitter in plain EnglishCommonCraft released a wonderful 2 1/2 minute video that explains: What the heck is Twitter?...