Bangladesh Corporate Blog

Abed Sir becomes Sir Abed : Problem Solved, Poverty Alleviated

bangladeshcorporate@gmail.com (Shehzaad Shams) — Fri, 01 Jan 2010 22:16:00 +0000

Its a matter of great pride and rejoice that our beloved Abed Bhai or Abed Sir is officially going to become Sir Abed. He is going to become officially knighted by Her Majesty the Queen of the Commonwealth Rani Mata Elizabeth Part II. Please note the difference it makes when Abed Sir becomes Sir Abed, how a mere reordering two words changes the landscape. Of the many good things the British left for us as colonial hangovers other than English language, railway networks etc. is the term 'sir'--to use as a sign of respect to professionally superior, respected personalities, teachers, bosses etc. The three-letter word is expected to carry a lot weight when it comes to branding a person's capabilities, experience, expertise. The term 'sir' has great powers to please your boss, to oil him, to pretend as if you respect him and his (mostly shallow) knowledge (about which you care little). So here we are, the first Bangladeshi to become a 'Sir', or a 'Mohashoy', 'Jonab' in local lingo. Its...

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Where is Siddika Kabir's Restaurant?

bangladeshcorporate@gmail.com (Shehzaad Shams) — Wed, 30 Dec 2009 00:09:00 +0000

One of the must carry essentials during my student years outside Bangladesh was a book. A book not related to any fiction, fantasy or facts of real world, a book not related to any academic requirement whatsoever. No time for Masud Rana, Sunil or Shirshendu..Humayun Ahmed or Humayun Azad. But that was a book directly related to my existence, my day to day living and well being. A cook book by famous Bangladeshi chef Siddika Kabir that I didn't forget to buy at the 11th hour prior to catching a flight. Amazon describes one of her books as 'The best book for cooking written in Bengali for decades. In very easy and informative way the author has unveiled the secrets of traditional, contemporary, modern and fast-food preparing as well. Since late 70's a copy of this book is available in each household in Bangladesh as well as a part of standard packing for those who left for abroad.' Among many other things in life, what I don't understand much are paintings, poetry, printers,...

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Marketing Lessons from Momtaz Madam

bangladeshcorporate@gmail.com (Shehzaad Shams) — Fri, 25 Dec 2009 19:05:00 +0000

Sorry to disappoint you but today's marketing lessons are not by any head-turner, heart-throb, drop-dead-gorgeous, new female faculty in any of the private universities of Bangladesh. As far as I know, this madam does not teach business or branding anywhere, neither any business-branding gurus of our country ever considered her to be of any worth to exemplify marketing lessons. She is the queen of her own queendom and some call her 'folk queen' of modern times of Bangladesh---our very own 'bukta faitta zay' singer---Momtaz. Up Down Left Right University of Business AssministrationAssmission Test, June 2025Dhaka, Bangladesh Question: Compare and contrast the difference and/or similarities between singer Momtaz and Bangladesh Corporate Blog and discuss the marketing lessons from Momtaz. (Marks 10) Answer:1. Choice of language: Singer Momtaz's choice of words in her song lyrics are rather informal and to some extent flirts with weird and/or emphatic expressions. For example some of her...

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Renaming for a Digital Bangladesh

bangladeshcorporate@gmail.com (Shehzaad Shams) — Wed, 23 Dec 2009 00:11:00 +0000

Do you have a new born? Do you know someone who has a new born? Do you dream of a Digital Bangladesh? Do you believe that names have an impact on how the baby would behave when it grows up? Then waste no more time, go nowhere else...some of our creative brains have proposed some innovative Digital Bengali names for our new borns, the future Digital Generation Bangladesh...shall we call them Gen-D? Since the primary audience of this blog targets English speaking (and reading) Bangladeshi and non-Bangladeshi business readers, I have transliterated the Digital Bengali names. Here is all we have for your naming pleasure. 1. Mouse Choudhury2. Monitor Alam3. Mozilla Akhter4. Opera Khatun5. Cable Dewan5. Modem Khandker6. DVD Khan7. Google Mia8. Profile Choudhury9. Schedule Alam10. Folder Sheikh11. Refresh Mahmud12. Email Patowary13. Laptop Haider14. IBM Chattopaddhay15. Ipod Kibria16. PC Sarkar17. Kamruzzaman Excel18. Intel Chakraborty19. Asus Majumder20. RAM Mohan Roy21. Apple Khan22....

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Eat Chinese, by Chinese, at Chinese restaurant, in Bangladesh

bangladeshcorporate@gmail.com (Shehzaad Shams) — Fri, 18 Dec 2009 23:10:00 +0000

Have you ever thought why many people prefer to look for ‘authentic’ Chinese food from restaurants such as Bamboo Shoot or Golden Rice or for ‘authentic’ Korean food from food joints like Arirang, Koreana etc. in Dhaka city? There had been so many Chinese restaurants in the city successfully catering to the Chinese food lovers for decades. However, many businessmen and families alike have lately grown a liking for the restaurants mentioned earlier not only to entertain foreign guests but also to arrange family gatherings, occasions etc. Other than perhaps the food being of superior quality and alcohol being served on the premises, it is argued that there is the element of true Chinese or Korean staff/owner/waiters being involved in the service process, which adds a great deal to the experience inside those restaurants. I attended a Christmas party the other day at a French restaurant in London. Other than having names of food written in French in menu with explanations in smaller...

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Victory for Red and Green!

bangladeshcorporate@gmail.com (Shehzaad Shams) — Tue, 15 Dec 2009 15:32:00 +0000

I am not sure if you have come across the Shada Kalo boutique at Rifles Square and also in Banani No. 11 Road in Dhaka. I don't know if they have branches elsewhere but they were first of its kind to try produce fashion clothes, accessories, materials as long as they were either white (shada) or black (kalo). Pretty innovative nonetheless and we can discuss about their business strategy next time. But their idea has been the inspiration to me to see outlets around Bangladesh producing, promoting and selling merchandize only based on the two colors very close to our heart--red and green--The main two colors of the national flag of Bangladesh. Pretty much like the month of Ramadan, when you see an uprise in the number of 'seasonal practitioners', the month of December also sees an inundation of nationalism. Ofcourse this is good but why limit this great sense of belonging and pride to one month only and why limit this expression of solidarity to the flag only and why limit the selling...

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What are you smiling for?

bangladeshcorporate@gmail.com (Shehzaad Shams) — Wed, 09 Dec 2009 17:56:00 +0000

I would admit that when I walked into the Banani branch of Standard Chartered Bank in Dhaka, I was not expecting that the lady at the reception would smile and greet me in. As a reflex I also did smile back, quickly lost eye contact and moved on to fill up the pink slips, still thinking in the back of my mind, 'why did she smile at me? Am I looking funny? Does she know me? Do I know her? Have I seen her before somewhere? Which mela? Which mall? Pink City? Bashundhara Mall?' Nevermind....I noticed slyly if she was extending the same smiling service to all customers who walked in or was I special, or was she suspicious? My brief 'participant observation' established the fact that she was naturally and willingly smiling at almost every customer walking in, depending on her preoccupations from time to time at her workstation. On the other hand, I tried to notice how the 'smile struck' customers were reacting to this smiling receptionist. Majority of the customers who walked in during my...

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Branding of Bangladeshi political and religious parties

bangladeshcorporate@gmail.com (Shehzaad Shams) — Wed, 02 Dec 2009 17:32:00 +0000

I wonder if professional management and brand consultancies in Bangladesh ever wondered to extend their services to political and religious parties of Bangladesh on a commercial basis. Of all, I think these are the two unserved segments who are still yet to realize the full potential of branding their activities. There are two reasons for this I believe. Firstly, both Bangladeshi politicians and religious leaders firmly believe that they have been assigned the mandates, for former it’s the ‘people’s mandate’ and the latter claiming that they have none other but ‘God’s mandate’ to do what they have been trying to do all along and that is why they don’t need any external services such as advice on their brand image, use of technology to promote and position their causes, how to interact directly with their constituents etc. So one group advocates having ‘people power’ and the other ‘God’s power’ behind them, making them special species of ‘all powerful know alls’. Secondly, the...

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Reflections on self-branding on Eid

bangladeshcorporate@gmail.com (Shehzaad Shams) — Fri, 27 Nov 2009 13:33:00 +0000

You like it or leave it, the moment you step out of the country, you unknowingly become the accidental spokesperson on behalf of your country, religion, customs etc. Although you might not ever have taken (or cleared) the BCS (Bangladesh Civil Services) examinations and thus never was placed as the Bangladeshi High Commissioner through the Foreign Services to represent the Red and Green on foreign territories. Nevertheless, the way you look, your name, gestures and ofcourse the green passport oblige (or burden?) you with this unavoidable job of being the brand ambassador of Bangladesh (and sometimes that of Islam, incase you have an Islamic name). I have countered questions on issues such as sharing of natural gas between India and Bangladesh and how it could escalate in case of the latter’s refusal and what are MY views on this, why many Bangladeshis still support a particular country’s teams in cricket (even when playing on Bangladeshi soil) with whom we had a bitter past history...

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Bangladesh Brand Forum opens Knowledge Center

bangladeshcorporate@gmail.com (Shehzaad Shams) — Mon, 23 Nov 2009 23:07:00 +0000

Bangladesh Brand Forum has recently launched a Knowledge Center with a view to 'advancing the knowledge with the assistance of vast resources of business wisdom'. Read here to know more. In first impression, I am full of hope that this initiative will work towards showcasing, documenting, archiving valuable business knowledge generated everyday in the growing business sectors of Bangladesh. Its high time that we start celebrating our business heroes, our budding business leaders and start branding ourselves first. To that respect, Bangladesh Brand Forum's Knowledge Center seems to be a good step in the right direction. I am sure knowledge exists not only in the corporate dominated urban settings in Bangladeshi businesses, but it also exists in the rural areas of the country where majority of the Small and Medium Enterprises operate. So an effort to bring this knowledge in a central repository for use by other businesses is no wonder a commendable initiative. However, like all other...

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Learning English the BBC Janala way

bangladeshcorporate@gmail.com (Shehzaad Shams) — Sun, 15 Nov 2009 22:33:00 +0000

The need for being multi-lingual to gain an edge in the global business stage has been mentioned in this blog before. Its good to see some signs of innovative teaching mechanisms to spread the language learning drive. This time its BBC who has come up with a bi-lingual website to help learners of the English language in Bangladesh to take lessons over internet, mobile phones etc. Read here to know more. Some initiative is better than no initiative at all, so hats off to BBC Trust for thinking how relevant digital technologies in the Bangladeshi context can be applied to provide language education. Some constructive observations and feedback though. 1. I think its important to segment and identify the learning audience. When you arrive at the website at http://www.bbcjanala.com, there is no clear navigation to identify myself with any learning group. For example, say I am a housewife, kid (minor), graduate, business executive, businessman (or woman) etc. Users online would like to...

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Effective Bangladeshi Diaspora network for economic transformation of Bangladesh (The Diaspora Project)

bangladeshcorporate@gmail.com (Shehzaad Shams) — Wed, 04 Nov 2009 15:25:00 +0000

The Bangladesh Enterprise Institute (BEI) in Partnership with the Asian Tiger Capital Partners (AT Capital) has initiated a year long project on establishing an effective Bangladeshi Diaspora network for economic transformation of Bangladesh (The Diaspora Project). The project purpose is ‘To identify the impact of Bangladeshi Diaspora in Economic transformation and leveraging its Diaspora in terms of knowledge and skills transfers and improving its global commercial interface. To establish an effective Diaspora Knowledge Network (DKN) of the British Citizen with Bangladeshi origins.’ The DKN aims to provide various online tools which will: (click read more) • Help the non-resident Bangladeshis (NRBs) to source and identify the skills and expertise they need from the network; • Facilitate online communications with other NRBs globally; Submit proposals / issues which other NRBs can contribute and assist, depending on their level of skills and interest; • Promote successful...

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Beggars can be choosers, in Dhaka atleast

bangladeshcorporate@gmail.com (Shehzaad Shams) — Tue, 03 Nov 2009 14:47:00 +0000

So you must be knowing about Sports Zone in Mohakhali, Export Processing Zones (EPZ) outside Dhaka and Chittagong, the diplomatic zone in Baridhara, you have also heard about O-zone (that is Ozone layer in the atmosphere) and some of you might be ardent fans of Boy Zone too....but now lets give it up for the new 'zone' in town...yet another product of some creative brains in the national administration...in the form of nothing other than our very own and only 'begging zone' for the Dhaka city! Yes, I am also wondering like you whether to laugh, cry, frown or sigh at this, can't make up my mind yet. Read more here to find out how the government's Disabled Welfare Foundation had outlined an action plan to rehabilitate beggars so that "they can't create nuisances or tarnish the country's image". A survey is planned led by a 'top TV star' and charities are also pretty much vocal on the roots and reasons of why there is a huge influx of beggars in the capital. Honestly, I don't see how...

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What are you smiling for?

bangladeshcorporate@gmail.com (Shehzaad Shams) — Mon, 02 Nov 2009 15:58:00 +0000

Bangladeshi owned Indian Restaurants in the UK : a brand crying for renaming

bangladeshcorporate@gmail.com (Shehzaad Shams) — Mon, 26 Oct 2009 15:14:00 +0000

I think its high time we stop hiring bigger country labels from the neighbourhood to promote our businesses, which has been built up over the last few decades by our very own sweat, tears and hardwork…all in the shape of the £4 billion curry industry in Britain. Read here to find out how Bangladeshi businessmen brought the British curry industry to where it is today. Also, please read the latest news article here to find out about potential ‘revenue avenues’ we could reap from this industry. However amidst all this merrymaking, my thoughts lie elsewhere. I ask myself, 1. Would this industry be in its present place if it were without the bold and brazen ‘brand India’ label sitting proudly on the signboards outside those 12000+ restaurants? 2. Now that the contribution of British-Bangladeshis to the UK economy is getting noticed and acknowledged day by day, can we risk stripping off the hired country brand from those signboards? Will this have any negative impact on the brand loyalty,...

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New TV Channels for Bangladeshi media...what about businesses?

bangladeshcorporate@gmail.com (Shehzaad Shams) — Sun, 18 Oct 2009 21:53:00 +0000

Congratulations! We have 10 more new TV channels vying for some space in our television sets and living rooms. Check out the list here to find out what these new channels are called and who the 'visionaries' are behind setting up these. Personally I have got over those days when we used to follow McGyver or Ayomoy or any other Humayun Ahmed drama serials in the Bangladesh Tele Vision (BTV), as we as viewers did not have any other choice. Until the day when satellite TV made its entry and till now when we have a plethora of TV channels springing up, imagine how fragmented our attention has become and how shorter our attention span is becoming day by day. How many programs you actually follow in one or more Bangladeshi channels these days which is sticky enough to make you come back and follow it week after week? Ofcourse I am not against allowing newer TV channels to come up, its just that the trend shows the genre of people who are setting these up, what their agenda might be in...

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Would David Rowe get a job in Bangladesh?

bangladeshcorporate@gmail.com (Shehzaad Shams) — Thu, 15 Oct 2009 12:02:00 +0000

Some claimed that economic recession was the best time for innovation, to have a fresh look at things, new ways of doing old stuff. Now that included the way you used to hunt for jobs too. With so many people losing jobs everyday across the western world, many still thought to be innovative in the way they go about looking for a suitable career in these times of uncertainty. David Rowe, a graduate of University of Kent, pulled out a publicity stunt for himself by posing as a mobile billboard seeking a job in the busy streets of London. He was even offering would be employers free employment for the first month so that they could ‘try’ him before paying or firing him. Times are hard and so are getting jobs. However, his stunt seemed to have paid off finally as he has recently been landed a job at JCDecaux, one of the largest outdoor ad companies of the world, after the Managing Director of the company spotted him in the street ‘self-advertising’ for a job. The angelic MD thought...

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The Role of Stock Recommendation

bangladeshcorporate@gmail.com (Shehzaad Shams) — Sun, 11 Oct 2009 19:17:00 +0000

I wonder how we can get together and work for common purpose to improve many things that we do for living, obliviously we would come up with millions of things are not going right comparing to developed countries. Many dreams are never formed but thrown away to the air as soon as hopes are never seen lightened in our lives. Developments, progress and achievements are rarely seen here compare to many other countries where every five years you will not recognize the place due to economic growth, developments and implementing new systems. It's all about changing, and work together for continuous improvements. Before changing anything to outer-world we need to change our minds and attitudes toward progress, changes have to come within ourselves and apply inside to outside environment, and also firm believer in order to see greater affect and progress in what we do for living. I know you are confused with changes and stock recommendation, but let me share partly one of letters with you...

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Strategic migration for Bangladeshi climate refugees

bangladeshcorporate@gmail.com (Shehzaad Shams) — Fri, 25 Sep 2009 12:37:00 +0000

So we have got another great opportunity to get some more funds now! This time its under the guise of the hottest topic on earth--Climate Change. Bangladesh has sought 5 billion US dollars from the developed countries in compensation as an affected country due to climate change caused by global warming. Read here to know more. I would rather not talk about foreign direct investments or development funds that have been arriving to the country since independence. We all are pretty much aware how much of that inbound foreign currency, grant, aid, fund (whatever you call it) have been channelled to build religious establishments, fill up personal pockets of corrupt politicians and bureaucreats and how much of that have exactly been applied to achieve mass development objectives. I am sure getting fresh funds from developed nations would help to a great extent in building dams for protection against rising sea level or for increased forestation etc. But is it not obvious that its a...

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Don't drive the hujur away

bangladeshcorporate@gmail.com (Shehzaad Shams) — Tue, 22 Sep 2009 22:48:00 +0000

I spent a considerable amount of my early teen days to cook up compelling and innovative stories to keep Lokman Hujur at bay. Awful I thought were those days when Hujur used to show up in lazy, hot, humid afternoons to teach me the Quran and how to pray properly. Lokman Hujur had a legacy of giving 'sohi koran shikkha' to many of my cousins, uncles etc. who, along with me, had spent some quality time in mugging up basic excerpts (suraas) to manage day to day prayer requirements. I also remember during my 16th birthday, my late Nanabhai presented me a blue-cover 'Shohoj Arbi Shikkha' (Easy Arabic Learning) language learning book fresh from New Market. He was my inspiration and mentor to ignite my interest in foreign languages. However, perhaps with one exception that of Arabic. Everytime Lokman Hujur and even Nanabhai used to portray and preach to me Arabic as the language to achieve divine guidance and licence to salvation, my teenage mind used to rebel relentlessly. After all, Hujurs...

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Do an identity check for your brand online

bangladeshcorporate@gmail.com (Shehzaad Shams) — Wed, 16 Sep 2009 22:49:00 +0000

There was a time in mid 90s that me and some of my techno-guru friends got excited about starting a domain name business. Plain and simple... you keep on buying domain names of prospective big companies of Bangladesh with the hope of selling it to them in future in higher prices, provided if they would ever wake up from sleep to get a website for their brand name, business etc. Certainly unethical and a bit risky venture it was, but we did realise that not only company domains but also city domains were still up for grabs. For example, in 1995, domains like dhaka.com, dhaka2000.com, sylhet2000.com, rajshahi.com etc. (major divisional headquarters) were available. We could sense money in the making and started all out efforts to start this 'business' at any cost. We started making lengthy lists of potential 'target' companies, establishments who had no clue then what even websites were and why would they need one. We were excited to experience the desktop based reach of this...

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Many of us look down on stock market investment

bangladeshcorporate@gmail.com (Shehzaad Shams) — Tue, 15 Sep 2009 16:06:00 +0000

Why middle class of our society, so called educated people, are reluctant to be part of Stock Market even with a little bit of investment interest and moreover, look down those who invest? If you are investor and want to discuss with your buddy or dear friends, unexpectedly you will be discouraged by them. Didn't happen to you? You bet, I have faced such a situation many times, even my own family members don't show any interest of investing in the stock market rather they discourage in a way that investing in stock market is not a decent earning source and considered as gambling or "Haram". How do you change their attitude toward stock market role in our society and get them to be part of investment in a stock market? Selling shares through a stock exchange is way companies get funded because a starter company eventually ends up needing more money to take the business to the next phase. As a company enlists to the stock exchange which requires, actually mandatory, to unfold...

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Corporate Social Boogie Joogie

bangladeshcorporate@gmail.com (Shehzaad Shams) — Thu, 10 Sep 2009 21:22:00 +0000

A telecom operator has recently announced to distribute 12,000 school bags to under-priveleged school goers under the auspicious banner of Corporate Social Responsibility. Our imaginary blogporter (blogging reporter) Apod Akkas smells a rat and intercepts a conversation between Puneer Koroki and the Arab master of Khabi group Al Bakri Al Sheikh Al Khabi from Abu Dhabi. Resemblance to the whole or part of this conversation or character to any living being is purely coincidental and accidental. Al Khabi: Kaifa haaluka ya habibi! How are you Koroki my dear friend? I have a good news to share with you from the jewel of the desert. Koroki: Ahlan wasahlan bhaijaan, I am good, change in BTRC, so adjusting to new games. What is the good news Al Khabi? AK: We have around 12,000 pieces of school bags which never got exported to London due to defects, bloody Europeans, they have an eye of an eagle. So our shipment got rejected and now they are sitting on our laps for a while now. I had a great...

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Retail Love: Free Bus Service

bangladeshcorporate@gmail.com (Shehzaad Shams) — Fri, 04 Sep 2009 23:44:00 +0000

As a shorts-donning young boy, I used to ask my lungi-donning abba, "If we ever go wearing this to Sonargaon hotel, will they let us in?". Abba used to casually and confidently reply, "If we go wearing a lungi, they might put us in a special cell and never let us in there. But with shorts, you might get in". Same with cars and baby-taxis (CNGs!) I guess. I always used to think that if I ever end up at Hotel Sonargaon by a baby-taxi, the gatekeepers of the then posh hotel would not give me as warm a welcome as I would get if I would have got off a car. One day our pilot Shafiq (our chauffeur) was asked to carry out the week's grocery shopping from Nandan. As a preparation, he then decided to shed his lungi and put on trousers instead, he also insisted that he be allowed to take the car along with him. Upon asking why this ornamental preparation for merely doing a grocery shopping at Nandan, he replied "Bhaiya oigula borolok er jayga, lungi poira ar haita gele dhukte dibo na" (Bro those...

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Retail Love: Personalized Receipts

bangladeshcorporate@gmail.com (Shehzaad Shams) — Sun, 30 Aug 2009 21:10:00 +0000

How often do you actually scrutinize the receipt you receive after paying for your essential shoppings at Nandan, Agora, PQS, MeenaBazaar etc.? Chances are very high that not many of us want to read it line by line, as it bears nothing more than the testimony of the payer being poorer at that instance. Was wondering would it make any difference if the malls would consider pepping up the plain and boring act of handing over receipts with statutory texts, legal terms, promotional items etc. by also doing the following. 1. How about asking for name of say every 10th customer and typing it in before printing the receipt. So that the receipt would read, 'Thank you (Asif, Sonia, Rahat) for shopping at Agora with us today'. Will that add a bit of personalization? 2. How about random motivational quotes or 'On this day in history' information on the slips? One might argue that what is the relevance of putting these unrelated information in a receipt? Well that exactly is the point. The...

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