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Featured Article
    • Dimitar Antov
    • Linda Deeken
    Jun 27, 2017

    Trimming the waste line: How the Uplift framework lifts up vague marketing strategy

    Marketing ROI is much more than guesswork. Here’s how to classify your prospects and decide how much (if any) money to spend on them.

    Read More
Industry Insights

A Cross-Industry Perspective of Analysis and Opinion

Read what influential experts have to say about the top issues in financial services.

  • The definitive data dilemma: Community banks and the struggle to bag big benefits

    Graham Seel Jun 26, 2017

    Community banks have a wealth of data to rival anything sitting in their vaults. So why has harnessing its value proven such a challenge?

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  • For marketing efforts on the move, it’s time to unpack the use case

    George Warfel Jun 22, 2017

    Consumers have lots of choices and short attention spans.

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  • Taking care of small business: Winning back SMBs and lost loan relationships

    Nathan Snell Jun 21, 2017

    How many reasons are there for banks to make a new stab at catering to small businesses? Try 28 million of them, nationwide.

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  • The table of marketing contents: Chapters in finding customers, building trust

    Katie Kuehner-Hebert Jun 19, 2017

    Content marketing works when tone and venue meet the target audience—and impact can be measured.

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BAI Thought Leadership
  • Podcast: Community banking and the drive for excellence

    BAI Managing Editor Lou Carlozo
    Lou Carlozo Jun 23, 2017

    Jill Castilla, President and CEO at Citizens Bank of Oklahoma, discusses how her bank has learned to adapt to the times to stay healthy and relevant.

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  • Your purpose starts with the ‘why’: Know your bank’s core beliefs

    Holly Hughes_resized2
    Holly Hughes Jun 9, 2017

    By answering the most basic of questions, banks can better communicate their stories and connect with stakeholders.

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Trends & Innovation
  • Trimming the waste line: How the Uplift framework lifts up vague marketing strategy

    • Dimitar Antov
    • Linda Deeken
    Jun 27, 2017

    Marketing ROI is much more than guesswork. Here’s how to classify your prospects and decide how much (if any) money to spend on them.

    Read More
  • Keep an eye on API: The bold transformation of financial services applications

    Michael Levine
    Michael Levine Jun 15, 2017

    Between the needs for safety and speed, customer expectations run higher than ever. Here’s how to meet and beat them.

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