Bane Mullarkey Marketing Blog

7 things that heritage attractions must get right

Mon, 22 Jun 2015 10:07:00 +0000

It’s a sobering thought that while most of the investment goes into the core product – the building, the exhibition, the audio visual – it’s often the ancillary components that are as big an influence on customer satisfaction

As the curtain falls on #GIAF14……..

Tue, 29 Jul 2014 08:24:00 +0000

As Chair of the Galway International Arts Festival, I am a mix of emotions! On the one hand, I am delighted with the phenomenal success of sell out shows, stunning reviews, standing ovations; On the other hand I am saddened it is all over …

Mystery shopping - seeing things differently

Wed, 30 Apr 2014 14:21:00 +0000

I recently completed an interesting project for a client – evaluating the customer journey in competing businesses…

Great customer care costs nothing but brings you back

Sun, 02 Feb 2014 14:21:00 +0000

In the thick of the December frosts and early starts on my travels around the country, I booked a night in Aherne’s in Youghal on my way from Clonakilty.