Bannerblog News

Best "web" in the world?

Fri, 26 Jun 2009 12:45:28 +1000

Sorry.

But I'm not sure I understand this: The Best Job in the world campaign "tonight earned the top award in the cyber website/interactive campaigns category. " at Cyber Lions this year.

mmmmmmmmmmmmm.

I love the campaign, it's by all accounts been hugely successful, and bravo the Cummins for the having the balls to run it - it's just that for some reason a digital Grand Prix that could potentially have focussed on innovation and creativity within the digital space is awarded to no more than a glorified video competition entry form - it might have just as well worked if people had sent in VHS tapes.

I'm speaking from a Digital POV - the word of mouth, channel integration and all that is another thing completely. Sure it might just deserve the accolades in PR, Direct and possibly Integration...

Can someone/anyone allow me the insight I'm missing that gives this the margin on the superb Fiat Eco drive?

Quote:
"Single-minded campaign" -- didn't signal much in the way of technological innovation or the pushing of boundaries."

http://adage.com/cannes09/article?article_id=137499

Or tell me to shut the f up and all of that.

Cannes-a-Cola

Tue, 23 Jun 2009 13:19:00 +1000

our man on the ground Ash enlightened us on some of the latest and greatest banners from This years Cyber lions.

Looking through the list of banner-esque entries, the thing that really stood out for me is beverages (in general) the cocacola company coming in 2 laps ahead of all others.

From Japan this 18mb monster page takeover:

View it here if you can afford it.

And these, a series of over animated Frank Miller appropriations:

One of which we've grappled into BB space here ...

Then we move onto the join a pal on MSN in the Happiness Factory (Does anyone use MSN anymore?) , pretty cool I guess if it works they way they say....

Then there is the Grip banner... (see it in action here):

...and Shake banners respectively using oldskool banner interactions in a fun way - my personal preference being the latter for what it's worth (cant get it to load the best bit so an image will have to do):

And there's even more...

ZeroZero7 (see it here):

This cocacola karaoke "thing" again using MSN:

all that without even mentioning the CC brand Sprite drink. I believe pepsico are represented by a lone entry for Gatorade...

phew after all that I'm really thirsty... groan.

Vodafone: #ukhols

Tue, 16 Jun 2009 08:40:43 +1000

Liked this because of what it does - sure it's irreverent gloating, but maybe it'll give you an idea of where not to go to avoid the surging crowds of brits in Northern Summer (now by the sound of it yesterday as a rainy 24 in London UK).

Simple mash-up G Map, #ukhols included tweets plotting along with key words the likes of location and UK postcode. Why you'd give Vodafone your age and sex with that I'm not sure, maybe it's so they can market to you or something...

Liked it more because it's similar-ish to an idea I was proposing for Tourism Vic about 2 months ago. They didn't buy it of course - probably a little bold for our lovely conservative approach here to digital in Australia ;)

no, I'm not sore at all - but... if anyone wants my version (bold brands out there) just sing out - seriously.

35 Awesome Augmented Reality Examples

Sun, 14 Jun 2009 16:36:58 +1000

If it wasn't for Twitter and social media as a whole grabbing all the headlines Augmented Reality would be the most talked about "technology" of 2008/2009.

While the roots of the technology have been around since as early as the 1990's (remember VR games!) it's only in the last 12 months has the interactive industry taken to it like moths to a flame. Below you will find some of the worlds biggest brands dipping their toe into "Augmented Reality". Some are in it for the PR aspect others trying to find a useful application. Many just to satisfy their need to do something new.

The technology has it's limitations though. Not only do you need a web cam but also a printer to activate it. Add to that one requires a download and installation of an application you cut your potential audience down considerably. That said I enjoy watching the videos and demos as much as interacting with it myself.

If you know of any interesting applications for AR please comment below. I know there is much more out there and my limited research was focused on the advertising and marketing side rather than the tech and art side.

Augmented Reality!? That's so 2008
Has AR jumped the shark? Well if Virtual Magicians are using it I think that's your answer. For me the best application of this is in store and also with kids toys. Both applications have far more useful applications than a fun web toy.

Below are 35 great examples of where Augmented Reality and their applications to the commercial and art world.

Rubberduckzilla
I had not seen any arcade style games in AR before this. Fun and stupid and it was meant to be.

Agency: Poke London [UK]
View | More Info

GE Smart Grid
For such a dry subject this execution generated a lot of buzz.

Agency: Goodby, Silverstein & Partners [US]
View

Assassins Creed 2 Teaser
Gamers love hidden codes and content and this was the first video game site to use AR.

Agency: Unknown
View

Earth Hour World in Your Hands
So the way to save the world is to print out useless paper?

Agency: Wunderman [AU]
View

Relapse 3D Art Comp
Turning the logo into an art canvas was nice idea. Too bad the entries in the comp are so shite.

Agency: Outside Line [UK]
View

Doritos Sweet Chili
Wow packaging with AR is already here. Doritos moved fast.

Agency:
View

Living Sasquatch
It's a video editor with a 3D Sasquatch. Quite impressive and the video record feature is great.

Agency: Boffswana [AU]
View

Mini Germany Demo
This was the first big brand example I saw last year. Couldn't get it to work on my laptop :(

Agency: Unknown
Technology: Total Immersion
View

Papas Road Trip Virtual Ride
Another brand with their packaging altered to have AR codes.

Agency: Unknown
View

Nissan Good Decision
The decision maker and then AR surprise at the end is nice.

Agency: Unknown
View

Ray-Ban Virtual Mirror
Probably the most practical application I've seen online. Too bad another download is needed

Agency: Unknown
Technology: Fitting Box [FR]
View

Topps Virtual Playing Cards
I wish this was around when I collected playing cards. The possibilities are endless.

Technology: Total Immersion
View

Night at the Museum 2 Comes to Life
Half promotion for the film half promotion for the news paper.

Agency: Soap [AU]
Technology: Total Immersion
View

USPS Priority Mail Box Simulator
A semi useful application of Augmented Reality.

Agency: AKQA [US]
View

Family Football Virtual Trophy

Agency: TBWA | Special Moves [UK]
View Note: Currently not on site

Experience the Enterprise
Paramount went all out on this execution for Star Trek.

Agency: Unknown
Technology: Total Immersion
View

Join Star Fleet Academy
Another Star Trek augmented reality promo.

Agency: Unknown
View

McDonalds Dippers Game
Agency: Unknown
View

ADIDAS Virtual Avatar
Agency: Unknown
Technology: Total Immersion

Lego Store at Disney Land
This must blow kid's minds and parent's wallets.

Technology: Total Immersion
View

Eye of Judgment for PS3
Consoles are also getting in on the action.

View

Nissan Cube
Agency: Unknown
View

Fanta Games
Fanta pushing the mobile aspect of the technology.

Agency: Ogilvy
View | More Info

BMW Z4 in 3D
I love the real life montage of the car. Takes this to a new level of fun.

Agency: Dare [UK]
View | More Info

Toyota IQ Reality
Agency: Unknown
View

BMW Factory R&D
By: BMW

Not just brands.

Artists, tech heads and musicians are getting into Augmented Reality as well. Here's some non branded examples.

Virtual Drumkit
Looking for this to be re-skinned for a brand soon

By: Squidder
View

Augmented Reality T-Shirts + Twitter
Status= "I'm wearing a Twitter shirt!"

By: Squidder
View

Augmented Reality Mobile Game: Catapult
I want this now!

By: Unknown
View

Level heads
This looks like a lot of fun

Agency: Julian Oliver
View

Augmented Reality Card Trick
By: Virtual Magician

Julian Perretta's 3d video for "Ride My Star" music video

Agency: Unknown
View

The Artvertiser
I love how anti-advertising the art world is.

View

Arhrrrrrr Zombie Game (look for the Skittles integration!)
I missed this at GDC. Looks fantastic.

By: GVU Center's Augmented Environments Lab at Georgia Tech, in collaboration with SCAD-Atlanta
View

Augmented Reality Snow Flakes
Agencies jumped in for the 2008 Xmas card rush

Agency: Tellart
View

Special Moves Xmas
Agency: Special Movies [UK]
View Thanks Iain for the video

McCaan Funky Natal
Agency: McCaan [BR]
View | More Info

Scope Augmented Reality Toys
There isnt a toy executive alive that woulnd't get excited by this.

By: Frantz Lasorne
More Info

Technologies

There are two main ways to achieve Augmented Reality in a browser.

1: Total Immersion:This French company has been the leader in the Augmented Reality field for commercial use. If you are after the best qality 3D this is the one to go with.
Pros: Higher quality 3D
Cons: Costly licence fee, no community, single vendor, custom code language, large file size, new plugin required
Links: Official Site

2: Flash: Can be integrated into any flash site and works with Flash 8+
Pros: No plugin, small file size, open source, community, flash is a common skill
Cons: Lower quality 3D
Links: FLART

There is also various other technologies which could be used but all have limited web capabilities.

Many universities have Augmented Reality research labs and I think we'll start to see this technology get more mature over the next few years as commercial applications for it start to materialize.

More Reading

I got most of the examples and more info from the following sites/articles.
http://en.wikipedia.org/wiki/Augmented_reality
http://www.notcot.org/tag/augmented%20reality/
Yotube Search
http://replicatorinc.com/blog/2009/04/augmented-reality-going-mainstream/
http://blog.zeusdidit.com/web-design/augmented-reality-campaign
http://www.nickburcher.com/2009/05/augmented-reality-5-more-examples-of.html
http://adverlab.blogspot.com/2009/05/augmented-reality-microsites-first.html
http://www.adverblog.com/archives/003689.htm
http://www.basderks.nl/blog/?p=118
http://www.regalatucorazon.cl/
http://www.squidder.com/

There are also two blogs dedicated to AR which have even more examples

http://augmentedblog.wordpress.com/
http://www.augmentedplanet.com/

If you have any other good examples of branded and unbranded Augmented Reality please submit them to us at submit [at] bannerblog.com.au

I can't mention augmented reality without showing this video.

If you enjoyed this feature you might also like our advertising features on Media Buys Creatives Will Love, Sexiest Banner Ads, Crowded Ads, Agency Xmas Cards 2008, 2007 & 2006 the 2008 US Election

Don't Eat the Marshmallow Yet

Mon, 08 Jun 2009 16:20:12 +1000

Great quick 5 min talk that 's very poignant with todays instant world and funny footage of kids trying to not eat a marshmallow.

Agency Website in Youtube

Mon, 08 Jun 2009 16:09:40 +1000

I love this.

Time Bomb Interactive Graffiti

Sun, 24 May 2009 23:55:09 +1000

Holler and Stupidkrap have teamed up to create an Interactive Graffiti installation which is part of Creative Sydney. Check out the other events going on for Creative Sydney too as there is lots of good stuff.

It’s a collaboration with an urban artist collective around Ben Frost, Numskull, DMOTE and KidZoom. Interactive in the sense that visitors use a camera to go back in time and see the beginning of the painting.

Rather than try and explain it just watch the videos below.

Time Bomb - Interactive Graffiti (StupidKrap & Holler) from Mike Hill on Vimeo.

Here's what the debug code looks like so you can see the actual mask

timebomb debug from lukasz on Vimeo.

When this was verbally explained to me I expected to see the different layers in a row like Apple's Time Capsule but this is more interesting.

New Tool for Building and Managing DoubleClick Rich Media Creatives

Sun, 24 May 2009 23:52:20 +1000

On April 30, DoubleClick Rich Media announced the launch of DoubleClick Studio, a free rich media production and web-based workflow tool. If you've produced DoubleClick Rich Media ads in the past, you're probably familiar with either DoubleClick Motif Ad Kit or DoubleClick TABS,which is used in Europe. DoubleClick Studio is the next iteration of rich media tools complete with improved components for Adobe Flash, AS2 and AS3 APIs, and a quicker, slicker web-based workflow.

If you're on a creative team tasked with building DoubleClick Rich Media creatives for the DART ad server, DoubleClick invites you to sign up for an account at studio.doubleclick.com. Here's some things they think you'll like about building and managing rich media ads with DoubleClick Studio:

Smaller, more versatile, Flash components make it easier for novice ad builders to create rich media ads
Powerful AS2 and AS3 APIs let advanced programmers and developers build ads with code and access innovative external data sources
A web-based interface makes the entire workflow easier with tools for keeping creatives organized, seeing where each creative is in the process, previewing and debugging creatives on live URLs, and submitting creatives to QA
Advanced preview features allow you to generate multiple creative previews for a campaign in a single URL, change the preview background to a live webpage, and test event reporting triggers from the preview page

To see some of these features in action, take a quick tour of DoubleClick Studio in this short video from Shamim Samadi, product manager for DoubleClick Rich Media.

Visit studio.doubleclick.com to learn more.

Promote your Young Lions 48hr Oxfam entry video here on Bannerblog

Tue, 19 May 2009 21:35:48 +1000

Aspiring young creatives were given the opportunity to win a trip to Cannes by creating a video that tells people why December's UN climate change summit in Copenhagen is one of the most important meetings in human history, and that the clock is ticking on our chances to save the world from the effects of climate change. For more information / background to the brief head here

Want to promote your entry? Post a link to your entry video into the comments section below. The first 10 videos that are posted into the comments field below will be promoted in the News section of Bannerblog on Friday 22nd May. It's first in best dressed. This is your chance to exploit the reach of Bannerblog.com.au for you're own selfish purposes! This offer will never to be repeated again!

Check out the official Cannes Lion YouTube Channel for all the entries

Note : The 10 videos you see posted on Friday 22nd are the first 10 we received in the comment section below this post. We will not accept entries in any other way. No correspondance will be entered into on these conditions and the resulting selection of 10 videos. We offer our help as a favour to young creatives & supporter of the Cannes Young Lions event.

Samsung HD Cameraphone Trick Revealed

Mon, 18 May 2009 01:20:32 +1000

In April Samsung via The Viral Factory posted this video.

They have no followed it up with the explanation video. While not as popular as the LED sheep I still think this is a great piece of work.

Lame Awards 09 - Della

Fri, 15 May 2009 07:34:06 +1000

Remember when we wrote about the out-dated sexism of the mock Madison Cookware campaign? Well it seems like Dell failed to recognize the parody. They've just launched Della - a microsite targeted specifically to sell computers to women. Or at least, women from the 50s.

From a CNN report:

Sounds silly, just as silly as Della is. Netbooks and laptops are presented as fashion statements, and the site's "tech tips" includes a feature, "Seven Unexpected Ways a Netbook Can Change Your Life," which starts out by saying, "Once you get beyond how cute they are, you'll find that netbooks can do a lot more than check your e-mail."

Contrived and condescending much? Seems like some marketing research firms are the ones who are decades behind.

Big Spaceship on Viral

Thu, 14 May 2009 00:58:51 +1000

Michael Lebowitz talks about the elusive categorization of viral at this year's D&AD awards:

Kiril's Outrage

Tue, 12 May 2009 07:37:50 +1000

I like this. Poor Kiril:

New campaign from Saatchi's New York for TBS.

Optus Whale Song

Sun, 03 May 2009 11:33:27 +1000

I also stumbled on this great little piece called Optus Whale Song from Mark/M&C Saatchi.

Such a simple idea and crafted beautifully. Playing with the whale is relaxing and engaging for me. That's some of the best Papervision 3D I have seen in a while.

The TVC is below and I feel it extends this well.

Living Sasquatch for Jack Link's Beef Jerky

Sun, 03 May 2009 11:17:47 +1000

From the people that worked on the Sensibles little 3D character comes Living Sasquatch for Jack Link's Beef Jerky.

This time however it's gone all Augmented Reality (so hot right now) and you can record and send your video to friends.

Technically this is the first time we have seen this for AR for a consumer product. The ability to script animations and then record it is a nice extension to the standard load it up and go WOW. This gallery of entries definetly extends the experience.

Living Sasquatch - Papervision - Augmented Reality from Boffswana on Vimeo.

Read more about the project on Boffswana's site.