Local Display Advertising – A Guide for Multi-Location Brands

As consumers have become progressively more digitally connected and savvy, it has become increasingly important for national brands to not only ramp up their digital marketing efforts – but to capitalize on the opportunity that digital at the local level presents. With research showing that 56% of “on the go” searches have local intent, and that 78% of those…

Multi-location digital advertising is big business in 2017. Just ask any one of the countless franchises, dealer networks, or nationwide retailers that rely on it to bring traffic through the door on a daily basis.  But, advertising of any kind can be a challenge when you have hundreds or thousands of locations.  Questions we receive…

Digital display advertising is big business – just ask Google and Facebook, whose advertising products are quickly becoming table stakes for advertisers small and large.  Leading advertisers have been shifting traditional budgets to digital display for over a decade, and the move doesn’t seem to be slowing down. So, why are digital display ads so…

National brands leverage display advertising to effectively push highly visual and engaging messages across 90% of internet users worldwide. Adding local micro-relevance takes it to the next level. A location-based ad is a digital ad that is served through geo-targeting and whose message is customized for that user, at that moment, in that place. These…

What is a geo-targeted ad exactly? It’s a digital ad that is served based on the user’s location.  The most successful geo-targeted ads’ messages are customized for that user, at that time, in that place.  Geo-targeted ads can be triggered either by a search on a search engine or by audience data provided by an…

Location-Based Mobile Advertising (Def):  This method of advertising (also known simply as Location Based Advertising) is comprised of digital ads that are served through geo-targeting and whose message is customized for that user, at that moment, in that place. These mobile ads are triggered by the search behavior, website visits or the personal characteristics of the individual….

If you’re an old pro at hyper-local advertising, traditional or digital, you understand that targeting by location is as powerful as it is obvious.  When you control the physical location of your message, you control one of the primary factors that contribute to ad waste, keeping the costs of acquiring new customers relatively low. Thanks…

Brands that adopted hyper-targeted mobile strategies early in the mobile revolution (2010-2013) are familiar with the mobile marketing arena – geo targeting, beacons, mobile search, and native advertising strategies included. But the rules have changed in 2017 – and for brands that are looking to improve their local mobile advertising ROI, build audiences quickly, and…

In March 2017, Caleb Donegan, VP of Product and Digital Strategy for Balihoo, presented this content at SMX West Conference in Los Angeles.  We wanted to share it with our readers! Please enjoy. Let’s talk about how online maps have infiltrated our everyday lives – 41% of internet users worldwide use Google Maps services, which…

Brick-and-mortar shopping is undergoing a transformation.  The technology of localized messaging and, importantly, consumer enthusiasm for personalization, are driving the industry forward like never before.  Data shows four out of five consumers want their advertising or search results to be targeted to their local market.  Local searches are growing 50% faster than all mobile searches…