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People in the News

Tue, 17 Nov 2009 16:43:00 EST

Richard Aversa was named vice president of retail sales and national accounts at The Belshaw Adamatic Group, Auburn, Wash

Business Briefs

Tue, 17 Nov 2009 16:41:00 EST

Mullen, integrated agency-of-record for the Grain Foods Foundation (GFF), received a silver award for its Bread Art Project website at the 49th annual Francis W. Hatch Awards for Creative Excellence

MIWE wins the iba trophy 2009 for its eco:freeze

Tue, 17 Nov 2009 16:36:00 EST

MIWE, Arnstein, Germany, received the iba trophy, which is awarded for innovative development and solutions for the bakery trade.

Consumer demand drives fiber fortification in bakery products

Thu, 01 Oct 2009 12:00:00 EST

Consumers are getting the message that healthful eating is the way to go. In fact, 68 percent of Americans are reportedly taking steps to improve their eating habits and consume more healthful foods. Nevertheless, most Americans only eat 50 percent of the recommended 21 g to 35 g of fiber per day. Fiber-fortified baked products are an easy way for consumers to add more fiber tastefully to their diets.

Health dominates muffin market

Thu, 01 Oct 2009 12:00:00 EST

Muffins are staples for breakfast, coffee breaks and snacks any time of the day. Consumers look for both traditional favorites as well as new flavors. And, the healthful eating trend is driving the muffin market. While traditional bran muffins have always been considered healthful, the current trend is to make most muffins more nutritiouswith no change in their traditional flavor and texture. Aunt