Articulate Marketing Blog

How to explain complex technology in simple marketing language

Sian Cooper — Mon, 22 Jun 2026 16:16:31 GMT

To explain complex technology in simple marketing language, start with the buyer’s problem, then connect the technology to a clear commercial outcome.

Good B2B tech messaging does not remove the technical detail. It puts that detail in the right order. Buyers need to understand what the product does, why it matters, who it helps, how it works and what changes when they use it.

The goal is clarity with substance. Simple language should make the expertise easier to understand, not make the product sound basic.

HubSpot for B2B tech companies: What to automate first

Sam Beddall — Mon, 22 Jun 2026 16:14:28 GMT

B2B tech companies should use HubSpot automation to remove friction from marketing, sales and customer journeys, starting with the processes that already exist and matter commercially.

How to build a B2B tech website that converts complex buyers

Sam Beddall — Mon, 22 Jun 2026 16:13:30 GMT

A B2B tech website should help buyers understand what you do, why it matters, why they should trust you and what to do next.

For complex B2B companies, conversion depends on clear positioning, useful content, credible proof, intuitive navigation, relevant CTAs, strong service or product pages, fast performance, AI search visibility and CRM-connected measurement.

Your website does not need to explain every technical detail at once. It needs to help the right buyers make progress with confidence.

What is AEO in B2B marketing?

Sian Cooper — Mon, 22 Jun 2026 16:10:23 GMT

AEO stands for answer engine optimisation. It is the practice of improving your content, website and brand signals so AI answer engines can understand your expertise and use it when answering buyer questions.

How B2B tech companies can get cited by AI answer engines

Sam Beddall — Mon, 22 Jun 2026 16:07:41 GMT

B2B companies get cited by AI answer engines when their content is clear, useful, trustworthy and easy to connect to a specific buyer question.

How to optimise your email marketing without chasing the wrong metrics

Sam Beddall — Thu, 18 Jun 2026 08:00:01 GMT

This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, watch the full webinar here (gated content).

Articulate’s Top 20 Sustainability and Environmental Websites

Sian Cooper — Thu, 11 Jun 2026 08:00:01 GMT

This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, watch the full webinar (gated content).

Struggling to make a splash on LinkedIn? Here’s what to do

Sam Beddall — Thu, 04 Jun 2026 08:15:01 GMT

Most executive LinkedIn profiles are, at best, ‘contributing to the noise of the internet’.

The Top Thought Leaders in Sustainability: Key Takeaways

Sian Cooper — Thu, 28 May 2026 14:35:35 GMT

This article shares the key takeaways from a webinar hosted by our CEO and Founder, Matthew Stibbe, on what the best sustainability thought leaders do differently. It is based on Articulate Marketing’s recent research into sustainability and environmental brands. Watch the webinar here (gated content).

Martech Tools in Sustainability: Which Make the Top 10?

Sian Cooper — Thu, 21 May 2026 07:00:00 GMT

We analysed over 200 sustainability websites to see which marketing technologies are actually showing up in the sector’s ‘top 10’ stack in 2026 and what that means for sustainability businesses. This article summarises our recent webinar, hosted by CEO Matthew Stibbe. To catch every pearl of wisdom,watch the full webinar here(gated content). You can also download the full report here:Toolkit - Marketing Technology Census - Sustainability 2026.