If you are a business owner, you are probably getting more familiar with terms like cost per impression and cost per click, right? This is the way search engine’s make their money, getting you to bid on keywords and terms that should relate to your business.

At Banner Signs and Decals, we have been helping clients receive local ad impressions and helping phones ring since 1993 by providing top of the line graphic design and visual displays. While you can’t track the number of impressions with store-front signage, a local business is quite often defined by the graphical representation of it’s local business and you can be guaranteed that those local ad impressions are real and not fictitious server call backs. Don’t underestimate the value of what quality signage can do for your business starting with image and resulting in greater returns.

BS&D is a Denver based Sign Company located in Lakewood. Let us help your business:

• Improve your cost per impression with better signage
• Increase your customer response and engagement
• Get creative with graphical displays for your business

If you’ve spent any time on our website, you may have read the quote from the SBA that “signage is the most cost effective form of advertising for your business.” In the same light (yes we use puns here), how much more effective will that signage be if you double the amount of time that your signage is easily viewable to potential customers?

The numbers suggest that up to 50% of you business is generated from well presented signage to passersby. By doubling the amount of time that your signage is accessible to those passing by, how much more business and band recognition do you generate? A business can accomplish a similar goal by purchasing advertisements in magazines, papers, the internet, and so on, and we recommend you pursue som of those options, but the fact is that you are renting space. The question for you business is, “why rent your marketing space when you can own it?” And then, “how can we maximize our visual impressions?”

At Banner Signs and Decals, our goal is to help Denver based businesses avoid the common pitfalls of choosing the cheapest options rather than the options that will generate the greatest return on investment. That’s right, We want to be your Sign Company! Call us today to light up your signage.

Sincerely,

We did get word a few weeks ago the Banner Signs has been named by the Denver Metro Chamber of Commerce as one of the three finalists for “Emerging Business of the Year Award.” We’re both humbled and honored to be recognized and are excited for the future.

This week, we completed two very nice projects. The Eco-Politan Sign in the Lakewood Commons Shopping Center is a combination of “front-lit” and “back-lit” channel letters that show cases their logo quite well. If you’re in the area, please check it out…especially in the evening. Eco-Politan is a unique new store specializing in modern sustainable baby gear for mom’s.

We also completed a new “donor” sign for the American Mountaineering Museum in Golden. This sign is made from two sheets of colored acrylic routed in the shape of mountains. It contains nearly 200 names. If you haven’t visited the museum yet, it’s surely world class and we’re proud to be a part of it.