Bango blog

“Mobile advertising for newbies” white paper

Sarah Keefe — Wed, 24 Sep 2008 09:00:32 +0000

Bango will shortly publish a practical, ‘how to’ white paper on mobile advertising for agencies and digital marketers who want to move into mobile advertising but need some help. It is written by Peggy Anne Salz, chief analyst and publisher of www.msearchgroove.com. The “Mobile advertising for newbies” white paper provides hints and tips on running [...]

It’s just the Internet, stupid!

Sarah Keefe — Mon, 15 Sep 2008 17:34:55 +0000

Just how different is the mobile web from the regular PC web? As far as consumers are concerned, the mobile web is the PC web - just smaller. When people are looking for services and content that match the immediacy and personal nature of mobile - up-to-date sports news, movie listings, dating sites to name [...]

What’s behind the surge in US mobile browsing?

Sarah Keefe — Thu, 28 Aug 2008 16:43:46 +0000

The US will soon claim first place in the mobile web race with US consumers’ appetite for mobile web surfing expected shortly to overtake current global number one, the UK. That’s according to Bango’s mobile web surfing charts. So what’s behind this latest move? The UK has punched above it’s weight considering it only has a [...]

Unique visitors ‘most wanted’ mobile metric

Sarah Keefe — Tue, 22 Jul 2008 14:57:05 +0000

When we conducted our survey among mobile businesses to find out what their ‘most wanted’ stat was for their mobile website, we were surprised that the mobile component of web metrics was considered less important than knowing the unique visitor count. But should we have been surprised? Afterall, knowing exactly how many people visited your mobile [...]

Next Gen iPhone – where next for Apple?

Andy Bovingdon — Mon, 14 Jul 2008 17:11:55 +0000

The latest shiny new iPhone with its super fast 3G web browsing is here and selling out fast – but that may in part be due to low initial stocks in the stores as well as consumer demand. The launch was not smooth with problems in the USA with AT&T activation server crashes and with [...]