Buzzword Status Report

What is Semantic Advertising? Who Are The Top Vendors?

Mark Hollander — Wed, 01 Jul 2009 03:57:43 +0000

Meaning + Promotion = Semantic Advertising. Semantic advertising is the marriage of content analysis with online advertising. As first discussed last year ( The Semantic Web – Prove It to Yourself in 5 Minutes and What is the semantic web? Read more »

MySpace is Top Ranking Social Media Site When Ranked by Video StreamsAs first covere
What is SEO 2.0?As if mastering
Search Engine Strategies for Pharmaceutical MarketingIn the 1989 hit

What is SEO 2.0?

Mark Hollander — Mon, 01 Jun 2009 22:02:15 +0000

As if mastering the obscure art of ethical Search Engine Optimization (SEO) wasn’t difficult enough along comes a term to make it more confusing: SEO 2.0. An ill-defined and conveniently vague term that can mean almost anything, including: Converting visitors to prospects who take action such as filling out a form, downloading a white paper, watching a video, or placing an order. Optimizing your site for social media and link sharing with services like StumbleUpon, Digg and Facebook. Read more »

3 Things You Need to Know About Pharma Search MarketingThe Search Engi
Search Engine Strategies for Pharmaceutical MarketingIn the 1989 hit
3 ways business can survive exponential changeFuel-Lines, a b

Pharma has reason to be afraid of social media marketing

Mark Hollander — Fri, 23 Jan 2009 14:48:52 +0000

Warning letters. Off-label promotion. Adverse drug reaction reporting. These are compelling reasons why pharmaceutical, biotechnology and medical device marketers should be nervous about social media. Read more »

Eularis Releases “eMarketing Using Social Media” ReportPatients and ph
Adverse Event Reporting & Appropriate Dialogue in Social Media for Health CareJonathan Richma
More than half of American adults look online for health information.What this means

What Is Agile Software Development?

Mark Hollander — Tue, 09 Dec 2008 12:56:06 +0000

Agile Software Development is The 80/20 Rule At Work. If you work in marketing communications you know that your work product has become digital. You’ve become a software developer, like it or not. In our 100 Day Plan you discover that “input does not equal output.” Or as my Dad used to say “you can work hard or you can work smart.” And so it makes sense there are to main ways to manage projects: Plan Driven – very structured approach, emphasizes documentation, negotiation and contracting. Think of Microsoft Project and a large pot of bad coffee. Read more »

What is AJAX? Why do your internal customers want it?AJAX is a serie
Social Media is mired in a massive hype cycle“Signal t
5 Ways to Keep Your Sanity When Working With Web DesignersMBSTIA is a 7-y

What Is Social CRM?

Mark Hollander — Fri, 21 Nov 2008 13:50:05 +0000

Respect The Tweet. Twitter, Linked-In, Plaxo and Facebook are all part of a savvy business-person’s life. So in a recessionary economy when you want to treat customers and prospects with additional respect, you read ALL their feeds. Read more »

CDC Uses Social Media for Peanut RecallThe Centers for
Your Facebook Status – Whose Privacy Is This AnywayAs reported by
Eularis Releases “eMarketing Using Social Media” ReportPatients and ph

What’s Twitter? 5 Things Your Business Needs to Know

Mark Hollander — Sun, 12 Oct 2008 18:47:17 +0000

Twitter is a micro blogging service that consists of 140 character posts. You can think of it as SMS for the web. It has grown into a near real-time messaging service ranging from the banal “just ate an egg McMuffin” to the useful, “Arrested” which freed James Karl Buck from an Egyptian jail cell. Read more »

Twitter in plain EnglishCommonCraft rel
Twitter Experiments With Verified Accounts: You Avoid Brand HijackingWe advise clien
How To Lose Your Wallet – Gain CustomersWith the econom

What is AJAX? Why do your internal customers want it?

Mark Hollander — Tue, 02 Sep 2008 14:58:41 +0000

AJAX is a series of interrelated technologies that power the so-called Web 2.0: Asynchronous communications with the web server. Javascript. XML. What Do These Buzzwords Mean? Read more »

What is cloud computing and how will it impact your business?Cloud computing
Hey Pharma… What would you do if Christian Bale were your brand?Health care com
Eularis Releases “eMarketing Using Social Media” ReportPatients and ph

What is cloud computing and how will it impact your business?

Mark Hollander — Fri, 18 Jul 2008 19:58:09 +0000

Cloud computing refers to the shift of ownership and maintenance of servers from individual business units to a shared and secured environment on the internet. It means a lower total cost of ownership and the ability to scale rapidly to meet demand. Read more »

What is SEO 2.0?As if mastering
What is AJAX? Why do your internal customers want it?AJAX is a serie
3 Things You Need to Know About Pharma Search MarketingThe Search Engi

What is Reality-Mining?

Mark Hollander — Tue, 01 Jul 2008 19:14:21 +0000

iPhones and Tom-Tom’s oh my! As more and more hand held devices begin sharing data with each other and with the net, the ability to predict behavior becomes the next big thing for marketers, social networks and of course governments curious about citizens’ behaviors. All of this falls under the rubric of “Reality Mining,” a term used to describe the marriage of GPS (global positioning systems) and large scale data mining. Read more »

MySpace is Top Ranking Social Media Site When Ranked by Video StreamsAs first covere
More than half of American adults look online for health information.What this means
Your Facebook Status – Whose Privacy Is This AnywayAs reported by

Understand the semantic web in 4 minutes.

Mark Hollander — Tue, 03 Jun 2008 22:31:12 +0000

Mike Wesch is a digital ethnographer. An academic who combines the study of Media Ecology with Cultural Anthropology. Read more »

What is Semantic Advertising? Who Are The Top Vendors?Meaning + Promo
What is SEO 2.0?As if mastering
Adverse Event Reporting & Appropriate Dialogue in Social Media for Health CareJonathan Richma