Banfield-Seguin Blog

Help Save a Life Today!

2012-02-09T12:23:00.001-05:00

Every now and then – a very small project with a very big heart and purpose comes along! BSL was really honoured to work together with the Youth Services Bureau of Ottawa recently to help create the “Know What to Do – Preventing Youth Suicide” K-Card. Quite simply – if you know of anyone that is experiencing any of these signs – this pocket-sized guide very clearly helps you know what to do

BSL's 'Exquisite Corpses': Way More Fun Than it Sounds

2012-02-06T13:05:00.001-05:00

On January 25th, BSL inaugurated its new social committee at nearby Alpha Soul cafe in Ottawa's Hintonburg neighborhood. The committee kick-started its term with a spirited brainstorming session on everything from possible group outings to party plans for the upcoming retirement of a colleague. A surreal experience Among the many state-of-the-art idea generation tools that the team employed

Organization 101 – Lesson 2: Managing Your Inflated Inbox

2012-01-30T14:17:00.006-05:00

Being organized is a lot like getting in shape: most of us fantasize about it but very few actually make it happen. Luckily, it’s a skill that can be learned - by anyone, in any profession - and that usually shows results pretty quickly. My mother was an organized person, so I was fortunate to learn a few tricks that have served me well over the years. In this article we tackle a big source of

BSL Live at CES 2012: What Happened in Vegas…

2012-01-27T14:24:00.005-05:00

It’s not true what they say. Sometimes what happens in Vegas gets posted on YouTube shortly after. That was certainly the case when BSL joined high-profile clients Alcatel-Lucent and QNX at the Consumer Electronics Show in Nevada last week.The CES is the largest show of it’s kind in the world. There were some truly spectacular things on display, and — with over 150,000 visitors — you can imagine

Cat’s Officially Out of the Bag: NAC Presents Launch Event

2011-12-13T16:23:00.000-05:00

Some of Canada’s best-kept secrets are about to get exposed for all to see. NAC Presents is an exciting new initiative showcasing some of the nation’s most vibrant, relevant and fresh performers. It gives emerging artists and established icons alike an opportunity to shine on the national stage. On September 22nd, the NAC officially launched the all-Canadian performance series. The inaugural

BSL Wins Three Davey Awards

2011-11-17T13:11:00.011-05:00

BSL is very pleased to announce that we have won three silver 2011 Davey Awards*, in the category of Online Video. The first video that was recognized is the Iridium Extreme video, which won in the categories of ‘Graphics’ and ‘Other’. These honours come on the heels of the Iridium Extreme launch just over two months ago, and serve to affirm the many days and nights of hard work that went into

A Simple Force

2011-10-25T21:27:00.002-04:00

I love this ad! And I am not the only one, having been watched close to 44 million times on youtube I don't think I am alone. It has garnered tons of hype and praise from industry people and audiences alike. It is clean, simple and memorable, contrasting the traditional high production and special effects that dominate this advertising market. It takes one of the most iconic brands and one of the

How To Create Your Own Mayor - Foursquare for Businesses

2011-10-05T12:30:00.000-04:00

By now you've heard of the basics of Foursquare, from a user standpoint.Now it’s time to review the platform from a business perspective. More specifically for those who have a brick and mortar type of business. Sorry e-businesses, this part of Foursquare is not for you. There is an option for Brands, but more on that another time.This nifty little video explains the basics but the process is

BSL Gets Reel

2011-10-05T08:19:00.007-04:00

Over the last two years BSL has been rapidly expanding its capabilities in video production. So much so that we now have an official in-house video department, equipped with some of the best talent in the city, and the state-of-the-art tools to go along with it. From original concept development and scriptwriting, to talent sourcing and location scouting, to shooting through to final editing and

BSL Helps Iridium Dawn a New Age in Communication

2011-09-07T14:37:00.006-04:00

Anthropologists used to judge how far a civilization has come by the sophistication of its weapons. While this is still a primary meter stick for our progress, there are other, more relatable categories of measure that have emerged – proving that we’ve come a long way, baby.Nothing says progress like the way we communicate. Communication is a vital part of our lives, our jobs, and even our safety

Canadian Geographic Teaches Some Carbon Footprint Fitness

2011-09-07T07:48:00.005-04:00

I can’t predict who will actually read this post, but I can say with a fair amount of certainty that most of you should probably go on a diet.Now hold on – before you get offended – I’m not talking calorie consumption. I’m talking energy. The gas in your car, the oil in your furnace, the number of appliances you have, the amount of electricity you use – for most of us, energy is our largest

Generating Content for Your Business Blog

2011-08-11T16:59:00.000-04:00

Now that you have your blog up and running (if not, you might be interested in the previous post: Get Your Business Blogging (Successfully)), you may be experiencing the common struggle of content generation. A lack of content makes maintaining regularity in your posts quite challenging. This is a hurdle for so many business bloggers, leaving them asking the key question: Where do we get the

BSL Wins the Bid for NAC

2011-07-27T11:40:00.003-04:00

BSL is celebrating an important encore this season, having been awarded another two years as Agency of Record for the National Arts Centre.“BSL was the successful agency following a thorough RFP process. Their successful bid was founded on their superior project management skills, ability to handle large volumes, excellent client relations, and fair price” Shannon Urie, Associate Director of

New Faces on the Design Front

2011-07-27T11:23:00.008-04:00

When BSL stumbles on great creative talent, we find it pretty hard to resist. This season our creative studio swelled with the addition of two new graphic designers, Zoey Liu and Filippo Di Trapani. Here’s a little background on why their talents were so hard to ignore.Zoey Liu Originally from Beijing, Zoey holds a background in fine arts, which inspired her to pursue a career in graphic design.

BSL Helps QNX Recruit Ottawa’s Hottest Talent

2011-07-27T11:08:00.009-04:00

Responsible for developing the world’s leading real-time operating system technologies, QNX Software Systems harvests the most talented technical and business teams in the embedded software industry. Those who are lucky (and skilled) enough to join the QNX team are awarded a career that has them pushing the boundaries of innovation, and developing solutions that truly make a difference in the

Iridium Makes Their Mark at SAT 2011

2011-07-27T11:00:00.005-04:00

Since 2008, BSL has played right-hand man to Iridium Communications in helping to shape its image on paper, online and in person – all over the world. When it comes to translating the brand in person, nothing lets us flex our marketing muscles quite like a good event.BSL is often asked to help Iridium plan for key industry events like tradeshows and conferences. Many weeks, sometimes months

Putting The Calgary Stampede on the Map

2011-07-27T10:49:00.005-04:00

The Greatest Outdoor Show on Earth will soon be celebrating its 100th anniversary, and to prepare for the big birthday, BSL and Canadian Geographic are helping to draw even greater attention to the massive world festival. The Calgary Stampede is an annual rodeo, exhibition and festival held every July in Calgary, Alberta. The ten-day event attracts over one million visitors per year and

Place d’Orleans Gets Personal

2011-07-27T10:12:00.008-04:00

On the heels of the recently released Place d’Orleans App for the iPhone, the shopping centre is continuing efforts to enhance its interaction with audiences, by way of a few facelifts on the Place d’Orleans Facebook page. To better personalize the conversation between fans and hosts of the page, BSL has designed a dedicated ‘Team’ section, giving fans a few snapshots into the personalities

Social Media – the “shoot-out” of marketing

2011-07-12T10:20:00.006-04:00

The more I think about it, the more I am convinced that social media is to marketing, what the “shoot-out” is to the NHL. See if you agree… Purists don’t like itIn 2005, when the NHL introduced the shoot-out to decide regular season tie games, purists didn’t like it. They felt it cheapened the game. It wasn’t real hockey. To some of us who’ve been in marketing for a while, social media is

Iridium Pure Reach: Engagement, Pure and Simple

2011-06-20T11:36:00.009-04:00

Clean water is critical for the health and survival of individuals, families and communities – everywhere on the planet. With your help, Iridium Communications is donating to GlobalMedic. The non-profit organization brings emergency relief to devastated areas all over the world – and right now with just a few clicks, you can help the cause. For each social media interaction – including @

Get Your Business Blogging (Successfully)

2011-06-16T16:18:00.000-04:00

For many businesses, a blog is considered an absolute marketing asset, and is treated as a long-term investment toward driving traffic and leads over time. To truly make the most out of your business’ blog, there are a few important points to consider: What are your resources? Who will be blogging and how much time can they dedicate to the initiative? Knowing this up front will help you plan

Three Thumbs Up for BSL

2011-06-02T10:01:00.006-04:00

Together with our clients, BSL is thrilled to announce that we have been awarded three trophies from the 17th Annual Communicator Awards, judged by the International Academy of the Visual Arts.Our work on the ng Connect Program’s Solutions Concept Video Series won us a Silver Award of Distinction in the category of Online Video: Technology. While our work on Alcatel-Lucent’s LTE Video is still

Congratulations to ng Connect and BSL!

2011-05-16T07:42:00.006-04:00

We are very pleased to announce that the ng Connect Solutions Concept Video Series has earned a Telly Award, in the category of Online Video.The Telly Awards honor the very best television commercials and programs, as well as the finest video and film productions, and work created for the Web. Since 1978, the Telly Awards has existed to strengthen the visual arts community by inspiring, promoting

How to Survive a Press Check

2011-05-09T10:38:00.006-04:00

Whether you are a Production Manager, Designer or even an Account Executive, a time will come when you are needed at a press check – the final and all-important step in the print production process. But does the thought of a press check make your heart race, and not in a good way? You are not alone. It can be pretty intimidating walking into a pressroom with the huge presses humming along at a

QNX Celebrates Launch of the Playbook

2011-04-28T07:30:00.005-04:00

There is never a dull moment for QNX. As we’ve mentioned, our clients at QNX Software Systems are responsible for powering most of the world. From in-car entertainment to commercial airlines, pharmaceutical production and even what we’re up to in space – QNX develops many of the operating systems that make these things happen.QNX was in the news again last week, as Research in Motion (RIM)