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Madrid, Spain - wuonm just released DisCover 1.0, their one tap music player for iPhone, iPod and iPad devices. DisCover allows anyone to add icons onto the home screen using artwork from their music library. The album can be played by simply tapping the created icon on their springboard.

Feature highlights include:
* Unlimited number of icons
* Play the album with just one tap
* Integrated with the iPod app
* Music keeps playing even when you exit the application

DisCover automatically searches for all the music on the device. Users scroll to their favorite artist and select the album they want to add as icon. Following onscreen instructions the user will be able to create the artwork icon in seconds. Perfect for always having users favorite albums on hand.

They can enjoy DisCover at the gym, while jogging, in the car... every time they don't want to fumble through menus and options in the iPod application. Or simply because it is cool to see their favorite album artwork as an icon on their iPhone screen.

"There is no faster and easier way to play an album [in the iPhone]." said Julian Romero, lead developer of wuonm, "You can try playing an album with 3GS voice commands ... and ring someone instead. Or, in the middle of my daily run, open iPod app and navigate from podcasts to artists, then try to scroll down to the desired name. Impossible without stopping. Now I just have a look at the album icons and tap one of them."

Supported Languages:
* US English, French, German, Italian, Japanese and Spanish

Device Requirements:
* iPhone and iPod touch
* Requires iPhone OS 3.0 or later
* 1.7 MB

Pricing and Availability:
DisCover 1.0 is $1.99 (USD) and available worldwide exclusively through the App Store in the Music category.

wuonm
DisCover 1.0
Purchase and Download
Media Assets
App Icon

Located in beautiful Madrid, Spain, wuonm is a small, privately funded Spanish company founded in 2006 by Katy Huertas. With a focus on the Mac and iPhone platforms, wuonm was formed by experienced people who love programming and have a passion to create original and unique applications. FaceCall for iPhone was their first product, with Canvas, and CallSeries in their iPhone lineup. The innovative Layers is their Mac flagship product. Copyright (C) 2006-2010 wuonm. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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Plymouth, MI - Publicist and Internet Marketing Specialist Scott Lorenz has compiled a list of 52 tips on how to promote an iPhone App - tips he garnered from his extensive experience as a public relations professional in promoting all types of products, inventions, books and services. Apple has almost 150,000 iPhone applications available for sale at its App Store and this number will grow exponentially with the growing popularity of the iPhone, iPod and the new iPad.

"The competition is fierce so in order to succeed you must aggressively promote your iPhone app if you want a fighting chance," says Scott Lorenz President of Westwind Communications Public Relations firm. westwindcos.com

What's the best way to promote your app? "There is no "best" way," says Lorenz. "You must employ multiple tactics to crack the success code. Simply relying on word of mouth is not enough. You need to get the attention of the news media. Just look how fast the TigerText app got traction after it was featured by CNN and Time Magazine. Shortly after those news organizations featured it other media outlets jumped on the bandwagon and promoted it as well. This has led to people talking about it at the water cooler, at Starbucks and everywhere else," said Lorenz, "that's the power of PR."

How can iPhone developers put this powerful force to work? Lorenz says that his solution as a publicist is to seek publicity to help get the word of mouth going which will then lead to those highly sought after downloads. He's compiled a list of 52 tips on how to promote an iPhone App - suggestions garnered from his extensive experience as a public relations professional and Internet Marketing Specialist in promoting all types of products, inventions, books and services. Lorenz says that after reviewing the 52 ideas, developers should ask themselves these questions:

* Is our iPhone app getting all the media coverage it deserves?
* Is our competition getting more than their fair share of media coverage?
* Would media coverage get people to download my iPhone app?
* Do I have a PR strategy for continuous year round media coverage for our iPhone app?
* Who in the company can implement any or all of these 52 items?

If the answers to these questions are not satisfactory Lorenz says developers should consider hiring Westwind Communications or other publicist who'll "pitch" the media on their iPhone app. A publicist will create a story idea involving the app that would interest the people who read, watch or listen to a particular media outlet that would cover the app.

Lorenz added "Even if you have the internal staff and expertise to commit to your public relations effort then you should still consider hiring an outside PR firm to just promote the iPhone app. The reason? There is much to do and it's a big world out there with plenty of media outlets to reach. The outside PR firm can focus on the iPhone app exclusively."

Concluded Lorenz, "The busier you get, the easier it is to forget about or "set aside" important PR activities. Don't get caught in that trap! If you want your iPhone app to be a success then hire a publicist who can get the publicity you deserve!"

52 Ways to Promote Your iPhone App
About Scott Lorenz

Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous authors, doctors, lawyers, inventors and entrepreneurs. As a book marketing expert Lorenz is called upon by top execs and bestselling authors to promote their books. Copyright (C) 2010 Westwind Communications. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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Wilmington, North Carolina - ClayTracker, the first hand-held Sporting Clays scoring app for the iPhone and iPod touch has just released its latest upgrade that includes scoring screens for American, English & Olympic/International Skeet.

"We are excited to expand the app we developed for Sporting Clays to now include Skeet." said Tom Carter, president of EXPOGO Displays & Graphics, the company that created the program. "In Skeet it's all about knowing stats to help improve your game, and ClayTracker automates this process by putting round totals, percentages, and each station's scoring history right at your fingertips."

ClayTracker simplifies scoring by eliminating the need for pencils, scorecards, and manually adding scores during or after the round. Shooters can instantly view their totals and standings, then begin scoring another round with the touch of a button. ClayTracker combines multiple round totals, tracks shooter rotation and also prompts the "Option" shot upon scoring the first "lost bird" in American and English Skeet.

ClayTracker is now featured as a "Staff Favorite" pick on the App Store and was also a featured app on the "What's Hot" list in December. ClayTracker is available as a free upgrade to current users.

Claytracker Features:
* Scorecards, totals and percentages stored are in history
* Touch-screen scoring with animated "Hit/Miss" buttons
* Scores saved automatically so data is always preserved
* Google Maps and one-touch dialing for favorite clubs
* In-App links to many clay target related websites

New Skeet Features Include:
* Scoring for American, English & Olympic Skeet
* Automatic prompts for scoring Option Shots
* Tracks scoring history for all shots on every station
* New quick-start demo video for scoring Skeet
* In-App links to NSSA, CPSA & ISSA Rule Books

Sporting Clays Features:
* New keypad entry for setting up number of shots per round
* Keeps scores and shot rotation, for up to nine shooters
* Customized shot menus preserved ready for future rounds
* ClayTracker demo video for scoring Sporting Clays
* New Sporting Clays rules with link to NSCA Rule Book

Device Requirements:
* iPhone and iPod touch
* Requires iPhone OS 3.0 or later
* 9.8 MB

Pricing and Availability:
ClayTracker 2.0.2 is $19.99 (USD) and available worldwide exclusively through the App Store in the Sports category.

ClayTracker 2.0.2
Purchase and Download
Screenshot Skeet & Sporting Clays
Screenshot Skeet
Media Assets
App Icon

EXPOGO Displays & Graphics is a trade show display, graphic design and product development company founded in 1988 and located in Wilmington, NC. Copyright (C) 2010 EXPOGO Displays & Graphics. All Rights Reserved. ClayTracker is a registered trademark of EXPOGO Displays & Graphics, Inc. Wilmington, NC. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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San Francisco, CA - Wonder Warp Software, makers of Mac and iPhone productivity app ShoveBox, today announced the immediate availability of Etude 1.0, a new iPhone and iPod touch application for learning music on the piano. Etude combines traditional sheet music with an on-screen keyboard, whose keys light up to reveal which notes are being played, as well as a MIDI synthesizer that simultaneously plays the piece aloud.

"Our goal was to significantly improve the way musicians discover and learn to play sheet music," stated Dan Grover, founder of Wonder Warp Software. "The iPhone, and soon the iPad, make this possible. Unlike other music apps, Etude let's the user choose from a large catalog of songs, hear and see how the song should be played, and of course view a version of the score created just for their device."

Etude ships with 5 songs loaded, and an in-app "store" with over 200 free songs. New songs are being added weekly. Wonder Warp Software is actively working with music publishers to vastly expand the music catalog. The store currently features songs ranging from Moonlight Sonata, to nursery rhymes like The Itsy Bitsy Spider.

While learning a piece of music may be difficult at its original speed, built into Etude is a music settings panel, which controls the playback speed, auto-scrolling, and showing or hiding the keyboard on-screen. Etude directly integrates with social networking sites Facebook and Twitter, making the music available to all of your friends to listen to.

Device Requirements:
* iPhone and iPod touch
* Requires iPhone OS 3.1 or later
* 4.5 MB

Pricing and Availability:
Etude 1.0 is $2.99 (USD) and available worldwide exclusively through the App Store in the Music category. Wonder Warp Software is also working on an iPad version of Etude, which will be available shortly after the launch of the Apple iPad.

Etude 1.0
Purchase and Download
Media Assets

Wonder Warp Software LLC is an independent software vendor in San Francisco, CA. Prior to creating Etude, it was known for its popular Mac and iPhone productivity tool ShoveBox. Copyright (C) 2010 Wonder Warp Software LLC. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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Ivins, Utah - TalkingRockies, LLC, a pioneer in mobile recreation guides, and David Day, Utah's authoritative hiking writer and author of the best-selling hiking guidebook "Utah's Incredible Backcountry," have just released two mobile guides for the best backcountry hikes in Utah's national parks.

These guides introduce outdoor enthusiasts worldwide to the wonders that await them in the amazing backcountry in Utah's national parks. One guide covers the western parks, Zion, Bryce Capitol Reef, and the other covers the eastern ones, Arches and Canyonlands. These convenient mobile guides work on all models of the iPhone and iPod touch as well as most mobile devices based on the Android operating system, and all 4 versions are available for an introductory price of $3.99 in both iTunes App Store and Android Market.

Phil Karren, founder of TalkingRockies, says, "These innovative mobile guides are designed to help visitors interested in a more intimate experience with each park, providing the right amount of detail needed to help get into and enjoy the less-traveled, and most breathtaking terrain these astounding places have to offer. Building and sharing plans is also simple, as well as posting experiences on facebook."

With a few taps and swipes, users also have access to simple and attractive trail maps, detailed trail descriptions, trailhead directions, images and useful facts about the hikes, including difficulty, distance, elevations, coordinates at the trailhead and of the summit or key item of interest. Now hikers can have the information they need at all times, whether they're on the trail, or back in town thinking about their next backcountry experience. Each app provides a simple and powerful checklist feature for every hiking challenge and season. This great capability is integrated with Appigo's popular Todo personal productivity tool, so it's a snap to have the same checklists in both apps.

Hikes covered in the western parks include the following:
* Zion East Rim (overnight)
* Zion West Rim (overnight)
* Zion Narrows (overnight)
* Zion Hop Valley to Kolob Arch (overnight)
* Zion Taylor Creek
* Zion two approaches to the Left Fork of North Creek (also known as the Subway)
* Bryce Peekaboo
* Bryce Fairlyland
* Bryce Queen's Garden
* Bryce Riggs' Springs (an overnighter).
* Capitol Reef Hickman Bridge and Navajo Knobs
* Capitol Reef Cohab Canyon and Frying Pan Trail with Cassidy Arch
* Capitol Reef Chimney Rock and Spring Canyon
* Capitol Reef Upper and Lower Muley Twist (overnight)

ArchesCanyonlands covers the varied and fascinating terrain of Utah's southeast with the following hikes:
* Arches Devils Garden, Landscape Arch, Double O Arch, Dark Angel, Primitive Trail and more
* Arches Delicate Arch
* Arches Lower Courthouse Wash
* Canyonlands Alcove Spring Trail, Island in the Sky
* Canyonlands Big Spring Canyon, Needles
* Canyonlands Chesler Park, Needles
* Canyonlands Confluence Overlook, Needles
* Canyonlands Druid Arch, Needles
* Canyonlands Lost Canyon Loop, Needles
* Canyonlands Murphy Trail Loop, Island in the Sky
* Canyonlands Peekaboo Trail, Needles
Canyonlands Salt Creek, Needles, 4 days, 3 nights
Canyonlands Upheaval Dome, Island in the Sky
Moab area: Mount Tukuhnikivatz, La Sal Mountains
Moab area: Negro Bill Canyon
Moab area: Fisher Towers

Information about these convenient and content-rich new mobile hiking guides is available at TalkingRockies online.

TalkingRockies
Applications

TalkingRockies specializes in creating innovative mobile software that helps people make the most of their recreation and hobby time. Copyright (C) 2010 TalkingRockies. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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Vilnius, Lithuania - iPresentee, the developer of add-ons for Apple's iWork and iLife applications, today releases iWeb Themes 7.0 to be used with Apple's Web site building application, iWeb. iWeb Themes 7.0 are available in standard and iPhone edition. The new release includes five best ever built themes for iWeb: Blue Style, Shining Star, Greenish Style, Tango and Developer. iPresentee offers a double benefit - each iWeb user may build website for desktop computer and mobile device while maintaining the same site design within iWeb.

Build and publish iPhone and iPod touch adopted site in minutes. iWeb themes for iPhone are specific resolution and incorporates bigger fonts, images etc. New themes for iPhone includes everything to create impression of iPhone native site. Furthermore All themes has standard edition templates therefore iWeb users are able to build two specific sites for iPhone and Mac or PC while keeping the same design within minutes.

Standard edition themes includes "Choose Device" template which can be used as first page of the site to direct visitors to mobile or desktop computer adopted site. Each iWeb theme includes eleven templates: Welcome, About Me, Photos, My Albums, Movie, Blog, Podcast, Blank, My Hobbies, News and Choose Device. Each iWeb themes is a unique because of lush colors backgrounds, high quality websites elements made with precision, simplicity of modification and great variety of page layouts.

The new release extends iPresentee's iWeb themes collection up to seventy themes. iWeb Themes 7.0 can be easily customized so iWeb users don't have to worry about the design. Each iWeb theme incorporates a number of different graphic elements which can be easily removed, moved and changed in size, opacity or color. All themes incorporates endless background, therefore website can be filled with different amount of information. iWeb themes contains different page layouts to accommodate various information.

iPresentee iWeb Themes collection enables iWeb users to choose the perfect theme design for any type of website. iWeb Themes 7.0 includes an installer to make sure the themes end up in the right place. To get started just download, install, choose the perfect theme, and create a website that is uniquely yours. Furthermore iPresentee offers updated iWeb Suite. iWeb Suite package is most likely the best offer of add-ons for Apple's iWeb which includes 35 iWeb Themes, 35 iWeb Themes for Business, 15 iWeb Intros, 75 iWeb Animations and 181 Keynote 3D Stuff objects for only $70.

Minimum Requirements:
* Mac OS X 10.4.3 Tiger and later
* iWeb 2.0 (iLife 08) or iWeb 3.0 (iLife 09)
* 100 MB Hard Drive space

Pricing and Availability:
Each iWeb theme is available for $10 (USD). The set of five new iWeb Themes 7.0 may be purchased for $25. Samples and more information about iWeb Themes 7.0 are available immediately at the iPresentee website.

iPresentee
iWeb Themes 7.0
iWeb Suite
Screenshot

Located in Vilnius, Lithuania, iPresentee company was founded in 2007 by a group of professional and enthusiastic IT designers. With a focus on the Mac platform, iPresentee' perspective goal is to create high quality, easy to use and fun add-ons for Apple's iWork and iLife applications. Copyright 2007-2010 iPresentee. All Rights Reserved. Apple, the Apple logo, and Apple Keynote are registered trademarks of Apple Computer in the U.S. and/or other countries.

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Tokyo, Japan - Ideal for your online double life, PhotoAvatar 1.2 - #1 in its category on the first day on sale in Japan - transforms your beautiful mug into a realistic 3D avatar from another planet. Creating your alien avatar is simple - take a photo with the iPhone's camera or choose one from your library. After that, the dedicated cutting-edge servers do the work to build your customized 3D movie.

Powered by MotionPortrait technology, PhotoAvatar includes three different alien races, each with its own distinctive in-movie action and voice. Just tap the screen to bring your creation to life. Share your alien avatar by email with friends or use it as your profile picture on Twitter, Facebook and other online services - the galaxy's the limit!

How to take a good photo. Our advanced face-recognition technology is cutting-edge but delicate and needs a good photo to work with. Here's what you'll need to look out for:

* The subject should be facing straight ahead with head held straight
* His or her forehead must be visible
* Bright natural light is best - shadows only get in the way

What's New in Version 1.2:
* New animation added when iPhone is shaken

Supported Languages:
* US English, French, German and Japanese

Device Requirements:
* Device must have a camera to use the camera functions, otherwise library photos work just fine
* iPhone and iPod touch
* Requires iPhone OS 3.0 or later
* 7.1 MB

Pricing and Availability:
PhotoAvatar 1.2 is only $0.99 USD (0.79 Euro / £0.59 / 115 yen) and available worldwide exclusively through the App Store in the Entertainment category.

PhotoAvatar 1.2
Purchase and Download
YouTube Video
Media Assets

Developer MotionPortrait is one of Japan's hottest new iPhone dev studios, with several smash hits already under its belt. Find out more at the MotionPortrait website. Copyright (C) 2009-2010 MotionPortrait Inc. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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Tokyo, Japan - Ideal for your online double life, PhotoAvatar 1.2 - #1 in its category on the first day on sale in Japan - transforms your beautiful mug into a realistic 3D avatar from another planet. Creating your alien avatar is simple - take a photo with the iPhone's camera or choose one from your library. After that, the dedicated cutting-edge servers do the work to build your customized 3D movie.

Powered by MotionPortrait technology, PhotoAvatar includes three different alien races, each with its own distinctive in-movie action and voice. Just tap the screen to bring your creation to life. Share your alien avatar by email with friends or use it as your profile picture on Twitter, Facebook and other online services - the galaxy's the limit!

How to take a good photo. Our advanced face-recognition technology is cutting-edge but delicate and needs a good photo to work with. Here's what you'll need to look out for:

* The subject should be facing straight ahead with head held straight
* His or her forehead must be visible
* Bright natural light is best - shadows only get in the way

What's New in Version 1.2:
* New animation added when iPhone is shaken

Supported Languages:
* US English, French, German and Japanese

Device Requirements:
* Device must have a camera to use the camera functions, otherwise library photos work just fine
* iPhone and iPod touch
* Requires iPhone OS 3.0 or later
* 7.1 MB

Pricing and Availability:
PhotoAvatar 1.2 is only $0.99 USD (0.79 Euro / £0.59 / 115 yen) and available worldwide exclusively through the App Store in the Entertainment category.

PhotoAvatar 1.2
Purchase and Download
YouTube Video
Media Assets

Developer MotionPortrait is one of Japan's hottest new iPhone dev studios, with several smash hits already under its belt. Find out more at the MotionPortrait website. Copyright (C) 2009-2010 MotionPortrait Inc. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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Tokyo, Japan - HourFace from MotionPortrait, one of Tokyo's hottest iPhone dev studios, has topped the charts in Japan since it launched in January and is now updated and better than ever. Using MotionPortrait's cutting-edge avatar-builder technology, HourFace analyzes a still photo and turns it into a living, breathing 3D movie that ages right there on the iPhone screen.

Don't just take our word, or the screenshots', for it - these movies totally rock and will be the center of attention, whoever you apply the wrinkly brush to. Amaze and shock your friends - turn them into creaking old wrecks right in front of their eyes. Discover what you might look like 50 years from now - all in 3D! Just be careful not to pick on anyone too sensitive about their looks, 'K?

Just fire up HourFace, use the iPhone's camera to take a snap of a friend (or use one from your photo library) and wait for the magic to kick in while the dedicated servers get to work. Powered by MotionPortrait technology, HourFace ages your friends and family AND generates a 3D interactive movie for you to poke, prod and be amazed by. Find out what's been keeping Japanese iPhone users in stitches for weeks!

In use, HourFace is simplicity itself - turn the iPhone upside down and the tilt sensor makes the avatar younger; flip it up the right way to head straight back to wrinkly city; hit the share button to fire off a photo snapshot by email. Some say the blinking, wheezing oldsters are kinda creepy, but we think they're sweet (if you like zombie gramps, that is) - check them out for yourself and use the sharing features to let the world know what you'll look like in your nineties!

Features:
* Create a 3D face from your photos or the iPhone camera
* Aging face adds decades to anyone
* Anti-aging face tightens the skin and turns back the clock
* Turn the face side to side by dragging the screen
* Save a 3D face in the library
* Send a wrinkly snapshot by email
* Full screen mode with a single tap
* Reverse aging by flipping the iPhone upside down
* Pause the aging when the iPhone is horizontal
* Secret Easter Eggs!

How to take a good photo: The advanced face-recognition technology is cutting-edge but delicate and needs a good photo to work with. Here's what you'll need to look out for:

* The subject should be facing straight ahead with head held straight
* His or her forehead must be visible
* Bright natural light is best - shadows only get in the way

What's new in version 1.3:
* Before uploading a photo, the app performs a quick test to see if a face exists in the photo
* New Easter Egg (wink) for the anti-aged face

Supported Languages:
* US English, French, German and Japanese

Device Requirements:
* Device must have a camera to use the camera functions, otherwise library photos work just fine
* iPhone and iPod touch
* Requires iPhone OS 3.0 or later
* 3.8 MB

Pricing and Availability:
HourFace 1.3 is $2.99 USD (2.39 Euro / £1.79 / 350 yen) and available worldwide exclusively through the App Store in the Entertainment category.

HourFace 1.3
Purchase and Download
YouTube Video
Media Assets

Developer MotionPortrait is one of Japan's hottest new iPhone dev studios, with several smash hits already under its belt. Find out more at the MotionPortrait website. Copyright (C) 2009-2010 MotionPortrait Inc. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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