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<channel>
	<title>BackwardsThink</title>
	<link>http://www.backwardsthink.com</link>
	<description>Just another WordPress weblog</description>
	<pubDate>Tue, 12 Feb 2008 02:50:07 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.1</generator>
	<language>en</language>
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		<title>Even Just a Tad Different Makes a World of Difference</title>
		<link>http://www.backwardsthink.com/2008/02/11/even-just-a-tad-different-makes-a-world-of-difference/</link>
		<comments>http://www.backwardsthink.com/2008/02/11/even-just-a-tad-different-makes-a-world-of-difference/#comments</comments>
		<pubDate>Tue, 12 Feb 2008 02:50:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Entrepreneurship]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://www.backwardsthink.com/2008/02/11/even-just-a-tad-different-makes-a-world-of-difference/</guid>
		<description><![CDATA[Don&#8217;t get me wrong, Facebook is a wonderful web application because of your ability to reach potentially millions of individuals easily, but it has become somewhat of a mess lately.  A new site that is currently in &#8220;Beta&#8221; is almost identical to the structure and flow of facebook (you will see what I mean [...]]]></description>
			<content:encoded><![CDATA[<p>Don&#8217;t get me wrong, Facebook is a wonderful web application because of your ability to reach potentially millions of individuals easily, but it has become somewhat of a mess lately.  A new site that is currently in &#8220;Beta&#8221; is almost identical to the structure and flow of facebook (you will see what I mean when you start using it), I feel like this new site will became more effective than facebook for socially responsible enterprises to network online.  The site is called <a href="http://unltdworld.com/">UnltdWorld</a>.  It is essentially a niche version of facebook geared entirely to individuals and organizations that are interested in socially responsible organizations.   Hopefully they have learned from the mess that is now my Facebook inbox which I constantly have to hit &#8220;Ignore&#8221; buttons for application requests about who should sleep with who, and movie quizes, and will really tighten up on what all makes this site effective.</p>
<p>Don&#8217;t get me wrong, I like Facebook for its original intent, staying up to date with friends, however I am glad to see smaller niched social networking sites that are learning from the pros and cons of Facebook. Check the site out and be sure to become &#8220;friends&#8221; with me (<a href="http://unltdworld.com/profile/chrisauer/">http://unltdworld.com/profile/chrisauer/</a>).</p>
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		<title>Celebrity Based Nation</title>
		<link>http://www.backwardsthink.com/2008/01/10/celebrity-based-nation/</link>
		<comments>http://www.backwardsthink.com/2008/01/10/celebrity-based-nation/#comments</comments>
		<pubDate>Thu, 10 Jan 2008 14:04:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.backwardsthink.com/2008/01/10/celebrity-based-nation/</guid>
		<description><![CDATA[I am currently on the metro going downtown to work.  Its jammed pack&#8230; And every newspaper within eyes reach is fixed on the &#8220;style&#8221; and &#8220;celebrity&#8221; news section.  If people in this backwards-ass (not a good backwards this time) country we live in spent half the time they spend talking about celebrities on [...]]]></description>
			<content:encoded><![CDATA[<p>I am currently on the metro going downtown to work.  Its jammed pack&#8230; And every newspaper within eyes reach is fixed on the &#8220;style&#8221; and &#8220;celebrity&#8221; news section.  If people in this backwards-ass (not a good backwards this time) country we live in spent half the time they spend talking about celebrities on talking about what&#8217;s going on in there own life, maybe all of us could improve just enough to make a positive impact on the world.</p>
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		<title>Small Business Tax Reform I Could Live With</title>
		<link>http://www.backwardsthink.com/2008/01/09/small-business-tax-reform-i-could-live-with/</link>
		<comments>http://www.backwardsthink.com/2008/01/09/small-business-tax-reform-i-could-live-with/#comments</comments>
		<pubDate>Thu, 10 Jan 2008 03:55:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Entrepreneurship]]></category>

		<category><![CDATA[Small Business]]></category>

		<category><![CDATA[Tax]]></category>

		<guid isPermaLink="false">http://www.backwardsthink.com/2008/01/09/small-business-tax-reform-i-could-live-with/</guid>
		<description><![CDATA[When reading a post from Mark Cuban (Warren Buffett, Taxes and the Presidency), I began to fall in love with what he was calling for in tax reform.  Obviously the most important points that he brings up in his post (well, for me at least) was about small businesses being taxed.  Cuban says that we [...]]]></description>
			<content:encoded><![CDATA[<p>When reading a post from Mark Cuban (<a href="http://www.blogmaverick.com/2007/12/11/warren-buffett-taxes-and-the-presidency/">Warren Buffett, Taxes and the Presidency</a>), I began to fall in love with what he was calling for in tax reform.  Obviously the most important points that he brings up in his post (well, for me at least) was about small businesses being taxed.  Cuban says that we should just completely do away with taxes for any small business with less than 25 people.  The idea being that it would cause small businesses to start poping up, creating new job opportunities for our country.  The government could still receive income tax from the businesses employees, but the business itself would not have to worry about taxes until it reached 26 employees.  Check out his blog post linked above, well worth the read I think!</p>
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		<title>WARNING New Way to Attack Site Owners</title>
		<link>http://www.backwardsthink.com/2007/12/27/warning-new-way-to-attack-site-owners/</link>
		<comments>http://www.backwardsthink.com/2007/12/27/warning-new-way-to-attack-site-owners/#comments</comments>
		<pubDate>Fri, 28 Dec 2007 04:32:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.backwardsthink.com/2007/12/27/warning-new-way-to-attack-site-owners/</guid>
		<description><![CDATA[As if people didn&#8217;t have enough to worry about, I saw this tricky little scheme on my wife&#8217;s site.  If you are like most site owners out there, chances are you are constantly checking out your site statistics to find more information about where your traffic is originating from.  If you do the [...]]]></description>
			<content:encoded><![CDATA[<p>As if people didn&#8217;t have enough to worry about, I saw this tricky little scheme on my wife&#8217;s site.  If you are like most site owners out there, chances are you are constantly checking out your site statistics to find more information about where your traffic is originating from.  If you do the same, you may be used to a section like the following, which shows you what sites are referring to your site:</p>
<p><a href="http://www.backwardsthink.com/wp-content/uploads/2007/12/attackexample.jpg" title="Example of Site Statistics Attack"><img src="http://www.backwardsthink.com/wp-content/uploads/2007/12/attackexample.jpg" title="Example of Site Statistics Attack" alt="Example of Site Statistics Attack" border="0" /></a></p>
<p>The referal that made it into second place somehow caught my eye as being suspicious.  Upon research, I found that the site will try to install some not-so-nice software on your computer if you visit the site and click around a little.  You obviously do not want to click on this link to find out where your site is listed.</p>
<p>Obviously, to help protect yourself, if there is a really suspicious looking domain in the list of referring links, don&#8217;t click on it unless you are sure it is a legitimate site.  Just type the domain in Google and see what comes up if you are not sure (in this case, tvsetmp3.com).  It will become clear from the Google responses whether or not you want to visit this site.</p>
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		<title>Virgin Shakes up the Banks&#8230;</title>
		<link>http://www.backwardsthink.com/2007/12/26/virgin-shakes-up-the-banks/</link>
		<comments>http://www.backwardsthink.com/2007/12/26/virgin-shakes-up-the-banks/#comments</comments>
		<pubDate>Wed, 26 Dec 2007 20:20:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Entrepreneurship]]></category>

		<guid isPermaLink="false">http://www.backwardsthink.com/2007/12/26/virgin-shakes-up-the-banks/</guid>
		<description><![CDATA[As if Sir. Richard Branson hasn&#8217;t shaken up enough industries already.  It seems as though the Virgin empire is going to change the way small businesses are financed by making it easier for an entrepreneur to raise their start up money among family and friends. Virgin is already helping individuals organize loans for small [...]]]></description>
			<content:encoded><![CDATA[<p>As if Sir. Richard Branson hasn&#8217;t shaken up enough industries already.  It seems as though the Virgin empire is going to change the way small businesses are financed by making it easier for an entrepreneur to raise their start up money among family and friends. Virgin is already helping individuals organize loans for small businesses, mortgages, and personal loans, and is planning to expand into other loan areas as well, such as student loans.  The interesting part about <a href="http://www.virginmoneyus.com">Virgin Money</a> is that instead of the bank telling you what interest rate and loan terms you will have, the group gets to pick the loan terms and interest rate.  </p>
<blockquote><p>Like all Virgin companies, Virgin Money believes in getting customers a better deal. With money from family and friends, you can pick your own interest rate and loan terms to fit your situation. Rather than giving interest to a bank, you can keep it in the family �?? often adding up to thousands of dollars of savings. </p></blockquote>
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		<title>Mourning the Loss of a Wonderful Entrepreneur</title>
		<link>http://www.backwardsthink.com/2007/12/24/mourning-the-loss-of-a-wonderful-entrepreneur/</link>
		<comments>http://www.backwardsthink.com/2007/12/24/mourning-the-loss-of-a-wonderful-entrepreneur/#comments</comments>
		<pubDate>Mon, 24 Dec 2007 15:03:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.backwardsthink.com/2007/12/24/mourning-the-loss-of-a-wonderful-entrepreneur/</guid>
		<description><![CDATA[Ken Hendricks passed away Friday.  Hendricks proved that you don&#8217;t have to approach life in the usual manor in order to be truly successful at what you do.  I love the following quote from Ken Hendricks, (pulled from Inc. magazine&#8217;s blog post):
A high school dropout, Hendricks learned the roofing trade from his father [...]]]></description>
			<content:encoded><![CDATA[<p>Ken Hendricks passed away Friday.  Hendricks proved that you don&#8217;t have to approach life in the usual manor in order to be truly successful at what you do.  I love the following quote from Ken Hendricks, (<a href="http://www.inc.com/news/articles/200712/hendricks.html?partner=rss">pulled from Inc. magazine&#8217;s blog post</a>):</p>
<blockquote><p>A high school dropout, Hendricks learned the roofing trade from his father and eventually founded a wholesale roofing distributing business that turned over $3 billion in business a year with 6,000 employees and 390 locations.</p>
<p>&#8220;Whatever you do, do the best you can and never set a limit on how far you can go,&#8221; Hendricks told Inc. magazine last December. &#8220;It doesn&#8217;t matter what you do. It&#8217;s always fun if you&#8217;re successful.&#8221;</p></blockquote>
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		<title>Job Description Only One of the Most Successful Industry Disrupters Could Dream Up</title>
		<link>http://www.backwardsthink.com/2007/12/24/job-description-only-one-of-the-most-successful-industry-disrupters-could-dream-up/</link>
		<comments>http://www.backwardsthink.com/2007/12/24/job-description-only-one-of-the-most-successful-industry-disrupters-could-dream-up/#comments</comments>
		<pubDate>Mon, 24 Dec 2007 05:42:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.backwardsthink.com/2007/12/24/job-description-only-one-of-the-most-successful-industry-disrupters-could-dream-up/</guid>
		<description><![CDATA[Its always been in the back of my mind that Google would be a great place to have a career.  The ideal scenario would be to work for Google as the &#8220;Director of Other&#8220;.  The description goes on to give a little detail into the idea behind the 10 percent of time that [...]]]></description>
			<content:encoded><![CDATA[<p>Its always been in the back of my mind that Google would be a great place to have a career.  The ideal scenario would be to work for Google as the &#8220;<a href="http://www.google.com/support/jobs/bin/answer.py?answer=81797" target="_blank">Director of Other</a>&#8220;.  The description goes on to give a little detail into the idea behind the 10 percent of time that Google employees are encouraged to work on whatever projects they feel will improve the company.</p>
<p>The reason I love this practice by Google so much is not necessarily the idea that the 10% of time an employee works on his/her own ideas for the company will change the company as a whole, but more because it reminds the employees that they are actually able to think and have input into the future of the company.</p>
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		<title>The Internet is Imploding, The Internet is Imploding!</title>
		<link>http://www.backwardsthink.com/2007/12/21/the-internet-is-imploding-the-internet-is-imploding/</link>
		<comments>http://www.backwardsthink.com/2007/12/21/the-internet-is-imploding-the-internet-is-imploding/#comments</comments>
		<pubDate>Fri, 21 Dec 2007 06:02:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Entrepreneurship]]></category>

		<guid isPermaLink="false">http://www.backwardsthink.com/2007/12/21/the-internet-is-imploding-the-internet-is-imploding/</guid>
		<description><![CDATA[Old man story time, so sit down and get a load of this;  I remember when the internet was born.  Yeap, I guess I am that old.  Ever since the day the first few packets flowed across the &#8220;world wide web&#8221;, we have been completely focused on giving individuals access to information [...]]]></description>
			<content:encoded><![CDATA[<p>Old man story time, so sit down and get a load of this;  I remember when the internet was born.  Yeap, I guess I am that old.  Ever since the day the first few packets flowed across the &#8220;world wide web&#8221;, we have been completely focused on giving individuals access to information from anywere on the planet.  I am not going to lie, this has certainly done wonders for business and globalization has never been so readily available.</p>
<p>I challenge you though to thank about the money making aspect of the internet from the opposite perspective of globalization and reaching the farthest corners of the planet.  Think about how you can use the internet to bring smaller geographical regions in closer to one another.  There are so many opportunities yet to be filled by thinking this way simply because everyone is focused on the bigger side of things.</p>
<p>Think about what interests individuals when you talk about a confined geographical location.  Now also think about what information users want to come to them instead of spending time seeking the information out.  A few things come to my mind:</p>
<ol>
<li> Safety first and foremost.  How useful would it be to have instant access to police reports and user generated safety warnings.  I want to know if there have been any more car fires in my neighborhood, or what that gang sign spray painted on a wall relates too.</li>
<li>Where am I going to get the best service.  When was the last time you surveyed 700 of your closest neighbors to find out the best service station to take your car.  Admit it, you haven&#8217;t, but that would be darn nice to have.</li>
<li>Why can&#8217;t I be notified of deals once I walk over to the town center.  I am married, and therefore, I am cheap.  My wife and my purchasing decision is 100% always affected by the existance of a discount coupon.</li>
</ol>
<p>Change your thoughts from thinking of the internet as the perfect place to reach billions world wide, and start thinking of it as the perfect place to reach thousands locally.  Interesting business models might start to show that could be valued pretty high.</p>
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		<title>Average recruiting will return&#8230; well&#8230; average recruits</title>
		<link>http://www.backwardsthink.com/2007/12/17/average-recruiting-will-return-well-average-recruits/</link>
		<comments>http://www.backwardsthink.com/2007/12/17/average-recruiting-will-return-well-average-recruits/#comments</comments>
		<pubDate>Tue, 18 Dec 2007 03:33:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Entrepreneurship]]></category>

		<category><![CDATA[Human Resources]]></category>

		<guid isPermaLink="false">http://www.backwardsthink.com/2007/12/17/average-recruiting-will-return-well-average-recruits/</guid>
		<description><![CDATA[As I begin to get deeper into the culture of the DC technology startup crazy, I constantly begin to hear more and more about Viget Labs (http://www.viget.com), a small business here in the DC area that provide startup companies with technology services.   I was first introduced to Viget when they hosted the Washington [...]]]></description>
			<content:encoded><![CDATA[<p>As I begin to get deeper into the culture of the DC technology startup crazy, I constantly begin to hear more and more about Viget Labs (<a href="http://www.viget.com" title="Viget Labs" target="_blank">http://www.viget.com</a>), a small business here in the DC area that provide startup companies with technology services.   I was first introduced to Viget when they hosted the Washington DC startup weekend event in late October (<a href="http://dc.startupweekend.com/" title="DC Startup Weekend" target="_blank">http://dc.startupweekend.com/</a>). Spending time with employees there, and a few networking events later, I have become completely intrigued by the culture this company is growing.</p>
<p>They seem to be having the same trouble the small business I am currently working for is having; which is keeping up recruiting new talent to become a part of the team.  Emily Bloom writes on the companies blog about the interesting ways they are approaching the issue of finding the right recruits for the unfilled positions (<a href="http://blog.viget.com/creative-recruiting-approach-yields-passionate-results/">http://blog.viget.com/creative-recruiting-approach-yields-passionate-results/</a>).  Reading this post made me realize that if a company is interested in building a workforce unlike any other, they better look to unconventional ways of recruiting individuals.</p>
<p>I continue to keep an eye on the guys and gals at Viget Labs, they truly are creating a business model worth studying.</p>
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		<title>Poor Man&#8217;s guide to SEO</title>
		<link>http://www.backwardsthink.com/2007/12/08/poor-mans-guide-to-seo/</link>
		<comments>http://www.backwardsthink.com/2007/12/08/poor-mans-guide-to-seo/#comments</comments>
		<pubDate>Sat, 08 Dec 2007 16:32:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.backwardsthink.com/?p=22</guid>
		<description><![CDATA[SEO is a science, and therefore it is expensive.  If you are looking for relatively quick results that you don&#8217;t have to do much work for, then you can hire an outside firm to help you build a strategy.  If you are looking for a cheaper alternative, there are firms that outsource the [...]]]></description>
			<content:encoded><![CDATA[<p>SEO is a science, and therefore it is expensive.  If you are looking for relatively quick results that you don&#8217;t have to do much work for, then you can hire an outside firm to help you build a strategy.  If you are looking for a cheaper alternative, there are firms that outsource the process which are significantly cheaper, however may use some risky ways of building your rankings.  For my new web site, I decided to do as much as I can by myself because I am, A. cheap, and B. too scared of the tatics that outsourced SEO firms would use.</p>
<p>Here are a few tips that I used while starting the SEO process for my new site.  Remember SEO is an ongoing process.  Its very difficult to receive results right away.  But here are some things you can do to help your rankings.</p>
<p>A.) <strong>Keyword Selection </strong>- do a few google searches for keywords that you think your customers are likely to use to find your products or services.  For my example, I will say the keywords &#8220;nonprofit technology&#8221; are what I am after.</p>
<p>B.) <strong>Page Analysis</strong> - take a look at the current rankings for those keywords and try to figure out why they are ranked in that order.  There are a number of tricks you can do such as placing the keywords your after in &lt;h1&gt;tags, the page title, and in a high frequency throughout the page.  Pick the top  ranked site to start and see how frequent your target keywords come up and where they come up.  Take care in noting if the keywords are in any special tag.  Also look in the header section of the HTML code to see if there are meta tags that the site uses to increase the rankings.</p>
<p>C.) <strong>Change Your Site </strong>- taking what you have learned from the top few rankers for your targeted keywords, start making the changes on your site so that the crawlers will start seeing the changes.</p>
<p>D.) <strong>Building Inbound Links</strong> - this will probably take you the longest time to do because it is time consuming to do correct.  Take the sites that rank high in your keyword search and start searching google for the domain name (for example search google for &#8220;genericbusiness.com&#8221;) and see what outside pages link back to their site.  Some of the places you will be able to submit your link to, go ahead and do that.  Others might be blogs that you can send an email to the author to see if they will feature your web site or products as well.  Others are from services that you may have to pay for.  I will leave it up to you if you want to pay for those or not.</p>
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