Bango's 10 year mobile web party video

Were you at Bango’s 10 years party?

Last Wednesday 14 October at Movida in London, Bango was joined by people from the mobile and entertainment industry to celebrate 10 years of the mobile web.

It was THE mobile web party of the year - see the pictures and watch the highlights from the evening here - enjoy!

See the pictures here:

Pictures of Bango's 10 year party

Pictures from Bango's photo booth

Bango is hosting a webinar on Wednesday 28th October 2009 at 4pm UK time (12pm EST) on the US opportunity and how we can help with operator billing.

We’ll be looking at:

• The US mobile market
• The approval process
• What the MMA guidelines stipulate
• Some hints and tips on testing your site.

Click here to register.

With Bango celebrating 10 years of the mobile web on 14th October, we offer 10 of the decade’s highlights. Read on and why not send us your own highlight of the last 10 years – with the chance to win a large bottle of champagne for the most entertaining contribution.

1. The Nokia 7110; the first mainstream WAP phone, featuring a flick-knife style “click to open” mechanism and a glorious monochrome screen. The Guardian still decided it was worth publishing 1000 word articles that took around 50 WAP screens to read, all at 2G speeds – perhaps targeting the “teacher in school holiday” market?

2. BT Cellnet’s “Surf the Mobile Web” advertising campaign. BT Cellnet decided in the year 2000 that there was enough capability on which to base an advertising campaign, promising access to the internet from a range of (still monochrome) handsets. The true surfing experience felt more like Basingstoke bypass during rush hour than Baywatch.

3. DoCoMo and its i-mode phones. Those clever DoCoMo people planned to show off the superiority of Japanese consumer electronics yet again with their i-mode phones. Colour screens galore, but too little content and “only on one network” deals meant that the i-mode internet experience struggled just a little bit more than its WAP competitors.

4. Vizzavi mobile internet experience. Vivendi Universal and Vodafone “upped the ante” with the oddly named Vizzavi mobile internet experience. This was truly a deep pockets venture, which kept many ad agencies and management consultants well-fed during the lean years of the new millennium.

5. More bizarre names with the Motorola Razr. Minimalist by name and minimalist by nature; this was the handbag-sized phone that no American mobile executive felt was too camp to cradle. An initial hit until it went properly pink; the Razr’s lousy user interface eventually consigned it to the “blunt instruments” section of the design museum.

6. Hutchison launches its 3 network. As the name cleverly hinted to anyone with a sharp eye for detail; all the benefits of fast browsing over the latest 3G mobile networks, plus cool, web-friendly phones to go with it. But wait a minute – a walled garden – no open access to the world of mobile content? So much for the unfettered mobile internet experience!

7. The Danger Hip-Top. One of the more unusual polymorphs thrown-up during the evolution of mobile internet life-forms. Targeting industry types already suffering from low self-esteem, this was designed to be mounted on the hip, and combined the DNA of a pocket calculator and a Tamagotchi. It may have been many things, but hip it was not.

8. The Mobile Services platform BREW. In the endless sunshine of San Diego, the mobile industry’s equivalent of the CIA brewed-up a mobile services platform appropriately called BREW. It was an intoxicating proposition that gave some in the industry enough confidence to be lured into long-term licensing deals based on a few flashy streaming media demos. Now the dark glasses are off and the industry is in a more sober frame of mind, BREW lacks the fizz of its formative years.

9. The Apple iPhone 2G…..cool interface, but 2G internet access only? – You’ve got to be kidding! But they weren’t and have gone on to deliver the biggest boost to mobile web awareness over the entire 10 years. But let’s maintain a proper perspective – Blackberrys are still more popular than Apples as the mobile fruit of choice.

10. WAP. Yes, it’s still here, just about. The prefix that signified the superiority of mobile internet access over any other. The three letter WAP acronym anoints so many mobile technologies – WAP phones, WAP billing, WAP browsing, WAP sites, WAP gateways…it’s all there, and it won’t go away any time soon.

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Webinar - Mobile Advertising: Effectively target & measure your campaigns

Mobile advertising is an essential part of every marketing campaign. Now that more people are using their mobile devices to browse the web, you have a unique opportunity to engage them in a highly personal way. Mobile offers click-thru-rates (CTR) 10 times higher than traditional online advertising and the unique ability to effectively target a broad demographic of consumers.

What you’ll learn from this webinar:

- Trends in mobile usage

- Diversity of consumers online

- Mobile reach, efficiency and returns

- iPhone’s unique advertising advantages

- How to set up effective campaigns

- How targeting dramatically increases response rates

- The complexities of identification on mobile

- How to get accurate, independent measurement of campaigns – ROI & conversion rates

- Quick reactions from real-time data

- Case studies

Register today and learn from the mobile experts, Bango and Jumptap about this highly effective medium and how to attain measureable results and generate more revenue!

Moderator:

Anil Malhotra – SVP Marketing & Alliances at Bango

Participants:

Lara Mehanna – Director of product management at Jumptap

Andy Bovingdon – VP of Product Marketing at Bango

Accurate proof of ROI crucial for increased brand investment in mobile marketing

Mobile analytics and payments specialist Bango today announced the most sought after measurements that advertisers want from their mobile marketing campaigns. Based on a survey conducted amongst its agency partners, Bango reveals that the common missing link is the integrity of basic mobile campaign data, from unique visitor counts to conversion rates.

The top three “must haves” identified in the survey are:

1. Number of unique visitors clicking the ad and landing on the resulting campaign page

2. Conversion rates for campaigns

3. Specific actions taken on the campaign site

“In all cases, the common theme we’re hearing from mobile marketers concerns the integrity of the data captured from mobile campaigns,” said Anil Malhotra, SVP Marketing at Bango. “There’s more work to be done to assure marketers that the numbers they’re getting are reliably derived and to educate brands and their agencies about how to do accurate mobile campaign analytics.”

Bango partners, including Yodel Digital, AKQA and Inside Mobile participated in the survey, which also asked how confident clients are in the metrics they are capturing from their mobile campaigns. The complexities of capturing data across multiple phones, browsers and network connections combined with shortcomings of PC analytics solutions has resulted in a lack of confidence in the basic campaign results being presented. This in turn is stalling mobile ad spend.

Commented Justyn Lucas, Managing Partner at agency Yodel Digital: “Without the basic foundation of accurate, unique user tracking, mobile campaign analytics is a fuzzy science.”

When asked how confident they are about their campaign data currently recorded, 78% of mobile marketers stated that there is considerable confusion caused by differences in reports generated from multiple ad networks and reconciling these with in-house measurements.

“Ultimately it is down to the brand marketers and agencies to place a priority on integrating analytics in every mobile campaign they run,” added Malhotra. “The very fact that mobile presents a much more complex landscape than the traditional desktop internet underscores the importance of a planned approach to measurement and reporting.”

Bango is publishing a white paper in its educational series on mobile marketing entitled “Increase your Campaign ROI with Mobile Analytics”, which explains what to look out for when instrumenting mobile campaigns to ensure accurate and consistent mobile measurements. The paper is free and will be available for download at www.bango.com/campaignanalyticswp

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