Bad Brand Good Brand

Fluff Out

noreply@blogger.com (Aaron Goldman) — Sun, 22 Feb 2009 05:37:00 +0000

Now why would you want to take the fluff out of tissue?

Battered Brands

noreply@blogger.com (Aaron Goldman) — Mon, 09 Feb 2009 03:03:00 +0000

Came across this batch of logos that had been updated to reflect the economy...

American Crappie Association

noreply@blogger.com (Aaron Goldman) — Sun, 25 Jan 2009 14:34:00 +0000

I'll spare you the crappy brand pun and just give you the straight poop. If you want to start an association in support of something with a name like "crappie," you might consider including a demonstrative adjective like "the" -- eg, American Association of The Crappie. They should've gone fishing for a new name.

Shea It Ain't So

noreply@blogger.com (Aaron Goldman) — Sun, 11 Jan 2009 16:31:00 +0000

It is so and don't call me Shea! Love the word play here. Now if only I could get a little foot play.

Colon Holdings

noreply@blogger.com (Aaron Goldman) — Sun, 04 Jan 2009 12:35:00 +0000

A good friend of the Good/Bad family (hmmm, maybe I should start Good Friend Bad Friend), Bryson Meunier, came across this company and something in his gut told him it was worth submitting. It's unfortunate that the parents of the proprietors saddled them with this last name but they didn't have to go and put it front and center on their business. Let's just hope in these tough times for US real estate, they're keeping their assets, er... liquid.

Oh My Gauze

noreply@blogger.com (Aaron Goldman) — Sun, 04 Jan 2009 12:09:00 +0000

I struggled for a while deciding whether this one belonged here or on Good Word Bad Word. Finally, I settled on this blog because it's rare to see such a clever corporate name. As fans of the Good/Bad franchise know, I'm quite the pundit. So when I see a company putting on a pretty play on words, I lose my proverbial shit. (Sorry, that analogy probably belonged in my last post). What I really like here though is that the brand name is not cute for cute's sake, it actually represents the product -- fashions made from breathable cotton. Bottom line, as far as people remembering this brand, methinks this name will stick.

Trivial Pursuit

noreply@blogger.com (Aaron Goldman) — Sun, 04 Jan 2009 11:48:00 +0000

Here's another one I like. Not only is is punny but it accurately reflects what the product's all about -- the pursuit of all things trivial. For a while, Trivial Pursuit was the kleenex of the trivia category. They've managed to stay relevant though with new editions like this Pop Culture DVD game. It all goes to show, that when choosing a brand name, there's nothing trivial about it!

Playskool

noreply@blogger.com (Aaron Goldman) — Sun, 04 Jan 2009 11:40:00 +0000

Here's another Hasbro brand -- this one's not as kool though. Sure it's a popular brand (or at least it was when I was growing up -- I still can't get that jingle out of my head... "I've got Playskool dinosaurs, they're big and strong and tough.") but I hate how it reinforces improper spelling -- as if kids needs any help in that department. I firmly believe that childrens' brands shouldn't play around (should I have said, toy around?) with proper grammar. This brand may have staying power but, in my book, it's a has-been.

Cumby's Heartbeater

noreply@blogger.com (Aaron Goldman) — Sun, 04 Jan 2009 11:33:00 +0000

Jimmy Davis sent this one in for Good Slogan Bad Slogan but I think it's more appropriate here. Not sure what these guys were thinking but a general rule of thumb when picking a brand name is not to use any combination of the the letters c-u-m and the word "beater." This brand is limp.

Handsome Boy Modeling School

noreply@blogger.com (Aaron Goldman) — Sun, 04 Jan 2009 11:04:00 +0000

This one was suggested by Mr. Dave McAnally. Believe it or not, he's not a graduate of this school. It's not actually a school. It's a rap duo featuring Prince Paul (of De La Soul fame) and Dan the Automator. Great name though. Rating band/group names opens up a whole can of worms (looks like GoodBandBadBand.com is available!) but I'm not gonna take the bait (as much as I'd love to slap Good Brand on Gnarls Barkley!) and focus this site more on consumer products, corporations, etc. Thx for the submission though, D-Mac -- now get back to schoolin' peeps on SEO!