Bairdyblogtag:typepad.com,2003:weblog-17355362009-11-17T17:37:10+00:00Andrew Baird on creativity in Employer MarketingTypePadPunishmenttag:typepad.com,2003:post-6a010534a3e2b6970c012875ad565e970c2009-11-17T17:37:10+00:002009-11-17T17:37:10+00:00And so the RiFivers come under some debate (again) for awarding this month's award to an effort consisting of a pun which, at least the judges had the grace to concede, outdates even the chesspiece as an industry institution. It's...Andrew BairdSubmariners site makes me feel subnormaltag:typepad.com,2003:post-6a010534a3e2b6970c0120a64fea13970b2009-11-03T20:36:12+00:002009-11-03T20:36:12+00:00I really wanted to like this site. Really. In many ways, it's fantastic. In terms of what it does, it may well be the best ever. Certainly, it beat off tough competition to win its FEMA category in the recent...Andrew BairdYou're only a client, so shut the f*&# uptag:typepad.com,2003:post-6a010534a3e2b6970c0120a5998fa4970b2009-09-25T16:16:12+01:002009-09-25T16:16:12+01:00Here's a funny film brought to my attention by some antipodean rec ad types. There's probably something ingenious about how it's made I should be sharing with you, but frankly I can't be bothered to follow the link. Enjoy it...Andrew BairdMourning a lost Kingtag:typepad.com,2003:post-6a010534a3e2b6970c01157098a350970c2009-06-30T06:20:44+01:002009-06-30T11:32:40+01:00We remember it from years back as a healthy, rounded performer which charmed us with sheer talent and exuberance. But despite all the hits, we soon began to fear for its health. ‘How terribly pale it looks,’ we said. ‘Nothing...Andrew BairdIt may be corn, but it's working for Kellogg'stag:typepad.com,2003:post-666778552009-05-12T13:49:37+01:002009-05-12T13:48:43+01:00Yikes! Just look at that scary guy. War criminal? Satanic dentist? Dodgy children's entertainer waiting to dip his fingers into the young 'uns fun bags? No. It is, of course, William Keith Kellogg, freaky cereal magnate, Arabian horse breeder, vegetable-botherer...Andrew BairdWorthwhile work and the Botton linetag:typepad.com,2003:post-662192072009-04-30T22:01:52+01:002009-04-30T22:01:52+01:00Baldy brainbox Alain de Botton has written a new book called The Pleasures and Sorrows of Work, and in it (apparently - haven't read it yet) he rehearses a number of ideas that those of us in employment marketing have...Andrew BairdOz construction firm calls spade a spadetag:typepad.com,2003:post-651437732009-04-06T19:57:56+01:002009-04-06T19:57:56+01:00Sometimes you have to hand it to the Australians - why bother poncing around with overly fancy headlines when something as straightforward as this tells the story perfectly? I like to think that the two blokes in the picture are...Andrew BairdAnyone out there speak Dutch?tag:typepad.com,2003:post-649882432009-04-02T14:54:09+01:002009-04-02T14:54:09+01:00Sometimes it seems that with all the excitement about brand identities that stretch across organisations, we forget the good old-fashioned, reliable way of doing things. 'Why should anyone want to do this job?' is still one of the best questions...Andrew BairdPutting ooogh-arrgh into HRtag:typepad.com,2003:post-643978632009-03-20T11:17:01+00:002009-03-20T11:18:22+00:00Here's a delightful radio sketch of old, which explores what happens when the crew of a pirate ship decide their working practices aren't quite up to scratch. It's from The Million Pound Radio Show, and was first broadcast in 1991....Andrew BairdLast night an AD spoilt my adtag:typepad.com,2003:post-643016132009-03-18T10:47:35+00:002009-03-18T10:47:36+00:00On the subject of ubiquitous advertising, how about that one that's all over the tube, encouraging people to join the Metropolitan Police as volunteers? It has the headline 'Last night a DJ saved my life' in different shades of neon....Andrew Baird