Articulate Marketing Blog

The most common marketing mistake MSPs make and how to fix it

Sam Beddall — Thu, 07 May 2026 07:00:01 GMT

This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. You can watch ithere ().

The 5-point framework for a high-performance marketing team

Maddie Saunders — Thu, 30 Apr 2026 07:30:00 GMT

This article shares the high-level takeaways from a webinar run by our CEO, Matthew Stibbe. To catch every pearl of wisdom, watch the full webinar here (gated content).

Why is brand clarity so important?

Maddie Saunders — Thu, 23 Apr 2026 07:30:01 GMT

This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, watch the full webinar here (gated content).

Brand 101: Everything you need to know to grow your B2B tech brand

Maddie Saunders — Thu, 16 Apr 2026 07:30:01 GMT

You've built a product that solves a real problem. Your customers get results. Your NPS is strong. So why does it still feel like you're the best-kept secret in your category, losing deals to competitors with inferior technology but slicker marketing?

More often than not, the answer is brand. Not just logos or colour palettes, but the deeper strategic work that shapes how buyers perceive you before they ever take a sales call. This guide covers the fundamentals every B2B tech company needs to understand before diving headfirst into workshops and mood boards.

Five brand trends shaping healthtech and life sciences in 2026

Maddie Saunders — Thu, 09 Apr 2026 07:45:00 GMT

Healthtech and life sciences companies have started this year wrestling with a familiar tension: the pace of innovation is accelerating, but so is the scrutiny. AI is reshaping every part of the value chain. Regulation is tightening. And then there’s the buyer journey: stakeholders are more spread out, across clinical, IT, finance and procurement. They’re harder to reach, harder to align and increasingly self-directing their own purchasing journeys without ever speaking to your sales team.

In these conditions, it might feel like brand should be firmly at the bottom of your marketing priorities. But it’s the opposite: brand is an essential commercial variable when regulation and technology are flattening other forms of competitive edge.

We researched and analysed the market forces facing healthtech and life sciences in 2026, and how the most effective brands are responding to these pressures. This article shares the top-level takeaways from our full report: Signal - Brand Trends - Healthtech and Life Sciences 2026

A quick start guide to AI for marketing

Maddie Saunders — Thu, 02 Apr 2026 07:30:00 GMT

Are you a confident AI power user or still searching wildly for help and assurance in a sea of garbled guru speak? If you’re in the second camp, you’re in the right place. In this article, we share some of the key strategies for AI in marketing that our CEO, Matthew Stibbe, shared in a webinar, including getting found by AI search, improving marketing team productivity and navigating the ethical and legal challenges.

How to optimise your HubSpot pricing (and stop overpaying)

Maddie Saunders — Thu, 26 Mar 2026 08:30:01 GMT

With marketing budgets squeezed to their limit, getting the most from your CMS and CRM tools can make or break your plans. HubSpot is a firm favourite for many companies, ourselves included. But it’s easy to fall short of using its full potential and lose money in the form of unnecessary manual labour or other supplementary tools.

How much should you be spending on B2B marketing?

Sam Beddall — Thu, 19 Mar 2026 08:30:01 GMT

It’s one of the most common questions B2B leaders ask us. And one of the hardest to answer in one go.

6 tips for AI pragmatists in 2026

Sam Beddall — Thu, 12 Mar 2026 08:30:00 GMT

Artificial intelligence is changing marketing faster than most teams can keep up with. Search behaviour is shifting. Content volumes are exploding. Productivity tools are automating tasks that once took days. And opinions about AI tend to fall into two camps: breathless optimism or outright panic.

A guide to HubSpot contact data enrichment, segmentation and targeting

Sian Cooper — Thu, 05 Mar 2026 08:30:00 GMT

This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, watch the full webinar here (gated content).